keynote - jason lim
TRANSCRIPT
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Reimagining Windows, from the chipset to the experience Jason Lim General Manager, Windows Microsoft Asia Pacific
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Fast, fluid and no-compromise experience
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“Microsoft is trying to sew up those seams and offer
consumers a "consistent" experience, regardless of what
type of device they are using. The company is doing so
by focusing on the operating system, apps, and
hardware.”
Roger Cheng, CNET Asia
“It’s a huge radical rethinking of Windows — and one
that’s beautiful, logical and simple. In essence, it brings
the attractive, useful concept of Start-screen tiles,
currently available on Windows Phone 7 phones, to
laptops, desktop PC’s and tablets. I’ve been using
Windows 8 for about a week on a prototype Samsung
tablet. And I have got to tell you, I’m excited.”
David Pogue, New York Times
“Windows 8 is a breeze to use. It's tricked out with social
networking and synchronization, it's robust enough to
handle Photoshop, it gracefully moves from touch to
keyboard and mouse, and it's got some top-notch
security.”
Seth Rosenblatt, CNET Asia
“Microsoft has a vision, a dream even. It wants to have the same
operating system running across all its devices. It’s a laudable goal, with
many advantages for both Microsoft and its customers.”
Peter Pachal, Mashable
“As it stands, Windows 8 is a considerably better tablet
operating system than any previous version has
managed to be.”
Tim Stevens, Engadget "The Consumer Preview is exactly what we expected, and
that’s a good thing. It appears well featured, and is easy
to download and install. We need more time to test, but
our first glance has been positive. More as it comes."
Matt Brian, The Next Web
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Windows 8 Momentum in APAC
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We are reaching out to Millions of our viewers through
- 800+ TV Spots in 8+ Key TV channels over the span of 8+ months
- 8+ Weeks of Custom Content airing over Malaysian TV Channel 8TV
- 8+ Releases of exciting print ads - 8+ Weeks of outdoor exposures
in high traffic locations - 8+ Digital banners designs in 80+
websites for in close to 8 months of airtime.
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Built on a solid foundation
The new Start screen
Touch, keyboard and mouse
Familiar Windows desktop
All the apps you want
Windows Store
Cloud-connected
Wide range of hardware
Windows reimagined
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Touch, keyboard and mouse
Thinner, lighter, faster
Longer battery life
Advanced security
Sensors and extensibility
Certified to high standards
Tablets and convertibles
Notebooks, desktops and all-in-ones
Amazing new hardware choices
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Connected to your people, files and apps
Clean, beautiful and intuitive
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End User Computing Trends In Asia Pacific In 2012 And 2013 - August 1, 2012
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productivitydevelopment
Security and management
Embracing the Consumerization of IT We have four components to our strategy
Windows
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Windows Strategy for Business Enabling flexible workstyles
Enterprise-Grade Solutions
Devices and Experiences Users Love
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Windows To Go
Direct Access
Mobile broadband
Touch-first, keyboard & mouse
Windows 8 UI-style apps
Productivity & LOB desktop apps
Trusted Boot, Bitlocker
Virtual smartcards
Dynamic Access Control
High fidelity with RemoteFX
Cost–effective storage
Client Hyper-V
Enterprise-Grade Solutions Enterprise-Grade Solutions
Devices & Experiences Users Want Devices & Experiences Users Love
Windows 8 for the Enterprise
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Enterprise Windows 8 apps
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Windows reimagined - Demo
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BitLocker and BitLocker To Go Domain join & Group Policy Client Hyper-V Remote Desktop Host Offline files
Performance, reliability, and compatibility Fast & fluid new UI Touch and keyboard/mouse Fast, Touch-enabled browser Trusted Boot with UEFI Windows Store
Windows To Go Direct Access BranchCache Virtual Desktop Infrastructure (VDI) Applocker
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Windows RT
Hardware and software innovation
Runs Windows Store apps and new Windows LOB apps
Integrated desktop apps only
Includes Office Home and Student 2013 RT Preview
Connected and very secure by design
Managed via cloud-based tools
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You are eligible for
professional grade
offerings with
Windows 8 Pro
Professional grade offerings
Windows Intune Easily manage and help secure tablets, laptops, desktops and phones from one web console
Volume Licensing upgrades and Software Assurance The most cost effective way to upgrade your existing PCs with the latest version of Windows
VL is designed for companies needing 5 or more licenses
Windows 8 Enterprise and MDOP
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Still on Windows XP?
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Your business deserves better than Windows XP
Support ends April 8, 2014
Third-generation old technology
Higher service and support costs
Higher security risks
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Guidance to customers: migration to a modern OS
Customers in the process of deploying Windows 7 or already deployed
NOT
Customers who have not started Windows 7 deployment
Plan to start adopting Windows 8 for select scenarios - side by side with Windows 7
Develop and Pilot Windows 8 business apps
Evaluate Windows 8 enterprise use cases for your business
Inventory & test current apps with Windows 7 or Windows 8; Start app remediation & migration planning
Develop and Pilot Windows 8 business apps
Start deployment planning; Evaluate Windows 8 enterprise use cases for your business
Congratulations on your decision! Continue to Deploy Windows 7 – it is best path to Windows 8!
Beware of the RISKS of waiting: Windows XP End of Support, security & compliance risks, costly custom support
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New form
factors
Modern
security
Touch
Thinner,
lighter,
faster
Long
battery life
Sensors
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Microsoft Commercial PC Categories
Business
Ready
PCs for a
wide variety
of tasks
Companion
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Designed for the broadest range of devices
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Built on a solid foundation
The new Start screen
Touch, keyboard and mouse
Familiar Windows desktop
All the apps you want
Windows Store
Cloud-connected
Wide range of hardware
Windows reimagined
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https://partner.microsoft.com/windows8
Flexible Workstyle and Windows 8 on the Microsoft Partner Network //Microsoft.com/workstyle
Springboard series on Windows 8 TechNet Page
Windows Dev Center
Windows 8 SDK
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