keynote discussion on social trends for non-profits #nonprofitsocial
TRANSCRIPT
Social Media: Beyond the FadSOCIAL MEDIA TRENDS 2015
August 19, 2015
AGENDA• HOW ARE YOU?• ISN’T IT A FAD?• BREAKING THROUGH• 3 BIG SOCIAL MEDIA
TRENDS• QUESTIONS
About Deven Nongbri - @DNONGBRI
Education/Non-Profit
CPG/Fashion
Healthcare/Pharma
Tech/Entertainment
Entertainment/Sports
Everything Under The Sun
Tech/Non-Profit
So…Tell Me a Little About Yourselves…
“Social Media is just a fad”
Source: DOMO, Data Never Sleeps Infographic, January 2015
CONTENT SURPLUS
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ATTENTION DEFICIT8
“So how do we break through?”
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CONVERGENCE of PAID, OWNED and EARNED MEDIA
Source: The Altimeter Group, The Converged Media Imperative, July 201210
3 BIG SOCIAL MEDIA SPECIFIC TRENDS
VIDEO• Goes beyond YouTube
MOBILE• Mobile-first might not be enough
FACEBOOK• Facebook-centric approach might not work for everyone
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FACEBOOK ISN’T FOR EVERYONEATTENTION DEFICIT• The rise other networks, other apps
McAfee, June 2014
45% Instagram
42% Twitter
32% Snapchat
65%Facebook
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OTHERS MOVE AT THE SPEED OF REAL-TIME
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VIDEO, VIDEO, VIDEO
• 4 billion daily views• 70% videos uploaded directly
• 300 hours of videos uploaded every minute• Hundreds of millions of hours viewed/day
• 82% of users watch videos on Twitter• 90% of Twitter videos views on mobile
• ~2 million livestreams in May 2015YouTube, FB Source: http://fortune.com/2015/06/03/facebook-video-traffic/ YouTube Source: https://www.youtube.com/yt/press/statistics.html
Periscope Source: http://www.adweek.com/news/technology/9-fascinating-digital-marketing-stats-last-few-days-165145Twitter Source: https://blog.twitter.com/2015/new-research-twitter-users-love-to-watch-discover-and-engage-with-video
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VIDEO, VIDEO, VIDEO
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MOBILE-FIRST MAY NOT BE ENOUGHSOCIAL ACTIVITY IS ALL ABOUT MOBILE• 71% of ALL social activity
takes place on mobile• Grows to 84.5% by end of
2015
Social Time Source: eMarketer, April 2015Social Activity Source: comScore MediaMetrix, US Mobile App Report, August 2014
MOBILE TIME ON SOCIAL > DESKTOP TIME
• Happened in 2013 but almost 60% of time on social is mobile in 2014
• For many social channels, it’s > 80% 18
QUESTIONS? 19
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BONUS: HOW NON-PROFITS USE PERISCOPEWhat is Periscope?• It’s an app that streams video
over the Internet via mobile devices so anyone can watch and interact with it
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