kbs powerpoint tranformed leadership

How to Use Social Media for Ministry By: David D. Simons

“Do not conform to the pa/ern of this world, but be transformed by the renewing of your mind. Then you will be able to test and approve what God’s will is—his good, pleasing and perfect will.” Romans 12:2

Romans 12:2

!   I am A Social Media Enthusiast !   I blog for soshable.com, socialamediatoday.com !   I have been using social media for personal use and

marketing since 2007 !   I have helped business owners, churches, non

profits, and Fortune 500 companies with their social media presence

!   I run Kingdom Business Solutions which helps kingdom-minded business owners to help develop their online presence, through websites, social media, and Search Engine Optimization.

!   I currently work for a green corporation called TerraCycle and I manage all the digital media assets for the company and instruct, train, and develop the the 21 social media teams worldwide

What is my Background

Currently have over 350,000 users and growing by 50,000 per week! (as of 10/14/11)

TerraCycle has a large social media presence, including, our Facebook game, TrashTycoon, which offers an opportunity for our brand partners to be featured and Twitter where we have over 50,000 followers.

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David Simons, PR


!   In the US we currently have over 43,000 fans on Facebook.

!   On Twitter we have over 21,000 Fans.

We use social media to share the latest content, answer questions from our fans, and promote enaging contests.


What we will cover:

!  What is social media? !  Mind Blowing stats about social media !   Why you need to use social media !  How to use social media for Ministry &

Business !  How to start from scratch !  Do’s and don’ts of Facebook and Twitter !  Social media growth strategies !  Social media changes to look out for

Defining Social Media

“Social Media is the future of communicaGon, a countless array of internet based tools and plaHorms that increase and enhance the sharing of informaGon. This new form of media makes the transfer of text, photos, audio, video, and informaGon in general increasingly fluid among internet users. Social Media has relevance not only for regular internet users, but business as well.” -‐Brian Reilly-‐

Why Do I Need to use Social Media?

#1 Almost 58 million Americans Use Social Sites Daily

#2. 4 out of 5 internet users visit social networks & blogs


It took 38 years for radio to reach 50 million users,13 years for TV, 7 years for the internet, Facebook added 200 million users in less than a year

#2. Social Media is not a fad and its sUll growing!


!   Youtube is the 2nd largest search engine worldwide !   2 Billion videos are watched on YouTube everyday !   Linked in has 200 million users worldwide !   Social media is the #1 acUvity on the web !   There are now over 2.8 billion social media profiles,

represenUng around half of all internet users worldwide.

!   There are 70 million WordPress blogs worldwide !   There are 39 million Tumblr blogs worldwide

General Social Media Stats

Social media for business staUsUcs 2012

!   78% of consumers trust peer recommendaUons only 14% trust adverUsements

!   36% of social media users post brand-‐related content !   50% of people follow brands in social media !   41 percent of the class of 2011 used social media in

their job search !   38% of CEOs label social media a high priority, and !   57% of businesses plan to hike their social media spend

in 2013 !  One in three small businesses are now using social

media

Facebook & Twicer Social Media Stats

!   Facebook has over 1 billion users worldwide !   There are over one billion facebook posts per day !   There are 2.7 billion likes/comments per day !   There are 250 million photos uploaded each day

!   There are over 465 million Twicer accounts !   Twicer is growing at a rate of 11 accounts per second !   The US has 107.7 million Twicer accounts, Brazil has

33.3 million and Japan 29.9 million. This means that the US represents 28.1 percent of all Twicer users

Step 1:Building a Facebook Page

Where do I start???

Choose a ClassificaUon hcps://www.facebook.com/pages/create.php Once there, choose from one of the following six classificaUons: -‐ Local business or place -‐ ArUst, band, or public figure -‐ Company, organizaUon, or insUtuUon -‐ Entertainment -‐ Brand or product -‐ Cause of community


2) Complete Basic InformaUon Upload Photo Facebook will now prompt you to upload the main photo for your page. This photo will appear as your icon every Ume you comment on a post or appear in news feeds. Ideally, it should be your company logo. The actual dimensions of your profile picture is 180X180. This will shrink on your page to appear as 125X125. About SecUon Next, you need to write your 'About' informaUon. This small blurb will serve as the main 2-‐3 sentence descripUon for your company. It will be on your main page, so make it descripUve but succinct. Be sure to include a link to your company website as well. Also ensure that this informaUon differenUates your brand, making your page even more appealing to potenUal followers.

