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KDDI’s Future Plan Taking Advantage of CDMA Evolution Path Dr. Hideo Okinaka VP & GM, Emerging Technologies and Spectrum KDDI Corporation 20th October 2010 CDG Webcast

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Page 1: KDDI’s Future Plan Taking Advantage of CDMA …...KDDI’s Future Plan Taking Advantage of CDMA Evolution Path Dr. Hideo Okinaka VP & GM, Emerging Technologies and Spectrum KDDI

KDDI’s Future Plan Taking Advantage of CDMA Evolution Path

Dr. Hideo Okinaka

VP & GM, Emerging Technologies and SpectrumKDDI Corporation

20th October 2010 CDG Webcast

Page 2: KDDI’s Future Plan Taking Advantage of CDMA …...KDDI’s Future Plan Taking Advantage of CDMA Evolution Path Dr. Hideo Okinaka VP & GM, Emerging Technologies and Spectrum KDDI

1

1. Landscape has changed: Lessons from The Internet

2. Explosion of Data Traffic and Bandwidth Demands

3. What Has KDDI Been Doing to Accommodate The Growing Market Demands?

4. Challenges and Opportunities Ahead for the Future

Table of Contents

© Copyright 2010 KDDI Corporation. All rights reserved.2010/10/19 1

Page 3: KDDI’s Future Plan Taking Advantage of CDMA …...KDDI’s Future Plan Taking Advantage of CDMA Evolution Path Dr. Hideo Okinaka VP & GM, Emerging Technologies and Spectrum KDDI

© Copyright 2010 KDDI Corporation. All rights reserved. 2010/10/19 2

Text e-mail www information Heavy contents Super Heavy contents

2001 2003 2010s

ModemCATV

ADSL FTTH

Lessons from The Internet and Its Applications

Tech-nology

Portal

Engine

Contents

Source

Music Video

Professional Generated

Customer Generated

Page 4: KDDI’s Future Plan Taking Advantage of CDMA …...KDDI’s Future Plan Taking Advantage of CDMA Evolution Path Dr. Hideo Okinaka VP & GM, Emerging Technologies and Spectrum KDDI

Feature Phones

PC Modems

Modem-embeddedNotebooks WWAN-WiFi

Routers

Smartphones

Innovations of Devices Driving Traffic Growth

3© Copyright 2010 KDDI Corporation. All rights reserved.2010/10/19

Modem-embeddedTablets

Page 5: KDDI’s Future Plan Taking Advantage of CDMA …...KDDI’s Future Plan Taking Advantage of CDMA Evolution Path Dr. Hideo Okinaka VP & GM, Emerging Technologies and Spectrum KDDI

Evolving Contents Demanding Bandwidth

4© Copyright 2010 KDDI Corporation. All rights reserved.2010/10/19

2450 pixels2450 pixels

A typical A typical Japanese Dictionary Japanese Dictionary

609MB609MB

YouTube in HD Single Lens Digital Camera

eBooks On-line Games

Page 6: KDDI’s Future Plan Taking Advantage of CDMA …...KDDI’s Future Plan Taking Advantage of CDMA Evolution Path Dr. Hideo Okinaka VP & GM, Emerging Technologies and Spectrum KDDI

5

1. Landscape has changed: Lessons from The Internet

2. Explosion of Data Traffic and Bandwidth Demands

3. What Has KDDI Been Doing to Accommodate The Growing Market Demands?

4. Challenges and Opportunities Ahead for the Future

Table of Contents

© Copyright 2010 KDDI Corporation. All rights reserved.2010/10/19 5

Page 7: KDDI’s Future Plan Taking Advantage of CDMA …...KDDI’s Future Plan Taking Advantage of CDMA Evolution Path Dr. Hideo Okinaka VP & GM, Emerging Technologies and Spectrum KDDI

© Copyright 2010 KDDI Corporation. All rights reserved. 2010/10/19

Fixed Internet Downlink2006

Traffic per user has grown 2x in 2 years for downlink.

Fixed Internet Uplink

Motion –picture DL

Web etc. Web etc.

Motion –picture DL

Traffic per user has grown 2x in 3 years for downlink.

2008

HTTP/Streaming

P2PP2P

2006 2008

2006 2008 2006 2008Mobile Total Traffic from EZweb Per User Traffic from EZweb

Growth in The Internet Traffic and Its Attribute

6

Page 8: KDDI’s Future Plan Taking Advantage of CDMA …...KDDI’s Future Plan Taking Advantage of CDMA Evolution Path Dr. Hideo Okinaka VP & GM, Emerging Technologies and Spectrum KDDI

© Copyright 2010 KDDI Corporation. All rights reserved.2010/10/19 7

A Forecast of Mobile Data Traffic by Japan’s MIC

Cisco Systems forecastedthat the monthly total mobile traffic in Japan in 2014 will be;

beyond 342PBor 20x compared with 2009.

