Kdopak by se paywall bál IAC 2013, Praha

Mark J. Perry, profesor ekonomie na University of Michigan

Listopad 2009

„Most consumers (80%) say they wouldn't bother to access newspaper and magazine content online if it were no longer free (no surprise), and the rest are split about how they'd like to pay for content.“

Forrester Research

Únor 2010

„Nearly eight out of every ten (79%) would no longer use a web site that charges them, presuming they can find the same information at no cost.“

Nielsen, Changing Models: A Global Perspective on Paying for Content Online

Duben 2013

Paywall v nějaké formě má přes 400 deníků v USA, včetně 12 z 20 největších.

Wall Street Journal (USA, už od roku 1997)

The Times (UK)

New York Times (USA)

New York Times

• V roce 2012 pokles příjmů z inzerce v tisku (10,2 %) i v digitálu (1,7 %)

• 688 000 digitálních předplatitelů (celá skupina)

• Jen v posledním čtvrtletí 2012 jich přibylo 13,1 %

• Poprvé v dějinách firmy překonaly roční tržby z distribuce tržby z inzerce

• Díky digitálnímu předplatnému se daří vyrovnávat propad tištěného nákladu - zatím jen v neděli

A další…

Decatur Daily/Private

Montgomery Advertiser/Gannett

Anchorage Daily News/McClatchy

Wasilla Frontiersman/Wick

Arizona Daily Sun in Flagstaff/Lee

Green Valley News/Wick

Nogales International/Wick

The (Phoenix) Arizona Republic/Gannett

Eastern Arizona Courier in Safford/Wick

The (Little Rock) Arkansas-Democrat/Wehco

Northwest Arkansas Times

Baxter Bulletin in Mountain Home/Gannett

Desert Sun in Palm Springs/Gannett

Enterprise Record in Chico/MediaNews-Digital First

Times-Standard in Eureka/MediaNews-Digital First*

Fresno Bee/McClatchy

Lake County Record-Bee/MediaNews-Digital First

Sentinel in Hanford/Lee

Lompoc Record/Lee

Los Angeles Times/Tribune

Modesto Bee/McClatchy

Merced Sun-Star/McClatchy

Napa Valley Register/Lee

Orange County Register (Santa Ana)/Freedom Communications/2100 Trust LLC

Red Bluff Daily News/MediaNews-Digital First

Redlands Daily Facts/MediaNews-Digital First

Sacramento Bee/McClatchy

Salinas Californian/Gannett

U-T San Diego (San Diego Union-Tribune)/Private

The Tribune in San Luis Obispo/McClatchy

Santa Barbara News-Press/Private

San Francisco Chronicle/Hearst Newspapers

Santa Maria Times/Lee

The Record in Stockton/Dow Jones

Tulare Advance-Register/Gannett

The Ukiah Daily Journal/MediaNews-Digital First

The Reporter in Vacaville/MediaNews-Digital First*

Times-Herald in Vallejo/MediaNews-Digital First*

Visalia Times-Democrat/Gannett

Whittier Daily News/MediaNews-Digital First

Daily Democrat in Woodland/MediaNews-Digital First

Fort Collins Coloradoan/Gannett

Daily Sentinel in Grand Junction/Seaton

The Tribune in Greeley/Swift

The Mountain Mail in Salida (five-day-a-week)/Private

The Pueblo Chieftain/Private

Journal Inquirer in Manchester/Private

Meridan Record-Journal/Private

The Day in New London/Private (Premium content)

The Bulletin in Norwich/GateHouse

Republican-American in Waterbury/Private

The Chronicle in Willimantic/Private

News Journal in Wilmington/Gannett

Brandenton Herald/McClatchy

Charlotte Sun in Port Charlotte/Sun Newspapers

News-Press in Fort Myers, Fla./Gannett

South Florida Sun-Sentinel in Fort Lauderdale/Tribune

Key West Citizen/Cooke Communications

(Melbourne) Florida Today/Gannett

Miami Herald/McClatchy

Orlando Sentinel/Tribune

Palm Springs Daily News/Cox

Palm Springs Post/Cox

Pensacola News Journal/Gannett

Tallahassee Democrat/Gannett

Atlanta Journal-Constitution/Cox (Website free; premium content for iPad users)

