keeping i.t. safe ®. jun lin nandini aijia vincent (leader)….clearly oliver fiona kiran
TRANSCRIPT
Keeping I.T. Safe ®
Jun Lin
Nandini
Aijia
Vincent (Leader)….clearly
Oliver
Fiona
Kiran
Current market situation and trendsThe problemOur product: the solutionWhy are we unique?Market SegmentationTarget MarketThe competitionPositioning of our productSustainability and scalability
• The laptop industry is a fast growing market• With over 6 major suppliers (HP, Toshiba, Acer, Fujitsu, Dell, Apple) • Laptop sales growing 20% every year in Singapore• 31.6 million units of laptops sold in 2008.• No of laptops in Enterprises has grown to 60% in 2007.
Corporations becoming more IT efficient
Ease of working online Programs that increases productivity
of corporations Employees with jobs not tied to one
location Accessibility of Internet everywhere
(wireless technology)
Rising trend of stolen and misplaced laptop
Contains important data Laptop recovery rate low51% of respondents are consistently
worried about losing laptop/data.
Unmet Need: A local laptop/data tracking and recovery system
Our product will satisfy this unmet need
Introducing…
Laptracker™98% of respondents will welcome
this idea
The Laptracker™ A small GPS tracking device that can be
installed into your laptop, allowing you to track the position of your laptop in a handheld device or another computer.
Laptracker™ Services Recovery Team to retrieve lost/misplaced
laptops Data transfer or wipe via secure
connection from stolen laptop
15 x 14 x 2.8mm The size of your eraser.28 Secs Start Time1 Second signal acquisition time
Web based Application for easy access everywhere
Dedicated call centre and recovery team, for premium user
Privacy Protection
LAPGUARD TM TagRemote data wipe and transfer via secure connection
Small module that will not make your device bulky.
Enable laptops to be traced indoor and outdoor almost immediately
Options to remotely delete all your data or transfer to a safe place via secure connection
Dedicated recovery team LAPGUARD Tag - deterrence
All TracklabsTM certified laptops will have a LAPGUARDTM Sticker
Act as a first warning
View the location of your laptop real time on your GPS enabled handheld
Dedicated recovery team islandwide The only one in Singapore! Maximizing potential of current technology
▪ Merging the best of software tracking and hardware tracking
Customized packages catering to different market segments
DLA, triple security system Deter Locate Act
Demographics Income Education
Segmenting Business Industry
Annual Income
$24000 or less 13.63%
$25000 to $39000 59%
$40000 to $54000 22.72%
$55000 to $69000 4.55%
Laptop Users
Working adults with important data in laptop
Working adults with high earning potential
Targeting Segment
IndividualsBusinesses
Government Agencies
Target Group:
Professionals, Managers, Executives & Technicians
51.2% of the total workforce*
*Taken from MOM website
PACKAGES
FEATURES Free Premium Secure
Tracking via software YES YES YES
GPS Tracking NO YES YES
Indoor Tracking NO YES YES
Recovery Team NO NO YES
Remote data transfer NO NO YES
Remote data wipe NO NO YES
Web Access YES YES YES
Location reporting NO YES YES
Call Center Support NO YES YES
3 different segments
Free trial-allow users to have a feel of the basic service provided -incentive to try our product because we’re based in Singapore
Premium-values laptop -lack of singapore based software/devices-need a product which is able to track laptop both outdoor and indoor
Secure-values both laptop and its data-wants to safeguard data within laptop-concerned about privacy issue (access to important data)
Mostly Software-based tracking which requires logging on to the internet (PCHome, myLapTopGPS)
Alerting laptop owner of the location through IP address, or wireless hotspots (Adeona, Unistal, GadgetTrak)
Provides recovery team services and coordination with local authorities (Computrace, XToolTracker)
Insurance ▪ 3rd party company (NUS Notebook Insurance Scheme, General Insurance)
▪ Laptop companies themselves (Fujitsu, Dell)
Laptop anti theft alarm systems on PC Card (Caveo Anti Theft)
Mostly US-Based, geographic limitation for most recovery teams
Singapore mainly insurance based. Replacing/ Reformatting hard disk can
remove tracking software Hardware solutions: limited functions,
alerting functions (alarms) Only able to detect locations when rogue
user is online No one-stop solution that deters, locates
and recovers laptop/data.
FEATURESPCHome
XToolTracker Unistal
MyLaptopGPS
LapTracker(Secure)
Tracking via software √ √ √ √ √
GPS Tracking √
Indoor Tracking √ √ √ √ √
Recovery Team √ √ √ √
Remote data transfer √ √ √
Remote data wipe √ √ √
Web Access √ √ √ √ √
Location reporting √ √ √ √ √
Call Center Support √ √ √ √ √
One-stop solution to keep data/laptop safe and retrieve/delete stolen data
Provide flexible solutions to cater to needs of different market segments Position as premium and reliable
solution mainly for working professionalsSpecializing in retrieval service using
advance and secured technology
Create barrier of entry by having trademarks and copyright
Collaborations with computer manufacturers
Maintain good customer relations Post purchase services
Call Centre Helpline Rebates for loyal customers A research team that keeps up with
changing customer expectations and needs
Make it more affordable when manufacturing cost reduces Economies of Scale Maturation of technology
Mergers and Acquisitions with other service providers
Make it available for other digital devices (cameras, ipods, PSP, pet collars)
Q & A