key performance indicators/media/files/w/wwe/press-releases/20… · 2. top 25 cable networks...
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KEY PERFORMANCE INDICATORS – JULY 30, 2020
W W E A T A G L A N C E : 2 Q 2 0 2 0 H I G H L I G H T S
AVERAGE US PRIMETIME CABLE TV VIEWERSHIP
− Television viewership is measured on a Live+SD basis for 2Q 2019 and 2Q 2020. Top 25 Cable Networks reflect those 25 networks with the highest Total Primetime Average Viewers P2+ (duration-weighted) in 2Q 2019 (excludes Broadcast and Premium networks). Definition of Average Viewers P2+ is provided on page 9
RAW AND PRIMETIME CABLE TV VIEWERSHIP
2,403
1,838
1,067 791 920 913
1,838
2Q20192Q2019
2,403
2Q2020 2Q20202Q2020 2Q2019
1,067
791920 913
-24%
-26% -1%
1
Raw USA Network Top 25 Cable Networks
W W E A T A G L A N C E : 2 Q 2 0 2 0 H I G H L I G H T S
AVERAGE US PRIMETIME BROADCAST TV VIEWERSHIP
− Television viewership is measured on a Live+SD basis for 2Q 2019 and 2Q 2020. Top 4 Broadcast Networks reflect ABC, CBS, FOX and NBC Total Primetime Average Viewers P2+ (duration-weighted) in 2Q 2019. ABC, CBS and NBC primetime defined as Mon-Sat 8-11pm, Sun 7-11pm while FOX primetime defined as Mon-Sat 8-10pm, Sun 7-10pm. Note SmackDown aired on USA Network in 2Q 2019 and on FOX Broadcast in 2Q 2020. Definition of Average Viewers P2+ is provided on page 9
SMACKDOWN AND PRIMETIME BROADCAST TV VIEWERSHIP
2,009 2,099 2,346 2,262
4,165 3,657
2Q20202Q2019
2,262
2Q2020 2Q20192Q2019 2Q2020
2,009 2,0992,346
4,165
3,657
+4%-4%
-12%
2
SmackDown Top 4 Broadcast NetworksFOX Broadcast
19
243266
333351
300324 333 323
344
374
3Q1Q3Q1Q2010 2Q2Q 4Q 4Q 1Q 2Q
3
WWE Free Video on Demand1
(in billions)Social Media Followers2
(average, in millions)
0.5
6.7
7.78.4 8.5
7.7
9.0 9.0 8.8
9.6 9.9
1Q2Q2010 3Q1Q 4Q 2Q 3Q 4Q 1Q 2Q
AVOD Global Hours Viewed (MM) AVOD Global Views (B)
W W E A T A G L A N C E : 2 Q 2 0 2 0 H I G H L I G H T S
MEDIA CONSUMPTION: WWE AVOD CONSUMPTION
− AVOD consumption is defined on page 9
2018 20202019 2018 20202019
491 492 493 495 501 502 502 502 506 502
201 206 209 215 222 222 224 228 231 224
206 225 248 271 281 295 311 325 345 354
2Q 4Q1Q 1Q3Q 2Q1Q 3Q 4Q
898 923 950 981 1,004 1,019 1,037 1,055 1,082
2Q
1,080
4
WWE Free Video on Demand1
(in billions)
Social Media Followers (MM)
Other PlatformsFacebook Twitter
2018
W W E A T A G L A N C E : 2 Q 2 0 2 0 H I G H L I G H T S
SOCIAL MEDIA: WWE REACH
2019 2020
− Social media followers are defined on page 9
1,624 1,5971,495
1,7421,690
1,615
1,4661,528
1,389
1,597
5
Social Media Followers2
(average, in millions)
2018 2019 2020
434 425412
470
430461
429
404412
393
1,6151,690
1,597
1,742
1,466
1,624 1,5971,495 1,528
1,389
2018 2019 2020
Total Paid Subscribers (000s)Total Paid Subscribers -
US & Int’l (000s)
1Q 3Q 1Q 3Q4Q 4Q
W W E A T A G L A N C E : 2 Q 2 0 2 0 H I G H L I G H T S
WWE NETWORK ENDING SUBSCRIBERS
− Definitions of subscriber metrics above are provided on page 10
2Q 2Q
USInt’l
996
1,1161,190 1,272
1,083
1,172 1,167 1,062
1,229
1,186
1,558 1,584
1,461
1,800 1,6881,661 1,664
1,5111,585
1,419
6
Social Media Followers2
(average, in millions)
2018 2019 2020
422 427408
484451 454 451
412429
395
1,5581,661
1,584
1,8001,688
1,5111,585
1,4191,461
1,664
20192018 2020
Average Paid Subscribers (000s)Average Paid Subscribers -
US & Int’l (000s)
1Q 3Q 1Q 3Q4Q 4Q
W W E A T A G L A N C E : 2 Q 2 0 2 0 H I G H L I G H T S
WWE NETWORK AVERAGE SUBSCRIBERS
− Definitions of subscriber metrics above are provided on page 10
2Q
USInt’l
1,024
1,1561,136 1,316
1,053
1,157 1,237 1,099
1,207
1,213
2Q
7
North America (average in 000s)1,2 International (average in 000s)2
5.44.8
6.35.0 4.7 4.5 4.4