Augusta Chronicle/Morris

Ledger-Enquirer in Columbus/McClatchy

The Telegraph in Macon/McClatchy

The Honolulu Star-Advertiser/Black Newspapers

Garden Island in Lihue/Lee

Blackfoot Morning News/Private

(Boise) Idaho Statesman/McClatchy

Coeur d' Alene Press/Private

Post Register in Idaho Falls/Private

Lewiston Tribune/Private

Moscow-Pullman Daily News/Private

Idaho Press-Tribune in Nampa/Pioneer

Idaho State Journal in Pocatello/Pioneer

Rexburg Standard-Journal/Pioneer

Bonner County Daily Bee in Sandpoint/Private

Times-News in Twin Falls/Lee

Daily Herald in Arlington Heights/Paddock

Belleville News-Democrat/McClatchy

Pantagraph in Bloomington/Lee

Canton Daily Ledger/GateHouse

Southern Illinoisan in Carbondale/Lee

Times-Courier in Charleston/Lee

Chicago Sun-Times/Private

Chicago Tribune/Tribune

Herald & Review in Decatur/Lee

Register-Mail in Galesburg/GateHouse

Journal-Standard in Freeport/GateHouse

The Daily Register in Harrisburg

The Lincoln Courier/GateHouse

Mattoon Journal-Gazette/Lee

Pekin Times/GateHouse

Journal Star in Peoria/GateHouse

Quincy Herald-Whig/Quincy Newspapers

Rockford Register-Star/GateHouse

The State Journal-Register in Springfield/GateHouse

Herald Bulletin in Anderson/CNHI

Herald Republican in Angola/KPC Media Group

The Star in Auburn/KPC Media Group

News Sun in Kendallville/KPC Media Group

Indianapolis Star/Gannett

Journal and Courier in Lafayette/Gannett

The Star Press in Muncie/Gannett

Palladium-Item in Richmond/Gannett

Spencer Evening World/Private

Times-Union in Warsaw/Private

Tribune in Ames/Stephens Media

Quad City Times in Davenport/Lee

Des Moines Register/Gannett

Iowa City Press-Citizen/Gannett

Globe-Gazette in Mason City/Lee

Muscatine Journal/Lee

Sioux City Journal/Lee

The Courier in Waterloo/Lee

The Burlington Hawkeye/Harris

Hays Daily News

Hutchinson News/Harris

Leavenworth Times/GateHouse

The Manhattan Mercury/Seaton

Ottawa Herald/Harris

Morning Sun in Pittsburg/GateHouse

Wichita Eagle/McClatchy

Advocate-Messenger in Danville/Schurz

News-Enterprise in Elizabethtown/Landmark

Lexington Herald Leader/McClatchy

Courier-Journal in Louisville/Gannett

Ledger Independent in Maysville/Lee

Jessamine Journal in Nicholsville/Schurz

Interior Journal in Stanford/Schurz

Winchester Sun/Schurz

Town Talk in Alexandria/Gannett

Daily Advertiser in Lafayette/Gannett

The News Star in Monroe/Gannett

Daily World in Opelousas/Gannett

Shreveport Times/Gannett

The (Baltimore) Sun/Tribune

Carroll County Times/Landmark

Cecil Whig in Elkton/Chesapeake

Easton Star-Democrat/Chesapeake

Times Record in Brunswick/private

Ellsworth American (weekly)

The Boston Globe/NYT (Premium site and free site)

