kenya aspirants 2017 portal

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www.myaspirantmyleader.co.ke A product of, billed and maintained by: Oracom Web Solutions LTD Page 1 My Aspirant My Leader 2017 Kenya Aspirants Campaign Portal TRV Office Plaza, 2 nd Floor 2C, Muthithi Rd, Westlands, Nairobi-Kenya. Website: www.myaspirantmyleader.co.ke Emails: [email protected] Phone: +254 714 961 769

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www.myaspirantmyleader.co.ke A product of, billed and maintained by: Oracom Web Solutions LTD Page 1

My Aspirant My Leader

2017 Kenya Aspirants Campaign Portal

TRV Office Plaza, 2nd Floor – 2C,

Muthithi Rd, Westlands, Nairobi-Kenya.

Website: www.myaspirantmyleader.co.ke

Emails: [email protected]

Phone: +254 714 961 769

www.myaspirantmyleader.co.ke A product of, billed and maintained by: Oracom Web Solutions LTD Page 2

MY ASPIRANT MY LEADER – ASPIRANTS PORTAL

Election campaign Services and Solutions

My Aspirant My Leader is an Election and Campaign Portal Featuring Aspirants, Players in an Election

Process, News and Updates, Events, Tools and Services for an Election Campaign, Video and TV

Coverage, Galleries and Important Downloads among others. From the Portal, Aspirants have a

platform to list the profile details, how they will tackle various issues eg Education, Health,

Governance, Insecurity, Corruption, Agriculture among others.

Portal Platforms

Website Version

Mobile App Version

SMS and Text Version

Live Webinar System

Social Media Platforms

Key Portal Features and Modules

Aspirants Profile

Module

Service Providers Listing

Module

Automatic Profile

Filters Module

Fund-me / Fund-raise

Module

Interactive Bulk SMS

& Short code

Subscribe for

News & Alerts

Voter Education

Module

Opinion Polls

& Vote Module

Social & Email

Share Module

Multimedia

Functionalities

Social Media

Management

Information Centre

Module

Rural Digital

Villages Module

Forum Discussions

& Webinars

Campaign Solutions

& Services

Partners & NGOs

Module

Campaign Groups

Module

SMS Siasa

to 22204

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The Team

The Portal and platform is managed by a Steering committee and a Technical Team working in

conjunction with Agents spread across all Counties in Kenya.

Our Solutions and Services

1. Aspirants Listing

We list Presidential, Governors, Senators, Women Representative, Members of Parliament (MPs) and

Members of County Assembly (MCA).

System Features

Create Account, Login and Claim Account - Aspirants can create their own accounts, login to

the System and change their account / recover passwords.

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Aspirant Account Management (Aspirants can always manage their own accounts by logging

into username and password and edit, modify and manage their information)

Aspirants Personal Details eg name, position, profile and bio,

Aspirants Party Details –

Multimedia Features – Add profile picture, cover image, photo gallery, video gallery, campaign

videos etc.

Aspirants Contact Details – Whatsapp contact, contact email, campaign team contact.

Aspirants Website – Connect to your existing website link.

Social Media – Capitalising on Social Media profiles and updating. Includes facebook, Twitter,

LinkedIn and Google plus. This helps your profile to get viral.

Poster Management and Marketing – Upload your Designs and Posters for marketing to your

voters.

Campaign Agenda and Issues – Showcase each issue and how you will work on it.

Campaign Calendar and Updates – Always have your campaigns calendar updated and even

shared within our larger calendar System.

Donations & Funds Drive Instructions – How can online people donate to your campaigns?

You can also use our Fund me System for sourcing for funds.

How to Join my Team / Camp / Volunteer – Ability for people to easily join your team and or

volunteer to campaign for you.

Aspirants Search and Query System – You can filter Aspirants based on their Positions,

County, Constituency or Ward.

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2. Mobile Marketing and SMS alerts – Showcase how people can join your SMS alerts to

receive your updates and alerts.

