kddi’s future plan taking advantage of cdma …...kddi’s future plan taking advantage of cdma...
TRANSCRIPT
KDDI’s Future Plan Taking Advantage of CDMA Evolution Path
Dr. Hideo Okinaka
VP & GM, Emerging Technologies and SpectrumKDDI Corporation
20th October 2010 CDG Webcast
1
1. Landscape has changed: Lessons from The Internet
2. Explosion of Data Traffic and Bandwidth Demands
3. What Has KDDI Been Doing to Accommodate The Growing Market Demands?
4. Challenges and Opportunities Ahead for the Future
Table of Contents
© Copyright 2010 KDDI Corporation. All rights reserved.2010/10/19 1
© Copyright 2010 KDDI Corporation. All rights reserved. 2010/10/19 2
Text e-mail www information Heavy contents Super Heavy contents
2001 2003 2010s
ModemCATV
ADSL FTTH
Lessons from The Internet and Its Applications
Tech-nology
Portal
Engine
Contents
Source
Music Video
Professional Generated
Customer Generated
Feature Phones
PC Modems
Modem-embeddedNotebooks WWAN-WiFi
Routers
Smartphones
Innovations of Devices Driving Traffic Growth
3© Copyright 2010 KDDI Corporation. All rights reserved.2010/10/19
Modem-embeddedTablets
Evolving Contents Demanding Bandwidth
4© Copyright 2010 KDDI Corporation. All rights reserved.2010/10/19
2450 pixels2450 pixels
A typical A typical Japanese Dictionary Japanese Dictionary
609MB609MB
YouTube in HD Single Lens Digital Camera
eBooks On-line Games
5
1. Landscape has changed: Lessons from The Internet
2. Explosion of Data Traffic and Bandwidth Demands
3. What Has KDDI Been Doing to Accommodate The Growing Market Demands?
4. Challenges and Opportunities Ahead for the Future
Table of Contents
© Copyright 2010 KDDI Corporation. All rights reserved.2010/10/19 5
© Copyright 2010 KDDI Corporation. All rights reserved. 2010/10/19
Fixed Internet Downlink2006
Traffic per user has grown 2x in 2 years for downlink.
Fixed Internet Uplink
Motion –picture DL
Web etc. Web etc.
Motion –picture DL
Traffic per user has grown 2x in 3 years for downlink.
2008
HTTP/Streaming
P2PP2P
2006 2008
2006 2008 2006 2008Mobile Total Traffic from EZweb Per User Traffic from EZweb
Growth in The Internet Traffic and Its Attribute
6
© Copyright 2010 KDDI Corporation. All rights reserved.2010/10/19 7
A Forecast of Mobile Data Traffic by Japan’s MIC
Cisco Systems forecastedthat the monthly total mobile traffic in Japan in 2014 will be;
beyond 342PBor 20x compared with 2009.
100 1564
22277
2007 2012 2017Source: Report from a Working Group under the Information and Communications Council of Minister of Internal Affairs and Communications (MIC), December 2008.
200x in 10yrs
from 2007 to 2017
Forecasted Mobile Data Traffic in Japan
© Copyright 2010 KDDI Corporation. All rights reserved.2010/10/19 8
A Forecast of Mobile Data Traffic by U.S. NBP
Forecasted Mobile Data Traffic in North America
Source: http://www.broadband.gov/plan/Cisco Systems forecasted that the monthly total mobile traffic in USA in 2014 will be;
beyond 773PBor 47x compared with 2009.
9
1. Landscape has changed: Lessons from The Internet
2. Explosion of Data Traffic and Bandwidth Demands
3. What Has KDDI Been Doing to Accommodate The Growing Market Demands?
4. Challenges and Opportunities Ahead for the Future
Table of Contents
© Copyright 2010 KDDI Corporation. All rights reserved.2010/10/19 9
© Copyright 2010 KDDI Corporation. All rights reserved.2010/6/2
InternetAccessMarket
Mobile-Phone
Market
CDMA OFDMA
3G 3.5G 3.9G
Wi-Fi
CDMA2000 1x
2002 2004 2006 2008 2010s
W-CDMA
WiMAX (OFDMA : TDD)
HSDPA HSPA / HSPA+
LTE(OFDMA : FDD)
EV-DO Rev. 0 Rev. A EV-DO Multi-Carrier
LTE(OFDMA : FDD)
Our Approach towards Mobile Broadband Era
One of our
competi-tion
20022003 2006
Planned for 2012
Planned for 2010
2009
20012006 2009
Planned for 2010
10
© Copyright 2010 KDDI Corporation. All rights reserved. 2010/10/19
What is EVDO MC by KDDI definition?EVDO MC is a subset of EVDO Rev.B.EVDO MC supports bundling up to three (3) DOrA carriers, compared with EVDO Rev.B bundling up to 15 DOrA carriers.EVDO MC does not support 64QAM that composes EVDO Rev.BConsequently, EVDO MC can be implemented solely by the software upgrade of radio access network equipment.
