kfc arabia social media report for q4 2015

KFC ArabiaSocial Media

ReportOct 01 2015 - Dec 31 2015

KFC Arabia: Social Media Report

This report looks at how KFC Arabiaperformed on social media between

October 1st – December 31st, 2015

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Analysis of

KFC Arabia’sFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

2,575,693 153,249 6.33%

United

Arab

Emirates

Mostly Young, Male and

Single

KFC Arabia

Engagement Score Total Fan Posts

297 1

Total Posts Brand Response Rate

92 0.00%

Total Likes Avg. Reply Time

303,537 0 sec

Total Comments General Sentiment

7,134 Positive

Total Shares

7,838

BRAND POSTS FAN POSTS

Brand Overview

2,300K

2,350K

2,400K

2,450K

2,500K

2,550K

2,600K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

2,575,693

New Fans

153,249

Engagement

0

250

500

750

1,000

1,250

KFC Arabia had an average engagement score of 297 and a highest of 978.

Community Analysis

KFC Arabia fans are mostly Young, Male and Single KFC Arabia fans are largely from Egypt followed by Saudi Arabia.

Fan Demographics Distribution of Fans

54%

46%

male female

0% 10% 20% 30% 40% 50%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 400K 800K 1,200K

Egypt

Saudi Arabia

United Arab Emirates

Lebanon

Jordan

Kuwait

Morocco

Qatar

Algeria

0

1

1

2

2

3

3

4


Brand Posts

Top keywords used Frequency

كنتاكيدجاج 27

KFC 20

مع 17

دجاجمن 15

اليوم 15

82%

18%

Brand Participation Brand Non Participation

92%

2%6%

Posititve Negative Neutral

Brand Posts - Engagement

KFC Arabia responded to 75 conversations generated by the 92 Posts they published.

KFC Arabia receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

18-NOV-15, WED 9:45AM

كنتاكيدجاجمنالجديدشرمبوزنجر المغامرةطعم ... !

The NEW Zinger Shrimpo from KFC … The taste of a ..

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

978 27,028 971 1,696 Positive

08-OCT-15, THU 11:00AM

The new Box Master Tex Mex from KFC..The Pleasure of Mexican taste!

06-OCT-15, TUE 4:30AM

مكستكسماستربوكسمعمكسيكيعيشها ابتكارأعد !

وشاركالخاصبأسلوبك،نحنفعلنامثلما،الصورةهذه

..الصو

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

974 22,925 777 1,988 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

953 37,242 168 107 Positive

NO IMAGE NO IMAGE

http://www.facebook.com/48754878397/posts/10153713889843398



Brand Posts - Analysis

Brand Post Types Days of the week

0 20 40 60 80 100

0 200 400 600 800 1,000

Photos

Links

Plain Text

Videos

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20

0 100 200 300 400 500 600

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Analysis of

KFC ArabiaTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

408,285 9,963 2.50%United Arab

Emirates

KFC Arabia@kfcarabia

Engagement Score

43

Total Proactive Tweets

192

Retweets Total

11

Replies Total

168

Favorites Total

3,495

Total Mention

2,616

Total Retweets

1,646

Total Replies

0

Response Rate (%)

6.08%

Average Reply Time (mins)

706

BRAND TWEETS USER TWEETS

Brand Overview

392K

394K

396K

398K

400K

402K

404K

406K

408K

410K


Follower Growth

Total Followers

408,285

New Followers

9,963

0K

0K

0K

0K

0K

0K

0K

0K


Followee Growth

Total Followees

276

New Followees

7

Engagement

0

250

500

KFC Arabia had an average engagement score of 43 and a highest of 276.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

192 11

الغداء؟علىلذيذدجاجفيهاتناولتمرةآخركانتمتىhttps://t.co/Phu0Aw4u27

11-Nov-15, Wed 03:30AM

ENGMT. FAV. REPLIES RETWEETS

452 142 24 158

Top Engaging Tweets

الشهيةشرمبوزنجروجبةلكمنقدم المغامرةطعم ...https://t.co/dfvyrAXdDt

زنجرساندويتشجّرب؟حقيقيةمغامرةعنتبحثهل

كنتاكيدجاجمنالجديدشرمبوhttps://t.co/sjceEkMpeJ

21-Dec-15, Mon 03:20AM


421 204 126 85

06-Dec-15, Sun 05:44AM


408 237 126 74

NO IMAGE NO IMAGE NO IMAGE

http://www.twitter.com/kfcarabia/status/664359466146533377



Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 20 40 60 80 100 120 140 160 180 200

0 5 10 15 20 25 30 35 40 45 50

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 5 10 15 20 25 30

0 10 20 30 40 50 60 70 80 90

#mbcthevoice*

#kfc*

#zinger*

#shrimpo

#kfcarabia

اطيبه_ما#

…_دجاج#

#sogood*

#adventure*

#fries*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

2

4

6

8

10

12

14

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

mbcthevoice kfc zinger shrimpo kfcarabia

Spread of Hashtags by day

0 5 10 15 20 25 30 35 40 45 50

#zinger*

#fries*

#adventure*

اطيبه_ما#

#shrimpo

#mbcthevoice*

كنتاكي_دجاج#

#sogood*

#kfc*

#kfcarabia

Engagement Score

Hashtags - Engagement

Average Response Rate : 6.08%

0

10

20

30

40

50

60

70

1-O

ct

3-O

ct

5-O

ct

7-O

ct

9-O

ct

11-O

ct

13-O

ct

15-O

ct

17-O

ct

19-O

ct

21-O

ct

23-O

ct

25-O

ct

27-O

ct

29-O

ct

31-O

ct

2-N

ov

4-N

ov

6-N

ov

8-N

ov

10-N

ov

12-N

ov

14-N

ov

16-N

ov

18-N

ov

20-N

ov

22-N

ov

24-N

ov

26-N

ov

28-N

ov

30-N

ov

2-D

ec

4-D

ec

6-D

ec

8-D

ec

10-D

ec

12-D

ec

14-D

ec

16-D

ec

18-D

ec

20-D

ec

22-D

ec

24-D

ec

26-D

ec

28-D

ec

30-D

ec

Men

tio

ns a

nd

Rep

lies

Replies Mentions

Customer Service

Average Reply Time : 11 hours 46 minutes

0

2000

4000

6000

8000

10000

12000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec

Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

10

20

30

40

50

60

70

80

90

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

50

100

150

200

250

300

350

400

450

500

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

50

100

150

200

250

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 1,646

-20

0

20

40

60

80

100

120

140

160

180


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 2,616

-10

0

10

20

30

40

50

60

70


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

ليراقمما 164,806 1

.نَرويجي 114,273 3

نآف 67,771 1

wikiHow 63,586 1

Queen Maryam #IRAQ~❤ 49,314 2

TOP 5 INFLUENCERS

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