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strategic reputationdevelopment...

strategic reputation development

public figures and companies often need to develop and enhance

their public perception...this is kf!g’s specialty.

• originating fresh marketing and promotional concepts

• creating imaginative and compelling story line development.

• arranging significant speaking engagements

• matching perfect partnership opportunities

• delivering high impact media

sustainable brand activation...

result driven brand recognition

we bring spirit to the brand’s ethos and enhance it’s culture by

generating unique cost efficient campaigns that create a “why

for the buy”, that results in brand loyalty and impacts revenue

growth.

customer acquisition programs through:

• master brand positioning

• cross promotions

• branded entertainment

• event marketing and major media placements

reputation development brand communications

launchescustomer acquisition

media relationscommunity connections

unique events strategic partnerships

creative promotions

product placement

Representative client projects and media placements.

kf!g’s strength is in our group’s “skill sets” and diversity. we bring years of ex-

perience as brand builders, communicators, marketing program developers,

media relations experts, content producers and graphic designers. we live by the

creed of “know how”

we “know how” to:

• ask the right questions

• build a brand’s reputation

• convey a brand through visual messaging

• create innovative programs for all platforms

• increase your reputation and revenue..

we “know how” to getthe job done!

our steps to your success

1. assessmentkf!g checks your marketing and public relations temperature

2. strategykf!g works with you to chart your pathway to success

3. creativekf!g develops campaigns that compel the public and press to climb aboard

4. Implementationkf!g initiates your plan and adjusts for the unexpected

5. resultskf!g analyzes success in achieving your goals

case studies the following demonstrates the breadth of kf!g’s work with start ups, established corporations and foundations.

• Groasis Waterboxx• Heidi Roizen• Silicon Valley Space Center• Naveen Jain/Moon Express• Isha Foundation• BioArts• Deep Flight Aviator/Autodesk• Ex’pression College for New Media• Vidal Sassoon Corporation• International Art Expo/Levi’s/eBay/Youth Arts • Chabot Space and Science Center

Groasis Waterboxx: Program

Referred by the International Trade Director for the Netherlands,

kf!g was asked to create a market for a Dutch green planting invention,

the Groasis Waterboxx.

Once retained by inventor Peter Hoff, kf!g’s mission was to create

additional international recognition in the United States through

product launches in three different categories.

Our task was to create large scale programs in: Government for

Reforestation, Agriculture for Planting and Education for Ecology.

From these programs we generated articles and produced

partnerships to create brand awareness and customer acquisition.

Groasis: Government:

kf!g kicked off our year-long project at the California Green

Summit with Governor Schwarzenegger. We established programs

with the National Parks, Bureau of Land Management, Wildlands

Conservancy, City of Sonoma and City of Palm Springs

kf!g designed kiosk at National Parks

Groasis: Agriculture:

kf!g chose Napa’s Robert MondaviWinery, Sonoma’s

BucklinWinery,The Sonoma Ecology Center, Robert Mon-

davi Institute and UC Davis (the premiere agriculture university

in the United States) for high visiability planting projects which

would appeal to the international press.

Governor Schwarzenegger meets inventor, Pieter Hoff

Peter Hoff with Margrit Mondaviand Senior Viticulturist , Daniel Boesch

Waterboxxes planted next to existingvineyard on Napa’s premier valley land

Groasis: Education kf!g created a Waterboxx science teaching program which was taught

at the Palm Springs and Sonoma Unified School Districts prior

to planting. These programs are now being taught around the globe.

Groasis: Media

These programs resulted in incredible media placements including

Popular Science, Scientific America, Los Angeles Times, The

Washington Post, etc. The Waterboxx was chosen by Popular Science

as the winner of the annual Innovation Award beating out the iPad

and the electric Porsche.

Groasis: Partnerships kf!g established business introduction

for partnerships and distribution.

Result: Multi-millions of global impressionsMiddle School students head off to plant Waterboxxes

Middle students pose in the desert after the reforestation project

Heidi Roizen: Program

Recommended by an advertising agency to Heidi Roizen,“One of Silicon Valley’s Most Influential Women” (Forbes Magazine), kf!g was retained to launch her new CD called “Skinny Songs.” Heidi, provided a wealth of material for kf!g. An acclaimed über successful serial entrepreneur, corporate executive, venture capitalistand faculty member of Stanford University, she is famous for her intuitive understanding of market opportunities.

