keynote - be progress

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Creative ~ Smart ~ EffectiveSeptember 14-15 ~ Dallas, TX

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IDEAS & TRENDS FOR THE FAST CASUAL RESTAURANT

ISSUE 22 - APR/MAY 09

Pita Pit 14 Mobile marketing 18

ComingtoAmerica

Summit AddressPaul

BarronPublisher & Founder

Market almost hit 450 Concepts

Market Reaches 250 Concepts

Fast Casual.com is born

2004

2000

1994 Fast CasualFast CasualDelivering Quality, Experience and ServiceDelivering Quality, Experience and ServiceTM

Burrito BusinessBurrito BusinessSoaringSoaringFreebirds does it their way!Freebirds does it their way!Marketingyour Brand a New WayMarketingyour Brand a New Way Crescent CityBayou BlitzCrescent CityBayou Blitz

TM

InauguralIssueFC

Issue 1 | O

ct-Nov 200

5

TOP

100movers &

shakers who

break the rules!

EYEingthe in-storePoint ofPurchase

JAVAGets

a Jolt!

BACK OFFICE

Market expected to reach 20 Billion in Revenue

Fast Casual Alliance is Launched more than 500 Concepts in the U.S.

The Fast Casual Executive Summit is born

2009

2007

2006Executive SummitFast Casual

Place: Ritz Carlton Hotel, Pasadena, CaliforniaDate: Monday and Tuesday, December 4-5RSVP: No later than November 20, 2006

The summit will include some of the brightest minds in the business, including both operators and vendors, assessing some of the most pressing needs in the fast-casual restaurant industry.

Invitation Only Event

Industry News & Info

Industry Research

New Media

Industry Event Organizer

Trend Analyst

Executive Analysis

Executive Education

Peer Collaboration

Think Tank

Power Networking

Ideas & Innovations

Futurists

Know When

DipsCuldesacCliffThe BEST in the world at what you do

Three types of Fast Casuals will dominate

Extraordinary goes to the small group

~ Get through the hard stuff~ Quit the wrong stuff~ Stick with the right stuff and have the guts to do it

Prediction

~ Fast Casual will splinter to new segments in the next five years~ New innovation will create a new category of Casual Gourmet

KeynoteDean

LindsayWorking andWinning in a

World of Change

with Dean Lindsay

Twitter.com/DeanLindsay

Creative Smart Effective CREATIVE.SMART. Creative Effective Smart

Effective Creative Smart EFFECTIVE. www.DeanLindsay.com Twitter.com/DeanLindsay

www.DeanLindsay.com Twitter.com/DeanLindsay

Awesome!

Boosting Sales in Down TimesHiring Quality “Smiles”Doing MORE with LESSSecuring Capital & LocationsStrengthening Employee Morale Encouraging ReferralsCementing Guest Loyalty

Progress


Increasing ProductivityBoosting SalesStrengthening Employee Morale Cementing Customer LoyaltyBuilding Better Leaders


ProgressAll Progress is Change, but

NOT all Change is Progress.


“It is not strange ... to mistake change for progress.

-- President Millard Fillmore (13th President of the USA)

All Progress is Change, but NOT all Change is Progress.

is to Be Progress www.DeanLindsay.com Twitter.com/DeanLindsay


It is natural to resist what is

viewed as Change.

It is natural to embrace what

is viewed as Progress.


Food IdeasProducts Restaurants

All must be positioned AS PROGRESS

in the minds of those we wish to propel

into positive action.

Experiences Leadership Style Customer Service

Recommendations

“If you want to build a ship, don't drum up people together to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea.”

-- Antoine de Saint-Exupéry(French Aviator, Poet,

& Author of The Little Prince)

The Rise of Progress Leadership

“initiating significant change”

Change Management



Strive to BecomeProgress Agents

ReferListenReturnCareLend

Invest Buy EatServe Clean Buy More

FollowTry Sweep Cook LeadWant Think



“Strong reasons make

Strong actions.”

-- William Shakespeare (The Life and Death of King John)


Reasons Create Movement.Internalized


The Six Ps of Progress


Viktor Frankl, M.D., Ph.D. (1905-1997)

• Austrian Neurologist• Holocaust Survivor• One of the greatest European Psychiatrists of the 20th century.• Founder of logotherapy Logos – Greek for reason or meaning.


