kenya aspirants 2017 portal
TRANSCRIPT
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My Aspirant My Leader
2017 Kenya Aspirants Campaign Portal
TRV Office Plaza, 2nd Floor – 2C,
Muthithi Rd, Westlands, Nairobi-Kenya.
Website: www.myaspirantmyleader.co.ke
Emails: [email protected]
Phone: +254 714 961 769
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MY ASPIRANT MY LEADER – ASPIRANTS PORTAL
Election campaign Services and Solutions
My Aspirant My Leader is an Election and Campaign Portal Featuring Aspirants, Players in an Election
Process, News and Updates, Events, Tools and Services for an Election Campaign, Video and TV
Coverage, Galleries and Important Downloads among others. From the Portal, Aspirants have a
platform to list the profile details, how they will tackle various issues eg Education, Health,
Governance, Insecurity, Corruption, Agriculture among others.
Portal Platforms
Website Version
Mobile App Version
SMS and Text Version
Live Webinar System
Social Media Platforms
Key Portal Features and Modules
Aspirants Profile
Module
Service Providers Listing
Module
Automatic Profile
Filters Module
Fund-me / Fund-raise
Module
Interactive Bulk SMS
& Short code
Subscribe for
News & Alerts
Voter Education
Module
Opinion Polls
& Vote Module
Social & Email
Share Module
Multimedia
Functionalities
Social Media
Management
Information Centre
Module
Rural Digital
Villages Module
Forum Discussions
& Webinars
Campaign Solutions
& Services
Partners & NGOs
Module
Campaign Groups
Module
SMS Siasa
to 22204
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The Team
The Portal and platform is managed by a Steering committee and a Technical Team working in
conjunction with Agents spread across all Counties in Kenya.
Our Solutions and Services
1. Aspirants Listing
We list Presidential, Governors, Senators, Women Representative, Members of Parliament (MPs) and
Members of County Assembly (MCA).
System Features
Create Account, Login and Claim Account - Aspirants can create their own accounts, login to
the System and change their account / recover passwords.
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Aspirant Account Management (Aspirants can always manage their own accounts by logging
into username and password and edit, modify and manage their information)
Aspirants Personal Details eg name, position, profile and bio,
Aspirants Party Details –
Multimedia Features – Add profile picture, cover image, photo gallery, video gallery, campaign
videos etc.
Aspirants Contact Details – Whatsapp contact, contact email, campaign team contact.
Aspirants Website – Connect to your existing website link.
Social Media – Capitalising on Social Media profiles and updating. Includes facebook, Twitter,
LinkedIn and Google plus. This helps your profile to get viral.
Poster Management and Marketing – Upload your Designs and Posters for marketing to your
voters.
Campaign Agenda and Issues – Showcase each issue and how you will work on it.
Campaign Calendar and Updates – Always have your campaigns calendar updated and even
shared within our larger calendar System.
Donations & Funds Drive Instructions – How can online people donate to your campaigns?
You can also use our Fund me System for sourcing for funds.
How to Join my Team / Camp / Volunteer – Ability for people to easily join your team and or
volunteer to campaign for you.
Aspirants Search and Query System – You can filter Aspirants based on their Positions,
County, Constituency or Ward.
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2. Mobile Marketing and SMS alerts – Showcase how people can join your SMS alerts to
receive your updates and alerts.
3. Bulk SMS, Short code and Mobile Apps
Branded BULK SMS Send messages to your voters and staff in your database with a
Branded Sender ID that bears your name e.g UhuruKenyatta or RailaOdinga. It is an
easy efficient and effective way of reaching all your targeted audience at once.
Bulk SMS with Default ID
Customized SHORT CODE Interact with your potential voters using SHORTCODE. This is
a five digit number (such as 20030), which can be used to both send and receive
messages from users in instead of long form numbers. Your potential voters can
subscribe by using keywords to receive updates from you.
Short code with Default shared Short code: This is useful for crowd sourcing.
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BULK SMS FOR POLITICAL CAMPAIGNS
96% of SMS Messages are read within the first 3 minutes, 25% of messages received are shared amongst
friends within 24 Hours
CAMPAIGN CATEGORIES
1. Targeted campaign & marketing – you provide the contact list and send bulk sms
2. Un-Targeted campaign & Marketing – collect contacts through (Know Your Customer ) KYC Programs
KYC – CAMPAIGN STRATEGY
KYC Stands for Know Your Customer and it is the most effective strategy since you will be providing feedback
to your customers as you collect data from them through organized KYC programs
1. Structure your KYC programs in a hierarchy starting with your close networks
1. You at the top
2. Your think tank representatives come below you
3. Your think tank have groups below them from whom they can have targeted campaigns
2. Use any web based text application in all levels of the hierarchy starting from your personal assistant
(See the diagram)
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Why Use the TEXT BASED SMS
1. Gives you a platform from which you can communicate official messages to your customers
and get feedback from them.
2. Effective and efficient way of disseminating a single APPROVED message across all groups in
all hierarchy levels
3. Transparency and accountability of all SMS Messages sent out and received from members
4. Is available as a web based application hence accessible.
5. Simple to learn and comprehensive reporting on messages sent out, messages received and
money spent on SMS Messages so far.
