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Khushal Khan Khattak University Karak
Self-Assessment Report
Department of Communication & Media Studies
2017
Prepared by: 1. Mr. Wajahat Karim (Focal Person)
2. Mr. M Naseem Anwar (Member)
3. Mr. Basar Ali (Member)
1
Table of Contents
Introduction 02
Criterion 1 Program Mission, Objectives and Outcomes 03
Criterion 2 Curriculum Design and Organization 30
Criterion 3 Laboratories and Computer Facilities 37
Criterion 4 Students Support and Guidance 38
Criterion 5 Process Control 40
Criterion 6 Faculty 43
Criterion 7 Institutional Facilities 45
Criterion 8 Institutional Support 46
Summary and Conclusions 48
External Examiner Overview 50
Annexures
Annexure-I Faculty Resume
Annexure-II Course Contents of MA Scheme of Studies
Annexure -III Faculty Evaluation by Students
Annexure -IV Course Evaluation by students
Annexure -V Proforma-5: Alumni Survey
2
Introduction
Communication & Media Studies (CMS) department was established in
early 2013 with the name of department of Journalism & Mass Communication.
“Communication & Media Studies” in early 2014 by the Board of Studies. It trains
students for career in the fields of communication and media related skills. Presently
the department offers BS (Hons) 4 years programmed and M.A 2 years Programme.
The courses are approved from BoS of the department has approved course scheme
of M.Phil and Ph.D Mass Communication in its last meeting held in 2014. The
courses of have been designed to provide professional education and fulfill the
market requirements. The students of CMS visit time to time different media outlets
including print and electronic media to observe the practical activities of the
organizations. Students of BS and Masters’ do two months internship in some media
organizations to acquire practical knowledge regarding media production and other
practical activities.
3
Criteria-1
Standard 1.1. The program must have measurable objectives to support mission
MISSION:
In the last decade, the environment of mass media has been changed. The boundary
between mainstream media such as Newspaper, Radio, Television, and Online Media has
been removed; all are integrated. This program will prepare students to enter this new
integrated media of the globalized world.
OBJECTIVES:
• To produce graduates with sound theoretical knowledge in Mass Communication &
Media Studies preparing them to be leaders in media and communication careers.
• To expose students to digital editing technologies and other practical skills to help
storytellers be more precise in reporting and editing across all media platforms.
• To equip the budding journalists with ethical and legal knowledge regarding content
collection, production and dissemination in a socially and morally acceptable way.
Main Elements of Strategic Plan to Achieve Mission & Objectives:
• Development of a sound teaching system based on the experience and vision
gathered from literature, reviews, field experiences, symposia, workshops, etc. for
the award of degrees.
• Designing of curricula including core subjects, elective subjects, specialized areas,
internship programs and study tours.
• Setting up of well equipped media lab and radio studio for the students and
researchers, depending upon the available resources.
• Post-graduate research studies through writing of research reports and theses.
• Publication of research papers, books, column, features, editorials, popular articles,
etc.
• Arranging of study tours to impart practical knowledge to the students about media
and communication.
4
The assessment of the program objectives through different criteria is presented in Table 1
Table 1: Program Objectives Assessment
S.
#
Objective How Measured When
Measured
Improvement
Identified
Improvement
made
1 • To produce
graduates with
sound theoretical
knowledge in
Mass
Communication
& Media Studies
preparing them to
be leaders in
media and
communication
careers.
Knowledge of
students about
the subject
through, students
feed back
through
assessment
performance
During and at
the end of the
semester
Courses
redesigned
according to
the need of
students to be
updated
regularly by
inducting new
knowledge/
techniques &
induct new
courses when
required
Revision of
curriculum and
induction of
new courses in
2015. Library,
books, level of
teaching.
Improvement in
teacher
student’s
interaction.
2 • To expose
students to digital
editing
technologies and
other practical
skills to help
storytellers be
more precise in
reporting and
editing across all
media platforms.
Assessing the
interest of
students, quality
of their ability in
using of digital
technology
At the middle
of the
semester
where the
digital courses
to be taught.
To make
presentations,
corner
discussions
and seminars
etc.
Students to
create accounts
of their own on
different social
media
3 • To equip the
budding
journalists with
The students’
tests,
assignments and
During and at
the end of
semester
The courses of
Media Laws
and Ethics and
Courses revised
according to the
market demand
5
ethical and legal
knowledge
regarding content
collection,
production and
dissemination in
a socially and
morally
acceptable way.
exams conducted
in courses
regarding Media
Laws and Ethics,
Pakistani Media
System
others need to
be revised
Standard 1.2 The program must have documented outcomes for graduating
students. It must be documented that the outcomes support the
program objectives and that graduating students are capable of
performing these outcomes
Program Learning Outcomes
All the students of Department of Communication & Media Studies should possess the
ability of:
• Better communication skills through presentation, discussion, tutorial classes and
newspapers reading
• Detection of urgent problems in the field of communication and media and also identify
its possible solutions
• Develop practical skills of traditional and modern media technologies
• Preparation of research projects based on the detection of problems of the practionners
of the media
• To produce media professionals who are more socially-responsible and professional
A number of surveys based on the QEC questionnaires were conducted to assess the
program outcomes of the department/graduates, which are presented in Table2.