Cape Cod Times/Dow Jones

Sentinel and Enterprise in Fitchburg/MediaNews-Digital First

Standard-Times in New Bedford/Dow Jones

North Adams Transcript/MediaNews-Digital First

Daily Hampshire Gazette in Northampton/NNE

Telegram & Gazette in Worcester/NYT

The Daily Telegram in Adrian/GateHouse

Battle Creek Enquirer/Gannett

The Holland Sentinel/GateHouse

Lansing State Journal/Gannett

Times Herald of Port Huron/Gannett

Sault Ste. Marie Evening News/GateHouse

Traverse City Record-Eagle/CNHI

Crookston Times/GateHouse

Free Press in Mankato/CNHI

Star Tribune in Minneapolis/Private

Rochester Post-Bulletin/Private

St. Cloud Times/Gannett

Winona Daily News/Lee

Sun Herald in Biloxi/McClatchy

The Commercial Dispatch in Columbus/Private

Hattiesburg American/Gannett

The Clarion-Ledger in Jackson/Gannett

Booneville Daily News/GateHouse

Southeast Missourian in Cape Girardeau/Rust

Lake Sun in Camdenton/GateHouse

Columbia Daily Tribune/Private

Hannibal Courier-Post/GateHouse

The Examiner in Independence/GateHouse

Kansas City Star/McClatchy

Springfield News-Leader/Gannett

Billings Gazette/Lee

Bozeman Daily Chronicle/Pioneer

Montana Standard in Butte/Lee

Great Falls Tribune/Gannett

Ravalli Republic in Hamilton/Lee

Helena Independent Record/Lee

Missoulian in Missoula/Lee

Sidney Herald/Wick

Alliance Times-Herald/Seaton

Beatrice Daily Sun/Lee

Columbus Telegram/Lee

Fremont Tribune/Lee

Lincoln Journal Star/Lee

Omaha World-Herald/World Media Enterprises

Nevada Appeal in Carson City/Swift

Elko Daily Free Press/Lee

Lahontan Valley News in Fallon/Swift

Record-Courier in Gardnerville/Swift

Reno Gazette-Journal/Gannett

Eagle Times in Claremont/Private

Concord Monitor/NNE

Foster's Daily Democrat in Dover/Private

The Citizen in Laconia/Private

New Hampshire Union-Leader in Manchester/Private

The Telegraph in Nashua/NNE

Portsmouth Herald/Dow Jones

Asbury Park Press/Gannett

The Press of Atlantic City/Private

Courier-Post in Cherry Hill/Gannett

Home News Tribune in East Brunswick/Gannett

The Daily Record in Morristown/Gannett

(Newton) New Jersey Herald/Quincy Newspapers

Courier News in Somerville/Gannett

The Daily Journal in Vineland/Gannett

Albuquerque Journal/Private

Alamogordo Daily News/MediaNews-Digital First

Carlsbad Current-Argus/MediaNews-Digital First

Deming Headlight/MediaNews-Digital First

Farmington Daily Times/MediaNews-Digital First

Las Cruces Sun-News/MediaNews-Digital First

Los Alamos Monitor (five-day-a-week)-Landmark Community

Ruidoso News/MediaNews-Digital First

Santa Fe New Mexican (March 2013)/Private

Silver City Sun-News/MediaNews-Digital First

Auburn Citizen/Lee

Press and Sun-Bulletin in Binghamton/Gannett

Buffalo News/Berkshire-Hathaway

Messenger Post in Canandaigua/GateHouse

The Leader in Corning/GateHouse

Star-Gazette in Elmira/Gannett

Glen Falls Post-Star/Lee

Hornell Evening Tribune/GateHouse

Ithaca Journal/Gannett

Times Herald-Record in Middletown/Dow Jones

Newsday in Melville/Cablevision

Poughkeepsie Journal/Gannett

Rochester Democrat and Chronicle/Gannett

The Daily Gazette in Schenectady/Private

