Keith Walker

Editor of Nuts.co.uk

Men are lazy!

How did we learn that?

Data driven development works

#1 in the UK

Keep it simple

Lead with an image

What did we learn?

• They don’t want bad news• Behavior is based on who’s present• Short is better than long• Give them more of what they like• Easy to find• 3 pillars

What else did we learn?

• The best incentives are based in the real world• Simple is always best• They use different devices at different times of

the day• We can shape user decisions (working

together)

Thank you