KEYSTONE CONSULTING INVESTMENT PROSPECTUS

ABOUT KEYSTONE •  Founded in July 2016 in Islamabad •  IT & ITES provider focusing on Cloud based solutions and

Industry applications •  Offices in 3 major cities of Pakistan – Islamabad, Karachi

and Lahore •  Senior management team has previously played

leadership roles in the IT industry of Pakistan

OUR MISSION STATEMENT

“To become the Technology Partner of choice for our customers in Pakistan and Region spanning from South Asia to ASEAN, Middle East, Africa and Central Asia”

OUR JOURNEY SO FAR

Jul 2016

Keystone is incorporated.

Operations started from Islamabad

office. Signs up as Oracle Gold Partner

Senior

Leadership Team is complete.

Keystone wins its 1st services

contract

Dec 2016

Jun 2017

Keystone opens office in Karachi

Keystone is selected as

NetSuite’s 1st Pakistani partner. Keystone bags its

1st Health IT services project

worth $450k

Dec 2017

Jun 2018

For 2 successive quarters, Keystone

secures Oracle Pakistan’s largest cloud subscription customers for the

year

Lahore office

opens. Keystone signs up its first

NetSuite customer

Dec 2018

BUSINESS VALUATION FACTORS

Team

Assets

Culture & Strategy

FutureAssets

Financials

People behind Keystone

Technology, Customers, Partners & Intellectual Property

Execution, Teamwork , Quality, People Centricity, Top Talent

Historical numbers, future projections and financial returns

Business Model

Recurring revenues, high value areas, run rate business + big bets

Leverage on emerging technologies. Build our own products and IP

The competitive landscape in Keystone focus areas

MOATThe wider the gap,

the longer the company will be

able to earn above average profits

COMPANY’S PRESENT

VALUE

DISCOUNT RATEThis is what the business value of an investment is compared against

PEOPLE BEHIND KEYSTONE

M Ahsen Javed Chief Executive Officer

M Kheam Khan Director Sales

Erfan Rana Director Professional Service

Dr Fuad Khan Director Data & Industry Solutions

•  Oracle, PwC, Abacus •  MD Oracle SAGE •  21 Years Industry Experience •  Fellow Chartered Accountant

•  Oracle, Cisco, Nortel, Ufone •  Oracle CX Applications Lead •  17 Years Industry Experience •  Commonwealth Scholar

•  Bukhatir, PwC, Arabtec •  Proven Service Delivery Leader •  23 Years Industry Experience •  Chartered Accountant

•  Fatima Group, Warid, Roshan, PTCL, Alcatel

•  CIO & Transformation Leader •  31 Years Industry Experience •  MIT & University of Chicago Alumnus

EXISTING ASSETS KEYSTONE’S UNIQUE ACHIEVEMENTS

•  The only Oracle partner in Pakistan authorized to deliver both Oracle Fusion and NetSuite applications

•  The only partner in Pakistan selected as the Velocity partner for selling Oracle IaaS / PaaS solutions

•  The only partner in Pakistan focusing on Oracle Insurance applications

•  Received Oracle Pakistan HCM Partner of the Year award for FY2017

EXISTING ASSETS OUR FOCUS AREAS

Cloud Services is a key focus area for Keystone covering Oracle’s SaaS, PaaS and IaaS offering. Our SaaS portfolio covers Enterprise Resource Planning, Enterprise Performance Management, Customer Experience & Human Capital Management

Keystone focuses on providing Health IT applications including Software, Medical Genetics and Decision Support System, Mobile Health Systems, Patient Centric and Personalized Healthcare Solution, Integrated Nurse Management Information System, Primary Healthcare Software, Homecare Systems and Health Reimbursement Systems.

Keystone offers consultancy and implementation services around Oracle’s product portfolio tailored for large Utilities organizations. These solutions encompass areas of billing, customer care, meter data management solution, smart grid management etc

Oracle Insurance Policy Automation is a world leader in the insurance industry and Keystone has partnered with Oracle to provide its consultancy services to the wider audience.

•  Largest realtor in Islamabad •  Funded by 2 Billion USD investment •  Complete back-office application suite

•  One of the largest state owned mega corporation of Pakistan

•  Keystone is implementing Planning & Budgeting solution for PPL’s 45.7 billion PKR annual revenue

•  GOP Owned power entity with $180 million equity

•  Oversees a 1180MW Power Plant •  Keystone implemented Cloud

Financials & BI Solution

•  Pakistan’s largest denim manufacturer •  Over 22,000 employees •  Keystone implemented a Recruiting and

Talent management solution for Soorty

•  Pakistan’s first kidney and liver transplant hospital

•  Cost of project is 16 billion PKR •  Keystone will deliver services over

a 7 year period

•  Upcoming airline based out of Sialkot •  Keystone is delivering ERP & HCM solution •  Integrations with other airline systems

