K.C. RiedlLearfield CommunicationsCO-Chair of Messaging Work Group
HELLO• SHORT VIDEO
• 5 TIPS FOR INFOGRAPHING
• BREAK TO WORK GROUPS
K.C. Riedl
After a lot of hard work by many of you and some review by the work groups and steering committee, we have reached this next phase in development. Today we are going to break into work groups to make some additional tweeks before we go back to the designer. Before that,overall comments (Donna will give you a print out with in depth comments), and tips to consider in the work group time, it will be fun to see all of your hard work come to fruition as we complete this project and release the graphics for use by various agencies, websites and on location at the Capitol.
In this example, The same information from the twitter graphic where the same information is displayed with a creative way that is pleasing to the eye and makes you want to dig deeper into the great information.
Focus your creative typographical energies on titles and headings, the perfect opportunity to use a fun and eye-catching font that fits the theme or topic.
USE THE TITLE TO DRAW ATTENTION
K.C. Riedl
Create a title and have fun with the design or slogan to catch attention and develop our brand. For example, we could use our acronym MOCAN to title the info graphic and tell its story. Built Environments for example we could title it… MO CAN build healthy environments!MO CAN prevent obesity!MO CAN teaching healthy lifestyles!MO CAN improve health with business help!
TIP 4:VISUALIZE THE HOOK Give the most
important information the most visual weight
K.C. Riedl
Every good infographic has a hook or primary take-away that makes the viewer say “A-ha!” Placing the hook at either the center or very end of the infographic and so that viewers know what to take away. Find the data that is the hero of your work groups information and commit to making that the hook
TIP 5: TELL A STORY
THE BEST STORIES HAVE GREAT ENDINGS
K.C. Riedl
All good stories have a beginning, middle and end. Infographics deserve the same treatment. At the beginning of the infographic, introduce the problem or thesis. From there, back it up with data. Finally, end the infographic with a conclusion. Something we need to reccomend within our groups is a call to action. What do we want them to do? Reach out to the organizations, link online to more information, share the information via social media, be aware of the problems support in some way, etc.
