keynote - reggie bradford - oowbr 2016
TRANSCRIPT
Modern Applications in the CloudShift Happens: The Pivot to Cloud
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Disclaimer:The following presentation is intended to outline our general product direction. It is intended for informational purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
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In today’s digital landscape,the bar for success isn’t set
by your industrybut by the rising expectations
of technology-fueled consumers.
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5 Megatrends Impacting Business Today
AI & Machine Learning
Data Visualization & Liquidity
Internet of Things
Pivot to Cloud
Globalization
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Marketing Technology Ecosystem 2011
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Growing & Innovative Technology Ecosystem
Chiefmartec.com / Marketing Technology Landscape (March 2016)
Total Marketing TechLandscape Size:
3,874vendors as of 2016
- ChiefMarTec
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Source: Gartner, January 2016
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It’s not a fad.
It’s a fundamental shiftin the way we communicate
and do business.
Forever.
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Agenda
Modern Cloud
Modern Applications
Modern Path
Conclusions
1
2
3
4
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Agenda
Modern Cloud
Modern Applications
Modern Path
Conclusions
1
2
3
4
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Oracle Cloud Applications: Strategic Planning Assumptions
…of the new applications we create will run in the cloud
…of our customers will deploy in the cloud
…customers migrate in phases, cloud and on-premises apps will coexist
…will continue investment in on-premise (e.g. JD Edwards, PeopleSoft, E-BS)
…will develop a complete portfolio to enable self-determined customer migration
IF WHEN
100 %
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At the Core: Integrated, Standards-Based Stack
• Personalize and configure to meet business-specific needs
• Extend and customize with anything built in Java--without disrupting upgrades
• Integrate with on-premise or other cloud apps
• Run anything that runs on UNIX
PaaS
IaaS
DaaS
SaaS
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Customer-Driven, High-Frequency Development Cycles
Latest Business Requirements
Fact & Usage Based Feedback
Rapid Customer Adoption
High Frequency Dev. & Test
Vetted Best Practices
Newest Innovations
Easy to Adopt &
Own
What Users Really Love
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Agenda
Modern Cloud
Modern Applications
Modern Path
Conclusions
1
2
3
4
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Oracle’s Modern Cloud Applications
Complete
Data Driven
Personalized
Connected
Secure
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Complete: One Cloud for Your Entire Business
Social
UX & Mobile
Content & Collaboration
SCM CX HCM ERP
Industry Solutions EPM DaaS Marketplace
X✓
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Data Enrichment, Data Analytics, Data VisualizationData Driven: Unlock the Value of Data at Every Level
Business Experts
Data Experts
• DaaS: Enrich Data from external sources, Data MarketPlace
• Cloud Platform for Business Analytics: BI Cloud Svc, Big Data
• Cloud Svc, Big Data Discovery, Database: 12c row & columnar support
• Role based, collaborative analytics
• Contextual graphics and intuitive visualizations
• Quick views of details
• Embedded transactional intelligence
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Your Cloud. Your Way.Personalized: Easily Change Your Cloud Experience
Click & Drag to Configure
Extend or Develop on PaaS
Content & Collaboration
Customization & Custom Apps
Process & System Integration
Analytics
Look & Feel
Data Fields
Workflow
Social Big DataAnalytics
Database Java DeveloperMobile Messaging
Documents
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One Standards-Based PlatformConnect Your Business
E-Business Suite
PeopleSoft
Siebel
3rd Party
Custom
3rd PartyCX
HCMERP
SCM
IOT
+
Your Organization
Marketplace Apps
High Performance BPEL Orchestration
Point & Click IntegrationPoint & Click Integration High Performance BPEL OrchestrationWorks Together Out-Of-The-Box
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Shared Resources Where it Makes Sense, Isolated Where It Doesn’tSecure: Enterprise Grade Security and Compliance
Oracle Cloud Applications Secure Data Isolation
• Your own database; more security, less risk• Reliable performance, without
limits• Flexible upgrade windows • Global unified access controls
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Oracle’s Modern Cloud Applications
One Cloud for Your Entire Business
Easily Change Your Cloud Experience
Unified, Actionable Information You Can Trust
Connect Your Business, Connect Any Person, Any Thing
Embassy Grade Security and Compliance
Complete
Data Driven
Personalized
Connected
Secure
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Agenda
Modern Cloud
Modern Applications
Modern Path
Conclusions
1
2
3
4
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Modern ERP Cloud
ProcurementGovernance, Risk& Compliance
Financials Project PortfolioManagement
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EFFICIENCY GROWTH
RISK MITIGATION
INNOVATION
Multiple ERP RationalizationShared Service CenterAvoid Costly On-Premise Upgrade
Global ExpansionNew Market EntryPreparing for IPOAcquisitions & Divestitures
Reduce legacy dependenciesMinimize skills gaps
Market DisruptionNew Millennial ExpectationsNon-traditional Competitors
Top Business Drivers
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Modern ERP Cloud
Consumer grade UX
Optimized across devices
Embedded collaboration
Actionable insight
Embedded analytics
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Top ERP Opportunities
ERP1. Get Ready for Growth: ERP Enabled Best Practices
2. Innovate at the Edges: Projects and Planning & Budgeting
3. Transform Core ERP: Modern Enterprise Applications
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ERP Cloud Customer Examples
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Modern CX Cloud
Marketing CPQ CommerceSales Apps Marketplace
Service Social
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Top CX Opportunities
CX1. Build the Ideal Customer: Marketing Cloud
2. Equip Sales Teams: Sales Cloud
4. Delight Customers: Service Cloud
3. Increase Sales Efficiency: CPQ Cloud
5. Take Smarter Actions Everywhere: Data Cloud
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CX Cloud Customer Examples
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Modern HCM Cloud
Talent Management
Workforce Management
Workforce Rewards
Global HR
Apps Marketplace
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Top HCM Opportunities
HCM1. Adopt a Modern Platform: Global HR
2. Enhance Your Talent Strategy: Talent Management
3. Transform HR with Modern Technology: Complete HCM Suite
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HCM Cloud Customer Examples
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Modern SCM Cloud
ManufacturingPlanning &Collaboration
OrderManagement Logistics PLM Procurement
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Top SCM Opportunities
SCM1. Start Your Journey: Multiple SCM Cloud Points of Entry
2. Expand Your Cloud Footprint from HCM, ERP, CX: SCM Cloud
3. Transform Your Supply Chain: Fully Integrated Suite
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SCM Cloud Customer Examples
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Complete, Modern Suite of Cloud Applications
SCM Cloud Planning & Collaboration Manufacturing Order
Management Inventory
Marketing Configure, Price & Quote CommerceSales Service SocialCX Cloud
Financial Consolidation & Close*
Account Reconciliation*
ERP Cloud
Global HR
Talent Management
Workforce Rewards
Workforce ManagementHCM Cloud
Data Cloud
Apps MarketplacePLM Procurement
DaaS for Marketing DaaS for Sales
* Coming Soon
EPM Cloud EnterprisePlanning
FinancialReporting
Governance, Risk & ComplianceFinancials Project Portfolio
Management Procurement
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Agenda
Modern Cloud
Modern Applications
Modern Path
Conclusions
1
2
3
4
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The Time Is Now
Oracle Cloud Applications are proven and getting stronger. We will continue to invest, innovate, and expand. READY
Our applications have demonstrated success in almost every industry, functional domain, and geography. SET
Our recommendation is to go — now. We’ve prepared practical, proven path that provides immediate as well as long-term value.GOSaaS
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