•  Egypt’s largest utility company •  16 subsidiaries covering production,

transmission & distribution •  Keystone offering services on

ongoing services in an offshore model

•  Large plastic bottle manufacturers of Pakistan

•  Keystone’s first NetSuite Customer

EXISTING ASSETS OUR SUCCESS STORIES

0

2

4

6

8

10

12

Year 1 Year 2 Year 3 Year 4*

New Customers Added

EXISTING ASSETS OUR CUSTOMER GROWTH

*Projected Customers

EXISTING ASSETS OUR ALLIANCES

Keystone is an Oracle Gold Partner covering Oracle’s SaaS, PaaS, IaaS, Utilities & Insurance solutions

NetSuite selected Keystone as its first Partner in Pakistan to offer its world leading cloud based Business applications Suite to the SME market

Havelsan is the leading Health IT solution provider in Turkey. Keystone has partnered with Havelsan to make its health applications available to large hospitals in Pakistan

Kardelen is another Turkish Health solution provider with 20% market share in Turkey. Keystone is Kardelen’s partner and will provide its cloud based HMIS to medium and large sized hospitals.

OUR BUSINESS MODEL VALUE & VOLUME

Processes are in place for Sales, Service

& Collection

Service Delivery Under Dedicated Service

Line Leaders

Operations in ISB, LHR & KHI

Projects in 6 cities and 3 countries

Value Business = Enterprise Cloud & Industry Solutions

Volume Business = Mid-Market Cloud & Resell

Delivery is onsite/off-shore

Cross Product Sales Team under dedicated sales

leader

Reference based Sales Focus

‘Distinguishing’ our services rather than ‘Competing’ - achievable through building a ‘Winning Team’ under able ‘Leadership’ with Big Goals like ‘Zero Failed Project’

Focus on core competencies and saying no to opportunities outside the focus area

Industry Solutions for select emerging industries

Deliver World Class Enterprise Cloud - ERP, SCM, HCM, EPM, BI

Aiming to become a Regional and ultimately Global SI through forging partnerships beyond Pakistan

OUR BUSINESS STRATEGY CORE COMPETENCY, FOCUS, DISTINGUISH

We measure Employees’ performance

through MBO / JDs

Work Life balance is at the

heart of our management philosophy

Senior Leadership

Team (SLT) / BOD works closely with

Team Keystone

We believe in ‘sharing’ than ‘controlling’ –

Keystone has 4 shareholders

and is open for more who can

add value

We believe in ‘Specialization’ and strive to be the best at what

we do

Initiative is welcomed

Quality is non-negotiable

Learning is encouraged

Our mission is to be a great company with a perfect balance between our

customers, employees and shareholders

OUR CULTURE EMPLOYEES, CUSTOMERS, SHAREHOLDERS

•  There is no world class ERP solution that addresses the needs of the small and micro Pakistani enterprises.

•  We foresee increase in the demand for such solutions, especially as Pakistani economy moves towards increased documentation.

•  Keystone is ideating the design of a cloud based lightweight ERP solution covering the full spectrum of functionality required by small and micro enterprises in Pakistan

•  After successful launch in Pakistan, the product will be made available at a regional/global scale

•  Oracle and NetSuite allows partners to develop extensions to the core ERP and make the extensions available on their SaaS marketplace.

•  Keystone team has expertise in a variety of domains including Health, Oil and Gas, Airlines, Real Estate, Manufacturing etc.

•  Keystone plans to develop SaaS extensions in these domains and make them available to the other NetSuite and Oracle customers through the SaaS Apps Stores.

Oracle Corporation has announced the introduction of next generation technologies integrated with their existing cloud based Fusion applications. These include: -  Artificial Intelligence /

Machine Learning -  Blockchain -  Robotic Process

Automation -  IoT Keystone plans to train its staff in these technologies. Keystone will start offering these technologies to its customers by 2020.

OUR FUTURE ASSETS

Small Business ERP Cloud Apps Emerging Tech 01 02 03

COMPANY VALUATION FUTURE DISCOUNTED CASH FLOWS METHODOLOGY

•  Net Present Value @10 year Future Cash Flows = PKR 341,222,357 •  10% of Net Present Value = PKR 34,122,236 •  For further details, please reach out to investor-relations@key-stone.co

Fiscal Year Future Cashflows PV FY19 - FY20 1 597,086 533,113 FY21 2 10,056,136 8,016,690 FY22 3 28,597,581 20,355,194 FY23 4 33,167,721 21,078,686 FY24 5 51,721,823 29,348,352

FY25 6 69,108,577 35,012,556 FY26 7 92,315,811 41,758,985 FY27 8 124,281,477 50,195,204 FY28 9 168,564,542 60,786,064 FY29 10 230,259,868 74,137,515

NPV 808,670,623 341,222,357