kevin akers & maria artichoke packaging

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Kevin Akers redesigns a 40-year-old brand.

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Page 1: Kevin Akers & Maria Artichoke Packaging

K E V I N A K E R S d e s i g n + i m a g e r y

C A S E S T U D Y N o . 2 1

M A R I A B R A N D O r i g i n a l p a c k a g e sH and J Trading Company markets a successful line of canned goods under the Maria Brand label. The label was over forty years-old and it was time for a face-lift.

Here is a look at how Kevin Akers re-invigorated the brand.

Page 2: Kevin Akers & Maria Artichoke Packaging

K E V I N A K E R S d e s i g n + i m a g e r y

C A S E S T U D Y N o . 2 1

M A R I A B R A N D p a c k a g i n g s y s t e m

Page 3: Kevin Akers & Maria Artichoke Packaging
Page 4: Kevin Akers & Maria Artichoke Packaging

K E V I N A K E R S d e s i g n + i m a g e r y

C A S E S T U D Y N o . 2 1

M A R I A B R A N D N e w P a c k a g i n g

NET WT. 14.5 OZ (410g)DR. WT. 7.8 OZ (220g)

Hearts ofPalm

Hearts ofPalm

NET WT. 14 OZ (397g)DR. WT. 7.4 OZ (210g)

ArtichokeBottoms

ArtichokeBottoms

NET WT. 13.75 OZ (390g)DR. WT. 8.5 OZ (240g)

ArtichokeQuartersArtichokeQuarters

ArtichokeHearts

ArtichokeHearts

NET WT. 13.75 OZ (390g)DR. WT. 8.5 OZ (240g)

NET WT. 6.5 OZ (182g)

ArtichokeQuartersArtichokeQuarters

M A R I N A T E D

NET WT. 5 LB. 8.25 OZ (2500g)DR. WT. 3 LB. 6.75 OZ (54.75 OZ /1550g)

DijonMustard

DijonMustard

NET WT. 5 LB. 8.25 OZ (2500g)DR. WT. 3 LB. 6.75 OZ (54.75 OZ /1550g)

ArtichokeHearts

ArtichokeHearts

H & J Trading Company 15 Crow Canyon Court, #100San Ramon, CA 94583 (800) 871-4446 phone(510) 381-4955 cell(925) 552-5205 fax

John Wollenweber [email protected]