CrowdSourcing the 2012 Manila

Flood's: Human Experience

& How Social Technology shapes Disaster Response

Kevin Leverseekleversee@gmail.comwww.kleversee.comwww.startupdragons.com

• We are Social Beings the need to communicate and connect are almost genetic to our makeup.

Technology ENABLES Natural Human Behavior.

The IndividualDesire & Desire LineConversations Within Spheres of InfluenceMyth (Stories of Human Experience)Tools and Technology

The Science Behind it

DESIRE: Go from Point A to Point B

Solve The Problem

The focus should be on Solving the Issue (point a to point b) not the tools and technology at hand.

Tell the STORY:Meme’s Tell a

Story in a Picture

Technology is the LAST LAYER

Anything that enables Human Action and Can Communicate Human Experience will be used by individuals.

Premise: Using Technology Requirements to Limit User Base

• Adoption: Cambridge Technologies built a game, that required high bandwidth, why? By default it would limit those who where not technologically proficient.

• By requiring Technology minimums you narrow the User Base and availability.

Premise: Government and Education Must Use What is Widely Available

• Emergency and Disaster Services.• Adoption Curve and Mobile• SMS with GPRS Older Technologies with

Facebook/ Twitter Integration Enables Communication (Stop Gap)

• Information• Itropa

About Kevin Leversee: Called the ‘Apostle of Hustle’ Kevin has been

building Mobile Social and Web Business for over 15 years in 5 countries. Once voted Australia’s Top 60 Startups, Kevin now focuses on helping others get ideas to market. He speaks and teaches at leading technology and innovation events. American Expat adopted by both Australia and Philippines. Is a Excited Father and family man He loves: #Mexican Food #Music #Innovation #Ocean #Beer in no particular order.

Technology is the enabler of business not its purpose.

@kevinleverseekleversee@gmail.com

www.startupdragons.com

Sources• Itropa.com.ph

http://govph.tumblr.com/page/4

http://article.wn.com/view/2012/08/10/Death_toll_in_Philippines_floods_rises_to_60/

http://poleshift.ning.com/profiles/blogs/philippines-sinking-about-90-percent-of-metro-manila-and-20-other

http://irevolution.net/2012/08/08/crowdsourcing-philippine-floods/

http://www.flickr.com/photos/shelterboxuk/7780025786/

http://www.scidev.net/en/agriculture-and-environment/natural-disasters/news/texting-boosts-health-responses-to-philippine-flooding.html

http://mashable.com/2012/08/07/philippine-floods/

http://www.ifrc.org/docs/Appeals/12/MDRPH010.pdf

• http://www.globalpost.com/dispatch/news/regions/asia-pacific/philippines/120808/submerged-manila-filipinos-form-digital-rescue