5.05.8
1.1
5.9
0.9 5.05.4
4.8
6.35.8
4.5 4.4
5.8
2018 2019 2020
5.74.9
5.64.5
6.9
4.1
5.7
4.95.6
4.5
6.9
4.1
2018 2019 2020
Number of Events
1Q 2Q 3Q 4Q
2018 99 61 86 64
2019 90 53 67 50
2020 41 0
Number of Events
1Q 2Q 3Q 4Q
2018 - 29 4 23
2019 - 23 7 20
2020 1 0
1Q 2Q 4Q3Q 1Q 2Q 4Q3Q
W W E A T A G L A N C E : 2 Q 2 0 2 0 H I G H L I G H T S
LIVE EVENT ATTENDANCE
Excluding WM 34
Excluding WM 35
Held one event in 1Q20 (Super ShowDown in
Saudi Arabia). No int’l events held in 1Q19 or
1Q183
1 In 2020, WrestleMania was held without a live audience in WWE’s Performance Center located in Orlando, Florida due to public-health concerns as a result of the COVID-19 outbreak 2 Ticketed audience live events were not held in 2Q20 due to public health concerns about in-person gatherings as a result of the COVID-19 outbreak (indicated as “not meaningful” (N/M))3 Given the unique nature of WWE’s events in Saudi Arabia, the Super ShowDown event held in February 2020, and comparable events in prior periods, have been excluded from attendance metrics
WWE did not perform events in 2Q 2020 for a ticketed audience
N/MN/M
APPENDIX
FOOTNOTES – DEFINITION OF METRICS
9
1. Average Viewers P2+: An average of the U.S. viewing audience (persons age 2+, as measured byNielsen) for each minute of a program or daypart expressed as an absolute number, in thousands.During 2Q 2020 and 2Q 2019, total U.S. television persons included an average of approximately 307million and 305 million persons, respectively.
2. Top 25 Cable Networks reflect those 25 networks with the highest total primetime Average ViewersP2+ in 2Q 2019 (excludes broadcast and premium networks).
3. Top 4 Broadcast Networks include ABC, CBS, FOX and NBC. Note that total primetime Average ViewersP2+ are defined as Monday-Saturday 8-11pm, Sunday 7-11pm for ABC, CBS and NBC, and Monday-Saturday 8-10pm, Sunday 7-10pm for FOX.
4. Media Consumption – AVOD is defined as ad-supported video on demand. Consumption includesvideos viewed on third-party (Facebook, Instagram, Snapchat, TikTok, Twitch, Twitter, YouTube) andWWE platforms (WWE.com and WWE App). 2018-2019 figures include Facebook, Instagram,Snapchat, Twitter, YouTube and WWE platforms. TikTok figures included in 4Q 2019. 2020 figuresinclude TikTok, Twitch and Snapchat Discovery. Beginning in 2Q 2020, figures include consumption onthe Free Version of WWE Network. Due to potential data re-statements by YouTube, roundingdifferences may occur. Third-party consumption figures, including Facebook and YouTube, are basedon Google Analytics and WWE platform consumption figures are based on internal data.
5. Social media followers represent the number of followers for each individual platform - Facebook,Twitter, etc.- as sourced from each platform; as such, total followers shown have not been adjustedfor duplication among or within platforms and do not represent the number of “unique” followers.
FOOTNOTES – DEFINITION OF METRICS
10
6. Subscriber metrics reflect direct customers of WWE Network and subscribers reported under licensedpartner agreements, which have different economic terms for the network.
7. Paid subscribers reflect active subscribers who have made payments in the relevant time period.
8. Average paid subscribers reflect the sum of the arithmetic daily mean over the relevant period for ourdirect-to-consumer subscribers, and the average of the monthly reported subscribers from our licensepartners (such reporting is received and recognized on an approximate 30-day lag). Average paidsubscribers may differ substantially from paid subscribers at the end of any period due to the timingof paid subscriber additions.