100 1564

22277

2007 2012 2017Source: Report from a Working Group under the Information and Communications Council of Minister of Internal Affairs and Communications (MIC), December 2008.

200x in 10yrs

from 2007 to 2017

Forecasted Mobile Data Traffic in Japan

Page 9: KDDI’s Future Plan Taking Advantage of CDMA …...KDDI’s Future Plan Taking Advantage of CDMA Evolution Path Dr. Hideo Okinaka VP & GM, Emerging Technologies and Spectrum KDDI

© Copyright 2010 KDDI Corporation. All rights reserved.2010/10/19 8

A Forecast of Mobile Data Traffic by U.S. NBP

Forecasted Mobile Data Traffic in North America

Source: http://www.broadband.gov/plan/Cisco Systems forecasted that the monthly total mobile traffic in USA in 2014 will be;

beyond 773PBor 47x compared with 2009.

Page 10: KDDI’s Future Plan Taking Advantage of CDMA …...KDDI’s Future Plan Taking Advantage of CDMA Evolution Path Dr. Hideo Okinaka VP & GM, Emerging Technologies and Spectrum KDDI

9

1. Landscape has changed: Lessons from The Internet

2. Explosion of Data Traffic and Bandwidth Demands

3. What Has KDDI Been Doing to Accommodate The Growing Market Demands?

4. Challenges and Opportunities Ahead for the Future

Table of Contents

© Copyright 2010 KDDI Corporation. All rights reserved.2010/10/19 9

Page 11: KDDI’s Future Plan Taking Advantage of CDMA …...KDDI’s Future Plan Taking Advantage of CDMA Evolution Path Dr. Hideo Okinaka VP & GM, Emerging Technologies and Spectrum KDDI

© Copyright 2010 KDDI Corporation. All rights reserved.2010/6/2

InternetAccessMarket

Mobile-Phone

Market

CDMA OFDMA

3G 3.5G 3.9G

Wi-Fi

CDMA2000 1x

2002 2004 2006 2008 2010s

W-CDMA

WiMAX (OFDMA : TDD)

HSDPA HSPA / HSPA+

LTE(OFDMA : FDD)

EV-DO Rev. 0 Rev. A EV-DO Multi-Carrier

LTE(OFDMA : FDD)

Our Approach towards Mobile Broadband Era

One of our

competi-tion

20022003 2006

Planned for 2012

Planned for 2010

2009

20012006 2009

Planned for 2010

10

Page 12: KDDI’s Future Plan Taking Advantage of CDMA …...KDDI’s Future Plan Taking Advantage of CDMA Evolution Path Dr. Hideo Okinaka VP & GM, Emerging Technologies and Spectrum KDDI

© Copyright 2010 KDDI Corporation. All rights reserved. 2010/10/19

What is EVDO MC by KDDI definition?EVDO MC is a subset of EVDO Rev.B.EVDO MC supports bundling up to three (3) DOrA carriers, compared with EVDO Rev.B bundling up to 15 DOrA carriers.EVDO MC does not support 64QAM that composes EVDO Rev.BConsequently, EVDO MC can be implemented solely by the software upgrade of radio access network equipment.

Why Is KDDI Going to Upgrade DOrA to EVDO MC?

11

53%47%

@DOrA Devices

beyond 500kbps

slower than 500kbps

74%

@EVDO MC Devices

500kbps - 1Mbps

slower than 500kbps

beyond 1Mbps

23% 26%

51%

Expected Throughput Improvement by EVDO MC: Simulated user throughput over the nationwide “au” EVDO network

Page 13: KDDI’s Future Plan Taking Advantage of CDMA …...KDDI’s Future Plan Taking Advantage of CDMA Evolution Path Dr. Hideo Okinaka VP & GM, Emerging Technologies and Spectrum KDDI

© Copyright 2010 KDDI Corporation. All rights reserved. 2010/10/19

KDDI’s Plan for LTE (1) : Overlay Deployment Across Freqs.

12

At KDDI, 20MHz (10MHz x 2) is available at 850MHz band and at 1,500MHz band each for the LTE deployment.850MHz spectrum is the digital dividend of TV broadcasting as well as the fruit of the painful clean-up process of its own 800MHz spectrum being used for 3G CDMA operations. The clearing process will complete in July 2011.1,500MHz spectrum is unique to the Japan market and the dividend of the 2G TDMA cellular operations.