Besides all of these accomplishments, she loved music. Wanting to lose weight she searched for music to get her“pumped”for exercising. Unable to find this type of music, she decided to develop her own lyrics and tempos to inspire women to have fun exercising. She later produced a CD in Nashville and hired kf!g to launch it. kf!g developed a strategic program which addressed women, weight loss and the business media. It was our creative story telling of Heidi’s incredible talent and vision and ultimate weight loss through exercising to her own music, which resulted in high profile interviews from Kara Swisher’s All Things Digital to Fox Business with Neil Cavuto, Martha Stewart to Oprah Magazine, Bloomberg to the New York Times toCNN Health International…kf!g maximized every media opportunity.

A true Visionary who “gets” marketing to the ninth degree and appreciating the intricacies and hurdles, Heidi was a delight to work with. Reaching all goals, we developed an international highly effective campaign seamless.

She is currently the Operating Partner of the prestigious venture capital firm, Draper, Fisher and Jurvetson (DFJ). In addition she serves on the boards of the British media conglomerate, The Daily Mail and General Trust, and Share This and XTime.

 

Result: Millions of globalimpression

M

Martha Stewart and Heidi Roizen

kf!g’s Ed Fogelman, NASA Astronaut Yvonne Cagle & Dr. Sean Casey

Result: Millions of global impressions

Silicon Valley Space Center: Program

When the Silicon Valley Space Center (SVSC) organized a

Space Hacker Workshop with Citizen’s in Science, kf!g worked

directly with XCOR, Made In Space, Citizen In Space, SETI,

Infinity Aerospace, along with researchers from the University

of Texas and the University of Central Florida. kf!g organized a

media campaign which achieved wide coverage through articles

appearing in Wired Magazine, Space.com, Scientific American,

Palo Alto News and The San Jose Mercury News.

Later , when SVSC co-sponsored a suborbital conference with

CASIS, we worked with Zero Gravity Solutions Inc., Infinity

Aerospace, Blue Origin, Space X, Tech Shop, XCOR, New

Space Global, Made in Space and Possum to have a successful

event. NBC’s Tech Now, Bloomberg/ Business Week, Bay Area

News Group, Silicon Valley.com, Wall Street Journal and Virgin

Galactic News covered it.

CASIS CEO, Col. Gregory Johnson, kf!g’s Michele Kelly & Ed Fogelman

Naveen Jain: Program

Recommended by a colleague, kf!g was retained by the

Chief Marketing Officer of Intelius, Susan Koehler and founder

Naveen Jain to represent him and heighten public awareness

of his many interests: CEO and Founder of Intelius,

Chairman of Moon Express, X Prize, Co-Chairman of

Global Development and Education Trustee of Singularity

University and sponsor of Kairos Society and iCareweCare .

kf!g overall message would be that Naveen was an

Entrepreneur, Visionary and Philanthropist.

Naveen Jain: Entrepreneur

kf!g has worked to increase public and corporate awareness

of Naveen by placing him as a speaker and working with

conferences like the Aspen Brain Forum, the Pivot Conference,

SV Forum, the Economist Ideas Conference and Global Entrepreneur

Week. In addition, kf!g arranged bi-monthly salons for celebrated

Founders and CEOs to meet Naveen in a casual environment to share

ideas and create new ones. All along, kf!g had been positioning

Naveen Jain as a leading Entrepreneur and Innovator.

After kf!g’s introduction, Naveen Jainhelps Goldie Hawn with her ChildrenEducation Initiative .

Naveen Jain: Philanthropist-Singularity University, X Prize and iCareweCare.

Naveen Jain's many philanthropic interests needed to be acknow-

ledged. For this to occur, kf!g created unique campaigns around

each organization.