Observer-Dispatch in Utica/GateHouse

Wellsville Daily Reporter/GateHouse

News Journal in Westchester County/Gannett

Asheville Citzen-Times/Gannett

Charlotte Observer/McClatchy

The Independent Tribune in Concord (tri-weekly)/World Media Enterprises

Daily Advance in Elizabeth City/Cooke Communications

Fayetteville Observer/Private

Goldsboro News Argus/Private

Daily Courier in Forest City/Paxton

Daily Reflector in Greenville/Cooke Communications

Daily Dispatch in Henderson/Paxton

Hickory Daily Record/World Media Enterprises

News-Topic in Lenoir/Paxton

McDowell News/World Media Enterprises

Mooresville Tribune/World Media Enterprises

News Journal in Raeford/(weekly)/Private

News & Observer in Raleigh/McClatchy

Roanoke Rapids Daily Herald/Wick

Rocky Mount Telegram/Cooke Communications

Sanford Herald/Paxton

Statesville Record and Landmark/World Media Enterprises

Wilson Daily Times/Private

Winston-Salem Journal/World Media Enterprises

Bismarck Tribune/Lee

Wahpeton Daily New/Wick

The Akron Beacon Journal/Black Press

Suburbanite in Akron/GateHouse

Telegraph-Forum in Bucyrus/Gannett

The Repository in Canton/GateHouse

Chillicothe Gazette/Gannett

Cincinnati Enquirer/Gannett

Columbus Dispatch/Private

Coshocton Tribune/Gannett

News-Messenger in Fremont/Gannett

Lancaster Eagle-Gazette/Gannett

The Lima News/Ohio Community News**

News Journal in Mansfield/Gannett

The Marion Star/Gannett

The Independent in Massillon/GateHouse

The Times-Reporter in New Philadelphia/GateHouse

The Advocate in Newark/Gannett

News Herald in Port Clinton/Gannett

The Blade in Toledo/Block

Times Recorder in Zanesville/Gannett

The Daily Ardmoreite in Ardmore/GateHouse

News-Star in Shawnee/GateHouse

Tulsa World/Private

Albany Democrat-Herald/Lee

Ashland Daily Tidings/Dow Jones

The Bulletin in Bend/Private

The World in Coos Bay/Lee

Corvallis Gazette-Times/Lee

Klamath Falls Herald and News/Pioneer

Medford Mail-Tribune/Dow Jones

Ontario Argus Observer/Wick

News-Review in Roseburg/Swift

Statesman Journal in Salem/Gannett

Morning Call in Allentown/Tribune

Bedford Gazette/Private

Bloomberg Press-Enterprise/Private

Public Opinion in Chambersburg/MediaNews-Digital First

Erie Times-News/Privately held

Daily Sun in Hanover//MediaNews-Digital First

The Standard-Speaker in Hazleton/Shamrock

Wayne Independent in Honesdale/GateHouse Media

The Daily News in Huntingdon/Private

Lancaster Newspapers/Private

Lebanon Daily News/MediaNews-Digital First

Oil City Derrick/Private

Philadelphia Daily News/Interstate General Media

The Philadelphia Inquirer/Interstate General Media

Pocono Record/Dow Jones

Republican-Herald in Pottstville/Shamrock

Morning Times in Sayre/Private

The Times-Tribune in Scranton/Shamrock

News-Item in Shamokin/Shamrock

Centre Daily Times in State College/McClatchy

The Daily Review in Towanda/Shamrock

Waynesboro Record Herald/GateHouse

York Daily Record/MediaNews-Digital First

York Dispatch/MediaNews-Digital First

Newport Daily News/Private

Providence Journal/A.H. Belo

Beaufort Gazette/McClatchy

Post and Courier in Charleston, S.C./Evening Post Publishing Co.

