© Keys Hotels

A part of Berggruen Holdings Inc.

“the KEY to unlock OPPORTUNITIES”

© Keys Hotels

© Keys Hotels

We are

Asset owners

• of our 7 hotels

Asset managers

• Of our 5+5+8=18 hotels under

management, franchise and

revenue sharing model

NICHOLAS BERGGRUEN Founder and President

“With net equity in excess of 2 billion dollars, Berggruen Holdings invests across a wide range of industries, continents and

asset classes, including direct private equity, real estate, alternative energy,

financial instruments and basic industry startups.”

Our parent group Berggruen Holdings

© Keys Hotels

© Keys Hotels

“Affordable luxury” “A smart choice” “A value brand”

Our brands

Premium upper mid-market category

Our core mid-market category

An alternate accommodation; economy category

Upscale business Leisure travel Grand celebrations

Conventional business Leisure travel Special gatherings

Bed Breakfast Keys Comfort

© Keys Hotels

Our strategy LOCATION

Strategic locations help us spread our reach to the appropriate client base

THE 5 DRIVERS

1

2

3 4

5

PRICE

Dynamic pricing helps us manage different

customers via revenue management

BRAND

Crisp sub brands to rightly position the product and

service offering per customer segment

DISTRIBUTION

Multiple distribution channel to enhance reach; focused

transition towards right mix of corporate and retail customer to

offline and online sales

REFERRAL

Increase customer stickiness to the brand through referrals and online

reputation management

© Keys Hotels

We are expanding our presence across the country.

Currently we are

1. LOCATION

© Keys Hotels

HARIDWAR

with ~2000 Keys

in 18 cities

25 operational hotels

AN G A L ORE

TH I R U V A N AN THA P U RA M

K O CH I

P U N E

M AH AB A L E S HW A R

G O A

A UR A NG A B A D

S HI RD I

L U D HI A N A

S I LV A SS A

CH EN N A I

T I R U P A T I

VISAKHAPATNAM

M U M B A I

B

KEYS PRIMA

KEYS HOTELS

KEYS LITE

OPENING SOON

CALICUT

HARIDWAR

MUSSOORIE GURGAON

JAIPUR

MANALI

© Keys Hotels

We have a right mix of inventory management and pricing

2000+

Inventory Pricing strategy

+ Demand based Competition based Differential pricing

We believe in RevPAR (Revenue per

available room) strategy

2. PRICE

ROOM SIZE

325 sq. ft. upwards

ROOM AMENITIES

Tea-coffee maker, Safe, Mini-bar, Enhanced bathroom, Cozy beds, LCD television

FOOD AND BEVERAGE

Multiple dining options,

Banquet / conference halls, Bar, In-room dining

OTHER FACILITIES

Gym, Swimming pool, Business Centre, Board room, Spa, Complimentary Wi-Fi

ROOM SIZE

225 sq. ft. upwards

ROOM AMENITIES

Tea-coffee maker, Safe Mini-bar, Power showers, Cozy beds, LCD television

FOOD AND BEVERAGE

All day diner, Banquet / conference hall, Bar, In-room dining

OTHER FACILITIES

Gym, Business Centre, Board room, Complimentary Wi-Fi

© Keys Hotels

3. BRAND

We have an aptly positioned brand offering for different market segments

ROOM SIZE

` 150 sq. ft. upward

ROOM AMENITIES

Tea-coffee maker, Hygienic washrooms, Television, Air conditioning

FOOD AND BEVERAGE

Breakfast provision, Limited room service

OTHER FACILITIES

Complimentary Wi-Fi

© Keys Hotels

KEYS PRIMA PARK ESTIQUE, PUNE

KEYS PRIMA EVERSHINE, MAHABALESHWAR

KEYS PRIMA TEMPLETREE, SHIRDI

KEYS PRIMA, HARIDWAR Upcoming!!

Executive twin room Executive room Deluxe room

Banquet Conference

Mahabaleshwar Wi-Fi Gym Spa Pool

86 ROOMS

F&B

3 Keys café Unlock bar Le pizzeria

© Keys Hotels

Classic superior | Premium | Boutique lifestyle and more…

Pune Wi-Fi Gym Spa Pool

Banquet Conference

115 ROOMS

3 All day restaurant Poolside restaurant Lounge bar F&B

© Keys Hotels

Shirdi Wi-Fi Tea-coffee maker Kid’s zone Pool

Keys room Junior suites

Banquet Conference

87 ROOMS

1 Keys cafe

F&B

© Keys Hotels

© Keys Hotels

AURANGABAD

BENGALURU

CHENNAI

GOA

KOCHI

LUDHIANA

MUMBAI

PUNE

SILVASSA

TIRUPATI

THIRUVANTHAPURAM

CALICUT

VISAKHAPATNAM

GOA

GURGAON

Upcoming!!

Upcoming!!

