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Key Retailer Report
(Continued on back)
June 2011
Established in 1974, Cordon Bleu is “the cook shop" in Stock-holm. Specializing in high quality kitchenware, Cordon Bleu oftenis the first company to introduce new kitchenware products andbrands in the Swedish market.
Corporate website: http://cordon-bleu.se/Consumer website: http://cordon-bleu.se/
Contact Information (buying office)
Cordon Bleu AB Vasagatan 4811120 StockholmSweden
Ms. Helen Ask; OwnerTel: +46 8 4110081Fax: +46 8 100569Email: [email protected]
Background Information
Year Established: 1974Number of Stores: 1
Store Locations: Stockholm
Type of Store: Specialty retailer
Average Store Size: 250 m² (2,700 sq ft)
Housewares Percentage of Total Sales: 100%Housewares Percentage of Total Square Meters: 100%
Position within the Market: With only one store, not among thelargest retailers. However, still a very important retailer for kitchen-ware because of the specialization and expertise.Target Consumer: Average to above average income consumer
Stores and Products
Store Layout / Look / Feel: Cordon Bleu is a true cookshopwith plentiful displays and cross merchandising; very friendlyand welcoming.
Home / Housewares Product Categories: Cook & bakeware,kitchenware, tabletop, glassware, kitchen textiles, barbeque products.A very special product category at Cordon Bleu is high quality stoves.
Pricing Strategy: Mid to high prices, comparable to the brands andproducts offered.
Quality / Design / Branding Strategy: Professional kitchenware foreveryday-use; practical products of high quality.
Company Brands Sold: Pillivuyt, Revol, Peugeot, Renault,Bourgeat, Rösle, Matfer, De Buyer, Kaiser, Mauviel, Wüsthof,Victorinox, Global, Zyliss, Microplane, etc.
Key Marketing Tools & Promotions: Facebook, website
Suppliers and Sourcing
Sourcing Strategies – Global– Direct from vendors / product suppliers– Through distributors
Supplier Expectations RegardingProducts: High qualityPricing: Pricing to match the products/qualityPromotions: Promotional support helps and is appreciated but
is not necessary
Success Factors and Expansion Plans & Expectations
Success Factors: Cordon Bleu has a long history as the "cookshop" in Stockholm; people who like cooking know it as the placewhere to find high quality, functional kitchenware. Good service andknowledgeable staff.
Expansion Plans: Expecting to increase sales by 10% this year.
The Cordon Bleu profile created by: Inspired ConnectionPiritta TörröTel: +358 (0)400 255 612Email: [email protected]