High growth companies are able to deliver value and experiences on the user’s terms.

Companies of all sizes have the opportunity to disrupt, or face the prospect of being disrupted.

Disruption is being driven by digital experience

This results is 4 key shifts in the market:

1. Developers are no longer supporting “front office” teams, they are the front office

2. APIs power the modern, digital supply chain

3. Data drives differentiation, growth and new markets

4. Cloud Platforms bring it all together

Steer

Dev/Test

Deploy

Operate

DevOps

Continuous Feedback

Design Thinking

Containers

Extreme Agile

Mobile

IoT

APIs

Microservices

App development today is about speed and choice

Tooling

Runtimes

Cloud provides developers with instant access to the APIs, services and infrastructure they need to launch their ideas into the present.

APIs are essential to composable business

APIs

Well designed APIs

• Do something useful

• Hide the complexity

• Have a simple interface

• Are easy to share and reuse

• Are well documented

• Can be used both inside and outside the company

• Can be combined with other APIs

Well designed APIs

• Do something useful

• Hide the complexity

• Have a simple interface

• Are easy to share and reuse

• Are well documented

• Can be used both inside and outside the company

• Can be combined with other APIs

Agencydevelopers

Partnerdevelopers

Internaldevelopers

Remotedevelopers

Developers focus only on differentiation

Manage only the resources the app/workload requires

Cloud is about productivity, but not all cloud is equal

Quickly use new APIs and digital services to add features and increase engagement in areas such as:• Payment

• Location

• Social engagement

• Identity

• Reviews

• Travel

• Messaging

• Yours

Mobility and Internet of Things drive many new use cases, particularly around real-time contextual experience

Watson is creating a new partnershipbetween people and computers

that enhances, scales and accelerates

human expertise.

Watson services are now available to any developer…

…through Bluemix.

IBM Bluemix™ – The Digital Innovation Platform Build, run, scale and manage production applications in the cloud

Built on a foundation of open technology.

Developers gain

• Prototype and deploy new production apps. Fast.

• Access IBM’s services, 3rd party and open source services. Instantly.

• Connect mobile apps with systems of record.

• Rapidly scale new apps and services with infrastructure services from IBM SoftLayer.

• Cloud Integration • Security • Internet of Things

Bluemix provides expertise and services across market leading categories: • Business Analytics• Database• Mobile and Web Apps

• DevOps• Big Data• Watson Services

www.bluemix.net