3. Bulk SMS, Short code and Mobile Apps

Branded BULK SMS Send messages to your voters and staff in your database with a

Branded Sender ID that bears your name e.g UhuruKenyatta or RailaOdinga. It is an

easy efficient and effective way of reaching all your targeted audience at once.

Bulk SMS with Default ID

Customized SHORT CODE Interact with your potential voters using SHORTCODE. This is

a five digit number (such as 20030), which can be used to both send and receive

messages from users in instead of long form numbers. Your potential voters can

subscribe by using keywords to receive updates from you.

Short code with Default shared Short code: This is useful for crowd sourcing.

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BULK SMS FOR POLITICAL CAMPAIGNS

96% of SMS Messages are read within the first 3 minutes, 25% of messages received are shared amongst

friends within 24 Hours

CAMPAIGN CATEGORIES

1. Targeted campaign & marketing – you provide the contact list and send bulk sms

2. Un-Targeted campaign & Marketing – collect contacts through (Know Your Customer ) KYC Programs

KYC – CAMPAIGN STRATEGY

KYC Stands for Know Your Customer and it is the most effective strategy since you will be providing feedback

to your customers as you collect data from them through organized KYC programs

1. Structure your KYC programs in a hierarchy starting with your close networks

1. You at the top

2. Your think tank representatives come below you

3. Your think tank have groups below them from whom they can have targeted campaigns

2. Use any web based text application in all levels of the hierarchy starting from your personal assistant

(See the diagram)

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Why Use the TEXT BASED SMS

1. Gives you a platform from which you can communicate official messages to your customers

and get feedback from them.

2. Effective and efficient way of disseminating a single APPROVED message across all groups in

all hierarchy levels

3. Transparency and accountability of all SMS Messages sent out and received from members

4. Is available as a web based application hence accessible.

5. Simple to learn and comprehensive reporting on messages sent out, messages received and

money spent on SMS Messages so far.

THE STEPS

1. Either you get a dedicated short code or a shared short code

2. Selection of appropriate sender names and key words for Outgoing and Incoming messages

respectively

3. Application to Safaricom / Other Network Operators to be assigned the respective Sender

Names and Keywords

4. If you have a contact list, these needs to be uploaded into the system during setup.

5. Purchase of airtime to be uploaded into the platform to allow for outgoing messages

6. Approval of all outgoing messages by Safaricom as per the Safaricom political messages

guidelines.

4. Ring Back Tones for Campaigns

A ring back tone (RBT) is an audible indication that is heard by the originator of a telephone call while the

destination being called is ringing. This is the sound a caller hears while waiting for his/her call to be answered.

With our Campaign Ring Back Tone service we enable Aspirants to replace the traditional ring tone with a

customized one that represents the Aspirants Campaign agenda, there by establishing their own campaign tune as a

common ring tone across all communication lines.

Sample call - + 254 722 512 436

Aside from existing traditional campaign channels, Aspirants can now share their manifesto information in the form

of music or by speaking and campaign ads with their voters before a call is answered.

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5. Mobile app Development

6. Social Media Management

Social Media marketing and profile Management is a vital aspect of any political campaigns. So, we’ve put

together this multi-part series on using social media in political campaigns to help you effectively and

efficiently leverage this exciting space.

Social Media Profile / Account Managements (Face book and Twitter)

Social Media Content Generation and Management

You tube Management

Photo management and Video Posting

Hashtag “#” Trending

7. Campaign Manager Software

MyAspirantMyLeader Campaign Software helps get your political campaign organized. This

Campaign Software will be managing donations, potential voters, campaign departments, volunteers, events

and staff to enable you accomplish those tasks in a cost-effective, or even free, manner.

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8. Social Media Listening Tools

Know what people are saying about you or a Topic of Development in a given location or area with statistics.