6
Table 2. Relationship of Program Objectives with Program Outcomes
Program
Objectives
Program Outcomes
Develop
Communicati
on skills
Develop
Digital skills
Develop
Practical
Skills
Develop
Research
Skills
Education +++ ++ ++ ++
Communic
ation Skills
++ +++ +++ ++
Digital
Skills
++ + +
Research
Projects
+ ++ +
+ = Moderately satisfactory ++ = Satisfactory +++ = Highly satisfactory
Program Assessment Results:
Teacher’s Evaluation
There are ten teachers in the department namely:
1. Dr. Mirza Jan (Acting Vice Chancellor/Professor)
2. Mr. Muhammad Anwar (Assistant Professor)
3. Mr. Wajahat Karim (Assistant Professor)
4. Mr. M. Naseem Anwar (Lecturer)
5. Mr. Abdurrauf (Lecturer)
6. Mr. Shabeer Ullah (Lecturer)
7. Mr. Basar Ali (Lecturer)
8. Mr. Irfan (Lecturer)
9. Mr. Anwar Khan (Lecturer)
10. Mr. Abduallah Khan (Teaching Assistant)
In the Department of Communication & Media Studies, all the teachers are involved in
teaching of various media studies courses. The teachers were evaluated by the students at
the end of course completion through the proforma-10 (Annexure-X). The scoring rate were
fixed between 1-5 i.e. 5 for outstanding performance, 4 for very good, 3 for good, 2 for fair
and 1 for poor performance. The results were compiled from the proforma-10 and the
7
outcome is graphically presented in Figs. 1 & 2. The overall results showed between 4 & 5
rating scale.
Course Evaluation
Table:3 Courses offered and evaluated in the Fall Semester 2016
S. No. Course Title Teacher
1 Research Method-II Dr. Mirza Jan
2 Social Psychology Mr. Muhammad Anwar
3 Development Communication Mr. M Irfan
4 Public Relations Mr. Naseem Anwar
5 Broadcast Journalism Mr. Anwar Mahsood
6 Communication Theories-II Mr. Nasir Iqbal
7 Advertising Mr. Shabeer Ullah
8 Online Journalism/Computer Practical Mr. Naseem Anwar
9 Research Proposal Mr. Basar Ali
10 Research Method-I Mr. wajahat Karim
11 Basic Computer Skills Mr. Tariq Usman
12 Introduction to Communication Mr. Shabeer Ullah
13 History of Press in Pakistan MR. Abduallah Khan
14 Functional English-I Mr. Badshah Rehman
15 Islamic Studies Ms. Shahana
16 Public Relations Mr. Abdullah
17 TV Production Mr. Basar Ali
18 Basic Sociology Mr. Abdurrauf
19 Advance Digital Skills Mr. Anwar Mahsood
20 Newspaper and Magazine Production Mr. M Irfan
21 Journalistic Urdu Mr. Abdurrauf
22 Feature, Column & Editorial Writing Mr. Shabeer Ullah
23 Fundamentals of Political Science Mr. Abdurrauf
24 Digital Skills Mr. Anwar Mahsood
25 Radio Production Mr. M Irfan
26 Advance Reporting Mr. Basar Ali
8
Case Summaries of the teachers evaluation by the
students
Overall Evaluation
9
Course Evaluation
The courses of the respective teachers were evaluated through Performa 1 the results of
which are shown in table.
Case Summaries of the course evaluation by the students
Overall Courses’ Summary
10
Alumni Survey Results
Proforma-7 (Annexure-IX) was provided to the students to get the required information and
feedback. The results generated from the information provided indicate that majority of the
Alumni have rated the knowledge imparted by the department at grade B (very good) and
with respect to communication skills it is mix of grade B and C (good). Interpersonal skills
have been given grade B by majority of the alumni whereas they have rated the
management/leadership skills at grade B and C. The Alumni have suggested arranging
more field visits for the students. With respect to department status, the Alumni have rated
the infrastructure at very good, faculty at excellent and reputation of the department at
national level in a very good scale. No comments were received about career opportunities.
11
Standard 1-3. The results of program’s assessment and the extent to which they
are used to improve the program must be documented
Regular assessment process has been started which will be continued and the results will be
incorporated accordingly. Following are the strength and weaknesses identified.
