KELTRONKELTRON

KeltronKeltron, Kerala State Electronics Development , Kerala State Electronics Development Corporation Limited, is a public sector electronics Corporation Limited, is a public sector electronics company located in Kerala.company located in Kerala.

It is headquartered at the capital city of Kerala, It is headquartered at the capital city of Kerala, Thiruvananthapuram. The company is under the Thiruvananthapuram. The company is under the direct control of the State government of Kerala.direct control of the State government of Kerala.

KELTRON’S history is a saga of innovation in KELTRON’S history is a saga of innovation in electronics. From being a pioneer in 1973, to the role electronics. From being a pioneer in 1973, to the role of a trend-setter today, Keltron has been the catalysis of a trend-setter today, Keltron has been the catalysis for the development of electronics industry in Keralafor the development of electronics industry in Kerala. .

Within five years of its inception, Keltron had Within five years of its inception, Keltron had set up a production centre in every district of set up a production centre in every district of the State. More than 5,000 people were the State. More than 5,000 people were engaged directly or indirectly by Keltron for engaged directly or indirectly by Keltron for the manufacture of electronic goods. the manufacture of electronic goods.

In its early days, the company produced In its early days, the company produced DCS,PLC,electronic devices such as DCS,PLC,electronic devices such as televisions, radios and other consumer televisions, radios and other consumer electronics goodselectronics goods

Currently, major products of the company include Currently, major products of the company include mines for Indian navy and various parts of Rockets mines for Indian navy and various parts of Rockets for Indian space research organization ISRO. for Indian space research organization ISRO.

The company also produces basic electronic The company also produces basic electronic components such as capacitors, transistors, resistors, components such as capacitors, transistors, resistors, diodes, PCBs on a large scale for the Indian market. It diodes, PCBs on a large scale for the Indian market. It also provides services in the field of information also provides services in the field of information technology, animation, and web designing technology, animation, and web designing

During the early days of Globalization, During the early days of Globalization, Keltron faced severe crisis, and became loss Keltron faced severe crisis, and became loss making unit, due to the failure in competing making unit, due to the failure in competing with multinational companies.with multinational companies.

Recently the company has started recovering Recently the company has started recovering from the crisis and is currently operating in from the crisis and is currently operating in profit. In 2005-06 the company made a net profit. In 2005-06 the company made a net turn over of 109 crores with an operating turn over of 109 crores with an operating surplus of 13 croressurplus of 13 crores

Strategic VisionStrategic Vision

To be a world-class, growth-oriented To be a world-class, growth-oriented electronics corporation specialized in electronics corporation specialized in providing quality, market-focused products, providing quality, market-focused products, services and cost-effective system solutions to services and cost-effective system solutions to a large clientele. To attain leadership position a large clientele. To attain leadership position in the knowledge industry by training and in the knowledge industry by training and utilizing the rich knowledge capital available utilizing the rich knowledge capital available in Kerala, and creating a wide technology in Kerala, and creating a wide technology horizon for the development of knowledge horizon for the development of knowledge wares and intelligent systems wares and intelligent systems

Quality PolicyQuality Policy

  Quality Policy of Keltron is to achieve total Quality Policy of Keltron is to achieve total customer satisfaction through continual customer satisfaction through continual improvement and effective Quality improvement and effective Quality Management.Management.

SERVICESSERVICES

Keltron is recognized as a Total Solution Provider to Keltron is recognized as a Total Solution Provider to the Government of Kerala in the field of Information the Government of Kerala in the field of Information Technology. Keltron is a licensed ISP by the Technology. Keltron is a licensed ISP by the Government of IndiaGovernment of India

NetworkingNetworking Web ServicesWeb Services Co-location and HostingCo-location and Hosting IT FACILITY MANAGEMENT SERVICESIT FACILITY MANAGEMENT SERVICES Skills DevelopmentSkills Development IT Education / Knowledge ServicesIT Education / Knowledge Services Medical TranscriptionMedical Transcription

Functional DepartmentsFunctional Departments

PERSONNEL AND ADMNISTRATION DEPARTMENTPERSONNEL AND ADMNISTRATION DEPARTMENT

PRODUCTION DEPARTMERNTSPRODUCTION DEPARTMERNTS PEG MARKETINGPEG MARKETING

PLANNINGPLANNING SSGSSG PRODUCTIONPRODUCTION

QUALITY CONTROLQUALITY CONTROL SPGSPG TEST CHECKINGTEST CHECKING

FINANCE FINANCE

PURCHASE DEPARTMENTPURCHASE DEPARTMENT

PERSONNEL & ADMINISTRATION DEPARTMENTPERSONNEL & ADMINISTRATION DEPARTMENT

Human resource being one of the greatest Human resource being one of the greatest assets of the company, the personal assets of the company, the personal department looks after the well being of the department looks after the well being of the employees.employees.

