keyfacts about plazakamera.co.id

Dear Journalists and Redactor friends,

@PlazaKamera is delighted to inform you about our new e-commerce features that is going to be launched in Beta Version at the end of this terrifict November!

There is large market for technology startups in the e-commerce field in Indonesia, much of which remains untapped for some niche. Plazakamera.com is a startup on e-commerce specialised for photo+video accessories and studio equipments. Our objective is becoming Indonesia’s top of mind Photo+Video Superstore, and serv-ing emerging demands of the photography-video-cinematography equipments all over Indonesia.

Even though the similar goods we sell are also being sold in the digital market-place; we believe that being focus in our niche will bring so many competitive ad-vantages.

With all of its competitive values, PlazaKamera pioneers its efforts to accommo-date the emerging demand, driving the trends and becoming the first of its class and having high user acquisition rates.

Digital technology is changing the world very quickly. ‘Old’ industries conven-tional retail and the established players are losing out to young contemporary inter-net companies.

Along with our plan to establish a solid revenue stream from our products & serv-ices and to acquire wider scope of market shares through expansion, we are open-ing our doors for interested investors.

Warmest Regards,

@PlazaKamera

Info Memo - 112014 - -6

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Jakarta, 29 April 2014 -

www.plazakamera.comFuture Indonesian Photo+Video Superstore.

E [email protected] @plazakamera

Press & Industry Stake-holders Contact:Rosari Soendjoto (CMO Ad Interim)M: 081230654999

www.pmjakarta.com | @matchmatters

http://www.plazakamera.com


mailto:[email protected]


http://www.pmjakarta.com

http://www.pmjakarta.com

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Key FactsLegal Entity : CV. Multi Usaha SuksesCompany Type : Local Indonesian CompanyDigital Asset: www.plazakamera.com (old version) www.plazakamera.co.id (new e-commerce version)Social Media: twitter : PlazaKamera (launched just in 31 Oct, 2014

380 followers)

facebook : PlazaKamera (15378 Likes)

Company Establishment : 2011 E-Commerce Launch : November 2014 (Beta Version)Payment Launch : November 2014 (Beta Version)Total growth since establishment (2011) : 1100% Target to December 2014 : Annual Growth is 130% from previous year Marketing Strategy : Organic, Partnership, Engagement, Referral, PR, Guerilla Marketing, Community Engagement.

FINANCIAL SUMMARYInnitial Startup Capital : USD 700Total Transaction to Oct 2014 : 25.404Growth per Annum : 122,35%Average Monthly Marketing Cost: USD 500Advertisement & MarketingSpending (2011-2014) : USD 7000

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Info Memo - 112014 - Page 1-6

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http://www.plazakamera.co.id

http://www.plazakamera.co.id





ROI FROM ORGANIC MARKETING EFFORTS BASED ON AIDA MODEL (TOTAL MARKETING BUDGET : USD 7000 from 2011-YEAR TO DATE)

ATTENTION Unique Visitors : 292,398Pages Views : 5,027,157Community Members : 2600

INTERESTNew Visitors Average Rate : 57% (293,425 session monthly)Bounce Rate : 4.75%

DESIRESession : 512,264

ACTIONAverage Session Duration : 00:06:27Pages / Session : 57.08% new session source: google analytics 2014

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REVENUE STREAM

Conventional Revenue Stream : From Selling goods (Current Revenue Stream)

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EXECUTIVE SUMMARY

ABOUT PLAZAKAMERA.COMPlazaKamera.com is a digital startup based in Surabaya, second biggest city in Indonesia yet operates its e-commerce business nationally. Our business model is a direct selling e-commerce that sells any kind of Photo+Video Accesories target-ing the niche market of aficionado / hobbyist, amateur, professionals, and industry in the field of photography & videograhy. PlazaKamera.com stablished 2011 and grow significantly every year. Currently accessed by 45.000 monthly website visi-tor, already sold over than 80.000 goods, and achieved 122% annual growth sales revenue. We are very exciting to the future and look forward to accelerating our growth by claiming bigger market share in the national scope.


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BRAND POSITIONINGWe are is a customer-centric service orientation. Customer experience is our primary concern. We developed PlazaKamera.com from customer’s perspective, giving pru-dent care in inventories purchasing, designing its features and service strategy to ac-commodate the user's needs. In its product strategy, PlazaKamera also imposes after sales service and guarantee to ensure end to end convenient shopping experience and retain the customer loyalty.

All of our strategies are meticulously designed to be the number one E-Commerce for photo+video equipments and a top of mind for the photo+vi-deo niche market.

MARKET OPPORTUNITY

Photography and Videography; are such emerging field. Based on the data collected from the Ministry of Tourism and Creative Economy, Photography, Videography, Cinematography are included as the sub sector of creative economy. There are no current exact record of the numbers of photographers in Indonesia; either the hobby-ist / amateur, professionals, or the industry. Yet we believe that the number is grow-ing. Based on the data from Indonesia Statistic Bureau and Ministry of Tourism and Creative Economy; the workforce consumption of Photography, Videography, and Cinematography field are 87.479 in 2007. The industry itself is growing on each year and consist of 12.489 companies working in this field (Source: Ministry of Trades, Indonesia Statistic Bureau 2007).

One of Indonesia’s oldest photographer’s forum in Indonesiathat was founded in 2002 as the crowdsource and photo sharing platform has 460.000 members in 2014. Based on the record of Ministry of Tourism and Creative Economy; the industry of film and video contributes 8,4 Billion Rupiah or 1,3% of additional value of the ministry to the national Gross Domestic Production. The labor workfoce created from this field hits 63.755 or 0,54% from the total workforce consumption in the creative economy sector (Minister of Tourism and Creative Economy’s speech in the grand launch of Indonesia Photography Society, 2014).

Table 1. Data of the contribution of Photography, Videography, Cinematography sector from the Ministry of Tourism and Creative Economy.

Competitive ValueBased on the website visitors and acquisitions, currently we are number 6 in the niche market of photography & videography e-commerce. Without the funding from Venture Capitalist and rely on our current organic efforts in Marketing and PR, we are targeting to be the top 5 in the Q2 2015.

With the support of additional funding from Venture Capitalist as we requested; we are sure that we can accelerate the growth and be the top 3 in 2015 and be the number 1 in Q2 2016.

Our current business model is direct selling e-commerce. We have our flagship show-room based in Surabaya as one of our marketing channel to cater the needs for the


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customer to touch and feel the good. With our ongoing PR and Marketing approach, we aim to increase the trust and reputation of PlazaKamera in order boosting the on-line sales acquisition.

Although in the rapid growth and crowded market of the E-Commerce major players based in Jakarta; luckily most of the strong players in the online field are the market place; and the biggest competitors are basically traditional vendor that online fields are not their forte.

We are still confidence that we have our own competitive values to win the competi-tion as follows:. -Better SLA to servicing our customer-More Personalised Service-More Convenience Shopping Experience-Higher Trust to the service-Higher Trust to the brand-Better After Sales Support-More Specific goods - PlazaKamera can be the reference number one and most complete store for any photography+video accesories and peripheral items.

Marketing approach

Currently, acquisition and growing number of members depends solely on an organic and humanist marketing approach. SEO is also key activities that help to boost the acquisition and conversion rate of PlazaKamera. We are planning to increase our marketing incentives, community relations, and also stakeholders engagement with


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the objective increasing sales acquisitions and doing diversification in revenue streams.


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keyfacts about plazakamera.co.id

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