kelly webb's portfolio
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Check out some of my work!TRANSCRIPT
Kelly Webb’s Portfolio
Table of Contents Scholastic Sample
Integrated Marketing Communications Plan Media Placements
Placements for The Laughton Company
Writing Sample and Pitches Pitch sample Media release sample
E-‐Newsletter Sample Creative Sample
Promotional flyer
Andrew Church
Morgan Edelman
Krista Barlow
Chelsea Otakan
Kelly Webb
Monday, May 3, 2010
WHAT WE REPRESENT
Trendy
Personal
Quick
Accommodating
Inexpensive
Local
Monday, May 3, 2010
WHAT WE REPRESENT
LEAGUE GOTHIC Gotham
Monday, May 3, 2010
WHO WE REPRESENT
Young, SingleMothers
time
budget
image
UNRStudents
Monday, May 3, 2010
KEY FACTS: NEW CLIENTELE
‣ 4,457 freshman are admitted each year
‣ More than 2,000 of these freshman live on campus.
Monday, May 3, 2010
KEY FACTS: LOCATION LOCATION LOCATION
There are no hair salons
within walking distance of the UNR campus
Monday, May 3, 2010
KEY FACT: YOUNG SINGLE MOTHERS
Single mothers work 30-40 hours per week
Monday, May 3, 2010
COMMUNICATIONS CYCLE
Connect with Facebook
Monday, May 3, 2010
FACEBOOK APPLICATION
Monday, May 3, 2010
FACEBOOK APPLICATION
Connect with Facebook
Monday, May 3, 2010
FACEBOOK APPLICATION
Monday, May 3, 2010
MOTHERS BEAUTY WORKSHOP CAMPAIGN
‣Mother/Daughter workshops
‣Mother/Son workshops
‣Beauty workshops
Monday, May 3, 2010
MOTHERS BEAUTY WORKSHOP CAMPAIGN
JAN FEB MAR APR MAY JUN
JULY AUG SEPT OCT NOV DEC
VALENTINE’SDAY
EASTER SPECIAL
SPRING IS HERE
SUMMER TANS
INDEPENDENT WOMEN FOR INDEPENDENCE DAY
BACK TO SCHOOL
LABOR DAY HALLOWEEN
THANKSGIVING HOLIDAY
GETAWAY
NEW YEAR NEW YOU
MOTHER’SDAY
Monday, May 3, 2010
LOCKS OF LOVE
‣Free styling and cut for customers who choose to donate their hair to Locks of Love
‣Cut 8 on the 8th
Monday, May 3, 2010
SILVER AND BLUE CAMPAIGN
‣ Students wearing Wolf Pack gear get hair sprayed for free
‣ $2 for non-Wolf Pack gear
‣ Customers will leave with a 20% off coupon
Monday, May 3, 2010
SILVER AND BLUE CAMPAIGN
Cut & Run employees will walk around the tailgate area and offer hair sprays and coupons
Monday, May 3, 2010
DORM STORM CAMPAIGN
Target brand new students living on campus, create awareness about Cut & Run Salon and establish on-campus student
clientele.Monday, May 3, 2010
DORM STORM CAMPAIGN
‣ Welcome bags will contain Cut & Run branded brushes, combs, and mini shampoo bottles
‣ Tagline: “Cut & Run at the Joe”
Monday, May 3, 2010
COMMUNICATIONS CYCLE
Connect with Facebook
Silver & Bluecampaign
Facebook Application
Locks of Love
Workshops
Monday, May 3, 2010
Monday, May 3, 2010
http://w w w .kolotv.com/localnew s/headlines/Couponing_101-Class_Teaches_People_How _To_Save_Money_130757693.htmlNovember 15, 2011
"Couponing 101"-Class Teaches People How To SaveMoney
In a time when everyone is trying to pinch a penny, could you imagine making 100 dollars an hour?Men and women of all ages learned how to do just that Wednesday night at a "Couponing 101"class.
One student at Wednesday's class says she's excited to learn how to save money.
"I'm a stay at home mom helping my husband go to UNR, so saving any penny I can helps thefamily," says Rachel Salmeron.
