ken's social marketing toolkit for your new book

7
Toolkit 010 7R KHOS \RX ÀQG \RXU ZD\ DQG UHDFK \RXU DXGLHQFH ZLWK FRQWHQW DURXQG \RXU DZHVRPH FRQWULEXWLRQ WR RXU ERRN ³ DV ZHOO DV RWKHU FRQWHQW \RX RU \RXU FRPSDQ\ PD\ SURGXFH KHUH·V DQ RYHUYLHZ RI KRZ \RX VKRXOG DSSURDFK HDFK VRFLDO QHWZRUN WR DFKLHYH WKH EHVW UHVXOWV +DYH WRR PXFK RQ \RXU SODWH" 7KHQ GRQ·W GURZQ LQ VRFLDO PHGLD RU GUDLQ \RXU UHVRXUFHV WU\LQJ WR SURPRWH HYHU\WKLQJ HYHU\ZKHUH .HQ UHFRPPHQGV \RX IRFXV RQ WKH IROORZLQJ WKUHH WDVNV WR JHW WKH best results. 1. 8VH \RXU HPDLO VLJQDWXUH OLQH WR SURPRWH \RXU SDUW LQ Apponomics 2. 8SGDWH \RXU /LQNHG,Q SURÀOH WR VKRZ \RXU UROH DQG VKRZ RII \RXU FUHG 3. 8VH WKH YLVXDO DVVHWV ZH KDYH SURYLGHG HVSHFLDOO\ WKH FXVWRPL]HG EDQQHU IRU WKH QHZ 7ZLWWHU ZHE SURÀOH GHVLJQ [ WR JHW WKH ELJJHVW 52, ´EDQJµ IRU \RX \RXU EUDQG and your company. Ken’s Toolkit

Upload: ken-herron

Post on 01-Nov-2014

171 views

Category:

Business


0 download

DESCRIPTION

I pulled together this Toolkit to help authors who contributed to a new book to promote themselves (and the book!) with social media. === #1 Don’t tell, show #2 Share what you know #3 Create an editorial calendar #4 Driver influencers to your content #5 Fully leverage your email signature line === "Apponomics: The Insider's Guide to a Billion Dollar App Business" Get your free copy of the book here: http://www.inmobi.com/apponomics/!

TRANSCRIPT

Page 1: Ken's Social Marketing Toolkit for Your New Book

Toolkit010

7R�KHOS�\RX�ÀQG�\RXU�ZD\��DQG�UHDFK�\RXU�DXGLHQFH�ZLWK�FRQWHQW�DURXQG�\RXU�DZHVRPH�FRQWULEXWLRQ�WR�RXU�ERRN�³�DV�ZHOO�DV�RWKHU�FRQWHQW�\RX�RU�\RXU�FRPSDQ\�PD\�SURGXFH��KHUH·V�DQ�RYHUYLHZ�RI�KRZ�\RX�VKRXOG�DSSURDFK�HDFK�VRFLDO�QHWZRUN�WR�DFKLHYH�WKH�EHVW�UHVXOWV�

+DYH�WRR�PXFK�RQ�\RXU�SODWH"�7KHQ�GRQ·W�GURZQ�LQ�VRFLDO�PHGLD�RU�GUDLQ�\RXU�UHVRXUFHV�WU\LQJ�WR�SURPRWH�HYHU\WKLQJ�HYHU\ZKHUH��.HQ�UHFRPPHQGV�\RX�IRFXV�RQ�WKH�IROORZLQJ�WKUHH�WDVNV�WR�JHW�WKH�best results.

1. 8VH�\RXU�HPDLO�VLJQDWXUH�OLQH�WR�SURPRWH�\RXU�SDUW�LQ�Apponomics

2. 8SGDWH�\RXU�/LQNHG,Q�SURÀOH�WR�VKRZ�\RXU�UROH�DQG�VKRZ�RII�\RXU�FUHG�

3. 8VH�WKH�YLVXDO�DVVHWV�ZH�KDYH�SURYLGHG���HVSHFLDOO\�WKH�FXVWRPL]HG�EDQQHU�IRU�WKH�QHZ� 7ZLWWHU�ZHE�SURÀOH�GHVLJQ������[�������WR�JHW�WKH�ELJJHVW�52,�´EDQJµ�IRU�\RX��\RXU�EUDQG� and your company.

