keri-lyn coleman, msw october 16, 2014 developing an action-oriented coalition
TRANSCRIPT
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Keri-Lyn Coleman, MSWOctober 16, 2014
Developing an Action-Oriented Coalition
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Objectives
• Participants will learn what coalitions are and how they are effective• Participants will identify the key differences between a coalition and a program• Participants will learn the steps in the SPF and coalition building
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Definition of Community Coalition
“A coalition is a formal agreement and collaboration between groups or sectors of a community in which each group retains its identity but all agree to work together toward a common goal of building a safe, healthy, and drug-free community.”
Community Anti-Drug Coalitions of America (CADCA)
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What do Coalitions Do?
Coalitions develop and implement
comprehensive community action plans to change behaviors at
the population level
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Percentage Decline in Alcohol, Tobacco, & Marijuana Use: From Grantee’s First Report to Their Most Recent Report
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Difference Between a Coalition and a Program
Target and Reach Approach Responsibility
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Shift from Individual to Population Level
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Difference Between a Coalition and a Program: Approach
Multiple Strategies Across Multiple Sectors
Environmental Strategies
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Difference Between a Coalition and a Program: Responsibility
Diffused throughout the community
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Environmental Strategies
Advantages– Effective and Efficient– Immediate Results– Inherently Sustainable
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Systems Model for ATOD Prevention
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What Coalitions Offer
Coalitions can: Create more public recognition and visibility Create a coordinated plan, a united front, and a
consistent message Enhance clout in advocacy and resource
development Avoid duplication of services and fill gaps in
service delivery Accomplish what single members cannot
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Where to Begin?
Define problem Recruit a core group of people Hold an effective meeting
– Have a Goal– Have an Agenda– Send Reminders– Invite Strategically
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Common Barriers to Starting Coalitions
Community is not ready to address the problem
“Turf” issues Difficulty engaging diverse communities Lack of financial resources Few connections within the community History (organizational or community)
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Common Challenges Faced by Coalition Staff
Engaging VolunteersDefining Role(s)“Shiny Objects”
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Strategic Prevention Framework
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Assessment
A comprehensive community assessment will help you identify:– The prevalence of the problem in your
community; – Which youth and families are most affected by the
problem; – The root causes of the problem; and – What resources and strengths your community
has to address the problem
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Assessment
Steps to a Community Assessment1. Create an Assessment Team
2. Determine What Questions you Want Answered
3. Identify Sources for Data
4. Collect Data from Multiple Sources
5. Analyze Data
6. Share Information
7. Develop Plan of Action
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Capacity
The ability of the coalition to make a difference over time and
across different issues
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Community Representation (12 Sectors)
• Youth • Parents• Business community• Media• Schools• Youth-serving organizations• Law enforcement agencies• Religious or fraternal organizations• Civic and volunteer groups• Healthcare professionals• State, local, and/or tribal governmental agencies • Other organizations involved in reducing substance abuse
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Coalition Member Recruitment
Who is directly affected by the problem(s)? Who else cares enough to want to solve the
problem(s)? Who benefits if the problem(s) is solved? What individuals or groups can resolve the
problem?
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Coalition Member Recruitment
Find the right person in the organization Attend their functions, meetings, trainings, etc. Take them to lunch Ask what they need Follow Up
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Effective Coalitions
Enact Formal Governance Procedures Encourage Strong Leadership Foster Active Participation of Members Cultivate Diverse Membership Promote Collaboration Among Member Agencies Facilitate Group Cohesion
Zakocs, Rhonda, Edwards, Erikia, Am J Prev Med 2006;30(4):351–361
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We know the problem and we have the people.
Now what do we do?
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Planning
Develop Coalition Mission and Vision Statements
Create Coalition Logic Model based on Assessment Data
Develop Coalition Goals and Objectives Choose Array of Evidence-Based Strategies
to Address each Goal
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What is Effective Prevention?
Sobriety checkpoints Peer refusalSelf esteem
Server Training
Sobriety checkpointsMedia campaigns
After school programsKeg registration
Increase legal age
Social host policies
Information dissemination
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Comprehensive Community Action Plan
Goal 1: Reduce alcohol and drug related deaths and other serious consequences in Broward County by 5-% in two years (FL-MEC et al)
Goal 2: Reduce underage drinking among Broward County youth by 10-% (FYSAS)
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Comprehensive Community Action Plan
Goal 3: Reduce the increasing prevalence of Broward County youth reporting marijuana use by 10-% (FYSAS)
Goal 4: Reduce mental health risk among Broward County youth by 5-%. (FYSAS & YRBSS)
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Comprehensive Community Action Plan
Goal 5: Build community capacity to promote community wellness (Community capacity is defined by increased funding, implementation of evidence-based interventions, applied research, and quantified impact)
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Planning
When choosing strategies, think about:– Does the proposed strategy meet the identified
need?– Is there evidence that this strategy will work to
solve the identified problem?– Does your coalition have the capacity to
effectively implement the strategy?– Is the community ready to implement this
strategy?
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Implementation
Develop Work Plan– Sets Timelines– Allocates Resources– Assigns Responsibilities
Follow Work Plan
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Evaluation
Are we reaching our goals and objectives?
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Evaluation
Coalition Process EvaluationCoalition Outcome Evaluation
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Communities and Coalitions Need Information at Each Step of the Process
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What are the substance use problems in our target area?– YRBSS– FYSAS– School Data– Community Data– Law Enforcement Data
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What strategies and activities did the coalition implement?
How do the strategies and activities relate to the problems identified?
Were the strategies and activities implemented as planned (i.e. on-time, with identified partners, etc.)
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How many people (youth and adults) did the coalition/provider reach with services?
How many people did the coalition/provider reach through media (media impressions)?
How many resources did the coalition/provider generate (cash, in-kind, volunteer hours)?
How many community actions did the coalition/provider generate?
Did the Coalition/ provider create Community Change (changes in laws/ policies)?
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Did the activities lead to results?– Short– Intermediate– Long Term
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Levels of Data
Program Neighborhood/ City (Provider/Coalition) County (Coalition , Multiple Coalitions and/or
Managing Entity) Region (Managing Entity) State
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Who Needs the Data?
Provider and Coalition Staff Stakeholders/ Partners Community Members Funders Policy-Makers (Local, State and Federal) Researchers
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Sustainability/ Maintenance
FinancialLeadership/ MembershipStructureVision, Mission, Goals, Objectives
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What Are the Alternatives to Maintenance?
Growing Spinning Off Changing Focus Cutting Back Ending Staying the Way You Are
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Questions?