kentico enterprise marketing solution overview
DESCRIPTION
An overview of the Kentico Enterprise Marketing Solution from an event we did in London.TRANSCRIPT
Agenda
Time Description10:00 – 10:30 Registration10:30 – 12:30 EMS Overview12:30 – 1:30 Lunch1:30 Close
Who are we?
http://www.kentico.com
Kentico CMS is one of the most comprehensive content management systems on the planet. With almost 7000 web sites in 84 countries and backed by a worldwide partner network it is used for everything from simple web sites to complex applications.
Kentico CMS is easy to install, simple to manage, scalable and reliable.
Some of our customers
See more at http://www.kentico.com/showcase.aspx
Motors.co.uk – 2nd most visited car sales site
Dell Retail portal
Twinings
BP
Discover Ireland
O2 blueroom
Knorr
Bentley
McDonalds
Royal Horticultural Society
British Airline Pilots’ Association
An industry imperative..
2011 to 2016 Interactive Marketing Growth (VanBoskirk, 2011)
Interactive marketing has quickly transformed and now includes and almost dizzying array of digital approaches from video to online newsletters to micro-sites and blogs designed to develop deeper relationships with customers
Customer centered interactive marketing MUST be a part of any successful marketing strategy!
The Kentico EMS solution…According to interactive marketing expert Joe Stanhope, “Organizations must proactively invest in integrating multichannel analytics, content management, and campaign execution to sidestep the inevitable long-term negative impact of siloed approaches on the customer experience and marketing ROI. The online marketing suite offers a solution to this challenge.” (Stanhope, Vittal, & Dickson, 2011)
By leveraging Kentico EMS, you can align the content, execution and analytics critical for successful interactive campaigns within a single integrated platform – speeding delivery and optimizing return on investment (ROI).
Kentico EMS is a complete customer experience management solution that provides all of the capabilities necessary to:• gain better customer insight• generate, manage and score leads• optimize user experience and
engagement• manage campaigns • evaluate conversions.
Kentico Enterprise Marketing Solution
Kentico EMS is customer centric marketing
MobileWeb
Introducing the Kentico EMS Platform
• Analytics engine• Reporting• Conversions• Campaigns
Web analytics & Reporting
• Contacts• Activity tracking• Accounts• Contact groups• Automatic grouping
Contact management
• Score rules• Dynamic evaluation• Potential clients
Lead scoring
• A/B Testing • MVT Testing• Content personalization
Web site optimization
• Portal engine integration• Users• Newsletter subscribers• E-commerce customers• On-line forms• Search
Integration with other modules
• Newsletters• Open e-mail tracking• Clicked links tracking• Bounced e-mails
E-mail marketing
• Web Content managent• E-commerce• Social networking• Intranet• On-line marketing
Kentico CMS 6
The On-line Marketing Loop
A/B testingMVT
Personalization
Contact Manager
E-mail Marketing
Lead/Engagement Scoring
Campaign and Conversion
Management,Web Analytics
Looking at the Kentico Enterprise Marketing Solution
Demo
Kentico EMS Architecture
Key Architecture Features:
Microsoft .Net 3.5/4.0 Microsoft SQL Server 200+ built-in web parts/controls Customizable authentication and security Active Directory integration Fully extensible with custom modules and
controls Visual Studio integration Full WebDAV support Health monitoring Support for the latest web technologies
like HTML5 and REST Support for Windows Azure