Ken’s Toolkit

Page 2: Ken's Social Marketing Toolkit for Your New Book

Toolkit011

Twitter:• 0DNH�VXUH�\RXU�SURÀOH�LV�FRPSOHWH�XS�WR�GDWH�• %H�VXUH�WR�LQFOXGH��$SSRQRPLFV�DQG�KDVKWDJJHG�NH\ZRUGV�UHOHYDQW�WR�\RXU�FRQWULEXWLRQ�WR�

Apponomics�LQ�\RXU�SURÀOH�DQG�SRVW�WH[W�• 7ZHHW�OLQNV�WR�FRQWHQW�VXFK�DV�QHZV��GHYHORSPHQWV�DQG�XSGDWHV�DURXQG�Apponomics (we will also

FLUFXODWH�OLQNV�DQG�SUH�ZULWWHQ�WZHHWV��• 5HPHPEHU��\RX�FDQ�QRZ�XSORDG�XS�WR�IRXU�SKRWRV�LQ�D�VLQJOH�WZHHW��DQG�\RXU������[�����EDGJH�

PDNHV�DQ�H[FHOOHQW�FRYHU�SKRWR��HVSHFLDOO\�LI�\RX·YH�QRW�FUHDWHG�RQH�IRU�WKH�QHZ�7ZLWWHU�ZHE� SURÀOH�DQG�JURZ�\RXU�WDUJHWHG�IROORZHUV�

• &UHDWH�7ZLWWHU�OLVWV�RI�Apponomics�FRQWULEXWRUV�DQG�LQÁXHQFHUV��7KLV�ZLOO�DOORZ�\RX�WR�IROORZ�D� FXUDWHG�VWUHDP�RI�JUHDW�FRQWHQW�IURP�\RXU�IHOORZ�FRQWULEXWRUV��1R�QHHG�WR�VWDUW�IURP�VFUDWFK�KHUH� we will create and share lists to get you started.

LinkedIn:• 0DNH�VXUH�\RXU�SURÀOH�LV�FRPSOHWH�XS�WR�GDWH��• Grow your targeted connections.

• 8SORDG�\RXU�EDGJH�WR�\RXU�3URIHVVLRQDO�*DOOHU\��:KDW·V�D�3URIHVVLRQDO�*DOOHU\�DQG�KRZ�GR�,� XVH�LW"�&OLFN�KHUH��KWWS���EORJ�OLQNHGLQ�FRP������������YLVXDOO\�HQKDQFH�\RXU�SURIHVVLRQ-DO�VWRU\�RQ�\RXU�OLQNHGLQ�SURÀOH��

• $VN�UHYLHZHUV�WR�FR�SXEOLVK�WKHLU�UHYLHZV�DV�UHFRPPHQGDWLRQV�RI�WKH�ERRN��RU�\RXU�FRQWULEXWLRQ�� XQGHU�D�QHZ�&XUUHQW�-RE�RI��´$SSRQRPLFV�&RQWULEXWRUµ��

• ,QFOXGH�D�SUHIHUUHG�GRZQORDG�OLQN�WR�Apponomics�LQ�\RXU�SRVW�VLJQDWXUH�OLQH�IRU�DOO�SRVWV�\RX� SXEOLVK�WR�\RXU�*URXS�V��

• &RPPHQW�RQ�WRSLF�VXEMHFW�PDWWHU�H[SHUWV�VRFLDO�LQÁXHQFHUV·�SRVWV�

Page 3: Ken's Social Marketing Toolkit for Your New Book

Toolkit012

Slideshare:• 8SGDWH�\RXU�SURÀOH�• 3RVW�LQIRJUDSKLFV�YLVXDOV�RI�ERRN�FRQWHQW�UHOHYDQW�WR�\RXU�FRQWULEXWLRQ�• Follow targeted people to grow your network.

• 8SORDG�DQ\�SUHVHQWDWLRQV�UHOHYDQW�WR�\RXU�FRQWULEXWLRQ�WR�Apponomics.

Google+:• 0DNH�VXUH�\RXU�SURÀOH�LV�FRPSOHWH�DQG�XS�WR�GDWH�DQG�QRWHV�\RXU�FRQWULEXWLRQ�WR�Apponomics.• *RRJOH���DV�VRFLDO�QHWZRUN��LV�VWLOO�¶XQGHU�FRQVWUXFWLRQ·�LQ�PDQ\�ZD\V��3HRSOH�DUH�QRW�XVLQJ�LW�WR�

connect with other people as much as they are using it to connect their published content with

*RRJOH·V�VHDUFK�HQJLQH�IRU�6(2��7KHUHIRUH��SRVW�RQ�*RRJOH��WR�¶KHOS·�\RXU�FRQWHQW�EH�IRXQG�E\� Google.

