kevin nicholson resume
TRANSCRIPT
EDUCATION Michigan State University Bachelor of Arts in Advertising Graduation: August 2014 East Lansing, MI Frankfurt International School International Baccalaureate Diploma Graduation: June 2010 Oberursel, Germany CERTIFICATION New Media Driver’s License Michigan State University • Developed and tracked
campaign using Google Analytics and AdWords
• Mastered use of social media and digital marketing tools to build community with consumers
SKILLS Campaign Management Copywriting SEO/SEM Target Market Analysis Creative Strategy Social Media Market Research Blogging AP Style Office Suite
PROFESSIONAL EXPERIENCE Copywriter Intensive Portfolio Workshop | East Lansing, MI May - June 2014 • Expanded creative portfolio into several forms of media including:
TV, print, radio, OOH and digital • Simulated creative teams by working as copywriters and art directors
on multiple campaigns • Participated in seminars including: Adobe Suite, videography,
writing, editing and HTML • Directed advertisement shoot with MSU video production class
Marketing Intern Tucknologies | East Lansing, MI May - August 2013 • Analyzed Google AdWords data and identified keywords to drive
traffic to Tucknologies’ site • Performed market research to identify an ideal customer demographic
for client’s digital campaign • Managed Tucknologies’ sponsored and organic social media content
using Hootsuite • Generated backer funding on Kickstarter to launch client’s mobile
application using innovative social media tactics
WORK EXPERIENCE Cafeteria Associate Snyder-Phillips Hall | East Lansing, MI May - August 2013 • Entrusted to operate multiple food and cleaning stations • Monitored food inventory levels and rotation schedules AWARDS Silver ADDY Award Winner - 2015 Television – Single For Writing & Directing for “Animal Magnetism” Bronze ADDY Award Winner - 2015 Elements of Advertising: Animation or Special Effects For Copywriting for “Paper Jam”
KEVIN NICHOLSON Email: [email protected]
Phone: (248) 736-5219 Portfolio: www.kevinnicholson.squarespace.com