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Indian experience

Presented by……

Anil Dhankhar

01:44 PM

Rachit Mehrotra

Anmol verma

Sudhir Rawat

Ankit sirohi

summaryIn the words of Denis Avronsart, M.D. kellogg India” our only rivals are traditional Indian foods like idlis and vadas.

Its entrance & failure….A multi national company.Investment in India.High profile launch backed by hectic media activity.Improper distribution channel.Lack of regular buyers.The mistakesKelloggs banked heavily on the quality.Indian fooding habits.Breakfast eating habbits.

Selection of wrong platform(grain based food). “Health product” image. Premium pricing. Focus on premium and middle level retail stores.

Setting things right Launch of highly successful brands- Chocos and Frosties Indianising its flavors. Bringing down the price. Retail packs of various size. Non impressive advertising. emphasis on Iron fortification. Target on schools Penetration into the market. Nutritious diet. launch of chocos biscuit. Maintained the image of premium brand.

Mistakes Quality Eating habits Positioning Low demand due to premium pricing Launched the products without doing

research.

Recommendations & Solutions Be the best in at least one thing. Don’t mix your message. If a product is good, it will succeed. This is

blatantly untrue. Replace packaging by pouches. Raise awareness about nutritions

Brand culture failures: Kellogg’s in India Not taking any market research before

interring in the Indian market. Poor advertising. Popular brand myths. Underestimate local competitors. products are bought, not sold.

Poor entry strategy

India is a different market from other. Some other company also do the same thinks

in India:-Coca-Cola, Whirlpool, MTV, Domino’s Pizza, Citibank , Mercedes-Benz.

blinded by figures. Western product attempting to appeal to

Indian test.

An right decisionMass market productCompetitorsNutritious food

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