KEY FUNCTIONSKEY FUNCTIONS

RecruitmentRecruitment EstablishmentEstablishment Time office functionTime office function Welfare functionWelfare function Statutory functionStatutory function Industrial function trade union Industrial function trade union

managementmanagement Training and developmentTraining and development Disciplinary casesDisciplinary cases

Product ProfileProduct Profile KELTRON EQUIPMENT COMPLEX, Karakulam KELTRON EQUIPMENT COMPLEX, Karakulam

has three production departments and two service has three production departments and two service departments. Each department is associated with departments. Each department is associated with different products .they are:different products .they are:

Security and surveillance group (SSG)Security and surveillance group (SSG) Special products group (SPG)Special products group (SPG) Power electronic group (PEG)Power electronic group (PEG) Data entry information technology (DEIT)Data entry information technology (DEIT) Identity card processing (IDCP)Identity card processing (IDCP)

1.SECURITY AND SURVILLANCE GROUP (SSG1.SECURITY AND SURVILLANCE GROUP (SSG))

Division executed for the manufacture, supply and Division executed for the manufacture, supply and integrated parts of broadcast equipments, attendance integrated parts of broadcast equipments, attendance and access control and security system.and access control and security system.

(ADMS) Attendance data management (ADMS) Attendance data management system, system, computers automatic fare and stored computers automatic fare and stored forward forward collection systems, message switching collection systems, message switching system etc.system etc.

CCTV systems, display system for airport and railways, CCTV systems, display system for airport and railways, broadcast engineering products, radio communication broadcast engineering products, radio communication systems, fire alarm systems, micro wave video systems, fire alarm systems, micro wave video transmission systemtransmission system

Major projects executed to:Major projects executed to:

CCTV and Surveillance monitoring system at CCTV and Surveillance monitoring system at parliament, PM’s residence etcparliament, PM’s residence etc

CCTV systems in process industries like Vizag CCTV systems in process industries like Vizag steel plant, Starlit industries etcsteel plant, Starlit industries etc

Installations in Doordarsan and All India Radio.Installations in Doordarsan and All India Radio. Attendance data management system in the Attendance data management system in the

major industrial establishments in the countrymajor industrial establishments in the country     Installed Traffic Signal Systems all over India in Installed Traffic Signal Systems all over India in

the last the last three decades.three decades.     Maintenance of Traffic Signals in Delhi.     Maintenance of Traffic Signals in Delhi.     Maintenance of Traffic Signals in Mumbai.      Maintenance of Traffic Signals in Mumbai.

Current ProjectCurrent Project

CGRAPS Project for Pune Municipal CGRAPS Project for Pune Municipal CorporationCorporation

IGVTDC Project for Kolkatta Police.IGVTDC Project for Kolkatta Police. Supply, Installations and Commissioning of Supply, Installations and Commissioning of

Traffic      Signals in 44 Junctions for Traffic      Signals in 44 Junctions for Greater Mumbai Municipal     Corporation.Greater Mumbai Municipal     Corporation.

Supply, Installation and Commissioning of Supply, Installation and Commissioning of Solar      Powered Traffic Signal System for Solar      Powered Traffic Signal System for Nagpur Municipal      CorporationNagpur Municipal      Corporation

2.SPECIAL PRODUCTS GROUP2.SPECIAL PRODUCTS GROUP

SPG section designs, manufactures and SPG section designs, manufactures and supplies electronic equipments for defense supplies electronic equipments for defense and space applicationand space application

processor based ground mine processor based ground mine E.M logE.M log Steering gear control system Steering gear control system Echo sounderEcho sounder Under water telephoneUnder water telephone SERCH AND RESCUE BEACONSERCH AND RESCUE BEACON

3. 3. POWER ELECTRONIC GROUPPOWER ELECTRONIC GROUP

PEG division established for design PEG division established for design and manufacture of power circuits. They and manufacture of power circuits. They mainly manufacture high power rectifiers , mainly manufacture high power rectifiers , UPS (Uninterruptible power supply UPS (Uninterruptible power supply system)DC & AC thyrister, control speed system)DC & AC thyrister, control speed drives , battery charges , high capacity drives , battery charges , high capacity voltage stabilizers , power plant for DOT voltage stabilizers , power plant for DOT exchanges , AC&DC distribution boards.exchanges , AC&DC distribution boards.

- Rectifiers- Rectifiers- Battery Chargers- Battery Chargers- High Capacity Voltage Stabilisers- High Capacity Voltage Stabilisers- AC & DC Distribution Boards- AC & DC Distribution Boards- Energy Savers- Energy Savers- High Frequency Transformers g. Traffic - High Frequency Transformers g. Traffic Management Systems Management Systems

FINANCE DEPARTMENTFINANCE DEPARTMENT

Finance department deals with planning, controlling Finance department deals with planning, controlling of firms financial resources. It deals with finding out of firms financial resources. It deals with finding out various sources of raving funds for the firm. The various sources of raving funds for the firm. The sources must be suitable and economical for the sources must be suitable and economical for the needs of the borrower. needs of the borrower.