We promoted Naveen's appointment as a Trustee of Singularity Uni-

versity and his awarding 2 scholarships to leading African women

for SU's graduate students program. As X Prize Co-Chair of Global

Development and Education, he spearheaded many ventures

to find solutions to agriculture, poverty, health and clean water.

We continued to work on major launches in these areas. After sponsor-

ing iCareweCare, a student run social network, he had kf!g create a

media launch which we held at the Disney Museum in San Francisco.

Together with conferences and speaking engagements, we have

communicated his philanthropic efforts from Silicon Valley to

Mumbai .

Result: Over 1B global impressions for all programs

Naveen Jain: Visionary- Moon Express

kf!g positioned Naveen Jain, Chairman of Moon Express

(ME) , a Lunar Lander system/company, as a leading

contender for the $30M Google Lunar X PRIZE. To cre-

ate massive media attention, we planned a spectacular

flight test event to occur on the same day when the final

U.S. Space Shuttle "Atlantis" landed. We crafted

story ideas to romance the subject of moon exploration...

the historic end of one era and the beginning of another

in commercial space exploration... the merits of mining

the moon for much needed resources, etc.

Through innovative story telling, an overwhelming num-

ber of press attended the Moon Express product launch,

which resulted in a front page story in the New York Times,

as well as being featured in Bloomberg, The Wall Street

Journal, CNET, BBC, Forbes, NBC, Los Angeles Times,

Fox, among others.

Cameras and reporters jostled at Moon Express launch to interview Naveen Jain

Isha Foundation: Celebrity Outreach

To create the public and media attention necessary to

launch a campaign, for some clients celebrity endorsements

are advantageous. For this reason, kf!g produced three celeb-

rity hosted dinners for Sadhguru featuring some of the most

influential people in the entertainment community... Anjelica

Huston, Oliver Stone, Anil Kapur, Lauren Hutton, Amy Smart,

Jacqueline Bisset, Lisa Edelstein, Minnie Driver, Robert Chart-

house, Bradley Cooper, Rumer Willis, etc.

Isha Foundation: Program

Recommended by Heidi Roizen, kf!g was retained

by India’s prestigious Isha Foundation and it’s spiritual

founder, Sadhguru. It was our objective to heighten global

awareness of their respected work in the environment,

education, humanitarian efforts and Sadhguru’s thought and

spiritual leader accomplishments. A several tiered media plan

was then created, agreed upon and implemented.

Sadhguru with Anil Kapur& Rumer Willis

Anjelica Hustonwith Mikey

Mikey with Oliver Stone

Sadhguru with Minnie Driver Danny and Jack Huston with Sadhguru

Sadhguru speaking at Davos

Mikey with Rosario Dawson

Isha Foundation: Corporate Outreach

Launching Isha Foundation’s online program, kf!g chose

Google as the right place to be. Contacting Eric Schmidt,

CEO of Google, a meeting was arranged for Sadhguru to meet

with 13 executive vice presidents representing Google efforts

in education and environmental programs around the world.

This resulted in Google’s first ever launch of an online spiritual

program.

Ed Begley,Jr. and Ed Fogelman at Global Green

Meeting with Google SVPs for India HumanitarianDevelopment, Cheryl Simone, Sadhguru and Mikey

Isha Foundation: Environmental Outreach

Introducing Sadhguru to Ed Begley, Jr. (“Mr. Green”) and Matt Peterson of

Global Green was just the beginning of establishing him as a leader in

reforestation. This culminated with Sadhguru speaking at TED India and

winning the Indira Ghandi Award for planting over 14 million trees.

kf!g created press from the London Times to the New York Times.

Isha Foundation: Media Outreach

Arranging opportunities for a weekly Blog on the Huffington Post, speaking engagements across the country at spiritual organizations, articles in the

Los Angeles Times, India Times and more.

Multi-millions of global impressions

Arianna Huffington

Bio Arts International: Program

kf!g was retained by Bio Arts International to promote the first

commercial dog cloning company in the world.

Beginning with their first auction, kf!g created a media

strategy for their auction of 5 dog cloning slots. As this

was an unusual auction, kf!g developed a unique program

for global coverage. In this we promoted both the technology

and the founder of Bio Arts.