Salmeron has a family of six to feed at home. Sometimes it's hard for them to make ends meet. So,Rachel decided to sign up for "Couponing 101", a class hosted by the Laughton Company.
Rachel and 40 others attended Wednesday's class to learn how instructor Ericka Smith savesthousands of dollars every year, simply by clipping and using coupons.
"My average bill is about $1,100 to $1,200, and I generally spend no more than $40," says Smith.
Ericka started clipping coupons a year ago. She asked Wednesday's class how much money onaverage a family spends on shampoo and conditioner per year. The total amount is nearly 600dollars. Ericka says after coupons, a family shouldn't pay a penny for those items.
"We're throwing away a lot of money that could come in handy right now," says Smith.
Smith told the class that there are 318 billion dollars worth of coupons issued every year, but onlythree billion worth are used. She says it's important to know coupon guidelines at the stores you'reshopping at, and most importantly, "be organized and match sales to your coupons you alreadyhave."
Advice Rachel will take to heart. She is going to start using coupons now, to help her in the future.
"I'd like to eventually put my kids through extra curricular activities, baseball or soccer or something,"says Salmeron.
Smith says someone should save 50 to 80 percent every time you shop, if you have coupons. Shesays coupons come in cycles, so always be on the lookout and buy in bulk when you have them.
Latest Comments
Posted by: Keith Case Location: Reno on Sep 28, 2011 at 10:47 PM
When is the next class? I must, MUST attend! Watching Extreme Couponing as I type!
http://dailysparkstribune.com/view /full_story/15220391/article-Nonprofit-w ants-golfers-to-Think-Kindness- November 15, 2011
Sparks Tribune - Nonprofit wants golfers to ThinkKindness
by Tribune Staff Sparks Tribune
Aug 26, 2011 | 261 views | 1 | 4 | |
RENO — Think Kindness, a northern Nevada nonprofit organization, is hosting its InauguralKindness Classic 2011 at LakeRidge Golf Course at noon on Sept. 16. The Kindness Classicis a fundraiser to inspire acts of kindness within the community. All proceeds will go directly tothe Think Kindness organization.
Think Kindness was founded in 2010 with the goal of inspiring kindness within our communityand around the world. President and founder Brian Williams hopes the tournament will be asuccess and continue to add to the already 200,000 documented acts of kindness to date.
“Kindness starts with us,” Williams said in a press release. “I challenge everyone to get involved withthis massive community act of kindness. The tournament is just another way to carry out our missionand help out those in need right here in our community.”
Every dollar raised for the nonprofit will have a direct impact on children in northern Nevada. Alongwith a day filled with golf and networking, there will be an awards dinner and beverages, hole-in-oneand long drive contests and a raffle comprised of prizes donated by local businesses. More than100 players are expected to participate. Registration is still open.
To date, Think Kindness has challenged more than 45,000 students, documented more than180,000 acts of kindness, collected more than 50,000 shoes for Soles4Souls and received the2009 Thornton Peace Prize for the impact on the nation’s youth.
For more information, visit thinkkindness.org. Contact tournament director Michael Richardson at527-5656 or by email at [email protected].
http://thisisreno.com/2011/11/12-year-old-challenges-local-businesses-to-donate-1000-toys/ November 15, 2011
12-year-old challenges local businesses to donate 1,000toys | This is Reno
SUBMITTED NEWS RELEASE
Ashlee’s Toy Closet is among the many non-profit organizations in northern Nevada looking for helpthis holiday season. Ashlee Smith, president of Ashlee’s Toy Closet, working in partnership withThe Laughton Company, is challenging the community to help her collect 1,000 donated toys,clothes or books for children who otherwise may not receive a Christmas morning gift.
“No matter what holiday you celebrate, everyone should have something to open,” Smith said. “Ihave always been fortunate, but there are a lot of kids out there who don’t have anything to lookforward to on Christmas.”
The Laughton Company, located at 140 Washington St., serves as the main drop-off location forAshlee’s Toy Closet challenge. According to Mitch Laughton, president, “We encourage businessesof all sizes and individuals to join us in supporting Ashlee’s goal. We’ve seen this community do theincredible and we see this yet another way to make a difference.”
