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Qualitative Healthcare Marketing ResearchExtraordinary skill … Years of experience

Pharmaceuticals | Medical Devices | Diagnostics Biotech | Hospitals | Managed Care

2KGC – Qualitative Healthcare Marketing Research

What Makes KGC Different?• 90% of Clients are Repeats & Referrals

• Knowledge & Experience from Providers to Patients

• Reputation, Respect, Integrity

• Global Capabilities

• Proficient in Drawing Optimal Feedback

• Flexible and Adaptive

• Skilled, Perceptive Analysis

• Specializing Exclusively in Healthcare for over a Decade

• PRC–Certified and RIVA–Trained Moderators

• Technologically Advanced Methods

• Collaborative Team Approach

• Confident and Boldly Assertive

• Fusing Traditional Methods with Innovative Techniques

3KGC – Qualitative Healthcare Marketing Research

Key Consultants and Team

• 19 years qualitative research experience• Over 8,000 interviews and focus groups

Kendall GaySr. Qualitative Researcher

Kendall Gay Bio

Eric SwatekSr. Qualitative Researcher

• 12 years qualitative research experience• Over 5,000 interviews and focus groups

Eric Swatek Bio

4KGC – Qualitative Healthcare Marketing Research

Simon EastonSr. Qualitative

ResearcherUK Division

India Crain Moderator

Project Manager

Laurie QuercioliBusiness Catalyst

Moderator

Key Consultants and Team

India Crain Bio

Laurie Quercioli Bio

Simon Easton Bio

5KGC – Qualitative Healthcare Marketing Research

Comprehensive Suite of Services• Domestic & Global

• Full Service Qualitative Research – Methodological consulting & design– Data collection– Interpretive analysis and reporting – Presentations

• Moderation, Facilitation, Interviewing– In-person, telephone, internet, blogosphere– Focus groups, dyads, triads, interviews, ethnographic &

observational methods, bulletin boards, web-based groups & interviews

6KGC – Qualitative Healthcare Marketing Research

Global Coordination• Access to the most appropriate local qualitative researchers

Local moderation & fieldwork…… with local analysis & reporting…

… yields culturally relevant insights

• Overall project management according to objectives

• Standardized forms and reporting templates for quality control

• Coordinated analyses among countries to arrive at global findings with clear recommendations

• Time-tested & proven process

7KGC – Qualitative Healthcare Marketing Research

Areas of Research• Pre-launch strategy

development

• Positioning & messaging

• New product assessment & development

• Direct-to-consumer promotion evaluation

• Licensing & acquisition

• Product placement & evaluation

• Ad concept & detail aid testing

• Image & awareness

• Sales force issues

• Packaging design & development

• Ethnographic & observational methods

8KGC – Qualitative Healthcare Marketing Research

Partial List of ClientsAvailable Upon Request

Therapeutic Experience

• Pharmaceuticals

• Biotech

• Medical Device Manufacturers

• Hospital Equipment & Supplies

• Imaging & diagnostic

• Managed care organizations

• Marketing & Ad agencies

• Surgery

KGC has worked in over 70 different therapeutic areas, including:

9KGC – Qualitative Healthcare Marketing Research

Ethics

Our Mission: We strive to provide high quality, high value insights

that enable clients to make more informed marketing decisions for a competitive advantage. 

KGC adheres to the ethics and codes of conduct of the following organizations:

800-861-7261 • www.KGC-Qualitative.com Info@kgc-

qualitative.com