LTE @1.5GHz LTE @800MHz

Urban Area Rural AreaRural Area

MC-Rev.A @850MHz & 2.1GHz

CDMA2K 1x@850MHz & 2.1GHz

au’s LTE Deployment Plan

Page 14: KDDI’s Future Plan Taking Advantage of CDMA …...KDDI’s Future Plan Taking Advantage of CDMA Evolution Path Dr. Hideo Okinaka VP & GM, Emerging Technologies and Spectrum KDDI

© Copyright 2010 KDDI Corporation. All rights reserved. 2010/10/19

KDDI’s Plan for LTE (2): 1xCSFB

13

KDDI positions LTE as a means of efficiently accommodate the data traffic within the cellular mobile services offering and will continue to use the existing CDMA2000 1x for voice traffic.KDDI has been actively working in both 3GPP and 3GPP2 to complete the specifications for the circuit-mode fall back to 1x for incoming voice calls during a data session over LTE.

LTE NW

1x NW

Operation Concept

CBSC

MSC

BTSeNB

MME

Page

IWS

1x-AreaLTE-Area

1. Page Received 5. Fallback to 1x

2. 1x Measurement

3. Page Responded

4. Call Setup

1x-Core NW for Voice

LTE-Core NW

Falling back to 1x when a terminated voice call is received during the LTE data session, and returning back to LTE at completion of the voice call.

Page 15: KDDI’s Future Plan Taking Advantage of CDMA …...KDDI’s Future Plan Taking Advantage of CDMA Evolution Path Dr. Hideo Okinaka VP & GM, Emerging Technologies and Spectrum KDDI

14

1. Landscape has changed: Lessons from The Internet

2. Explosion of Data Traffic and Bandwidth Demands

3. What Has KDDI Been Doing to Accommodate The Growing Market Demands?

4. Challenges and Opportunities Ahead for the Future

Table of Contents

© Copyright 2010 KDDI Corporation. All rights reserved.2010/10/19 14

Page 16: KDDI’s Future Plan Taking Advantage of CDMA …...KDDI’s Future Plan Taking Advantage of CDMA Evolution Path Dr. Hideo Okinaka VP & GM, Emerging Technologies and Spectrum KDDI

© Copyright 2010 KDDI Corporation. All rights reserved. 2010/10/19

Network

Device

Platform

Portal

Applications/Contents

Revenue Opportunities and Competition

MNOs

MVNOs Devices VendersMNOs

MVNOsInternet Portal

Co.MNOs Devices

Venders

MNOs MVNOsInternetPortal

Co.

DeviceVenders

3rd PartyCo. A

3rd PartyCo. B

3rd PartyCo. C

DRM

Payment

Delivery

15

SmartPhone

FeaturePhone

Data CardUSB Dongle

Page 17: KDDI’s Future Plan Taking Advantage of CDMA …...KDDI’s Future Plan Taking Advantage of CDMA Evolution Path Dr. Hideo Okinaka VP & GM, Emerging Technologies and Spectrum KDDI

© Copyright 2010 KDDI Corporation. All rights reserved. 2010/10/19

Limit in spectrum availabilityThis is the challenging issue regardless of CDMA, UMTS, LTE or WiMAX under the circumstance of bandwidth hungry Internet era. How can we add new spectra for 3G and beyond, and how can we refarm existing spectra used by 2G and 3G?

Globally common spectra for LTE deployment unlikelyIn 3GPP, many band classes have been defined: 700MHz, 800MHz, 900MHz, 1.5GHz, 1.7GHz, 1.8GHz, 2.1GHz and 2.6GHz. This leads to the advantage of existing 3G networks including CDMA and EV-DO, for which most of deployment are globally at 850MHz and 2.1GHz.

Infrastructure costThe customer perception for the broadband access service is the “All-You-Can-Eat” flat rate. How can MNOs manage the ROI in bandwidth without the expectation of increase in ARPU? – Can the single standard and well-defined interface specification between nodes, leading to the real multi-vendor procurement environment, be the answer?

Challenges ahead for Mobile Broadband (1)

16

Page 18: KDDI’s Future Plan Taking Advantage of CDMA …...KDDI’s Future Plan Taking Advantage of CDMA Evolution Path Dr. Hideo Okinaka VP & GM, Emerging Technologies and Spectrum KDDI

© Copyright 2010 KDDI Corporation. All rights reserved. 2010/10/19

Challenges ahead for Mobile Broadband (2)

17

Backhaul availability and costThis is another issue relevant to the infrastructure deployment. As the bandwidth of radio link evolves larger, the bandwidth requirements for the backhaul grow as well. The availability and cost of the backhaul will be a bottle neck of network deployment.

IPv4 Address SpaceThe public IPv4 address has become a scarce resource. The emerging deployment of networks could be designed to use IPv6 addressing for its own internal purpose, but this could cause a limitation in the access to the Internet running on the public IPv4 addresses on which many of services nodes rely.

Page 19: KDDI’s Future Plan Taking Advantage of CDMA …...KDDI’s Future Plan Taking Advantage of CDMA Evolution Path Dr. Hideo Okinaka VP & GM, Emerging Technologies and Spectrum KDDI