The State in Columbia/McClatchy

Greenville News/Gannett

Island Packet in Hilton Head Island/McClatchy

Sun News in Myrtle Beach/McClatchy

Times and Democrat in Orangeburg/Lee

The Herald in Rock Hill/McClatchy

Rapid City Journal/Lee

Argus Leader in Sioux Falls/Gannett

Daily Post-Athenian in Athens/Private

Leaf-Chronicle in Clarksville/Gannett

Jackson Sun/Gannett

Daily News Journal in Murfreesboro/Gannett

Nashville Tennessean/Gannett

Commercial Appeal in Memphis/E.W. Scripps

The Oak Ridger in Oak Ridge/GateHouse

Dallas Morning News/A.H. Belo

Star-Telegram in Fort Worth/McClatchy

Houston Chronicle/Hearst

Lubbock Avalanche-Journal/Morris

Temple Daily Telegram/Private

Waco Tribune-Herald/Robinson Media

Wichita Falls Times Record News/E.W. Scripps

Logan Herald Journal/Pioneer

Daily Herald in Provo/Lee

The Spectrum in St. George/Gannett

Barre-Montpelier Times Argus/Mitchell

Bennington Banner/MediaNews-Digital First

Brattleboro Reformer/MediaNews-Digital First

Burlington Free Press/Gannett

Rutland Herald/Mitchell

Daily Progress in Charlottesville/World Media Enterprises

Free Lance-Star in Fredericksburg/Private

Daily News-Record in Harrisonburg

News and Advance in Lynchburg/World Media Enterprises

Daily Press in Newport News/Tribune

Progress-Index in Petersburg/Shamrock

Richmond Times-Dispatch/World Media Enterprises (Premium content)

The News Leader in Staunton/Gannett

Winchester Star/Byrd Newspapers

Bellingham Herald/McClatchy

Ellensburg Daily Record/Pioneer

Tri-City Herald in Kennewick/McClatchy

The Daily News in Longview/Lee

Skagit Valley Herald in Mount Vernon/Pioneer

Olympian in Olympia/McClatchy

Peninsula Daily News in Port Angeles/Sound Publishing

Seattle Times/Private

News Tribune in Tacoma/McClatchy

Post-Crescent in Appleton/Gannett

Baraboo News Republic/Lee

Beaver Dam Daily Citizen/Lee

Leader-Telegram in Eau Claire/Private

The Reporter in Fond du Lac/Gannett

Green Bay Press-Gazette/Gannett

Kenosha News/Private

LaCrosse Tribune/Lee

Wisconsin State Journal in Madison/Lee

Capital Times in Madison/Lee

Herald Times Reporter in Manitowoc/Gannett

Marshfield News-Herald/Gannett

Milwaukee Journal Sentinel/Private

Oshkosh Northwestern/Gannett

Portage Daily Register/Lee

Journal Times in Racine/Lee

Sheboygan Press/Gannett

Stevens Point Journal/Gannett

Wausau Daily Herald/Gannett

Wisconsin Rapids Tribune/Gannett

Dominion Post in Morgantown/Private

Casper Star Tribune/Lee

Gillette News Record/Private

Rocket-Miner in Rock Springs/Private

Sheridan Press/Seaton

National/international newspapers

International Herald-Tribune/NYT

The Financial Times/Pearson

The Wall Street Journal/Dow Jones

„Internally, we’ve been referring to the paywall dropping as ‘the end of an error. It was an interesting experiment that didn’t work.“

Jay Penske, nový majitel deníku Variety

„I think it's great that people are trying. It would be even greater if people would share all the data so we could tell whether they're working or not.“

Alan Rusbridger, šéfredaktor The Guardian

Piano Media

• „We are experiencing about 5% month-on-month growth in Poland.“

• „In Slovakia where we can let people renew automatically with SMS, Paypal or credit card, it’s between 60-70%, in Poland where we don’t have SMS payments it’s 34% and in Slovenia it’s less because the only possibility for an automatic renewal is Paypal.“

• „Piano Solo is a metered paywall and it allows single publishers or smaller groups of publishers to immediately launch paid content on their websites without waiting for the rest of the publishers to commit to a national system.“