Ken GreenKen Green Professor of Environmental Innovation ManagementProfessor of Environmental Innovation Management

Institute of Innovation ResearchInstitute of Innovation ResearchManchester Business SchoolManchester Business School

““From environmentally-friendly technologies From environmentally-friendly technologies to eco-conception: what do we mean by eco-to eco-conception: what do we mean by eco-

innovation?”innovation?”

11stst Regional Conference of the ECREINetwork and 2 Regional Conference of the ECREINetwork and 2ndnd Assembly of European Assembly of European Regions (AER) Conference on regional economic developmentRegions (AER) Conference on regional economic development

INNOVATION: “the first commercial use of a new or improved INNOVATION: “the first commercial use of a new or improved product, product, processprocess, , piece of equipmentpiece of equipment or or systemsystem” ”

‘ECO-INNOVATION’: “the creation of novel and competitively priced goods, processes, systems, services, and procedures that can satisfy human needs and bring better quality of life to all people with a life-cycle minimal use of natural resources per unit output, and a minimal release of toxic substances.”

 Market•US$550 billion in 2004• c. US$600 billion now • c. US$800 billion in 2015.

Market Shares•EU and the USA: c. 38% each•Japan has c.17% •China and India c.3% each

Environmental Goods and ServicesEnvironmental Goods and Services

Environmental Goods and ServicesEnvironmental Goods and Services •Air pollution controlAir pollution control

•Cleaner technologies/processesCleaner technologies/processes

•Decommissioning/decontamination of nuclear sitesDecommissioning/decontamination of nuclear sites

•Environmental consultancyEnvironmental consultancy

•Environmental monitoring, instrumentation and analysisEnvironmental monitoring, instrumentation and analysis

•Energy management/efficiencyEnergy management/efficiency

•Marine pollution controlMarine pollution control

•Noise and vibration controlNoise and vibration control

•Remediation and reclamation of landRemediation and reclamation of land

•Renewable energyRenewable energy

•Waste management, recovery and recyclingWaste management, recovery and recycling

•Water supply and wastewater treatmentWater supply and wastewater treatment

Food and Drink from ‘farm to fork’Food and Drink from ‘farm to fork’

•significant contributor to the environmental impact of significant contributor to the environmental impact of European lifestyles across a much wider frontEuropean lifestyles across a much wider front

• accounts for 25% of all greenhouse gas emissions in the EU accounts for 25% of all greenhouse gas emissions in the EU and 60% of excess nutrient outputs to water and 60% of excess nutrient outputs to water

• worldwide livestock production uses 30% of the Earth’s land worldwide livestock production uses 30% of the Earth’s land area and over 8% of human water usearea and over 8% of human water use

Eco-Innovation in Food Production and Consumption Systems

Need policies that will focus innovation on:

•reducing food waste by households

•changes in cooking methods in kitchens (esp. in restaurants)

•reduction in the travel of consumers to supermarkets.

Prof Ken GreenProf Ken Green

ken.green@mbs.ac.uk

Thanks to Chris Foster and Sally RandlesThanks to Chris Foster and Sally Randles