keenan - #flipmyfunnel austin
TRANSCRIPT
HII’m Keenan
@keenan
I’M A FIXER(FIXAA)
NOBODY GIVES A SHIT ABOUT YOU!
or your company or your product or … any other corny thing about you.
WE HAVE ONE JOBAnd it’s NOT to sell anything!
IT’S TO GET THE PROSPECT TO LET YOU HELP THEM
LEAD WITH EMPATHYScrew your ego (at least for now)
I DIDN’T MAKE THIS UPGreenberg and Greenberg, Spaulding and Plank, Franke and
Park, and more
DO A STEVEN COVEY ON THEIR ASS!
Habit 5
KNOW THEIR BUSINESS PROBLEMS
Not just their technical problems
BE SANTAMake a list of the problems your customers have that YOU
solve.
WHY DO THEY MATTER?What’s there impact to the organization?
WHY DO THE PROBLEMS EXIST?
BUILD ALL YOU MARKETING MESSAGES AROUND THAT
GIVE SHIT AWAYThe 5-minute favor
BE A GIVING ORGANIZATIONTakers are energy black holes
TO BE GOOD AT SELLINGyou simply have to give a shit!