kfp launch
TRANSCRIPT
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our task
• To throw a party for the return of the legendary dragon warrior• To launch Kung Fu Panda 3 in Bangalore, India• To make the premiere night a night of
awesomeness!“Yesterday is history, tomorrow is a mystery, but today is the premiere of Kung Fu Panda 3. That is why it is called awesome!”
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Day 1 – Launch PartyDate January 22nd, 2016
Time 4:00pm onwards
Venue Marriot Whitefield, Bangalore
PAX 150-200
Day 2– PremiereDate January 23rd, 2016
Time TBC
Venue PVR Cinemas, Whitefield
PAX 350-400
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Hype!
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Who will be the dragon warrior?
• As people arrive at the office, they will receive a dragon scroll at their desks.• The invite content will be
printed inside on the scroll• Along with the scroll we
will also give fortune cookies with wise quotes from Master Shifu and Master Oogway
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Furious five
• We will have cut outs of each of the furious five peeking out of corners to greet employees as they walk up to the office floor
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Caricature fu
• We will have Chinese posters with the Chinese alphabet used in creative ways showing different elements of kung fu• These posters will be put
in different parts of the office and will have both Dreamworks and Kung Fu Panda 3 branding elements
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Sound the Gong!
• At a central location in the office we will install a gong• This will serve as a photo
opportunity for the employees• It will be designed keeping
the movie theme in mind and have both Dreamworks and KFP3 branding
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Launch Party
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Pre function
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Decor• We will include Chinese
lanterns, fans, wall decorations and other Chinese elements in the overall décor• We will also have
installations of bamboo, with incense sticks and scent diffusers • We will have balloons that
look like the yin-yang
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Welcome• As the people arrive they
will be served Chinese green tea• Hostesses will drape them
in specially designed Chinese sashes
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signage• We will have direction
signage, which is essentially members of the furious five pointing towards the hall
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The dragon warrior• We will have a promoter
dressed up as Po to entertain and engage with the children
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tangram• As an activity, we will
have a larger than life Tangram that can engage adults and children alike
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Sound the Gong! AGAIN!• The gong created for the
office will be moved to the pre function area where it will serve as a photo opportunity
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The panda village• For the photo opportunity,
we will have a landscape of the panda village with Po and the other villagers as cut outs• We will have props like
Chinese conical hats, chop sticks, bowls, bamboo sticks, woks, etc.
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event
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Seating• We will have round
table seating• The tablecloth will
be yin yangs• The chairs around
them will be alternately black and white
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Tabletop• The tabletop
will be a miniature pagoda with Master Shifu sitting in the middle, meditating and the words “Inner Peace” inscribed on a plaque attached to the front
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dropdowns• We will have
Chinese dropdown banners along the sides of the hall in addition to the overarching décor to give it a richer thematic feel
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The stage
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Bar counter
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Thematic cocktails• We will have a
mixologist make theme based cocktails;• Bamboo Shoots• Blushing Dragon• Mongolian Fireball• Vipertini• Drunken Monkey• Wuxi Finger Hold• Inner Peace• Universe Juice• Dew Drop
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dinner• People will indulge in a
traditional five course Chinese meal served in the native style• We will incorporate
elements like chop sticks, hot towels, green tea, bamboo table mats, etc.
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Entertainment options
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DJ options
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Premiere
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Entrance arch
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Decor• We will carry over décor
elements from the launch party to the venue to maintain the aesthetics of the event• We will have cut outs of
the different characters in Kung Fu Panda 3 along the walkway
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Lion dance• People will be welcomed
by a traditional Chinese lion dance as performed during the Chinese new year• Chinese drummers will
play along • This act will be
accompanied by cold pyrotechnics• The promoter dressed as
Po will make an appearance here too
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registration• On displaying their entry
passes, the attendees will be given button buddies with Kung Fu Panda 3 branding on it• The attendees can also
pick from a selection of stickers of their favorite KFP characters to take along• If the movie is in 3D, the
glasses can be distributed at the entry itself in the interest of convenience
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Snack bar• We will have customized popcorn
containers and soft drink cups• Standees around the snack bar
with Po and a speech bubble with a quote about food
“I eat when I’m upset, and when I’m not”
“I’m going to need a lot more than dew drop and universe juice.”
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Credits• As soon as the
people start cheering, we will cue a balloon drop• The balloons will be
black and white to reflect the Kung Fu Panda theme• At the end of the
credits we will play a sound bite of Po saying “You guys are awesome”
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costs
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There is no charge for awesomeness