kerrin lumsden, diageo
TRANSCRIPT
CONSISTENT & CREATIVE?
“Consistency is the hallmark of the unimaginative.”
- Oscar Wilde
“Human nature is amenable to startling creativity of the kind practised by great artists, directors, writers, musicians, actors, who know how to touch a chord in humans everywhere”
– Lord Saatchi
KEY BRAND ASSETS
CREATIVE PRINCIPLES
Don’t tell designers what to do, tell them how to feel
BRAND TRUTH CREATIVE PRINCIPLE
THE WORLD’S FIRST LUXURY WHISKY – BLUE LABEL WE ALWAYS WALK WITH STYLE
JOHN WALKER DEVELOPED THE ART OF BLENDING & EXPORTED GLOBALLY PROGRESSION IN EVERYTHING WE DO
OUR WHISKIES HAVE BIG, BOLD FLAVOURS WE ARE BOLD AND CONFIDENT
A HISTORY OF INNOVATIVE PACKAGING WE CREATE ICONIC DESIGNS
BRAND WORLD
KEY BRAND ASSETS+CREATIVE PRINCIPLES+BRAND WORLD
CREATIVE CONSISTENCY