Donations are accepted from Nov. 10 through Dec. 5, 2011. The Laughton Company will alsoschedule donation pick-ups from businesses during the week of December 12, 2011. All donationswill support Ashlee’s Toy Closet.
Smith started the organization in 2005 when her family was affected by the Angora Fire in SouthLake Tahoe, Calif. Her mission to continue to help children affected by natural disasters hasexpanded to help children all over the world, regardless of circumstances. To date, Ashlee’s ToyCloset has donated more than 5,000 toys to children across the nation.
To get involved in the challenge or for more information about Ashlee’s Toy visitwww.ashleestoycloset.org. To schedule a donation pick-up, contact The Laughton Company atwww.laughtonco.com or call 775-327-6009.
Helping protect business health and wealth with more than 30 years of experience, The LaughtonCompany is a select organization of professionals specializing in comprehensive benefit andasset strategies designed to grow, develop and retain the engine that drives a company’ssuccess—the people—with the goal to minimize risk for owners assets.
Posted by ThisIsReno on November 9, 2011.
Family Pulse Magazine July 28, 2011
THE LAUGHTON COMPANY HOSTS FINANCIAL WORKSHOP FOR KIDS
The Laughton Company, LLC, a local firm of professionals specializing in comprehensive benefit and asset strategies, presents a workshop for youth and parents titled, “Teaching Kids About Money.” The seminar is designed to teach the fundamentals of money management and is scheduled for Thursday, Aug. 18, 2011 at 6 p.m. at The Laughton Learning Center, The Laughton Company, 140 Washington St., Suite 100. Mitch Laughton, president of The Laughton Company, presents the seminar. With more than 25 years of financial planning experience, he will discuss the key to financial survival especially for the youth as well as what parents can to do assist their children.
Las Vegas Chamber of Commerce Announcement Sept. 23, 2011
THE LAUGHTON COMPANY OF SOUTHERN NEVADA NAMED TOP INSURANCE FIRM BY LAS VEGAS BUSINESS PRESS The Laughton Company of Southern Nevada named one of the top ten insurance firms by The Las Vegas Business Press. The LV Press publishes a weekly list of top companies by industry and is a valuable source of referral business. The list is based on the 2011 Business Press survey and ranked by the number of local agents in the area. Ranking number ten on the list, The Laughton Company of Southern Nevada employs two local agents and issued more than 200 insurance policies last year. The Laughton Company of Southern Nevada is located at 101 Convention Center Drive, Suite 700 Las Vegas, Nev. For more information about The Laughton Company of Southern Nevada, visit laughtonco.com or call (702) 702-‐368-‐1894.
THE LAUGHTON COMPANY HOSTS A FREE HEALTH REFORM SEMINAR: THE ROAD FROM REGULATION TO
LEGISLATION Wednesday, Oct. 26, 10 a.m or 1 p.m. at The Laughton Learning
Center RENO, Nev. (Oct. 6, 2011)–The Laughton Company, LLC, a family-‐owned insurance brokerage firm specializing in group and individual insurance as well as wealth management, is holding a FREE health reform seminar, “Road from Regulation to Legislation: What you need to know now.” The seminar will inform business owners, employers and human resource professionals on the latest information about health reform and how it will directly impact businesses.. The seminar is scheduled for Wednesday, Oct. 26, 2011 at 10 a.m. or 1 p.m. at The Laughton Learning Center, The Laughton Company, 140 Washington St., Ste 100. Jill Brooking, vice president of Benefits Compliance for the National Financial Partners organization, shares the latest news in health reform. Brooking has more than 15 years of experience on all facets of the insurance industry and focuses on critical business issues and implementation practices. She will decipher the latest regulations in force, new reporting obligations for employers and what to expect in 2012. “Everyone knows that we’re facing a reform, but no one know what’s really going to happen,” Brooking said. “I want to confront the issues that aren’t being talked about. Business owners need to know how to prepare for these changes so their doors can stay open. That’s what this is about.” Advance reservations are requested for this FREE seminar. RSVP to www.laughtonco.com/seminars or call 775-‐327-‐6009. For more information about the seminar or The Laughton Company, visit online at www.laughtonco.com. Helping protect business health and wealth with more than 30 years of experience, The Laughton Company is a select organization of professionals specializing in comprehensive benefit and asset strategies designed to grow, develop and retain the engine that drives a company’s success—the people—with the goal to minimize risk for owners assets.