The finance and accounts of KEC is divided into five The finance and accounts of KEC is divided into five functional sections as under:functional sections as under:

Cash and CompilationCash and Compilation Purchase accountsPurchase accounts Sales accountsSales accounts Costing Costing Pay rollPay roll

KEY FUNCTIONSKEY FUNCTIONS Managing cash and bank transactionsManaging cash and bank transactions Sales accountingSales accounting purchase accountingpurchase accounting Pay roll managementPay roll management Finalization of accountsFinalization of accounts costing and cost accountingcosting and cost accounting

Budgetary controlBudgetary control To meet audit requirementsTo meet audit requirements Statutory payments & accountsStatutory payments & accounts

MARKETING DEPARTMENTMARKETING DEPARTMENT

The marketing department carries out the functions ofThe marketing department carries out the functions ofRetaining a considerable market shareRetaining a considerable market shareCreating customer satisfactionCreating customer satisfaction

Ensuring that the finished products reach the Ensuring that the finished products reach the customers at the right place, right time, and customers at the right place, right time, and responsible price and is of the right quantityresponsible price and is of the right quantity

The marketing department is doing the The marketing department is doing the following functionsfollowing functions

PricingPricing

Credit policyCredit policy

Sales promotionSales promotion

PackagingPackaging

Distribution channelsDistribution channels

Customer satisfactionCustomer satisfaction

PlanningPlanning

The planning department broadly has two The planning department broadly has two functions functions

Material requisition planning Material requisition planning

Production planning and controlProduction planning and control

PRODUCTIONPRODUCTION

KEY FUNCTIONSKEY FUNCTIONS Production planning Production planning Arrangement for material, tools and instrumentsArrangement for material, tools and instruments Work allotmentWork allotment Production monitoringProduction monitoring Forward production for line inspectionForward production for line inspection Rework where requiredRework where required Reporting of production summaryReporting of production summary Evaluate reason for variation in production]Evaluate reason for variation in production]

QUALITY ASSURANCEQUALITY ASSURANCE

Key functionsKey functions Inspection of incoming material Inspection of incoming material Stage inspection of different assembliesStage inspection of different assemblies Inspection at suppliers premisesInspection at suppliers premises Final inspection of productsFinal inspection of products Coordination of customer inspectionCoordination of customer inspection

ObjectivesObjectives Reduce the time of incoming material inspection Reduce the time of incoming material inspection Reduce the time of stage inspection Reduce the time of stage inspection Reduce the major customer comments in final Reduce the major customer comments in final

inspection inspection

TESTINGTESTING

The testing dept does the testing of all printed The testing dept does the testing of all printed circuit board, sub assembly and final productscircuit board, sub assembly and final products

Key functionsKey functionsReceipt of assembled or inspected productsReceipt of assembled or inspected productsCarrying out functional testsCarrying out functional testsReporting the functional test status including Reporting the functional test status including

acceptance, rejections and rework statusacceptance, rejections and rework statusCarrying out functional test of reworked Carrying out functional test of reworked

products products

PURCHASE DEPARTMENTPURCHASE DEPARTMENT

The purchase department is connected with raw materials and The purchase department is connected with raw materials and spares. spares.

Key functionsKey functions

Verification of purchase requirementsVerification of purchase requirements Sending enquiries and getting quotationsSending enquiries and getting quotations Preparing comparison and negotiating with suppliersPreparing comparison and negotiating with suppliers Proposing order and approval and releasing the sameProposing order and approval and releasing the same Material clearance Material clearance Re return in replacement Re return in replacement

SWOT ANALYSISSWOT ANALYSIS

StrengthStrength Infrastructure facilities. Experienced and qualified technical persons. High net worth. Uninterrupted power supply Customers are top in India High credit worthiness. ISO certification.

WeaknessWeakness Maintenance down time problems. Uncontrolled increase in the price of raw materials

and oils Lack of promotional activities. Lack of weighing equipments. Requirement of Govt. sanctions for each and every

work. Long procedural delays. Under utilization of men and machinery

OpportunityOpportunity Growth of infrastructure sector in national

level. Globalization of economy supports import of

raw material. Less requirement of promotion programmes. More favorable government policies.

ThreatThreat Increased competition due to liberalization of

economy. Fast changing technology. Lessened availability of labour. Presence of fake or less quality products in market at

very low price

FINDINGSFINDINGS

The company’s main strength is its skilled and The company’s main strength is its skilled and dedicated work forcededicated work force

Good employer- employee relations there by Good employer- employee relations there by creating good working conditioncreating good working condition

Company giving importance ti lean manufacturingCompany giving importance ti lean manufacturing Company giving importance to employee welfare.Company giving importance to employee welfare. Good industrial relations Good industrial relations More importance is given on training and More importance is given on training and

developmentdevelopment

SUGGESTIONSSUGGESTIONS

To improve the activities of marketing To improve the activities of marketing departmentdepartment

Maintaining the customer satisfaction with Maintaining the customer satisfaction with modernization and up gradation of modernization and up gradation of technologytechnology

Add more clients to its expertiseAdd more clients to its expertise

CONCLUSIONCONCLUSION