keeping up with the carriers: how your website can compete
TRANSCRIPT
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Masters of MarketingKeeping Up With The Carriers: How Your Website Can Compete
Matt FarrellWebsite Coordinator
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Welcome to Masters of Marketing!We will begin the webinar promptly at 12:00pm, CST.• Today we'll be talking about how you can help your website compete, aesthetically, with major
national carrier websites.
• We’ll be live-tweeting this webinar. Follow along with the hashtag #MastersMktg
• If you have questions during the webinar, please use the chat window and I will answer all questions at the end.
• Join us next time (9/15 at 12pm, CST). AgencyBuzz Coordinator Malika James will cover the topic: Appearance is Everything: Using Effective Email Design to Win Over Your Contacts
• SAVE THE DATE: AgentCon 2017 will be held April 20-21, 2017 at the DFW Hilton Lakes Hotel
Thanks for joining us today.Matt Farrell800-383-3482 x [email protected]
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What sets the carriers apart?• Name Recognition
• Not much you can do about this• For example:
• Nationwide has been around since 1925 and operates regional headquarters in 6 states
• Aesthetics• This is what you have control over• You don’t want to copy their style• Mimic Certain elements
• Color• Layout• Information
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Color• White Space• Consistency in Branding• Minimalism
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White Space1. Gives the appearance of being more
open2. Modern3. Clean & Inviting
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Example
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Comparable Design
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Consistency in Branding• Make sure your colors match your logo• If you hand out business cards that are orange and blue,
make sure your website is also orange and blue• Customers need to be sure they’re on the right
website• If you use an alternative color scheme, that can cause
confusion• Streamlining• Besides recognition, using a consistent color scheme can
be visually pleasing, as the customer’s eye will be drawn from the logo through the rest of the site.
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Examples
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Examples
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Minimalism• You don’t need 5 colors on your website• I would suggest using 1-2 primary colors and adding
a third for your calls to action• “Less is Best”• Many websites geared toward children use elaborate color
pallets. • Can be viewed as “unprofessional”• May also be jarring to a customer’s eyes.
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Example
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Example
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Examples
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Layout• Clutter!• What is the minimum amount of information you can get
away with?• Information placement• Don’t make people hunt. In most cases, they won’t do it.
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Clutter!!!• A frequent problem with websites is “information
overload”.• The more information you put on your homepage,
the quicker you’re going to lose the interest of the viewer.• There are only a few pieces of information you need.• Who you are (logo)• Visual Interest• What you’re offering
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Clutter!!!Do you find this a little difficult to read?
This could be made better with a simple 1-2 sentence paragraph.
The rest of the information can go on an internal page.
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No Clutter
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Placement• Your most important information should be near the
top of the page• Don’t make the customer scroll to find something• Studies have shown that 55% of consumers will only
spend 15 seconds on your website.• Name• Phone Number• Quote forms• What you offer
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Example
Quote
Ph. Number
Name/Logo
What is offered
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Final Thought• You can’t compete with name power.• You CAN compete with style• Just remember 3 tips for your website• “Less is Best”• Keep it Modern• Make it User-Friendly
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Questions?
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Thank You for Joining Us!• We will be posting the link to today’s recording on
our blog:http://www.getitc.com/blog/marketing/
• Join us next time (9/15 at 12pm, CST). AgencyBuzz Coordinator Malika James will cover: Appearance is Everything: Using Effective Email Design to Win Over Your Contacts
Matt Farrell800-383-3482 x [email protected]