Slide 1

Kentucky Department of Agriculture KY Proud Marketing Program KY Farmers Market Program Community Supported Agriculture (CSA) Sharon G. Spencer Farmers Market Marketing Specialist Slide 2 Kentucky Farmers Market A farmers market is defined as a prescribed location (s) where two or more producers gather on set days and times to sell products that they grow or produce directly to consumers. Slide 3 Partnerships Kentucky Department of Agriculture Kentucky Department for Public Health Food Safety Branch Nutrition Branch University of Kentucky Cooperative Extension Service Slide 4 KDAS ROLE Kentucky Proud Member Approved location for: Sale of Home-based Processed/Microprocessed value- added food items Farmers market temporary food-service permit Sale of Kentucky produced wine Eligible to participate in the Senior Farmers Market Nutrition Program Eligible to participate in the WIC program Kentucky Proud cost share promotional items Advertising & market development cost-share programs Receive updates and information on changing regulations Slide 5 KDAS ROLE KDA Farmers Market Manual New Addition Best Practices for Sampling by UK Regulates the following programs: Senior Farmers Market Nutrition Program GAP and GAP diplomas Sampling Certificates Egg Sales Market Scales and Inspections Slide 6 KDA PERSONNEL UPDATES Office of Marketing and Product Promotion: Ben Shaffar, Director for Business Development with the KY Proud Program. Amelia Wilson, Director for Agritourism Kiley Parker, Director for Plant Marketing and Creative Media Specialist Adam Watson, New Organic Supervisor Josh Lindau, Horticulture Marketing Specialist/Program Coordinator Whitney Turner, Program Coordinator Slide 7 Slide 8 KDA PROGRAMS KENTUCKY PROUD PROGRAM New on-line registration Everyone has to re-enroll Cost-Share Opportunities Slide 9 Farmers Market Pemanent Homes 2006 34 markets 2012 62 markets Slide 10 Farmers Market Pemanent Homes 2006 34 markets 2012 62 markets Slide 11 Restaurant Rewards Program Rewards members up to 20% of the value of their products they purchase from producers or distributors of KY Proud products that have a direct KY farm impact. Up to $12,000 per year Close to 230 participants Slide 12 KDA KENTUCKY FARMERS MARKETS 147 Farmers Markets Registered 2,490 Vendors 101 Counties in Kentucky Sales for 2011 $10,498,103.00 (not all markets reporting) Slide 13 Farmers Market Permanent Homes 2006 34 markets 2012 62 markets Slide 14 EVENTS / TRAININGS 2013 Regional Farmers Market Vendor Meeting/Workshops March 28 (Thursday) 5:30 pm 9:00 pm Morehead State University Farm, Morehead Slide 15 Slide 16 COMMUNITY SUPPORTED AGRICULTURE (CSA) PROGRAM Slide 17 Community Supported Agriculture (CSA) Community Supported Agriculture began in the US in the mid-1980s with 2 CSAs Increase demand for locally grown produce 58 CSA farms How can KDA help? Recruiting employers for CSA participation Registration for CSAs Advertise Cost Share Opportunities Slide 18 Slide 19 KY Department of Agriculture 100 Fair Oaks Lane, 5th Floor Frankfort, Kentucky 40601 502-564-4983 office 502-564-0303 fax Email: sharon.spencer@ky.gov sharon.spencer@ky.gov Website: www.kyagr.com www.kyagr.com