Trakr, days later, discovered the last survivor under 30 feet of

rubble. For his accomplishments,Trakr was named one of history’s most

heroic animals.

Bio Arts International had a landslide of press from CNN to ABC, CBS to

Herald Tribune to People Magazine. Through kf!g's innovation and client

dedication, again we helped our client make history.

We alerted the public to the opportunity to clone one’s dog

for the beginning auction price of $150,000 and announced the auction

date. By the time the auction concluded, press coverage caused all cloning

slots to sell.

Continuing the press frenzy we then facilitated BioArts management’s

concept to offer one more slot for those who could not afford the

auction entry level bidding price. The person who wrote the most

“clone worthy” essay, explaining why their dog deserved to be

cloned, would win a free cloning service of their beloved dog.

once-in-a-lifetime "Golden Clone Giveaway.” Thslot Although many of the entries were noteworthy, it was Trakr whostole the judge's hearts and won the contest. Trakr, a German

Shepherd police dog, along with Canadian police officer

James Symington, rushed to the scene of the 9/11

attacks on the day the Twin Towers collapsed.

Result: Globally over one billion impressions

Trakr and cloned pups

Besides the inside spread this also ran on the cover of People Magazine

Deep Flight Aviator/Autodesk: Program

kf!g was retained by Autodesk and Deep Flight Aviator

to launch the first two-person submarine.

Product Launchkf!g created compelling story lines, a unique event and a visually

creative product launch which resulted in spectacular international

media coverage.

kf!g posed that, in the future, will we fly by air or by sea? We suggest-

ed that this submarine could be the next green mode of transporta-

tion as it burns clean and that this may be the “sports car” of the open

seas.We conveyed to the marine scientific community that the Aviator’s

unique design will enable economical, long-range search and

survey work for ocean science and exploration.

kf!g staged the event at a San Francisco pier with the Golden

Gate Bridge as a backdrop. Press from DiscoveryTV to FujiTV, from

National Geographic to the London Times, BBC to ABC's Good Morning

America, covered the event. kf!g created solid media “whys for

the buys” in story telling and event production, leaving the press want-

ing more!

Result:Close to one billion global impressions

As the first two-person submarine to fly like a jet underwater, kf!g

developed story lines around new modes of transportation, ecology,

technology and science. All of these stories were developed to at-

tract the press to this JulesVerne like vessel that could dive 1,500 feet,

reach speeds of up to eight knots and barrel-roll with the grace of a

dolphin. Even our invitation to the event was the drawing of the

Deep Flight Aviator, doodled on a napkin by legendary sub-

mersible craft engineer and inventor, Graham Hawkes.

Press fights for interviews

Sub lowers into San Francisco Bay

Motion GraphicDesign: Developed and became Member of the Advisory Board. kf!g created guest lecturer programs

with CEOs and COOs of top design firms. Created Ex’pression

partnership with the NFL’s Oakland Raiders cheerleaders to

animate the “Raiderettes” through the Vicon 8 program which

Elevated press and industry interest and drove student enroll-

ment.. Over a three-year period, we helped grow Ex’pression from

zero to a full capacity of 600 new students a year.

Covered by New York and Los Angeles Times, San Fran-

cisco Chronicle, BBC, ABC, Keyboard, Animation Magazine

Wired, CNET and more…

Result:Multi-millions of global impressions

Michele Branch

Train

Train

Vicon 8 Raiderettes Jon Bon Jovi

Ex’pression Center for New Media: Program(now Ex’pression College for Digital Arts)

Ex’pression hired kf!g to create a strategic reputation

development plan to acquire students, attract qualified

teachers and guest lecturers. As the Ex’pression Center

offered degrees in Sound Arts, Animation & Visual Effects,

and Motion Graphic Design, we crafted campaigns under

each degree to establish industry recognition and student

enrollment. Examples of some programs are below:

Sound Arts: We facilitated a series of student-produced con-

certs partnering with radio stations for listener apprecia-

tion. Offering a student-operated, state-of-the-art sound

facility for live concerts, participating artists included Jon

Bon Jovi,Train,The Call, Michelle Branch, Chicago, Kid

Rock and Uncle Kracker. kf!g arranged for each performer

to be interviewed by television and print. This then

increased student interest resulting in enrollment..