Whitefield, Bengaluru Wi-Fi In-room dining Ghar ka swad

Keys Keys Indulge Studio apartment…

• Banquet • Conference • Business center • Pool

222 ROOMS

2 Keys café Unlock bar

F&B

© Keys Hotels

Gym

Hosur Road, Bengaluru

Keys Keys Indulge 159

ROOMS

2 Keys café Unlock bar

F&B

© Keys Hotels

Wi-Fi In-room dining Ghar ka swad Gym

• Banquet • Conference • Business center

Thiruvananthapuram Wi-Fi Tea-coffee maker

Keys Keys Indulge 101

ROOMS

1 Keys café

F&B

© Keys Hotels

• Banquet • Conference • Business center

In-room dining Ghar ka swad

Pimpri, Pune Wi-Fi

Keys room Junior suites 101

ROOMS

2 Keys café Unlock bar

F&B

© Keys Hotels

• Banquet • Conference • Business center

In-room dining Ghar ka swad Gym

Ludhiana Wi-Fi

Keys room

95 ROOMS

2 Keys café Unlock bar

F&B

© Keys Hotels

• Banquet • Conference • Business center

In-room dining Ghar ka swad Gym

Kochi Wi-Fi

Keys room Junior suites 151

ROOMS

2 Keys café Unlock bar

F&B

© Keys Hotels

• Banquet • Conference • Business center

In-room dining Ghar ka swad Gym

Mumbai Wi-Fi Tea-coffee maker Pool

Keys room Junior suites 131

ROOMS

2 Keys café Unlock bar

F&B

© Keys Hotels

• Banquet • Conference • Business center

In-room dining

Chennai

Keys room Junior suites 30

ROOMS

2 Keys café Unlock bar

F&B

© Keys Hotels

• Banquet • Conference • Business center

Wi-Fi In-room dining Ghar ka swad Gym

Goa Tea-coffee maker Pool

Keys room Junior suites 125

ROOMS

2 Keys café Unlock bar

F&B

© Keys Hotels

• Banquet • Conference • Business center

Gym Wi-Fi

Aurangabad Wi-Fi

Keys room Junior suites 62

ROOMS

2 Keys café Unlock bar

F&B

© Keys Hotels

• Banquet • Conference • Business center

In-room dining Gym Spa

Silvassa Tea-coffee maker Kid’s zone Pool

Keys room Junior suites 85

ROOMS

2 Keys café Unlock bar

F&B

© Keys Hotels

• Banquet • Conference • Business center

In-room dining

Tirupati Wi-Fi Tea-coffee maker Bottled water

Keys room Junior suites

• Banquet • Conference • Business center

61 ROOMS

2 Keys café Unlock bar

F&B

© Keys Hotels

In-room dining

Kozhikode Wi-Fi Tea-coffee maker Bottled water

Keys room Junior suites

• Banquet • Conference • Business center

75 ROOMS

2 Keys café Gates

F&B

© Keys Hotels

In-room dining

© Keys Hotels

GURGAON

MUSSOORIE

MUMBAI

JAIPUR

MANALI Upcoming!!

© Keys Hotels

Keys Lite Royal Classic, Thane Keys Lite Metro Palace, Mumbai

Keys Lite Nimantran, Navi Mumbai Keys Lite Godwin, Mumbai

Keys Lite Basera, Mussoorie

Keys Lite Om Niwas, Jaipur

© Keys Hotels

Moulsari Avenue, Gurgaon Mussoorie, Uttrakhand Keys Lite Camria, Siris Road, Gurgaon Keys Lite Camria, MA, Gurgaon

Keys Lite Camria Executive, Siris Road, Gurgaon

Keys Lite Smart Inn, Jacaranda Marg, Gurgaon

© Keys Hotels

+

2500+ Sales workforce

40+ sales work force spread across : Delhi, Mumbai, Bengaluru, Hyderabad, Trivandrum, Cochin, Pune, Chennai, Ludhiana, Chandigarh, Kolkata, Ahmedabad, Surat

900+ Corporate accounts

1500+ Small and medium enterprises

Distribution channels

online offline

Brand.com

- 20+ OTA

(online travel agents) - Groupon... - Meta search engines

- MICE (Meetings, Incentive, Conference, Agents) consolidators -Travel agents -Just-dial -call center -cross selling across all existing properties

4. DISTRIBUTION

We have a perfect blend of engaged sales team, enhanced distribution channels and deep corporate relationships to drive revenue

Automobile

Banking / insurance

Construction

Others

Fashion /lifestyle

MNC Petroleum

Telecom

Our diverse corporate client platter

Consumer goods

Electronics

© Keys Hotels

© Keys Hotels

5. REFERRAL

Our operational expertize drives guest experience which is echoed through the ongoing guest referrals

Our guest referral score

89% 90% 96%

Of our guests would refer us

to a friend

Of our guests are likely to

revisit us

Of our guests are satisfied

with our brand

© Keys Hotels

2016 : Most Preferred Business Hotel (Pimpri, Pune) & Customer Delight Hotel of the Year(Shirdi).

