Work Samples

Kevin Fitzsimons

AON AME II

• Large insurance broking system• UX development process:

– User profiling – Continuous user involvement & feedback– Development based around constantly

iterated interactive HTML prototype

AON: sample User Profile

AON: Interactive prototype

AON: equivalent final pages

Datamonitor

• Business intelligence website• UX development process:• User profiling• Iterative prototyping (using ‘wonderwall’)• Lofi – hifi progression• Full documentation of final UX standards

Datamonitor - profiling

Datamonitor – ‘wonderwall’

Datamonitor – prototype progression

NEWS & COMMENT

MARKETPLACE COMMUNITYCOMPANIES

REGISTER / LOG-IN

ABOUT DATAMONITOR

CAREER CENTRE

MANAGE YOUR LIBRARY

SECTOR INFORMATION

AUTOMOTIV E

ENERGY

HEALTHCARE

CONSUM ER

FINANCE

TECHNOLOGY

E-COMMERCE

CRM

ALL

SECTOR HOM E

Welcome to

Automotive & TransportContent selected by Datamonitor

PREMIUMDATA

HT E FUTURE DECODED

3rd party advert

Introductory w ords about Datamonitorand its core propsition ------------------------------------------------------------------------------------------------------ ----------------------- --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------About Automonitor

The results of the recent survey into Second Hand market trends

Survey Results

Resident expert Jack Dee chairs this week’s

discussion …

Jack’s Dealer Forum

Quick search

SEARCH THE SITE

GO

ADVANCED SEARCH

SAVED SEARCH

Contact Help Legal

MY HOME PAGENews HeadlinesTitle only----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Latest DM ReportsTitle only------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Quick search GO

SEARCH THIS SECTOR

Top 5 CompaniesName Stock Ticker-----------------------------------------------------------------------------------------------------------------------------------

DM Comment – Lead storiesTitle only--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Datamonitor – final live

Datamonitor – page spec

Opodo

• European online travel agent• Kind of a European Orbitz• UX development:

– Proposition research– Competitive analysis– Detailed wireframing @ graphical mockups

Opodo - research

Opodo - wireframing

British Airways

• Major international airline• Complete redesign of entire site• UX development:

– Structural analysis (with user input)– Wireframing & iterative testing– Page structure definition– Designed to be expandable & adaptable

BA – structural analysis

Servicing (MMB)

Flight Booking

Logged in flow

Home page functional area

Members 2

Members 1

Offers

Hygiene Info

Email

About us Site Index

Info Pages

Site Help

Info Pages

Company Info

Info Pages

Legal

Info Pages

Cookies

Search

BA Holidays

HotelsHolidays

LoginRetrieveBooking

Register

Oneworld

Oneworld

Main Information (high level)

Guide items

Guide

Ret date

Dep date

Conf

Payment

Pax

Price quote

Ret flight

Dep flight

DetailedView

Info items

APIS

Cars

Hotels/Trips

OLCI

Add EC

Meals

Seats

Cancel

Upgrade

Change

AdditionalServices

Summary

Access

Change /Cancel

Booking my trip

Corporate travel

SpecialOffers

ExecutiveClub

Planning my trip

Avis

Avis

ba.com Home

RTAD

Manage my booking

About my journey

AskBA

AskBA

Customer support

Current IA

Author : Kevin Fitzsimons

Project : Next Gen ba .com

Sitemap Reference : NG_01

Version: Draft V_01

Last Updated : 01/09/05

5

Notes

Underlying structure is not too complex but UI design can make it appear so.

BA – Home Page development

BA – page build spec

BA - adaptability

Argos

• UK catalogue shopping company• Heuristic analysis• Cognitive walkthrough based on user

profile & scenario

Argos – profile/scenario

Argos – walkthrough report