Animation&VisualEffects: Established guest lecturer

programs with Pixar, ILM, and LucasFilm to speak at the

school. Eventually, some of them became guest teachers.

This also opened a doorway for student placement at top

studios, driving industry interest and student enrollment.

Mikey and Bill Champlin (Chicago)

We created artwork and content for the NationalBlonde Day website. To “Stand Up to Blonde Oppres-sion,” we had Vidal Sassoon Salons take people blondethat day, for free. We then established partnershipsto promote national platforms and increase visibilityin 12 major markets. We initiated a media campaign,which resulted in significant international media.Theresult… kf!g increased business for theVidal SassoonSalons by 11% over a three-month campaign. Ourcampaign was highly successful and we did arepeat performance with MGM for Legally Blonde 2.

Result:Over 21 years representing Sassoon...BILLIONS!

Vidal Sassoon: Program

Hair is basically brown, black, red, blonde, long, or short.

For Vidal Sassoon to continue to be in the forefront of the

public demand, kf!g created strategic marketing and

customer acquisition campaigns. For twenty years we

developed innovative programs that drove business.

In addition, during this body of work, kf!g served as

consultants to theVidal Sassoon management team on

two revisions of the corporate identity and the reposition-

ing and design of the new product line.

How did we maintain a twenty-year client? By creating

hundreds of successful programs for VS that drove

customer acquisition from the first "ambush make-over" to

the first celebrity stories of “getting ready for the Oscars.”

The following is an example of one program:

The Vidal Sassoon brand was stagnating and losing

its luster. Our job was to refresh the brand as part of

the “Now Generation.” To that end we approached MGM

to secure a partnership for their launch of Legally Blonde.

In keeping with the playfulness of the movie, we worked

with MGM to establish “National Blonde Day” to coin-

cide with their launch date.

Vidal Sassoon and major media

International Art Expo/Levi’s/ eBay/Youth Arts:Program

kf!g was retained to launch International Art Expo (IAE), the larg-

est art exhibit in the world, in San Francisco rather than in New

York. To establish this new venue, we created a multi-channel

marketing program.

Product LaunchTo maximize press exposure, create community credibility,

generate customer acquisition and media for the show,

kf!g arranged for Levi’s and eBay to partner with IAE to raise

money for the national charity, Youth Arts. We proposed to our

partners that we would have famous artists from around the

world paint Levi’s jean jackets, that during the show, would be

auctioned off on eBay to raise money for Youth Arts. To market

this, we created the FIRST "live auction" on eBay working with

eBay staff and over 100 international artist painted Levi’s jackets.

kf!g staff created each auction page and worked with eBay to

implement the "live auction" as eBay had never done this before.

For story telling, kf!g targeted art, technology, fashion and

lifestyle sections of print and TV, but we wanted more.

It was then that we approached Levi’s to do an exhibit of the jackets prior

to the Expo so that the public would have a chance to view them. As a

win-win for IAE,Youth Arts, Levi’s, eBay and the artists, the jackets were

displayed in the windows of Levi’s flagship store on Union Square in San

Francisco.

We arranged for 10 of the artists to teach art in different schools around

San Francisco. This also created a tremendous amount of press and drove

audience attendance.

On the day IAE opened, kf!g had press arrive to paint with children, pho-

tograph the exhibit, interview artists, etc. The program and auction were

such a major success, Levi’s asked if they could have the exhibit at their

corporate headquarters. The following year Levi’s launched their own

jacket painting contest and eBay incorporated "live auctions" into their prod-

uct service. So once again… kf!g’s innovations made history.

Result:Multi-millions of global impressions

artjeanjacketbyPeterMax

Levi’sStoredisplay

A new tagline was developed,“Your Place in the Universe” and applied

to advertising and membership campaigns, collateral and mer-

chandising. We also directed the launch for the facility, media

publicity and communications efforts.