Step 3a:Building a Facebook Page

Edit Your Page

The 'Edit Page' opUon in the upper right provides various opUons. The first opUon, 'Update Info,' allows you to update the basic informaUon you provided earlier.This will also allow you to enter a descripUon, which is an extended version of the 'About' informaUon you entered earlier.

You can also manage the roles of your page administrators. This allows you to invite various employees from your business to be administrators on your Facebook page in order to respond to comments or messages

Olen, marketers get so excited they started a Facebook page that they invite users right away. But challenge yourself to think about a more strategic method for inviUng users. First, you want your page filled with content. Then invite your brand advocates to start engaging with that content.

Step 3b:Building a Facebook Page

Fill the Page With Content: -‐ Cover Photo -‐ Logo -‐ Custom tabs and icons -‐ Milestone events


How to build a Twicer Page

1.   Sign up at Twicer.com fill out your name, email, and a password 2.   Create a Twicer Handle (Cannot be longer than 15 characters) 3.   Create a good bio include link to your website 4.   Create a presence that is consistent with your branding strategy 5.   Choose the right logo or picture for your page 6.   Start TweeUng!

Twicer Profile Dimensions Twicer Profile Pic Size = 81 x 81 Twicer Background Pic Size = 2500 x 1600 Twicer Banner Size = 520 x 260

How to build a Twicer Page

Facebook Do’s & Don’ts

Do’s

1. Ask for calls to acUon on your posts 2. Be Consistent 3. Post at the most high volume Umes 9am, 12pm, 3pm, 6pm 4. Make sure your Facebook Page is setup correct with info and layout 5. Use images for the majority of your Facebook posts 6. Post 1-‐2 Umes a day and 3 Umes at the very max 7. Always use link shortners such as bit.ly to track your links 8. Make sure you your FB URL is short and easy for people to remember 9. Post interesUng content 10. Check your Facebook Insights at least every other week

Facebook Do’s & Don’ts

Don’ts

1. Don’t make every post about your business 2. Don’t use your personal page for your business 3. Don’t Ignore or delete complaints 4. Don’t link your Facebook and Twicer Accounts together 5. Don’t post more than 3 Umes in a day 6. Don’t break Facebook contest rules 7. Don’t focus too much on likes 8. Don’t use too much text on posts 9. Don’t take advantage of tragic events to promote your business 10. Don’t build a Facebook page without a plan for it

Twicer Do’s & Don’ts

Do’s

1. Use link shortners such as bit.ly to track your links 2. Tweet at least 3-‐4 Umes a day 3. Find the posUng Umes that people are on Twicer, generally 8am-‐9am, 1pm-‐3pm, 5pm-‐6pm 4. Fill out your bio strategically 5. Respond to those that menUon you 6. Retweet content in your industry 7. Have your Twicer page customized to match your brand 8. Become a resource of valuable informaUon in your industry 9. Don’t try to use all 140 characters on each tweet 10. Engage with followers and have back and forth conversaUons

Twicer Do’s & Don’ts

Don’ts

1. Don’t follow an overbearing amount of people 2. Don’t forget to put a link to your website on your Twicer Page 3. Don’t tweet to celebriUes it makes your business look desperate 4. Don’t try to take advantage of every trending topic especially if it does not relate. 5. Don’t misspell the Twicer usernames of those you are menUoning 6. Don’t Retweet or Tweet too many Umes in a row 7. Don’t ignore quesUons you receive on Twicer 8. Don’t talk as a person talk as your business using the third person. 9.   Don’t overuse hashtags 10.   Don’t Retweet without crediUng the orginal tweeter

Proven Social Media Strategies

This is as simple as it sounds. Find a picture that is really interesUng and engaging and ask fans to share it. Asking someone to “Share”, “Like”, “Comment” gives the fan a call to acUon. When you tell them to do something its more likely they will do it rather than expecUng them to share, like, or comment.

1. Asking fans to “Share” content


An easy way to do a quick giveaway is to create an incenUvized post. It can be a picture, a “capUon this” type post, a quesUon, a discussion quesUon or anything that sUrs up engagement. NoUce in the post we use wording that suggest a fan “may” win a prize. Due to Facebook rules we don’t directly ask for people to post to win a prize.

