ken at ceospace

Ever felt like this…?

Copyright 2014 - All Rights Reserved www.todaysgrowthconsultant.com

Slides are at my booth Saturday

http://www.todaysgrowthconsultant.com/

Copyright 2014 - All Rights Reserved Today’s Growth Consultant

Added a little “Punch” to my talk…

We went to war:


Fact:

Your Online CredibilityOften Determines Your

Overall Income…

“What shows up when your personal or company name is typed into

Google?”

First Sentence of “Guerrilla Marketing Today” -Ken Courtright

Case StudyEvidence:

Dentist:Nick…

What shouldI Do?

What if you could achievethe Same Results

without paying for it?

Copyright 2014 - All Rights Reserved Today’s Growth Consultantc

Berny’s in Marthas Vineyard


Berny’s Request…

To

If you looked more trustworthy, would you be able to do more business?


Do people JUDGE other people?

”3 Seconds” – We are Judged & Convicted

So… Let’s put this to the test?


Which of these financial advisors did76% of people trust with their money?

WHY?

Our “Presence” …gives off Signals:

Physical and Digital


What should I wear? Well…you can’t overdress !!


Most Websites Today……a bit under-dressed

Ironically, the principle of

“Over-Dressing” works the same for

your web properties!


HOW DO WE KNOW??

Fact: Dress your website correctly……Revenue WILL Follow

You aren’t so special that the “Right Clothes” won’t work for

you

Best Part…


Auth. Site – 50/50 $

May 1992

Rev. Gen – 50/50 $

Nov 2011

2 Unique Companies:

440 Revenue-Generating Websites

We noticed something ODD

100,000,000 + views 2014

24HR. / 160K /ANNUALLY

Problem: … We can’t “Test” inside our portfolio

HAVE to succeed…Contractually “Guarantee” 15% - 22%

440 Revenue-Generating Websites

Small Problem… we are really Growing

Question that “Social Proof” is built to answer…

Closer look at “SOCIAL PROOF”

We needed

What do our potential clients

NEED to seeto feel comfortable doing business with us?

Power of “Social Proof”

We Follow Suits Sell

Power of “Social Proof”

We are Followers first, Leaders ONLY when have to

A “Group” CAN’T be wrong

There is Safety in a Tribe

Sell your Audience to your Audience

Fear of Loss…”Display your Resume”

Perception is Reality Comedian in a Suit

Put your “Suit” on The Media is your “Suit”

GIVE them someone to Follow “Prove you have clients” – ProBono!

4 Principles of website engagement“Social Proof” Fact: Action Needed:

Results:

1 out of 8

1 out of 3.5

One might say…That’s great for Ken. He’s got a team of Designers, Programmers, Developers…

…What the heck can “little old me” do?Let’s look at what we actually did…

* Recommends Endorsements

* Testimonials

* Local Media

* Commercial Media

2. Suit Coat

*(haro)

1. GLFT Shirt

Google +

Linkedin

Facebook (fan page)

Twitter

Positions “Presence” on4 of 10 Largest !!

PS. YouTube a 12 yr. old

Is there anything on this page “little old you” CAN’T do?

* Recommends Endorsements

* Testimonials

* Local Media

* Commercial Media

Google +

Linkedin

Facebook (fan page)

Twitter*(haro)

--Even a Comedian…Positions “Presence” on4 of 10 Largest !!

PS. YouTube a 12 yr. old

What did this cost us?

For Revenue-Generating Purposes…

Trust Trumps EVERYTHING

B.C. – 1995 Know – Like - Trust

1995 – Forever Trust - Know – Like - Trust

…Is it Better to HAVE Credibility –or-

to APPEAR to have Credibility?

Best Business Question of our time…

Unseen CREDIBILITY = Unseen Revenue

* This slide often upsets people:

Fact- We are paid based on:

Who We Are… not What We Do or What We

Know

MORE SOCIAL PROOF

1/81/3.5

Who We Are can only be measured by SOCIAL PROOF

= MORE Credibility= MORE Revenue Allowance

Credibility Popularity Author Equity

How Google Ranks

Social Signals ie.Shoot – Post – Promote

How Can I…

Who Can Help…

WebMD effect

1. Author Signature and Signals Lifts main Site.

2. Main Site lifts all Faculty’s sites. ”Rising Tide”

3. Faculty – More traffic More Growth - More Leads Lift from Social Signals (+1’s)


Worthy Cause Marketing


My (Your?) Growth Path

Books

Conferences Exp’s

Emps. J.V. Aff’s

Content

Ken

Heard @ U

Deb told me @ U

“Law of Gravity”

$$


My (Your?) Growth Path

Books

Conferences Exp’s

Emps. J.V. Aff’s

Content

Association

** Key: To create “Gravity” One bucket has to OVERFLOW !!

Tony RobbinsJohn Maxwell

Scott Smith…

Who Agrees…Can’t have output – Without INPUT

“Law of Gravity”

BOOKS

Most Unfrequented

Room…

*How we doing so far?


