keeping current with facebook
DESCRIPTION
An updated look at the most effective way to use timeline, ads, apps and posts to maximize visibility (edgerank) for business.TRANSCRIPT
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Keeping Current With FacebookJune 8, 2012
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“Show Us Your Roundtable Photo” Facebook Contest!
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www.341studios.com
OLD FB Page (bf Timeline)
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New Timeline for Brands
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Timeline: Critical Elements
Cover Photo: 1st Impression of the Brand Strict Rules
Milestones: Tells the story of your Brand Tab Structure: The Navigation… 4 most important
features to be communicated to your fans About: Key information and links Highlights/”Pinning”: Great post? Make it stand out! Profile/Thumbnail: Identifies you throughout FB
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www.341studios.com
“Prime” Real Estate: Tabs, “About”
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www.341studios.com
Timeline for Brands
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Timeline for Brands
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Add Milestones!
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www.341studios.com
Also Add:• Highlighted posts• Pinned posts
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www.341studios.com
Use A Call to Action!
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Timeline for Brands: Custom Apps
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Custom Apps: Why? How?
No More Default Landing Tab Have a Goal:Visitors >> Fans/Leads >> Customers >> Evangelists Third Party Apps: Many Choices
DIY Template vs. Custom Free vs. Paid Contests, Email Integration, Fan-gated Welcome pages, E-commerce, more
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Acquisition Tactics
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FangateBefore
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Fangate After
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FangateBefore
Fangate After
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“Fan of the Week” Promotion
Acquisition Tactics
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App Example: Offerpop($15 per month, for pages over 100 fans)
Other Third Party Apps:• LuJure*** (1 app free, no programming skills)• Constant Contact*** (no programming skills)• Wildfire App• North Social• Shortstack, etc.
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Constant Contact “Social Campaigns”BEFORE
AFTER
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• “Edgerank”: •17% Average Reach•What Get’s Engagement?
Short Posts (70 Char.), Questions, “FITB”, “ T or F” Videos, Photos, Links, Game-ification
• Goal: Likes, Comments, Shares
Goal: Visibility in the Newsfeed!
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Engagement Techniques
Source: Kissmetrics
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Engagement Techniques
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People Love Pictures! > +65% more eng.
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Facebook Insights
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Facebook Insights
“You Can’t Improve What You Don’t Measure”
A) Measure “Likes” + 1 Measure of ViralityB) Analyze Best/Worst Performing Updates: i.e., When? What? How Often?
Likes: Growth Over Time Choose Any Measure of Virality:PTAT = # People who engaged with your content and created
a “Story”Engaged Users: #People who engaged in any way, “story or
no “story”Engagement Rate: PTAT / Reach
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341 Studios Facebook Insights
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From Pagelever.com … also check out Edgerankchecker.com
341 Studios Facebook Insights
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341 Studios Facebook Analytics
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Add’l Facebook Analytics
Sources: Buddy Media, Dan Zarella (The Science of Facebook)
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NEW Facebook Ad Units Sponsored Stories, Promoted Posts >>Target Fans and Friends of Fans!
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Facebook Ads: Destination Options
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Test Creative, Segment Ads
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Other Facebook News and Tools - Status Update Scheduling Tool for Admins- Mobile App for Page Admins (iphone)- Social Plug-ins(not new, but a “must)
- “Offers”
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Connect With Us!
www.341studios.com
Connect with Rhonda Hurwitz:
Questions? Ask me on my Facebook Page:https://www.facebook.com/helpmerhondamarketing
More tips over at my Blog:www.shemeansbusiness.wordpress.com
Let’s Connect: @Rhondahurwitz on Twitter, Google+, Pinterest, Linked in
Connect with 341 Studios:
Website: http://www.341studios.com
(follow homepage links to Facebook, Twitter, Linkedin, You Tube, Blog)