keeping pace with storage trends, technology and solutions phil bullinger executive vice president...

Keeping Pace with StorageTrends, Technology and Solutions

Phil BullingerExecutive Vice President and General Manager

Engenio Storage Group, LSI Corp.

2LSI CorporationMay, 2008

• Text messages sent & received every day exceeds the population of the planet

• Text messages sent & received every day exceeds the population of the planet

• 2.7B searches are completed on Google per month• 2.7B searches are completed on Google per month

• By 2010 more than 70% of the digital universe will be created by individuals, not organizations

• By 2010 more than 70% of the digital universe will be created by individuals, not organizations

• 45GB of data stored for every person on earth• 45GB of data stored for every person on earth

• In 2007 the amount of information created surpassed the storage capacity available

• In 2007 the amount of information created surpassed the storage capacity available

• IP traffic expected to double every 2yrs through 2011• IP traffic expected to double every 2yrs through 2011

• 1.5 Exabytes of unique new information will be generated worldwide this year; more than the previous 5000 years

• 1.5 Exabytes of unique new information will be generated worldwide this year; more than the previous 5000 years


Information Worker StatisticsAverage work week

– 14.5 hours / week with email

– 13.3 hours creating documents

– 9.6 hours searching for info

– 9.5 hours analyzing info

Hidden costs of managing information (1000 employee organization)

– $5.7 million lost annually in reformatting information among applications

– Not finding info costs $5.3 million / year


Information Created, Captured and Replicated

2006161 Exabytes

2010988 Exabytes

Exabyte = 1 billion gigabytes Source: IDC, 2007, 2008

6x GrowthIn Four Years

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• Cost to manage, power and cool servers has doubled since 2000

• LAN switch ports double from 2001 to 2006

• Data is doubling every 18 months

• Many servers, low utilization

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Source: IDC Virtualization & Multicore Disrupt Server Market 2007

Server Market GrowthVirtual Machines and Physical Servers

• Virtualization reshaping server best practices

• Power efficiency a primary purchase criteria

• Complicates data protection & management

• Driving demand for networked storage0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

2005 2006 2007 2008 2009 2010

Virtualized Physical Servers Logical Servers

1.4M VMs 7.9M VMs

Physical ServersVirtualized Logical Servers


Storage Growth DriversData Intense Applications

– Email– ERP and CRM Applications– On-line Transaction Processing– Data Warehousing and Business Intelligence– Industry-specific (Life Sciences, Geo Sciences,

Digital Entertainment, etc.)

Content Management– Business Analytics– “Monetizing” Content with Intelligent Archiving– Secondary Storage is the New Primary Storage

Data Security and Retention– Business Continuity and Disaster Recovery– Regulatory Policies Extending Retention Time– Data Security and Compliance

IDC Asia/Pacific (Excluding Japan) Disk Storage Systems 2007-2011 Midyear Forecast Update Report


Consumption of Enterprise Disk Capacity by Type

CAGR

32.3%

63.7%

(Exabytes)

121.1%

43.9%

0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

2007 2008 2009 2010 2011

Content DepotsReplicated dataUnstructured dataTraditional Structured data

IDC, 2007


Consumption of Enterprise Disk Capacity by Type

CAGR

32.3%

63.7%

(Exabytes)

121.1%

43.9%

0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

2007 2008 2009 2010 2011

Content DepotsReplicated dataUnstructured dataTraditional Structured data

IDC, 2007

Content Depots• Online & off-premise; separated

from enterprise data center

• Ex: Web 2.0, Capacity hosting and services for users, StaaS

Replicated data

• Both Structured and Unstructured

• Examples: Copies, Snapshots, DR, CDP, VTL, Archive

Unstructured data• Commonly files + semi-structured;

interaction through file systems.

• Examples: MSOffice, Apps/exe, Rich Media, Web, XML

Structured data • Commonly databases w/direct

interaction

• Examples: OLTP, Decision Support, Messaging, etc.


TheInfoPro (TIP) (11/21/07): F1000 Sample. n=151

Storage Professionals’ Top Pain Points


Responding with Storage Technology and Solutions

• Storage Interface Evolution

• Tiered Storage

• Storage Security

• “Green” Solutions in Storage

• Storage Virtualization and Optimization

• Data Protection and Recovery Solutions

• Storage as a Service (StaaS)


2008 2009 2010 2011

Storage Interface Evolution

Disk Drive Interface

Host Interface

Backend Interface

External Drive

Technology

4 Gb FC

4 Gb FC

3.5” (7.2K – 15K RPM)

1 Gb iSCSI

2.5” High RPM (Performance-oriented)

