keynote: digital rapid response for the 2012 obama reelection campaign
DESCRIPTION
Before joining the company, Matthew McGregor (@mcgregormt) directed digital rapid response for President Obama’s 2012 re-election campaign. In that capacity, he also coordinated special projects, including the campaign’s presentation of Mitt Romney’s corporate record and his record as governor, and the digital response to Mitt Romney’s vice presidential pick. Before joining the Obama campaign, he worked for Blue State Digital as a senior strategist in Washington D.C. and London. To learn more about the Insight Summit Series please visit http://www.insightsummitseries.comTRANSCRIPT
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Five Lessons from 2012Lessons from the 2012 Obama Presidential CampaignsMatthew McGregor, BSD Political Director and Digital Rapid Response Director, Obama for America
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A little about me.
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I am sorry about the war of 1812..
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Blue State Digital
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Blue State Digital is a relationship marketing firm that helps its clients create change – in their own organizations, in the marketplace, or in society.
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How did we get here?
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“With Perry having slumped in the polls, however, and Romney the more likely nominee, the odds tilt slightly toward Obama joining the list of one-termers.
“Obama’s position is tenuous enough that it might not be a winnable one for him.”
Nate Silver, Nov 2011
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#1: Digital is everyone’s job.
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WEBSITE
VIDEO &YOUTUBE BLOG
OUTDOOR & PRINT
TVEVENTS
GEOLOCATION & MOBILETHE GLUE
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Integrated ApproachOnline and offline are always connected.You can connect with people everywhere you are, and every connection is an opportunity to start a relationship.
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WEBSITE
VIDEO &YOUTUBE BLOG
OUTDOOR & PRINT
TVEVENTS
GEOLOCATION & MOBILETHE GLUE
© 2013 Blue State Digital | Proprietary and Confidential
Integrated ApproachOnline and offline are always connected.You can connect with people everywhere you are, and every connection is an opportunity to start a relationship.
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#2: Make what you are
already doing social.
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By social, we mean community.
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Grace’s Reflections on a House Meeting
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It’s not about a sexy app.
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It’s about being part of real conversations.
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#3: Make it easy for people to do important things.
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Like finding places to vote.
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Or giving money.
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Or getting your message out.
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#4: Without great content,
data won’t help.
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But it really, really helps.
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Authenticity + Data
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Authenticity + Data
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#5: Are you being lame?
Don’t be lame.
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You’re in business for your mission, but the most important content is
about the relationship.
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A Stock Market for Content
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The Story of Us