kfc and mc donalds

7/29/2019 Kfc and Mc Donalds

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COMPARITIVE STUDY ON KFC AND MC

DONALDS


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INDUSTRY PROFILE

. McDonald's operates over 31,000 restaurants

worldwide, employing more than 1.5 million

people. Where KFC operates 19,000

restaurants worldwide,


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MC DONALDS

Mc Donald's in India.

McDonalds entered India in 1996.McDonalds India has a joint venture with

Connaught Plaz Restaurant and Hard CastleRestaurants. Connaught Plaza Restaurantmanages operations in North India whereasHard Castle Restaurants operates restaurantsin WesternIndia Today it has 169 Restaurantsacross India.


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Market share of 18% in north India.

Total revenue of 2009-10 was 740.2million $ in

India. Only 15% of the total number of

restaurants are owned by the Company. The

remaining 85% is operated by franchises.


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KFC

KFC Corporation, or KFC, founded and alsoknown as Kentucky Fried Chicken, is a chain offast food restaurant based in Louisville, Kentucky.KFC is a brand and operating segment, called a

"concept" of Yum! Brands since1997 when thatcompany was spun off from PepsiCo.KFCprimarily sells chicken in form of pieces, wraps,salads and sandwiches. While it primary focus is

fried chicken, KFC also offers a line of roastedchicken products, side dishes and desserts.


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KFC IN INDIA.

KFC(KENTUCKY FRIED CHICKEN) entered India in

1995. Because of KFC not adhering with the

Prevention of Food Adulteration Act, 1954 and

certain other mistakes it had to leave India. In

2003 it again came back with revised strategies

and willingness to improve its earlier mistakes.Since then KFC has a strong presence in 11 cities of

India with around 50 stores.


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RESERACH DESIGN

Title of the Study:

Comparative study between KFC & MCDONALDS

Area of the study:

JAYANAGAR 4TH BLOCK

Sample size:

50 respondents


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RESERACH DESIGN

Objectives of the Study:

To find out the comparative analysis between KFC and MCDONALDS.

. To estimate the demand for both KFC AND MC DONALD . To know whether the Consumers are satisfied or not

Data Collection:

Primary data: Through questionnaires & observation.

Secondary data: , www.google .com
http://www.google/http://www.google/


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ANALYSIS AND INTREPRETATION


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Which age group you belong to?

10

28

12

0

5

10

15

20

25

30

QUESTION 1

Which age group do you belong to?


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INTREPRETATION

The individuals surveyed a majority of theindividuals belonged to the 18-25 yr age groupboth for McDonald's as well as KFC. Those in

the below 18 age group totaled to around 10people In 18-25 year age group the customerswas 28 Besides, the customers were 12 inabove 25 age group For e.g. the HAPPY MEAL

available at McDonald's attractedthe major portion of the younger crowd 18-25 age group


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What is your profession?

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

What is your profession? Students Others

27 23


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INTREPRETATION

The survey revealed that the majority of

people visiting both the places are students

i.e. 27are students and 23 for other. The

strategies adopted by both the companycreates heavy demand among the student

group.


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Are you a vegetarian/non-vegetarian?

12

26

38

24

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

KFC Mc-Donald

NON-Vegetarian

Vegetarian


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INTREPRETATION

The survey revealed that the vegetarianspreferred McDonald's of the two while KFCproved to be a non-vegetarian paradise. And

the survey results validated ourassumptions by indicating that of the peoplevisiting KFC only 12were vegetarians 38 arenon vegetarian but in McDonald's 26 were

vegetarians 24 are non vegetarian Thisshowed a balanced market


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How often do you visit here?

0

10

20

30

40

50

60

daily Once a week Once a month

6

14

30

8

16

26

Mc Donalds

KFC


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The people visiting daily was few at 6 for KFC

and 8 for McDonald's. Those visiting once

a week were comparable at 14 and 16

respectively. 30 visited KFC once a monthwhile 26 McDonald's hence showing that

though McDonalds scored in the daily visitors

due to the Less price KFC wasahead in terms of people visiting at once a

month.

INTREPRETATION


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Who generally accompanies you?

0

5

10

15

20

25

30

35

40

45

50

KFC Mc Donalds

711

4339

FRIENDS

FAMILY


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INTREPRETATION

A majority of people were accompanied by

their friends in both .In KFC 43 came in groups

of friends while in McDonald's this number

was 39


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What is your saying on the pricing of

the joint?

0

5

10

15

20

25

30

35

40

45

50

KFC MC DONALDS

31

46

19

4

EXPENSIVE

NOMINAL


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INTREPRETATION

In KFC 31 found the food priced nominally and

19found it expensive .In McDonald's 46 found

it nominally priced and 4 found it expensive.

Hence in terms of comparative study it wasconcluded that McDonalds was optimally

price although KFC wasn't overpriced either.


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How much do spend on an average

per visit?

0

10

20

30

40

50

60

Below 100 Rs 100-500 Above 500

10

30

10

18

24

8

MC DONALD

KFC


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Do you get drawn in by the television

commercials of the food items?

15

33

35

17

0

10

20

30

40

50

60

KFC MC-DONALDs

UNAFFECTED

AFFECTED


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This question was designed to give an idea

about the publicity/advertising strategy of the

food brands .it was noticed that only 15of the

consumers surveyed in KFC were attracted bythe television commercials while other 35

were unaffected. This percentage when

contrasted with McDonald's was a 33-17relationship.


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Do you think the food is indigenous to

the place?

40

10

8

42

0

10

20

30

40

50

60

A)Yes, I cant find such

food anywhere

B)No, But I come here

for the value

mc-Donalds

KFC


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The question pertained essentially with the

originality of the food and services provided at

the respective places. The people surveyed

opined that KFC was a favorite when it cameto the originality of the food The vast majority

at McDonald's visited that place mainly

because they found it value for money.


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What do you think about the hygiene

of the place?

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

A) satisfactory B) Un- satisfactory

37

13

3416

MC-DONALDS

KFC


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In KFC, 37 of the people surveyed found the

systems satisfactory The others thought it

needed attention.

While at McDonald's this figure was almost

identical at 34 finding it satisfactory and 16

and finding it attention


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INTREPRETATION

.

The results indicated that around 30 for KFC

and 24 for McDonald's, of people spent

between Rs.100-500 It was also noted that 18people could manage a meal for under Rs. 100

in McDonalds compared to 10 in KFC. The

people who spent above Rs. 500 were 8 and10 for McDonald's and KFC respectively this

shows the price are moderate


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FINIDINGS

Increased competition from local fast food

outlet

Mc Donald's considered as less price than KFC

Both KFC AND Mc Donald's have Strong brand

image

Strong presence over competitors with its

primary product fried chicken.


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SUGGESTIONS

Mc donald

increase width and depth of the product

KFC increase the number of outlets.

Little outlets in Tier-II cities

KFC Should reduces the Prices.


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CONCLUSION

In India fast food market is strongly dominated

by these 2 brands. But when it comes to

comparing these two brands the following

study brings us to a conclusion that as far asmarket presence and brand value is concerned

McDonald's has definitely proved apoint for

themselves. But KFC who reentered in 2003has shown a rapid progress and no wonder if

in the coming years KFC overtakes

kfc and mc donalds

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