Result: Multi-millions of global impressions

Chabot Space & Science Center: Program

Branding: kf!g was retainted to establish the brand identity,

marketing strategy, media outreach and customer

acquisition for the Chabot Space & Science Center, a

newly constructed $85 million-dollar “state of the art” science

education center in the San Francisco Bay Area.

Product Launch:Our team created the marketing and communications

strategy for media, customer and corporate sponsor-

ship acquisition.Work focused on renaming the organi-

zation, creating local, regional and national awareness

through media outreach and building connections to K-12

education programs.

ed“I see myself as a pioneer of possibilitiesfor clients to establish their brands.”

cheryl“Today, if we do it right,we can be a part of thebigger solution.”

so, who are we? a great team! mikey

"The convergence oftechnology, entertainment

and media has madethis a time where the creativeperson becomes a commu-nication factory of endlessopportunities.”

nici"Making a living isn’tenough ... making thingshappen is what it's all about”

Michele(Mikey) Kelly – Chief Creative Officer

As Mikey came from generations of San Francisco perform-

ers and writers (founding members of the Opera, Symphony,

and early motion picture industry), she learned at an early age

how to communicate a concept to an audience. This led to

her writing career as a columnist for SF Magazine, founder of

Theater Magazine and Co-founder of the Nob Hill Gazette. In

television, she was the first woman executive hired by ABC,

and became a reputation development expert for ABC, CBS,

NBC and KCBS. Her years of experience has made her the

only non publisher/editor to serve on planning committee

of New York’s prestigious media charity, the Kelly Gang serving

With Ed Kelly American Express Publishing, Katie Smith EVP

Hearst and others.

As Chief Creative Officer for kf!g, her innovative customer and

media acquisition programs have resulted not only in many

awards but many, many firsts. She created the first "live auction"

with eBay, first internet Oscar promotion, first fashion product

placement for the Oscars, Emmys and MTV Awards, first make-

overs for television such as ambush, mother- daughter, first

digital animation of NFL cheerleaders for live game simulcast,

first commercial lunar lander exhibition simulcast and first

augmented reality shopping experience for Federated Stores.

Mikey received her BA from Mills College, previously study-

ing at UC Berkeley and the Royal Academy of Dramatic Arts

(RADA) in London.

Ed Fogelman – Chief Executive Officer

Ed brings to kf!g 30 years of international business, financial and

marketing communications experience. His unique understanding

on reputation development and visual impact makes him in-

valuable to every campaign.

Prior to co-founding kf!g, Ed spent twenty years as both Senior

Vice President and Chief Financial Officer of Landor Associ-

ates. While there, he grew the company from 40 people into the

largest and most prestigious international brand design firm.

Ed developed worldwide recognition and increased geographical

market share. He originated all global strategic financial planning,

while opening and operating offices in Europe, Mexico, South

America and the Far East.

After initiating the sale of Landor Associates to Young & Rubicam,

Ed launched his management consulting company which provided

strategic operational services to corporate leaders in graphic design,

motion graphics, entertainment and retail. This included evaluation

and development of marketing objectives, corporate identity,

business proposals and pitch decks as well as creating master

brand programs. Ed’s international expertise gives him the

ability to take a company where they want to go. This adds a

global business perspective to kf!g’s services.

Ed earned his BA from the University of Colorado and holds a

California CPA license.

Cheryl Harrison – Brand and Project Executive

Cheryl catapults kf!g’s branding with her many years of

design, marketing communications and creative strategy

experience. She has launched hundreds of integrated

cross-channel campaigns, ranging from brand identity

and standards, retail and environmental design, direct

marketing, print collateral, interactive media and web-

sites, retail merchandising, training programs, signage and

packaging. Prior to joining kf!g she founded Harrison

Design Group and served as a partner-director in Frank

Harrison Perez, Creative Capital Resources (non-profit arts

management and marketing).

As a brand consultant and advisor to Nokia’s innovation

unit, Cheryl established relationships with companies on

the leading edge of interactive new media and emerging

technologies. Throughout her dynamic career, she served

on executive boards of various non-profit and community

organizations and is aTrustee of UC Davis. Awards she has

received include San Francisco’sWoman Entrepreneur and

the UC Davis Award For Distinction and Alumni Service .

Cheryl earned her degrees from UC Davis in applied be-

havioral sciences and environmental design.

Nicole Glenn– Account Director

As an Account Director, Nici contributes to the conceptionimplementation of innovative marketing ideas, promotional

media campaigns and event production. Her 12 years in the

communication industry has made her proven track record an

asset to the kf!g team.

Nici worked for SOMA Magazine as a writer, account execu-

tive and director of promotions. At SOMA, she developed her

fundraising and promotional skills, executing many successful

partnerships and sponsor events. Later, as an account executive

for KKHI, she wrote and produced radio advertisements.With

her husband,Vernon Glenn, KPIX(CBS) Sports Anchor, she has

also co-produced corporate videos.

Nici brings to kf!g her strong creative writing, promotional skills

and event production experiences. Her background in radio

copy, video production, events and her experience as a magazine

journalist, allows her to have the ability to write clear and compelling

copy under pressure in any circumstance.

Business/RetailAbout RecordsAgilaireAmerican Society of Media PhotographerArco Bay DeltaBank of AmericaCeline’s Colonna Farrell DesignEnviro-SureFederated Stores (Macy’s Bloomberg)The GapGoogle UniversityGRFX NovicomHildagoHuman Factors Inc.Jimmy ChooLandor AssociatesLevi’sMorton Beebe & AssociatesMaverick RecordsMikimotoMGM PicturesNational Law ExaminersPacific UnionParamount PicturesPorter NovelliPrimo Angeli DesignRabobankRalph Lauren

Technology/Biotech/Education

AppMachine

AutodeskBestFriendsAgain.comBio Arts InternationalCenter for Advancement of Science and Space Technology (under NASA)Coherent LaserChabot Space & Science CenterDeep Flight AviatorEx’pression College for Digital ArtsEastman Kodak, EPS DivisionInteliusIsha FoundationImtech International, Inc.Kary Mullis/Nobel LaureateLaserscopeMoon ExpressMcKessonNokiaREVLSilicon Valley Space CenterSilicon Valley ForumSmartNow.comSouthwall Technologies (Heat Mirror)StargeneSun MicrosystemsTangent ComputerVicon 8The Webby’s

RolexSun WorldTEDxMarinVidal Sassoon INC.Vidal Sassoon ProductsVenture OneWolff Olins Communications

Green Tech & Sustainability

The Groasis WaterboxxBureau of Land ManagementCalifornia Under Secretary of StateCittaslowDepartment of the InteriorEcoTalkEnvironmental Protection AgencyGroasis WaterboxxNational Park ServiceOffice of the InteriorPalm Springs Sustainability CommissionProject GreenhandsRobert Mondavi InstituteRobert Mondavi WinerySonoma Ecology CenterSierra ClubTrust for Public LandUniversity of California DavisU.S. National Park ServiceWildlands Conservancy

Hospitality

Bass LTDCrowne Plaza HotelsCompadresDiamond H RanchHilton HotelsFairmont HotelsHeavenlyValley Ski ResortHuntington HotelInter•Continental HotelsMark Hopkins HotelOmni HotelsSaga FoodsVirgin AmericaWestin Hotels

Entertainment

Ray HarryhausenTwentieth Century FoxMGMChicagoParamountJon Bon JoviLondon Fashion WeekMaverick RecordsNew York Fashion WeekAbout RecordsTrainUncle KrackerAnjelica HustonHarlequin BooksJack DouglasOscarsMTV Awards

Community and Social Responsibility

American Cancer AssociationAmerican Heart AssociationArtist in PrintAmerican Institute of Graphic ArtsCalifornia Department of Health ServicesCalifornia State Bar AssociationCity ArtsBART (Bay Area Rapid Transit)EcoTalkForum for Women EntrepreneursGorbachev FoundationLeukemia FoundationMake A Wish FoundationMuseum of Performance and DesignNational Endowment for the ArtsOakland BalletOakland SymphonyPalm Springs Unified School Dist.Performing Arts Library & MuseumPracticing Law InstitutePresidio Performing Arts FoundationPresidio DanceTheatreProfessional & Businesswomen’s Conference (PBWC)

Ronald McDonald HouseSan Francisco BalletSan Francisco Business Arts CouncilSan Francisco Convention and Visitors BureauSan Francisco Girls ChorusSan Francisco International Arts FestivalSan Francisco OperaSan Francisco Unified School District (SFUSD)Screenwriter International ExpoSonoma Unified School Dist.Special OlympicsState of the World ForumSusan G. Komen Breast Cancer FoundationTEDx - Marin ConferenceThe Honorable Mayor Willie BrownThe Trust for Public LandTri-Valley Business CouncilUniversity of California, Berkeley (UCB)University of California, San Francisco (UCSF)US Olympic CommitteeYouth Arts Programs / Youth Arts FestivalZeum

what they say about us.... “When Peter Laanen recommended Mikey and Ed to launch the Groasis Waterboxx, it wasthe best tip I ever received. They did more thanagreed upon, always looking out for my bestinterests. We have had millions of media place-ment around the world and they have createdpartnerships with everyone we needed for theright kind of exposure… from the National Park Service to the Bureau of Land Management toRobert Mondavi Winery and UC Davis.”

– PIETER HOFF, INVENTOR GROASIS WATERBOXX

“No one delivers press like kf!g! We were so impressed with the coverage for Moon Express, reaching close to 300mm. If you want press, Icannot recommend kf!g highly enough”

- SUSAN KOEHLER, CHIEF MARKETING OFFICER

INTELIUS

– HEIDI ROIZEN, Operating Partner DFJ, Board Member DMGT,

ShareThis, XTime, Stanford Professor of Entrepreneurship

“Mikey and Ed are as energetic and creative asthey come. When Ex’pression College was looking for media exposure the decision was quickly made to hire kf!g. And boy, did we getarticles and interviews in the best papers,magazines, radio and TV. Michele achievedgreat coverage on our concerts with artists likeJon Bon Jovi , Tori Amos, The Call, Train andmore. I have since recommended her firmseveral times and have never been disappointed.I love kf!g.”

– PETER LAANEN, CEO EX’PRESSION COLLEGE,INTERNATIONAL TRADE DIRECTOR FOR

NETHERLANDS BUSINESS

“Mikey has been doing public relations forme and is superlative. She is aggressive as a person in this role needs to be, yet is never over the line, always proactive, always positive. She looks out for me and goes beyond the call of duty in making sure I am well prepared for every situation that arises. She is also a personal pleasure to work with.” 

HM

“I have worked with Kelly Fogelman for over twentyyears. I have witnessed first hand their creativity, dedication and performance. They opened salons, launched products and hair collections and consistently produced local and national press month in and month out . Their creative programs stretched from creating partnerships with Jimmy Choo and Armani to MGM and the Oscars. Their contests and innovative approach to marketing provided opportunities to work celebrities, designers, artists, and to be featured in publications and every major National television outlet. Not once but over and over again . I have witnessed first hand their creativity, loyalty, dedication and performance. I cannot say enough about them. They increased Vidal Sassoon’s name and business immeasurably.

"I hired Michele Kelly when I opened my Salon inSan Francisco. I watched over twenty years as her firmgrew due to her ability to create unique campaigns, partner-ships, and consistently delivered significant national and

.

– PHILLIP ROGERS, CEO VIDAL SASSOON

international media for our company and other. I cannot recommend her and her company highly enough.”

- VIDAL SASSOON

“I worked with kelly fogelman for six years. Theyare innovative, have great follow through andare very professional. I enjoyed working withthem and their creative team.”

– SANDOR STANGL, WEST COAST REGIONAL

VICE PRESIDENT BASS LTD

who is kf!g?we are not the ordinarywe are the extraordinaryWe take what we do personally. Your success is ours. We not

only make the most of every opportunity, but we get our fulfillment

out of creating imaginative new concepts that make your target

market and the media sit up and take notice.

Kelly Fogelman Group 415-388-8009 (w)

Ed Fogelman- ed@kfgroup.net 415-328-3969 (m)Mikey Kelly- mkelly@kfgroup.net 415-328-3966 (m)

www.kfgroup.net