Gamification: Fixing Loyalty & EngagementKEITH SMITH

CO-FOUNDER & CEO, BIGDOOR

@CHIEFDOORMAN

BigDoor• Most widely used platform• Top choice by consumer brands• 30MM MAUs by Q3 2012• Fastest way to implement, measure & learn

The ProblemMedian Results for Top 5k Sites

• Loyalty = 1.5 Visits/Month

• Engagement = 5 Pageviews/Visit

“The problem is that users are neither loyal nor engaged”

The Solution(s)

Loyalty&

Engagement

1. Onboard

2. Create Yearn

3. Reward

4. Get Social

5. Rinse & Repeat

The Results

Keith Smith@ChiefDoormankeith@bigdoor.com

Thank You!