### Securities offered through Registered Representatives of NFP Securities, Inc., a Broker/Dealer and Member FINRA/SIPC. Investment Advisory Services offered through Investment Advisory Representatives of NFP Securities, Inc., a Federally Registered Investment Advisor. The Laughton Company is a member of NFP Benefits Partners; a division of NFP Insurance Services, Inc., which is a subsidiary of National Financial Partners Corp, the parent company of NFP Securities, Inc. NFP Securities, Inc. and The Laughton Company do not offer tax or legal advice.
In this Issue
Message from Mitch . . .
Governor Delivers Toys for TLC Toy
HAULiday Drive
Strategic HR Partners
IRS Clarifies That Health FSA and
HRA Plans May Impose Limiting
Restrictions on Reimbursements
IRS Announces 2012 Cost-of-living
Adjustments for Archer MSAs,
DCAPs, Adoption Assistance and
Transportation Benefits
COBRA Notice Not Required Where
Employee Is Terminated After
Altercation
IRS Clarifications Affect Employee
Benefits for Domestic Partners and
Same-sex Spouses
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IRS Starts to Contact Form 5500
Nonfilers
The IRS’ Employee Plans Compliance Unit
(EPCU) has begun to implement the “Form
5500 Non-Filer Project,” which is designed to contact plan sponsors who are required
to file either Form 5500 or 5500-SF with
the DOL, or Form 5500-EZ with the IRS,
but who have not filed these forms for plan
years ending in 2010 or later.
If the plan sponsor is required to file Form
5500 but does not, the IRS will send the
sponsor a delinquency notice asking for a
response within 30 days. If a response is not received, the IRS will send a
subsequent notice requesting a response
within 30 days.
For additional information on Form 5500.
Nevada
The Nevada Equal Rights Commission
updated the Nevada Fair Employment poster to include language stating that it is
illegal for employers to discriminate against
an individual based on the individual’s
Message from Mitch . . .
Happy holidays! I hope everyone enjoyed Thanksgiving with friends and family.
October was a fantastic month at The Laughton Company. In an effort to help businesses understand the upcoming changes in health care reform, I invited Jill Brooking, Vice President of Benefits Compliance at NFP to present an in-depth look at the current legislation. It was a great opportunity to learn about the latest regulations taking place and how it will affect businesses and employees. I would like to give a special thanks to Jill Brooking for educating the TLC staff and our clients about what to expect from the reform and how to prepare for what’s to come in health reform.
Additionally, I would like to welcome Rachale Roach to The Laughton Company of Southern Nevada. Rachale is our new Account Manager, working as a liaison between our clients and the insurance companies, solving a variety of issues such as eligibility and claims. With more than six years of experience, Rachale has excellent knowledge of the insurance industry and group employee benefits. In her free time, Rachale enjoys the performing arts and volunteering her time to organizations within the community.
Wishing everyone a happy holiday season, Mitch Laughton, CLU, ChFC, CLTC, AIF - President
Governor Delivers Toys for TLC Toy HAULiday Drive
The Laughton Company has partnered with Ashlee’s Toy Closet to bring new toys, books and clothes to children in Northern Nevada, especially those affected by the Caughlin Fire. Nevada Governor, Brian Sandoval personally delivered toys to Ashlee's Toy Closet and sent out a plea via Twitter to promote the Toy Drive efforts.
Ashlee Smith, daughter of Ericka Smith, Rate and Benefit Analyst at The Laughton Company, started a non-profit organization in 2005 after her family was affected by a fire. This holiday season, Ashlee’s Toy Closet and The Laughton Company challenge businesses to take part in the TLC Toy HAULiday Drive. Between now and Dec. 12, 2011, TLC is distributing toy boxes upon request to businesses who wish to donate to the organization. If you would like to make a tax deductible donation and have your logo featured on the Ashlee’s Toy Closet website, please contact The Laughton Company. For more information visit Ashlee’s Toy Closet.
gender identity or expression. The updated
language is a result of the enactment of AB
211 on May 24, 2011.