Why Is KDDI Going to Upgrade DOrA to EVDO MC?
11
53%47%
@DOrA Devices
beyond 500kbps
slower than 500kbps
74%
@EVDO MC Devices
500kbps - 1Mbps
slower than 500kbps
beyond 1Mbps
23% 26%
51%
Expected Throughput Improvement by EVDO MC: Simulated user throughput over the nationwide “au” EVDO network
© Copyright 2010 KDDI Corporation. All rights reserved. 2010/10/19
KDDI’s Plan for LTE (1) : Overlay Deployment Across Freqs.
12
At KDDI, 20MHz (10MHz x 2) is available at 850MHz band and at 1,500MHz band each for the LTE deployment.850MHz spectrum is the digital dividend of TV broadcasting as well as the fruit of the painful clean-up process of its own 800MHz spectrum being used for 3G CDMA operations. The clearing process will complete in July 2011.1,500MHz spectrum is unique to the Japan market and the dividend of the 2G TDMA cellular operations.
LTE @1.5GHz LTE @800MHz
Urban Area Rural AreaRural Area
MC-Rev.A @850MHz & 2.1GHz
CDMA2K 1x@850MHz & 2.1GHz
au’s LTE Deployment Plan
© Copyright 2010 KDDI Corporation. All rights reserved. 2010/10/19
KDDI’s Plan for LTE (2): 1xCSFB
13
KDDI positions LTE as a means of efficiently accommodate the data traffic within the cellular mobile services offering and will continue to use the existing CDMA2000 1x for voice traffic.KDDI has been actively working in both 3GPP and 3GPP2 to complete the specifications for the circuit-mode fall back to 1x for incoming voice calls during a data session over LTE.
LTE NW
1x NW
Operation Concept
CBSC
MSC
BTSeNB
MME
Page
IWS
1x-AreaLTE-Area
1. Page Received 5. Fallback to 1x
2. 1x Measurement
3. Page Responded
4. Call Setup
1x-Core NW for Voice
LTE-Core NW
Falling back to 1x when a terminated voice call is received during the LTE data session, and returning back to LTE at completion of the voice call.
14
1. Landscape has changed: Lessons from The Internet
2. Explosion of Data Traffic and Bandwidth Demands
3. What Has KDDI Been Doing to Accommodate The Growing Market Demands?
4. Challenges and Opportunities Ahead for the Future
Table of Contents
© Copyright 2010 KDDI Corporation. All rights reserved.2010/10/19 14
© Copyright 2010 KDDI Corporation. All rights reserved. 2010/10/19
Network
Device
Platform
Portal
Applications/Contents
Revenue Opportunities and Competition
MNOs
MVNOs Devices VendersMNOs
MVNOsInternet Portal
Co.MNOs Devices
Venders
MNOs MVNOsInternetPortal
Co.
DeviceVenders
3rd PartyCo. A
3rd PartyCo. B
3rd PartyCo. C
DRM
Payment
Delivery
…
15
SmartPhone
FeaturePhone
Data CardUSB Dongle
© Copyright 2010 KDDI Corporation. All rights reserved. 2010/10/19
Limit in spectrum availabilityThis is the challenging issue regardless of CDMA, UMTS, LTE or WiMAX under the circumstance of bandwidth hungry Internet era. How can we add new spectra for 3G and beyond, and how can we refarm existing spectra used by 2G and 3G?
Globally common spectra for LTE deployment unlikelyIn 3GPP, many band classes have been defined: 700MHz, 800MHz, 900MHz, 1.5GHz, 1.7GHz, 1.8GHz, 2.1GHz and 2.6GHz. This leads to the advantage of existing 3G networks including CDMA and EV-DO, for which most of deployment are globally at 850MHz and 2.1GHz.
Infrastructure costThe customer perception for the broadband access service is the “All-You-Can-Eat” flat rate. How can MNOs manage the ROI in bandwidth without the expectation of increase in ARPU? – Can the single standard and well-defined interface specification between nodes, leading to the real multi-vendor procurement environment, be the answer?
Challenges ahead for Mobile Broadband (1)
16
© Copyright 2010 KDDI Corporation. All rights reserved. 2010/10/19
Challenges ahead for Mobile Broadband (2)
17
Backhaul availability and costThis is another issue relevant to the infrastructure deployment. As the bandwidth of radio link evolves larger, the bandwidth requirements for the backhaul grow as well. The availability and cost of the backhaul will be a bottle neck of network deployment.
IPv4 Address SpaceThe public IPv4 address has become a scarce resource. The emerging deployment of networks could be designed to use IPv6 addressing for its own internal purpose, but this could cause a limitation in the access to the Internet running on the public IPv4 addresses on which many of services nodes rely.