Kelsey Griffith Arata Doba

Brent Hampson

Coke just launched a new global ad campaign for its signature cola, and is seeking to build a global juice business through deals in Latin America, Russia, and China.

80% of Coke’s profits come from outside of North America.

Coke sells more than 400 different kinds of drinks globally.

Pepsi dominated during Soviet Era

In 2008, Coke had 28% market share of carbonated drinks, Pepsi had 15%

Each have 23.5% of nonalcoholic beverages

Oil prices and an outflow of capital has shaken the Russian economy.

Russia’s banking system has made it tough for distributors to access credit they need to deliver goods.

52% of Coke’s annual volume in Russia comes from noncarbonated drinks.

Coke expanded in Russia by buying out it’s second largest juice company for $500 million.

One of Russia’s new drinks is it kvas, Kruzhka i Bochka (Mug and Barrel)