Why do businesses Fail?

Entropy

Most Businesses “Fail” because they don’t understand that

“They Will”They don’t accept Entropy


5 Phases of a Position

1. Excitement

5. Clarity

4. Doubt

3. Reality

2. Education

Where are you? Accepted Entropy?

Where are your employees? C.E.

“Guerrilla Management” Why We Do or Do Not

“Perform”


Can anybody guess a method to Perpetually stay in Phase 2?

Why is this Critical to

Your Business?

1. Starve a baby?

2. Transference…


Growth Nuggets: Methods Free or Nearly Free

10X is Easier2x 10x

Today Next Year

How Can I… Who Can Help…

C-3 Movies Louie’s

Write 3 potential J.V.’s

It’s time to embarrass myself:

Marketing Blooper #1

What’s wrong with this picture? Anyone?

Outside of fact it’s “not humanly possible”to absorb 2 billboards in 7/8ths of second…

Is there any “Social Proof”?

Here’s the test…

“If the world says it’s so, it must be so.”

“Who’s saying it’s so?”

Is this making sense?

Professor Hans Von Puppet ?#!@%$@#

Marketing Blunder #2

Who can guess what this is?

Outside of “Dumbest of Dumbs,” is there any “Social Proof”?

Our New Expo Back-Drop

“Social Proof” “If the world says it’s so, it must be

so.”

Who’s saying it’s so Now?

Fishing

Remember This?

Oscars

Emmy’s

Ever hear of…. Guilt by Association?

How about Success by Association?

How did Oprah become famous?

Next 3 Days:

Shoot – Post - Promote

CEO Space is your Oscars/Emmy’s...

“Guerrilla Growth” 2.0

Tip: Take pictures with Studs here:

Some of the faculty are legends in their fields. Get Pictures With Them!!!

David, Paul, Ed, WendyRobert, Paul, Berny,

My brother Bill, My wife Kerri…

• # Books• $ in Revenue• # People Influenced

Social Signal Explosion“Shoot – Post – Promote”

Success by AssociationIt Can Not –

NOT Work for you

You CAN’T mess this up

This week: Shoot – Post - Promote

Here’s Why…

What Google Sees: +1+1+1

“Social Signal Explosion” Around YOUR name and brand

Promise Yourself…Don’t leave here without PicsShoot + Post + Promote = A Higher “Who” you are

Don’t be so HUMBLE. Draft on others’ success.

How are we doing so far?

Lets do an exercise?

Social Proof?

Stand up real quick

Single best Marketing Tip

You will EVER hear

Get a Fish Finder

Fish Finder #1

Different Daily PPC

Will my product sell? Where can I get leads?

Guerrilla Model #2 Test with PPC

1 Phrase $25

1 Phrase $25

1 Phrase $25

1 Phrase $25

1 Phrase $25

1 Phrase $25

1 Phrase $25

1 Phrase $25

1 Phrase $25

1 Phrase $25

E V A L U A T E

PPC testing “Cupcakes”Day 2 Chocolate Chip $0 What to sell & promote

If 4 “Recipes” converted…KeyPhrase budget $25 to $0

…Write on those 4

If you write consistently, you’ll earn trafficNever PAY again !!

Avg. 18,000

Fish Finder #2

Switch from Activity to Accomplishment

Appt.

Appt.

Appt.

Appt.

Appt.

MCI‘2000

Fish Finder #3 -- MLM - Ind.ContractorsMeet-Ups, Forums, Score and Groups

meet in the middle of month

What would happen?


You aren’t so special that this won’t work for you

Best Part…

Remember this slide?

Do you feel you are Not Yet

an EXPERT in your fieldbut want to be one?

Who’d like to see a way to go from

“Rookie to Expert”

In 12 months with no training and no school?

“ContinuityCompliance.org”

Isn’t this another “Oprah Effect”Success by Association?

** Guerrilla Prospecting

If Time…

6 – 1 newsletter“Praying Mantis sign”

If Time…

M.J.

Thanks for coming. See you at the Expo!

ken at ceospace

Business

digital copyright

social signals

power of social proof

unseen revenue

unseen credibility

commercial media google

local media

online credibility