keynote - ed schmit of at&t - 10 things that make working with developers fun
DESCRIPTION
This is a copy of the keynote given by Ed Schmit of AT&T at the Evans Data Corporation Developer Relations Conference on March 13, titled "Ten Things that Make Working with Developers Fun."TRANSCRIPT
Top Ten Things That Make
Working with Developers FUN!
March 13, 2012
© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
The longest-standing U.S. wireless carrier developer program – launched in 1996
Site contains wealth of data on device specifications, network information, and carrier GTM guidance
Active engagement with the developer community
We host and sponsor numerous developer-focused events throughout the year
Resources and support throughout the mobile app development lifecycle
http://developer.att.com
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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
#1) Contests/Fast Pitches
Judging
Cool Apps
Fun prizes and giant checks
Supports key initiatives
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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
#2) Parties/Events
Concerts
Scavenger hunts
Unhealthy food
Goats, fire-breathers, and more…
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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
#3) AT&T Foundry (Innovation Center)
Executive support
Agile processes
Developer Relevance
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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
#4) Giveaways
Devices
Fun Swag
Backpacks
Free services
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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
#5) Content
Research
Whitepapers
Case studies
Blogs
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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
#6) Marketing
Email (Billing is thrilling so stop chilling)
Newsletters
Social Networking
Videos
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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
#7) Enablers
Differentiation
• Network APIs
• Cloud
• Device Features
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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
#8) Emerging Devices
Beyond Tablets
• Digital Life
• mHealth
• Connected home
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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
#9) Hackathons
Community building
Direct feedback
Interesting themes
Good partner opportunities
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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
#10) COMICS!
Developer Man!
• Not trashed
• Embed messages
• New relationship
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