Strengths of the Program
• In addition in teaching faculty and facilities available for practical to the students at
the department, other aspects regarding strength of the programme (M.A) should be
discussed. The department is having qualified teachers with full acquaintance of
their respective subjects, having knowledge of research and management techniques
for study of communication studies.
• There is one professor who is HEC recognized supervisor too, and there are two
Assistant Professors, six lecturers and a teaching assistant. Five faculty members are
enrolled in PhD while two are pursuing M.Phil at national universities.
• All faculty members are involved in research directly or indirectly as supervisor and
committee member of the post-graduate students.
• A Media Lab has been established with basic necessary equipment.
Weakness of the Program
• Journalism is an applied, field-based subject which needs extensive touring for
imparting firsthand knowledge to the students and therefore, there is high need of
having a suitable field vehicle.
• There is a need for short-term and long term training facility to faculty members in
industrially developed countries.
• Each faculty member is not having personal computers for carrying out research
analysis and developing teaching materials.
12
Standard 1-4. The department must assess its overall performance periodically
using quantifiable measures.
The evaluation process indicated high efficiency of system and satisfactory impact of
outcomes.
Performance Measures for Research Activities
Faculty Publications in Journals
Dr. Mirza Jan 51
Mr. Muhammad Anwar 06
Mr. Wajahat Karim 08
Mr. M. Naseem Anwar 04
Total 69
Future Plans
The Department of Communication & Media Studies has planned a number of research
studies in future addressing the issues of Mass Media Effects, Yellow Journalism, Citizen
Journalism, Development Communication, Digital Activism etc. The department has also
planned to start off-air TV studio for the students to produce news packages, documentaries
etc.
13
Faculty Satisfaction Regarding the Administrative Services
Generally, it can be concluded that the satisfaction level of the faculty members is very
high. It has been presented below in the graphical way.
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
Quantitative Assessment of the Department (Last 4 years)
Sr. # Particular No. Remarks
I M. A. Degree Awarded 14
30
Criteria 2: CURRICULUM DESIGN AND
ORGANIZATION
Degree Title: MA in Communication and Media Studies
A. Intent
All the courses for M.A were developed by the faculty members of the department. Draft
curriculum and course contents were shared with mass media experts working in
government departments, NGOs, universities and individual experts for their contribution
and suggestions, which were incorporated accordingly. A few courses have been revised
and new courses added afterwards based on the need felt by the department. Initially,
Departmental Board of Studies, comprising senior faculty members with chairman of the
Department as convener, examines the courses which are then sent to the Board of Faculty
for approval. The Dean of the Faculty also acts as convener of this board. The curriculum
and course contents are placed before the University Academic Council for their approval.
B. Definition of Credit Hour:
A student must complete a definite number of credit hours. One credit hour is one theory
lecture or one/two/three hour’s laboratory practical per week.
C. Degree Plan
The department of Communication and Media Studies offers two degree programs namely;
MA and BS (Hons) in CMS. The M.Phil program is in pipeline and approval from the
statutory bodies is needed.
Name of Degree Pre-requisites
M.A B.A/B.Sc. with a minimum of 45% marks or its equivalent
from a recognized institution or an equivalent qualification in
relevant discipline from a HEC recognized institution.
BS (Hons) FA/FS.c or equivalent qualification (12 years of education)
with a minimum of 45% marks from a recognized institution
31
The list of major courses for MA and BS (Hons) is given in the following tables,
respectively. The selection criterion for each course is as follows;
• The course is relevant to the degree program (Yes)
• It meets the national and international requirements for the degree (Yes)
• Adequate facilities are available in the department to offer the courses (Yes)
• The course contents meet the program objectives as highlighted and provided by the
Higher Education Commission of Pakistan. (Yes)
D. For each course in the program that can be completed for credits specifying the
following:
• Course title (CMS)
• Course objectives and outcome (Given in course breakdown into lectures
separately)
• Text book and reference (Given in course contents)
• Syllabus breakdown in lectures (yes)
• Computer usage: Internet facility is used by the faculty members to update their
knowledge regarding each course, research studies and documentation of references.
This facility is also used by the students to solve their problems, facilitate their tests,
assignments and presentations.
• Laboratory facilities are provided to the students for their practical exercise, given
in the curricula. Post-graduate students also use laboratories for their theses research
where equipment, material and production tools are provided.
32
Degree requirements (MA-CMS)
The duration of course for the degree of Master of Arts shall not be less than four
semesters. The requirements to be completed by each student for the award of degree shall
comprise minimum of 66 credits including 3 credit of research thesis and 3 credit of
internship program.