20Gb DDR IB

3Gb SAS

4 Gb FC

3 Gb SATA

3Gb SAS

3Gb SAS

8 Gb FC

40 Gb QDR IB

3.5” (7.2K only) (Capacity-oriented

SSDs

80 Gb EDR IB

6 Gb SATA

FCoE10Gb iSCSI

6Gb SAS

6Gb SAS

6Gb SAS


Solid State Storage – Addressing Tiered Storage

High I/O Perf SSD Applications:• Static and/or “hot” data • Green Applications • Metadata storage • Web applications • Cache backing • Store indexes • Internet Indexing• Data Acquisition • Data Modeling • Data Warehouse

The “tiered” storage structure promotes the most important data to devices that provide the best performance & reliability


Storage Security Investment • Regulatory and data privacy

compliance requirements

• Internal and External data theft

• Safe Harbor Laws covering Data Encryption


Targeted Initial Threat Model

• Threat Model– Stolen Disk Drives– Lost Disk Drives– Repurposed Disk Drives– Defective Disk Drives

• Target Disclosure Laws– Legislation in 35 States

Customers want this capability ASAP

Data-At-Rest Protection:• Full Disk Encryption (FDE)• Controller-based Encryption


Storage System’s Role in a Data-At-Rest Solution

Data FlowKey Flow

Storage System

Management Station

ApplicationServers

HDDFC SAN

Management Flow Key Server


Why All the Buzz about “Green?”

• Environmental consciousness– Regulations (WEEE/RoHS, Carbon Footprint / Energy Star)– Impacts on the Environment– Ethics and Social Responsibility

• But there are economic reasons, too– One study: 63% of data centers are running out of power– Even if they have power, cooling is becoming an issue– “100 KWatt in computing power = $1M in infrastructure cost.”

- Stanford Linear Accelerator Center

LSI faces this problem in our own data centers:- LSI is reducing data centers from 53 to 36 because of power and cooling- Cost to add power and cooling to Allentown data center: $3M - $5M


Most IT Attention Is on Servers…for Now

Typical Data Center Power Usage

Source: StorageIO Group


Green Storage Solutions

• Tiered Storage

• Thin Provisioning

• Data De-Duplication / Compression

• MAID / Drive Spin Down

• Consolidation and Virtualization

• Hardware Efficiency Improvements


SAN

In the Server

In the Network

Embedded in Array

Pros Cons

• No added hardware

• Servers configured individually

• Array vendor agnostic

• Common Mgt

• Added hardware

• No added hardware

• Simple

• Single vendor only

CAGR 2006-2011 (IDC)

Server-Based 12.1%

Switch-Based 21.8%

Array-Based 18.3%

Storage VirtualizationThree Implementation Topologies

By 2010…• 29% of FC Capacity is Virtualized

– Driven by asset migration/consolidation

• 14% of iSCSI Capacity is Virtualized– Driven by extensive virtual server

deployment


Aggressive Move to Virtualized Server Infrastructure

• Changes the dynamic for SAN connectivity– Drives increase in SAN/Network Density– Drives need for advanced network functions

• Raises administrative challenges for IT mgrs– Reshapes backup and recovery practices– Increases server/storage support workload– Expands disaster recovery options and the need

for data replication

• Drives the need for low-cost / low-admin storage solutions– Server virtualization is the “killer app” for iSCSI– Block-level storage virtualization solutions that

deliver automated operations


Data Protection and Recovery


Storage as a Service (StaaS)

StaaS Workloads Today• On-Line Backup

• Hosted Archiving

• Replication/DR Services

• B-to-B Infrastructure Services

• Utility Storage Capacity

StaaS Workloads Today• On-Line Backup

• Hosted Archiving

• Replication/DR Services

• B-to-B Infrastructure Services

• Utility Storage Capacity

Drivers• Explosive Data Growth

• Widespread Broadband Access

• Regulatory Compliance Pressures

• Datacenter Provisioning and Costs

• Remote Site Disaster Recovery Plans

• Stranded Servers / Branch Office Backup

• Greater Acceptance of Hosted Services

Drivers• Explosive Data Growth

• Widespread Broadband Access

• Regulatory Compliance Pressures

• Datacenter Provisioning and Costs

• Remote Site Disaster Recovery Plans

• Stranded Servers / Branch Office Backup

• Greater Acceptance of Hosted Services


Responding with Storage Technology and Solutions

• Storage Interface Evolution

• Tiered Storage

• Storage Security

• “Green” Solutions in Storage

• Storage Virtualization and Optimization

• Data Protection and Recovery Solutions

• Storage as a Service (StaaS)

LSI Confidential 27

keeping pace with storage trends, technology and solutions phil bullinger executive vice president...

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