Keeper of the Clover

Your Responsibilities as

4-H Youth Professionals

Keepers of the Clover must• Provide oversight of county 4-H programs

to ensure proper use of 4-H Name and Emblem

• Help implement a county system to manage N & E use

• Help educate county staff and volunteers on proper use of N & E

It’s the Law!

• The 4-H Name and Emblem are held in trust by the U.S.D.A. Secretary of Agriculture under provisions of:– Title 18 United States Code Section 707– Section 7 Code of Federal Regulations Part 8

4-H Name & Emblem

• Has special status• Used only as authorized by statute, and• As authorized by Secretary of Agriculture

or designated representatives

4-H Name Guidelines

• Numeral “4” separated from a capital “H” with a hyphen

• Do not use the 4-H Emblem in place of the word “4-H” in a title or text

4-H Emblem Basics

• A four-leaf clover with a letter “H” in each leaf

• Stem turned to the right• Include 18 U.S.C. 707

– To right of stem, or– Below bottom right leaf

4-H Emblem Basics

• Use the whole image• Do not remove any leaves• No text or images over any part of emblem• Keep it upright• No distortion• Proper color

– Green, White, Black, Metallic Gold

4-H Name and Emblem

• The 4-H Name and Emblem is a federally protected mark.

• Everyone using that mark must have authorization to do so.

This means Everyone!• State and local Cooperative Extension

Services• 4-H Clubs, Volunteer Leaders and 4-H

members• Affiliated Committees, groups and other

entities• Activities and Events• Incorporated Groups• Commercial Vendors

Authorization• The Secretary of Agriculture is the

authorizing agent.• Land-Grant Universities and the Coop

Extension System are authorized to use the 4-H Name & Emblem

• LGU and CES are not authorizing designees of the N & E.

What does that mean?

• Within a state (or county), the 4-H N&E may be used in support of the state (county) programs,

• but state (county) officials may not authorize other entities beyond the scope of their program to use the 4-H N&E.

Approval Basics

• Usage for educational and character building purposes of 4-H Program

• Educational or informational uses are in best interest of program

• Usage consistent with dignity of program• Usage can be properly controlled • Usage is for specific time period• Usage follows graphic use guidelines

Approval Basics

• No use permitted that exploits the program• No endorsements (or implied

endorsements) allowed• No exclusive use by others• Products and services need approval

– Must include non-endorsement statement

Use of 4-H N&E by:• 4-H members/clubs

– Approval not required– May use with project work, exhibits, etc.– Fundraising requires approval!

• Media– Authorization not required for uses of

• Tribute• Educational• Informational

– Must follow graphic and other standards

This includes Fundraising

• Fundraising using 4-H N & E permitted for specific educational purposes.

• Must have approval of appropriate Coop Extension office (county, state, national)

• Approval requirement written as part of Title 7, C.F.R. (Subtitle A), section 8.9

Fundraising

• All money received must be expended to further 4-H educational programs.

• Must be plan to account for funds prior to authorization.

• Follow state policy.• Includes 4-H clubs and supporting groups

(friends, foundations).

Working with Vendors

• Written authorization– Memorandum of Agreement or letter

• Must inform vendor that:– 4-H Name & Emblem is federally protected mark– Specific product – Specific duration (may not exceed one year)– Graphic Standards– Permission may be revoked at any time

Penalties for improper use?

• Authorization to use N & E may be withdrawn at any time. Immediately.

• Fines.• Up to six months prison. Federal prison.

Learn More

• National 4-H Headquarters– http://nifa.usda.gov/resource/4-h-name-and-emblem

– Policy and User guides– Factsheets

• eXtension Training Videos– http://campus.extension.org/ – http://campus.extension.org/course/view.php?id=528

Program Specialists Role

• Program Specialists are in the direct line of authority– USDA to LGU to 4-H Program

• Serve as Iowa 4-H/ISUEO representatives for 4-H Name & Emblem issues