Pre-requisites
A candidate seeking admission to the course for the degree of MA-CMS must have passed
the Bachelor degree examination (fourteen years education in aggregate) with a minimum
of 45% marks or its equivalent from a recognized institution or an equivalent qualification
in relevant discipline from a HEC recognized institution.
Course Requirements for MA in CMS
SEMESTER-I
S. No. Course Code Course Title Credit Hours
1. CMS 501 Functional English 3-0-3
2. CMS 502 Reporting 3-0-3
3. CMS 503 News Writing 3-0-3
4. CMS 504 Basic Computer Skills 2-3-3
5. CMS 505 Pakistan Affairs 3-0-3
6. CMS 506 Basic Concepts in Social Sciences 3-0-3
Total Credit hours: 18
SEMESTER-II
S. No. Course Code Course Title Credit Hours
7. CMS 511 Journalistic Language (Urdu & English) 2-3-3
8. CMS 512 Advance News Writing & Reporting 1-3-2
9. CMS 513 Media Laws & Ethics 3-0-3
10. CMS 514 Communication Theories- I 3-0-3
11. CMS 515 Opinionated Writing 3-0-3
12. CMS 516 Pakistani Media System 3-0-3
Total Credit hours: 17
33
SEMESTER-III
S. No. Course Code Course Title Credit Hours
13. CMS 521 Broadcast Journalism 2-6-4
14. CMS 522 Communication Theories- II 3-0-3
15. CMS 523 Research Methods in Communication- I 3-0-3
16. CMS 524 Advertising 3-0-3
17. CMS 525 Online Journalism/ Computer Practical 2-3-3
18. CMS 526 Research Proposal 0-3-1
Total Credit hours: 17
SEMESTER-IV
S. No. Course Code Course Title Credit Hours
1. CMS 531 Social Psychology 3-0-3
2. CMS 532 Public Relations 3-0-3
3. CMS 533 Development Communication 3-0-3
4. CMS 534 Research Methods in Communication- II 3-0-3
5. CMS 535 Thesis 0-9-3
6. CMS 536 Internship 0-9-3
Total Credit hours: 18
Total Credit Hours (of degree program) 70
34
Standard 2-1. The curriculum must be consistent and support the program’s
documented objectives.
The curriculum of the Department of Communication and Media Studies is consistent with
the program objectives (Table 10).
Table. Courses with Relation to their Outcomes
Course Objectives
HRD Priority of Research Integrated approaches
Journalistic Language
(Urdu & English)
++ + ++ + +++
Advance News Writing
& Reporting
+ + + ++ ++ + + + +
Media Laws & Ethics + + + + + + + +
Opinionated Writing + + ++ + +
Development Support
Communication
++ ++ ++
Research Methods in
Communication- II
+ ++++ +
Public Relations + + + +
+ = Relevant, ++ = Relevant & satisfactory, + + + =Very relevant & satisfactory and
+ ++ + = highly relevant & highly satisfactory
Assessment of the Department of Communication and Media Studies
1. The curriculum fits very well and satisfies the core requirements for the program, as
specified the respective accreditation body.
2. The curriculum satisfied the general arts and professional and other discipline
required for the program according to demands and requirements set by the Higher
Education Commission.
35
Standard 2.2. Theoretical background, problem analysis and solution design must be
stressed within the program’s core material
Below is given the core subjects which cover this standard:
Courses Representing Theoretical Background, Problem Analysis & Solution Design
Elements Courses Title of Courses
Th
eore
tica
l B
ack
gro
un
d
CMS
502
Reporting
CMS
503
News Writing
CMS
513
Media Laws & Ethics
CMS
514
Communication Theories- I
CMS
522
Communication Theories- II
CMS
523
Research Methods in Communication- I
CMS
534
Research Methods in Communication-II
Pro
ble
m A
naly
sis
CMS
521
Broadcast Journalism
CMS
505
Pakistan Affairs
CMS
506
Basic Concepts in Social Sciences
CMS
515
Opinionated Writing
CMS
535
Thesis
CMS
536
Internship
S ol
u ti o n
D e si g n s CMS Social Psychology
36
531
CMS
532
Public Relations
CMS
533
Development Communication
CMS
524
Advertising
CMS
501
Functional English
CMS
504
Basic Computer Skills
Standard 2-6. Information technology component of the curriculum must be
integrated throughout the program
During curriculum development, all aspects of information technology were considered and
after a critical analysis, relevant aspects were integrated into the program. Three courses of
statistics (9 credit hours) based on computer practical were included in the curriculum to
fulfill the requirements of the students. The courses of Research Methods-I and II also
cover this component.
Standard- 2.7. Oral and written communication skills of the student must be
developed and applied in the program.
• Special problem (one credit hour) is offered to the students which require writing a
comprehensive report on a topic and presenting it in the class.
• