kf pulsesurvey infographic cmo ad v3...korn ferry’s global marketing o˜cers practice surveyed 111...
TRANSCRIPT
Pre-pandemic figures
IS TAKING TIME
Korn Ferry’s Global Marketing O�cers Practice surveyed 111 Chief Marketing O�cers (CMOs). We looked at the talent shortages they are facing, why their tenure tends to be short, and where they are on their digital journey.
SURVEY
2020
SUCCESSOR
THE TALENT
GAP
4.1 YEARSAverage
CMO tenure(the lowest in the C-suite)
36 25
WHY ARE THEY LEAVING? 36% say because they were expected to drive change, but not given the resources or the appropriate level of corporate influence to succeed.
READY-NOW SUCCESSOR84% of CMOs last year, felt as though there was no ready-now successor.
No wonder developing a successor is a key priority
for 80% of CMOs. CMOs MOVE A LOT
MOST NEEDED CAPABILITYAnalytics/marketing
operations
BIGGEST CHALLENGE to building a
best-in-class team is a shortage of talent
HOW ARE CMOS PROGRESSING ON THEIR DIGITAL JOURNEY?
We are still in themidst of a digitaltransformation
Digital isour newnormal
34%We have notstarted ourtransformation
58% 8%
43% of CMOs said that leveraging digital tools and processes was their primary strategy in preparing for success
in the changing workplace.
Read the report and view our full pulse survey results.
About Korn Ferry
Korn Ferry is a global organizational consulting firm. We work with clients to design their organizational structures, roles and responsibilities. We help them hire the right people and advise them on how to reward, develop and motivate their workforce. And we help professionals navigate and advance their careers.
www.kornferry.comLEARN MORE