U.S. Library of Congress named Frankl's

Man's Search for Meaning

one of the 10 books that “made the most

difference in people's lives.”


“As friend, colleague and assistant to Dr. Viktor Frankl for over twenty years, I can confidently share with you that Dean Lindsay gets it! His ability to integrate the inspirational theories of Dr. Viktor Frankl with contemporary business needs is extraordinary.

-- Jay I. Levinson, Ph.D. Former Special Assistant to Dr. Viktor Frankl

Actual Quote(Not Actual Photo)


“For the meaning of life differs from man to man, from day to day and from hour to hour. What matters, therefore, is not the meaning of life in general but rather the

specific meaning of a person's life at a given moment.”

-- Dr. Viktor Frankl


“Between stimulus and response there is a space. In that space is our power to choose our response.” -- Dr. Viktor Frankl

People choose Progress.

How are YOU Progress?

YOU = Your Restaurants Your Customer Service Your Marketing Your Leadership Style Your Working Environments YOU


Peace of Mind


AcceptanceContentmentInner CalmnessQuiet MindSerenityClear ConscienceSafety


ComposureContentmentState of tranquility HarmonySleeping easy at nightAbsence of MentalStress or AnxietyLack of agitation (Sounds nice, huh?)


Strong Relationships offer peace of mind. Insurance offers peace of mind. Good Benefit Packages offer peace of mind. Money in the Bank offers peace of mind. Good Buzz offers peace of mind. Meaningful Work offers peace of mind. Consistent Food offer peace of mind. Receiving Referrals offers peace of mind.


Solid Customer Service

offers Peace of Mind.

ReceivingDelivering


How do YOU offer the Promise of

Peace of Mind?Be Progress.

Pleasure



“Work is either fun or drudgery. It depends on your attitude. I like fun.”

-- Colleen Barrett

(Southwest Airlines’ former president, with airline since 1971 inception)

How do YOU offer thePromise of

Pleasure?Be Progress.


Profit



The word Profit

comes from a

Latin word

meaning

“to make

progress”.


5. Build Priceless Business Relationships

with

Professionals

In this

ROOM.


How do YOU offer thePromise of

Profit?Be Progress.

Pain Avoidance



DisappointmentDespairCrampTormentRegretStressWorryIrritationShockWoundednessAffliction

HeadacheHeartacheGriefCrickSting

HURTPunishmentMisery

AversionHarmDisgustAcheDiscomfortTroubleSadnessAnxietyTribulation

WoeBother

AgonySufferingBitternessDistressHeadacheHeartacheDistasteUnpleasantnessAnnoyanceBoredomDragAnguishNuisance

Helping People Avoid Pain is

BIG BUSINESS!



What is more

painful:

Self-Discipline

or Regret?

“And there ain't nothing like regret to remind you you're alive.”

-- Sheryl Crow (Prolific Rock & Roller)

How do you offerThe Promise of

Pain Avoidance?

Be Progress.


Prestige



“Everyone has an invisible sign hanging from their neck saying, ‘Make me feel important.’ Never forget this message when working with people.”

-- Mary Kay Ash (Founder of Mary Kay)


Hey Dean.

-- Mr. Fast Casual

How do YOU offer the Promise of Prestige?

Be Progress.


What’s your

Pink Caddy

Power


CloutBrawnLeadershipAbilityMightInfluenceMuscleSteamHorsepower


CHOICE


“Everything can be taken from a man but one thing: the last of the human freedoms – to choose one's attitude in any given set of circumstances, to choose one's own way.”



“A human being is a deciding being.”


Three Progress Action Steps from the Work of Dr. Frankl

1.Harness the Freedom of Choice2. Take Responsibility for Actions3.Drive Actions by Understanding

Goals and Strengths



“Life can be pulled by goals just as surely as it can be pushed by drives.”



What drives

the people you

wish to propel

into action?


How do you offer the Promise of Power?

Be Progress.

Creative Smart Effective CREATIVE.SMART. Creative Effective Smart

Effective Creative Smart EFFECTIVE. www.DeanLindsay.com Twitter.com/DeanLindsay


Be Progress.

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