2. PosUng with an incenUvized one Ume giveaways


Every photo, quote, scripture, etc. can be put into a Social Media style guide. (You will need a graphic designer to create this for you)

3. Custom Style Guide Graphics


Create a twicer contest that encourages people to Tweet and follow your ministry or business. This is an easy way to gain a lot of followers on twicer and it helps bring in a lot of interacUon about your brand. You would just need to create a message that is sharable include a hashtag to track the entrants and choose a prize to giveaway. See below:

4. Twicer Contests

Great Facebook Ministry Examples

Facebook.com/ChrisUaNetcom

Great Facebook Ministry Examples

Facebook.com/baysidechurch

!   Tweet about upcoming church ac@vi@es

!   Tweet to encourage church members to read verses from the upcoming message

!   Tweet bible verses

!   Tweet to encourage people to read, and share what they are reading !   Tweet to let people know when the church website is updated with new content

!   Tweet to urge people to pray

!   Tweet to encourage church members to sign-‐up to special events

!   Tweet to share tes@monies

!   Tweet to share thought provoking quotes from other Chris@ans on TwiHer !   Tweet to point people to resources that reinforce the themes of recent sermons

!   Tweet links to ar@cles that will encourage growth

!   Tweet videos from services

12 Ways to use Twicer for Ministry

Facebook is adding feeds for updates for friends, pages and public figures, and a separate feed for interests like music, games, news.

Facebook Changes Coming Soon!

1.Facebook is changing the newsfeeds


2.Facebook is making sure the layout is the same on web, tablets, and mobile devices

This means it will be more important now than ever to have high quality photos and make sure that a majority of your posts are pictures.

1.Facebook is enlarging photos and giving you a new way to view them


What does that mean for ministries and business? You must start developing your mobile strategies. Start thinking of the apps you want to build, start op@mizing your websites for

mobile.

!   There are more iPhones sold per day (402k) than people born in the World per day (300k)

!   Users accessing the web through mobile devices has almost doubled every year since 2009

!   Global internet usage through mobile devices rose to 8.5% at the end of 2011 (from 4.3%)

!   Mobile adverUsing is exploding – during Q4 2011, mobile adverUsing was up 39%

!   Nearly a third of all American adults own a tablet or e-‐reader.

!   There are 5 billion mobile phone users in the world, but only 1 billion smartphone users.

We are in the biggest shil to mobile

Why you need to get a Google Plus Page

While Google hasn’t come out and said exactly how Google+ figures into its SEO equaUon, social media experts have a precy good idea of how it all works. “Google is using the number of +1s, shares and general acUvity on Google+ as a ranking factor in the personal results of logged-‐in users,” said Mike Arnesen, senior SEO analyst at SwellPath.

hHps://www.facebook.com/about/graphsearch

Social Search is the way of the Future

1.Facebook has developed a technology called graph search which will find things for you based of your friends, ciUes, and interest you have.

Resources Page

!  hHp://thesocialskinny.com/ !  hHp://www.socialnomics.net/ !  hHp://www.socialmediaexaminer.com !  hHp://www.sleeplessmedia.com !  HHp://www.Hubspot.com !  hHp://www.communicatejesus.com !  hHp://www.Mashable.com !  hHp://www.Forbes.com !  hHps://www.facebook.com/about/

graphsearch

ANY QUESTIONS???

ANY QUESTIONS???

BONUS: What you Should Do: Barack Obama

Bonus Stuff:What Not TO DO: KENNETH COLE

“Millions are in uproar in #Cairo. Rumor is they heard our new spring collec@on is now available online at (link).” This was during violent protest in Cairo,Egypt in February when the death toll in Egypt was over 300 dead, and thousands wounded. Not how you should use SM!

What you should do: wine library tv

WHAT NOT TO DO ON SOCIAL MEDIA.

•  With some wildly inappropriate tweets, the quack has been silenced.

•  Comedian Gilbert Gogried sent out a slate of offensive TwiHer Messages about the tragic Japanese earthquake and tsunami, and instead of drawing laughs, it cost him his job. The long@me voice of the iconic Aflac Duck, Gogried was fired by the insurance company

What Not To do: Gilbert Gogried

WHAT NOT TO DO ON SOCIAL MEDIA. Download this whole presenta@on

hcp://www.slideshare.net/DavidDSimons

kbs powerpoint tranformed leadership

Business

social media users

social media proles

social media teams

social media enthusiast

whatis social media

social media changes

general social media

large social media presence