View the Updated Nevada Fair
Employment Poster.
Strategic HR Partners
At The Laughton Company, we strive to help businesses reach their goals, in an effort do so, we are excited to announce our partnership with Strategic Partners-HR, a full-service HR consulting firm. With this partnership, clients can utilize Strategic HR-Partners for their day-to-day HR needs. Strategic Partners-HR is available to consult, counsel and advise companies on all employee issues. For more information about these new benefits, please contact The Laughton Company. For more information visit HR Strategic-Partners.
IRS Clarifies That Health FSA and HRA Plans May Impose Limiting Restrictions on Reimbursements
The IRS recently released two IRS information letters, Information Letter 2011-0027 and Information Letter 2011-0055, pertaining to employer-sponsored plans. The letters remind employers that health FSAs and HRAs are not required to pay or reimburse every item or service that qualifies as a medical care expense under IRC Section 213(d). In fact, both letters clearly state that whether the expense can be reimbursed under the employer’s plan design depends on the rules under the specific plan.
For more information about these letters that may impose limiting restrictions on reimbursements visit:
IRS Information Letter 2011-0027 IRS Information Letter 2011-0055
IRS Announces 2012 Cost-of-living Adjustments for Archer MSAs, DCAPs, Adoption Assistance and Transportation Benefits
On Oct. 20, 2011, the IRS issued Rev. Proc. 2011-52 and IRS news release IR-2011-104. The two documents announce the 2012 cost-of-living adjustments (COLAs) for a wide variety of tax benefit limits, including limits relating to Archer medical savings accounts (MSAs), dependent care assistance programs (DCAPs), adoption assistance and qualified transportation fringe benefits. Employers that offer these types of plans will need to confirm whether their plans automatically apply the current limits or whether the plans will need to be amended to recognize the new changes. Employers should also consider notifying employees of the changes to avoid disputes in the future. For more information about the Rev. Proc. Or the IR visit:
Rev. Proc. 2011-52 IR-2011-104
COBRA Notice Not Required Where Employee Is Terminated After Altercation
When a covered employee is terminated for gross misconduct, there is no qualifying event for the covered employee, or for the employee’s spouse or dependent children. This means that the covered employee is not entitled to a COBRA election. However, the regulations do not define the term “gross misconduct”; therefore, case law can provide some direction in this regard.
In Berry v. Frank's Auto Body Carstar, Inc., 2011 WL 4360075 (S.D. Ohio
2011), the U.S. District Court for the Southern District of Ohio considered whether employee conduct met the definition of “gross misconduct” for purposes of COBRA.
For more information on this case visit: Berry v. Frank's Auto Body Carstar, Inc.
IRS Clarifications Affect Employee Benefits for Domestic Partners and Same-sex Spouses
The IRS issued Q&As supplementing IRS Publication 555 (Community Property) to address federal tax issues for registered domestic partners and same-sex spouses residing in the community property states of California, Nevada and Washington. (Registered domestic partners in these states are subject to community property laws because their partnerships are treated as equivalent to marriage under state law.) Many of the Q&As involve individual tax issues, but several relate to employee benefits.
To view some relevant Q&A’s about tax dependent status, stepparents and stepchildren visit: IRS Website.
The Laughton Company | Reno
140 Washington Street, Suite 100
Reno, NV 89503
Phone: 775-323-3255
Toll Free: 888-323-3255
Fax: 775-323-5811
The Laughton Company | Las Vegas
101 Convention Center Drive #700
Las Vegas, NV 89109
Phone: 702-368-1894
Toll Free: 888-323-3255
Fax: 702-368-4562
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* Securities and Investment Advisory Services may be offered through NFP Securities, Inc. (NFPSI), Member FINRA/SIPC. The Laughton Company is a
member of NFP Benefits Partners, an affiliate of NFPSI. The Laughton Company and NFPSI are not affiliated. The Laughton Company and NFPSI do not offer
tax or legal advice.