Includes Complete Social Media Management, All-in-one Social Inbox, Publishing, Scheduling & Drafting, Social

Content Calendar, Keyword Listening, Comprehensive, Unlimited Reporting, Monitor Profiles, Keywords &

Locations, Includes up to 10 Social Profiles, Unlimited Searches throughout the month.

9. Bulk Whatsapp Marketing

We could tell you about the growth statistics in Kenya, with WhatsApp recently joining the one billion active

users club in the World, about the exceptionally high opening rates within minutes of messages being sent and

other such facts

Whats app Marketing

Whatsapp Bulk Marketing

Personal Whatsapp

Group WhatsApp

Live broadcast, Automatic Video & Photo sharing

10. Web Design for Political Aspirants

Do you need a campaign website for the upcoming election? If affordability and convenience are important

factors in your decision-making as an Aspirant, then myAspirantmyLeader Team under Oracom Web Solutions

Ltd is the best website solution for your campaign.

Donation integration,

E-mail sign-ups,

Volunteer forms

Contact forms

Photo and gallery

Video galleries

Voter information

Bio and issues pages

Social media integration and much more.

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11. Digital Forums and Webinars

Digital Villages and Webinars are very key for interactive sessions where there will be topical discussion of

issues digitally in a modest position.

Digital villages

Rural Digital Solutions

Live webinars

12. Downloads and Information Centre

Access to Election data, statistics, Laws and Regulations, County information and statistics.

SMS SIASA to 22204

To get the latest updates on 2017 Kenya Elections Campaigns, please send a text message with the

word ‘SIASA’ to 22204

KEYWORD MESSAGE / LOGIC

SIASA Reply with the word ASPIRANT to know your Aspirant, NEWS to receive

updates, SERVICEPROVIDER to know providers, IEBC to know updates on

Elections, SUBMITINFO to send us your Updates.

ASPIRANT SMS the Position to know and the Area eg GOVERNORNAIROBI to know

the Governor Candidates for Nairobi County, SENATORNAIROBI,

WREPNAIROBI etc

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To access the Aspirants database (can it automatically read from database)

PRESIDENTKENYA Pulls a list of Presidential Aspirants from Presidential Aspirants Database

GOVERNORNAIROBI Pulls a list of Governor Aspirants from Governor Aspirants Database

SENATORNAIROBI Pulls a list of Senator Aspirants from Senator Aspirants in Nairobi Database

WREPNAIROBI Pulls a list of Women Rep Aspirants from Women Rep Aspirants in Nairobi

Database

The same for all the counties and postions in Kenya

MPWESTLANDS Pulls a list of MP Aspirants from MP Aspirants in Westlands Database

The same for all the constituencies in Kenya

ASPIRANTSUPDATES SMS name of an Aspirant to 22204 to receive their news and alerts eg

“EVANSKIDERO to 22204”

Particular Aspirants having Bulk SMS accounts with us will have the keywords having their

names/keywords filtered and sent to their accounts directly and if possible a copy sent to us. This

section will be populated once we seal such clients / Aspirants

NEWS Thanks for Subscribing to our Alerts. You can also access our website

www.myaspirantmyleader.co.ke or download mobile app

SUBMITINFO SMS the name word SUBMITINFO followed by the details of the News

update, Aspirant Profile (Name, Position, Location, More Description) etc

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WEBSITE SCREEN SHOTS 1. Home pages – breaking News, menus, slides, social media, live chat, SMS alerts system, profile

management, know your candidate,

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Profile – Presidential Profiles

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Governors Pages –

Aspirants Inside Profile Pages

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Service Providers Portal

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Account Management

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MY ASPIRANT MY LEADER – 2017 CAMPAIGN PORTAL

Contact: +254 714 961 769

Website: www.myaspirantmyleader.co.ke

Email: [email protected]

HOW TO MAKE PAYMENTS

Go to Lipa na MPESA, Buy Goods, TILL NO: 983411

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