Travelers Choice Award (Shird) : 2nd Position in India & 4th in Asia.

Keys Hotels (Tirupati) is 15th in India as most preferred on Trip Advisor

Accolades

2015 : KEYS Hotels is awarded among Mumbai’s Hot 50 Brands at Mumbai Brand Summit & Awards

Mahabaleshwar won Gold Circle Award from Agoda. Goa, Thiruvananthapuram ,Hosur Road ,Ludhiana Won ‘Better Holiday Awards” –Holiday IQ . Ludhiana won Excellent Performance Award –GoIbibo

© Keys Hotels

Accolades

2014 : Mahabaleshwar was chosen by 2014 Traveler's Choice, ranking it as 8th among Top 25

Hotels in India for families. Shirdi was ranked 4th in the same category.

KEYS Hotels was awarded among Mumbai’s Hot 50 Brands at Mumbai Brand Summit &

Awards.

2013 : 9 KEYS Hotels received ‘Certificate of Excellence’ by TripAdvisor.

2012 : 6 KEYS Hotels received ‘Certificate of Excellence’ by TripAdvisor. 2012 : Trivandrum was chosen by Travelers in TripAdvisor as the 10th most trendiest hotel in India. 2009 : Finalist at The World Hospitality Awards in Paris for ‘Best Innovative Concept’ in Limited Service Hotels.

© Keys Hotels

Our guests speak of us

Evershine Keys Prima Resort

“Super hotel...great memories to take along”

“Excellent Resort & Staff”

“Very good ambience, conveniently located, very clean, curteous staff.”

Keys Hotel Pimpri, Pune

“good hotel for short business trip”

“Fantastic ambiance and good facilities”

“A pleasant stay”

Keys Hotel Kochi

“Beautiful Interior ! Awesome Food”

“Good experience yet again”

“Excellent hotel for single as well as family stay”

© Keys Hotels

Performance Glimpse FY ’15 – ‘16

portfolio sales Unit:

1-30%

17%

3%

portfolio ARR Unit: 2-14%

portfolio RevPar Unit: 6-74%

18%

portfolio occupancy

Unit: 2-17%

31%

portfolio GOPs Unit:

above100%

Online sales hotel business 12-334%

~125%

9%

Year on year

© Keys Hotels

Source : Manav thadani Uncensored

The owner’s sentiment survey Most preferred international and domestic brand 2016

Marriott

Hyatt

Starwood

IHG

Accor Hotels

Hilton

Carlson Rezidor

Wyndham

Keys

Choice

Oberoi

Taj

ITC

Leela

Lemon Tree

Sarovar

Royal Orchid

The Lalit

Concept

ITDC

© Keys Hotels

Our Share of Voice Till June 2016

Publication Type Keys Hotels Ibis Lemon tree

English Business Newspaper 44 0 39

English Daily Newspaper 3 0 1

English Trade Magazine 4 0 0

Regional Daily Newspaper 10 0 0

Regional Daily Newspaper 10 0 0

Regional General Magazine 1 0 0

Online 17 0 0

Total 79 1 40

66%

33%

1%

© Keys Hotels

Partner with us

With almost a decade in hospitality we strive to bring value to our brand and partners. We believe that due to the below factors, we are a partner of choice.

#1 domain strength

#2 brand credentials and credibility

#3 strong and lasting corporate relationships

#4 digital and online distribution competencies

#5 strong and efficient operating platform

#6 powerful partner network

#7 Consistency and guest-centricity

© Keys Hotels

Our management team

World class management team with years of experience in hospitality

Team’s foundations for the business

• Product concept and specifications through a meticulous study of the customer requirements

• Defined and sign off on brand standards and pre opening and operating processes

• Robust network for distribution including a strategy for the web and revenue management

• A detailed human resource strategy for acquiring and retaining talent and the Keys work culture

© Keys Hotels

The Team

Operational force Commercial force

Human Resources

Project Development

Quality & Guest Relation

Food & Beverage

Engineering

IT

Training

Revenue Management

Global Sales

PR & Brand Communication

Marketing

E-commerce

Finance & Controlling

&

© Keys Hotels

Anshu Sarin : Chief Executive Officer

Vikas Chadha : Chief Financial Officer

Arpan Dutta : Head Operations

Shailesh Srivastava : Head Sales

Kaustubh Lawande : Head Online Revenue

Arif Khan : Head Human Resource

Mansingh Rathore : Head Materials and Procurement

Sreejit Narayanan : Head Projects

Vinita Negi Panwar : Director Business Development

Anurag Mishra : Head Marketing

© Keys Hotels

www.keyshotels.com

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