• <RXU�SURÀOH�RQ�*RRJOH��LV�WKH�YHU\�ÀUVW�VHDUFK�UHVXOW�ZKHQ�SHRSOH�VHDUFK�IRU�\RXU�QDPH�RQ�%LQJ��Who knew?

Instagram:• 3RVW�WKH��MSJV�RI�WKH�ERRN·V�IURQW�DQG�EDFN�FRYHU�>LQFOXGHG�LQ�\RXU�VWDUWHU�SDFN@�• 3RVW�WKH�ERRN·V�YLVXDO�FRQWHQW�WKDW�LV�UHOHYDQW�WR�\RXU�FRQWULEXWLRQ�• *URZ�\RXU�FRQQHFWLRQV�E\�IROORZLQJ�RWKHU�FRQWULEXWRUV�WR�Apponomics,�DV�ZHOO�DV�LQÁXHQFHUV�

across the mobile app space.

Page 4: Ken's Social Marketing Toolkit for Your New Book

Toolkit013

Facebook:• 0DNH�VXUH�\RXU�SURÀOH�LV�FRPSOHWH�XS�WR�GDWH��• ,Q�DOO�RI�\RXU�VRFLDO�SRVWV��WR�$//�QHWZRUNV���UHPHPEHU�WR�LQFOXGH�WKH��$SSRQRPLFV�KDVKWDJ�DQG�

WKH�KDVKWDJJHG�NH\ZRUGV�UHODWHG�WR�\RXU�H[SHUWLVH���PDUNHWLQJ���ÀQDQFH���SXEOLFUHODWLRQV��HWF���• &RPPHQW�RQ�WRSLF�VXEMHFW�PDWWHU�H[SHUWV�VRFLDO�LQÁXHQFHUV·�SRVWV�• %H�VXUH�WR�¶OLNH·�DQG�¶IROORZ·�3HJJ\�$QQH�6DO]�DQG�,Q0REL��GHVWLQDWLRQV�WKDW�ZLOO�EH�EULPPLQJ�ZLWK�

content around the book, as well as all the contributors to Apponomics. There is a real opportunity

WR�QRW�MXVW�VXSSRUW�WKH�ERRN��EXW�WR�SURYLGH�DQG�VKDUH�YDOXH�ZLWK�WKLV�XQLTXH�FRPPXQLW\�RI�H[-

perts brought together by the book.

• $�TXLFN�QRWH�RQ�)DFHERRN·V�UDSLGO\�GHFOLQLQJ�RUJDQLF�UHDFK��,I�\RX�DUH�QRW�RQ�)DFHERRN��RU�DUH�QRW�JHWWLQJ�YDOXH�RXW�RI�)DFHERRN�GXH�WR�WKHLU�QHZ�DOJRULWKP��GRQ·W�GHOHWH�\RXU�SURÀOH��,QVWHDG��VLPSO\�UHIHU�WKHP�RQ�)DFHERRN�WR�WKH�VRFLDO�QHWZRUNV�RQ�ZKLFK�\RX�DUH�PRVW�DFWLYH��

• ,I�\RX�KDYH�D�ODUJH�DXGLHQFH�RQ�)DFHERRN��FRQVLGHU�SD\LQJ�WR�ERRVW�HYHU\�SRVW�VR�WKH\�UHDFK�\RXU�audience.

<RX7XEH�• 0DNH�VXUH�\RX�KDYH�D�FRPSOHWH�SURÀOH�ZLWK�OLQNV�WR�WKH�ERRN�• &UHDWH�YLGHRV�RI�HYHQWV�ZKHUH�\RX�VSHDN�DERXW�WRSLFV�UHOHYDQW�WR�Apponomics, you can do the

VDPH�IRU�ERRN�VLJQLQJV�DQG�DXGLHQFH�UHDFWLRQV�• *HW�FUHDWLYH�DQG�¶LQWHUYLHZ·�SHRSOH�ZKR�KDYH�UHDG�WKH�ERRN�DQG�JHW�WKHLU�FRPPHQWV�• $FWLYHO\�PRQLWRU�DOO�FRPPHQWV�WR�YLGHRV�\RX�SRVW�• DRXEOH�FKHFN�\RXU�VHWWLQJV�VR�WKDW�FRPPHQWV�GR�127�JHW�SRVWHG�XQWLO�\RX�DSSURYH�WKHP�

Page 5: Ken's Social Marketing Toolkit for Your New Book

Toolkit014

Pinterest:• 3LQ�WKH�ERRN·V�IURQW�DQG�EDFN�FRYHU��• 3RVW�WKH�ERRN·V�YLVXDO�FRQWHQW�WKDW�LV�UHOHYDQW�WR�\RXU�FRQWULEXWLRQ�• %H�VXUH�WR�SLQ�WKH�VXPPDU\�SDJH�LPDJHV�³�ZKLFK�ZLOO�EH�GHOLYHUHG�WR�\RX�HYHU\�PRQWK�DIWHU�D�

VXPPDU\�SRVW�SURPRWLQJ�WKH�LPDJH�JRHV�OLYH�RQ�0RELOH*URRYH�• 3LQ�$SSRQRPLFV�QHZV�DQG�ERRN�UHYLHZV��DJDLQ��ZH�ZLOO�VKDUH�XSGDWHV�DQG�OLQNV�����DQG�EH�VXUH�WR�

SLQ�SKRWRV�IURP�DOO�OLYH�ERRN�HYHQWV�• &RPPHQW�RQ�WRSLF�VXEMHFW�PDWWHU�H[SHUWV�VRFLDO�LQÁXHQFHUV·�SLQV�

Snapchat:• 6LQFH�6QDSFKDW�DXWRPDWLFDOO\�GHOHWHV�DOO�SRVWV�DIWHU����VHFRQGV��DQG�LV�D�SKRWR��WH[W�DQG�YLGHR�

VKDULQJ�QHWZRUN��XVH�LW�WR�VKDUH�SKRWRV�UHJXODUO\�ZKLFK�DUH�UHOHYDQW�WR�\RXU�FRQWULEXWLRQ�WR� Apponomics.

• Also use Snapchat as you would Instagram or Twitter to capture and share speaking engagements

ZKHUH�\RX�WDON�DERXW�WRSLFV�LQ�\RXU�DUHDV�RI�H[SHUWLVH��

Page 6: Ken's Social Marketing Toolkit for Your New Book

Toolkit015

Why Google authorship is a BIG deal, and what to do*RRJOH�DXWKRUVKLS�DOORZV�\RX�WR�FRQQHFW�FRQWHQW�WKDW�\RX�FUHDWH�WR�\RXU�*RRJOH��SURÀOH��%\�PDNLQJ�WKLV�FRQQHFWLRQ��\RX�DOORZ�VHDUFKHUV�WR�JHW�D�QXPEHU�RI�SLHFHV�RI�LQIRUPDWLRQ�DERXW�\RX�ULJKW�WKHUH�RQ�WKH�VHDUFK�UHVXOWV��,W�ZLOO�DOORZ�\RX�WR�WLH�WKH�FRQWHQW�\RX�FUHDWH�WR�\RXU�RQOLQH�LGHQWLW\�DQG�SURYLGH�D�VQLSSHW�IXOO�RI�GHWDLOV�DERXW�\RX�DV�DQ�DXWKRU��%XW�WKH�UHDO�EHQHÀW�LV�YLVLELOLW\��,QFOXGLQJ�DQ�DXWKRU�GHWDLO�VQLSSHW�LQ�RUJDQLF�VHDUFK�UHVXOWV�ZLOO�PDNH�\RXU�FRQWHQW�VWDQG�RXW�IURP�WKH�UHVW�RI�WKH�VHDUFK�UHVXOWV�DQG�HQFRXU-DJH�VHDUFKHUV�WR�FOLFN�RQ�WKH�OLQN��/LQNV�ZLWK�YHULÀHG�DXWKRUV�RIWHQ�DSSHDU�KLJKHU�LQ�VHDUFK�UHVXOWV�DQG�ZLOO�LQFOXGH�WKH�SURÀOH�SLFWXUH�IURP�\RXU�*RRJOH��SURÀOH�

How to Set Up Google Authorship*RRJOH�$XWKRUVKLS�FDQ�EH�VHW�XS�LQ�WZR�VLPSOH�VWHSV��)LUVW��YLVLW�WKH�3URÀOH�VHFWLRQ�RI�\RXU�*RRJOH���DFFRXQW�DQG�FOLFN�WKH�(GLW�3URÀOH�EXWWRQ��7HOO�*RRJOH�WKDW�\RX�DUH�DQ�DXWKRU�IRU�WKH�VLWHV�WKDW�DUH�SRVW-LQJ�\RXU�FRQWHQW�E\�DGGLQJ�WKHLU�85/V�WR�WKH�¶&RQWULEXWRU�7R·�VHFWLRQ��,W�LV�QRZ�WLPH�WR�FUHDWH�D�OLQN�IURP�\RXU�FRQWHQW�WR�\RXU�*RRJOH���SDJH��7KLV�FDQ�EH�HDVLO\�DFFRPSOLVKHG�LI�\RX�KDYH�HPDLO�DGGUHVVHV�RQ�WKH�VDPH�GRPDLQV�DV�WKH�VLWHV�\RX�DGGHG�WR�WKH�&RQWULEXWRU�WR�VHFWLRQ��YLVLW�WKH�*RRJOH���$XWKRUVKLS���SDJH�DQG�HQWHU�WKHVH�HPDLO�DGGUHVVHV�WKHUH��2WKHUZLVH��\RX�ZLOO�QHHG�WR�DGG�WKH�IROORZLQJ�+70/�FRGH�WR�WKH�WH[W�RI�HYHU\�DUWLFOH�\RX�ZULWH��D�KUHI µ>\RXU�SURÀOH�85/@"UHO DXWKRUµ!*RRJOH��D!1RWH�WKDW�WKH�NH\�SLHFH�RI�FRGH�LQ�WKLV�OLQN�LV�WKH�´"UHO DXWKRUµ�VQLSSHW��$XWKRUVKLS�ZLOO�QRW�IXQFWLRQ�LI�this snippet is not included in the link.

7HVW�\RXU�FRQWHQW�WR�YHULI\�WKDW�$XWKRUVKLS�KDV�EHHQ�VXFFHVVIXOO\�VHW�XS�E\�HQWHULQJ�RQH�RI�\RXU�DUWLFOH�85/V�LQWR�*RRJOH·V�6WUXFWXUHG�'DWD�7HVWLQJ�7RRO����<RXU�*RRJOH���SURÀOH�SLFWXUH��E\OLQH��DQG�´0RUH�E\�>\RXU�SURÀOH�QDPH@µ�ZLOO�DSSHDU�LQ�WKH�PRFN�XS�VHDUFK�HQJLQH�UHVXOW�LI�LW�KDV�

Page 7: Ken's Social Marketing Toolkit for Your New Book

016

Your contribution to Apponomics�LV�DQ�LQFUHGLEO\�HHFWLYH�EXVLQHVV� card for your business, your brand, and yourself!

%RRNV�DUH�FRPLQJ�WR�OLIH�RQ�SODWIRUPV�OLNH�.LQGOH��DQG�HPHUJLQJ�DV�7+(�ÀQDO�VWHS�LQ�DQ�HIIHFWLYH�VHOI�SURPR-WLRQ�VWUDWHJ\�WR�FHPHQW�\RXU�UHSXWDWLRQ�DV�DQ�DXWKRULW\��LQÁXHQFHU�DQG�VXEMHFW�PDWWHU�H[SHUW�

:KHWKHU�\RX·UH�ORRNLQJ�IRU�QHZ�FXVWRPHUV��PRUH�FOLHQWV��RU�MXVW�PRUH�SXEOLF�VSHDNLQJ�HQJDJHPHQWV�LQ�WKH� year ahead, there is no better ‘sales and marketing strategy’ than one that showcases your expertise and

SURYHV�\RXU�DELOLW\�WR�VXFFHVVIXOO\�WDNH�D�JUHDW�LGHD�IURP�FRQFHSW�WR�H[HFXWLRQ��3URPRWLQJ�\RXU�FRQWULEXWLRQ� to Apponomics helps to do both.

0DNH�D�ODVWLQJ�LPSUHVVLRQ�E\�WHOOLQJ�\RXU�SURVSHFWLYH�FOLHQW�RU�HPSOR\HU�DERXW�\RXU�FRQWULEXWLRQ�WR� Apponomics.

:H�KRSH�ZH�KDYH�HTXLSSHG�\RX�ZLWK�WKH�WLSV�\RX�QHHG�WR�JR�RXW�WKHUH�DQG�OHDYH�\RXU�PDUN�

:H�DUH�DOZD\V�KHUH�WR�KHOS�\RX�UHDFK�QHZ��DQG�JUHDWHU��DXGLHQFHV�ZLWK�QHZV�DERXW�Apponomics and your key

contribution to this resource.

:H�WKDQN�\RX�IRU�OHQGLQJ�\RXU�YRLFH�WR�RXUV�³�DQG�WRJHWKHU�ZH�ORRN�IRUZDUG�WR�VHHLQJ�UHDGHUVKLS�RI�WKLV�ERRN�DERXW�WKH�ELOOLRQ�GROODU�DSS�EXVLQHVV�PRYH�LQWR�WKH�PLOOLRQV�

Ken Herron,Cool Hunter

Erica Elizaldi, DesignerPeggy Anne Salz, Lead Analyst & Publisher