THE STEPS
1. Either you get a dedicated short code or a shared short code
2. Selection of appropriate sender names and key words for Outgoing and Incoming messages
respectively
3. Application to Safaricom / Other Network Operators to be assigned the respective Sender
Names and Keywords
4. If you have a contact list, these needs to be uploaded into the system during setup.
5. Purchase of airtime to be uploaded into the platform to allow for outgoing messages
6. Approval of all outgoing messages by Safaricom as per the Safaricom political messages
guidelines.
4. Ring Back Tones for Campaigns
A ring back tone (RBT) is an audible indication that is heard by the originator of a telephone call while the
destination being called is ringing. This is the sound a caller hears while waiting for his/her call to be answered.
With our Campaign Ring Back Tone service we enable Aspirants to replace the traditional ring tone with a
customized one that represents the Aspirants Campaign agenda, there by establishing their own campaign tune as a
common ring tone across all communication lines.
Sample call - + 254 722 512 436
Aside from existing traditional campaign channels, Aspirants can now share their manifesto information in the form
of music or by speaking and campaign ads with their voters before a call is answered.
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5. Mobile app Development
6. Social Media Management
Social Media marketing and profile Management is a vital aspect of any political campaigns. So, we’ve put
together this multi-part series on using social media in political campaigns to help you effectively and
efficiently leverage this exciting space.
Social Media Profile / Account Managements (Face book and Twitter)
Social Media Content Generation and Management
You tube Management
Photo management and Video Posting
Hashtag “#” Trending
7. Campaign Manager Software
MyAspirantMyLeader Campaign Software helps get your political campaign organized. This
Campaign Software will be managing donations, potential voters, campaign departments, volunteers, events
and staff to enable you accomplish those tasks in a cost-effective, or even free, manner.
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8. Social Media Listening Tools
Know what people are saying about you or a Topic of Development in a given location or area with statistics.
Includes Complete Social Media Management, All-in-one Social Inbox, Publishing, Scheduling & Drafting, Social
Content Calendar, Keyword Listening, Comprehensive, Unlimited Reporting, Monitor Profiles, Keywords &
Locations, Includes up to 10 Social Profiles, Unlimited Searches throughout the month.
9. Bulk Whatsapp Marketing
We could tell you about the growth statistics in Kenya, with WhatsApp recently joining the one billion active
users club in the World, about the exceptionally high opening rates within minutes of messages being sent and
other such facts
Whats app Marketing
Whatsapp Bulk Marketing
Personal Whatsapp
Group WhatsApp
Live broadcast, Automatic Video & Photo sharing
10. Web Design for Political Aspirants
Do you need a campaign website for the upcoming election? If affordability and convenience are important
factors in your decision-making as an Aspirant, then myAspirantmyLeader Team under Oracom Web Solutions
Ltd is the best website solution for your campaign.
Donation integration,
E-mail sign-ups,
Volunteer forms
Contact forms
Photo and gallery
Video galleries
Voter information
Bio and issues pages
Social media integration and much more.
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11. Digital Forums and Webinars
Digital Villages and Webinars are very key for interactive sessions where there will be topical discussion of
issues digitally in a modest position.
Digital villages
Rural Digital Solutions
Live webinars
12. Downloads and Information Centre
Access to Election data, statistics, Laws and Regulations, County information and statistics.
SMS SIASA to 22204
To get the latest updates on 2017 Kenya Elections Campaigns, please send a text message with the
word ‘SIASA’ to 22204
KEYWORD MESSAGE / LOGIC
SIASA Reply with the word ASPIRANT to know your Aspirant, NEWS to receive
updates, SERVICEPROVIDER to know providers, IEBC to know updates on
Elections, SUBMITINFO to send us your Updates.
ASPIRANT SMS the Position to know and the Area eg GOVERNORNAIROBI to know
the Governor Candidates for Nairobi County, SENATORNAIROBI,
WREPNAIROBI etc
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To access the Aspirants database (can it automatically read from database)
PRESIDENTKENYA Pulls a list of Presidential Aspirants from Presidential Aspirants Database
GOVERNORNAIROBI Pulls a list of Governor Aspirants from Governor Aspirants Database
SENATORNAIROBI Pulls a list of Senator Aspirants from Senator Aspirants in Nairobi Database
WREPNAIROBI Pulls a list of Women Rep Aspirants from Women Rep Aspirants in Nairobi
Database
The same for all the counties and postions in Kenya
MPWESTLANDS Pulls a list of MP Aspirants from MP Aspirants in Westlands Database
The same for all the constituencies in Kenya
ASPIRANTSUPDATES SMS name of an Aspirant to 22204 to receive their news and alerts eg
“EVANSKIDERO to 22204”
Particular Aspirants having Bulk SMS accounts with us will have the keywords having their
names/keywords filtered and sent to their accounts directly and if possible a copy sent to us. This
section will be populated once we seal such clients / Aspirants
NEWS Thanks for Subscribing to our Alerts. You can also access our website
www.myaspirantmyleader.co.ke or download mobile app
SUBMITINFO SMS the name word SUBMITINFO followed by the details of the News
update, Aspirant Profile (Name, Position, Location, More Description) etc
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WEBSITE SCREEN SHOTS 1. Home pages – breaking News, menus, slides, social media, live chat, SMS alerts system, profile
management, know your candidate,
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Profile – Presidential Profiles
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Governors Pages –
Aspirants Inside Profile Pages
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Service Providers Portal
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Account Management
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MY ASPIRANT MY LEADER – 2017 CAMPAIGN PORTAL
Contact: +254 714 961 769
Website: www.myaspirantmyleader.co.ke
Email: [email protected]
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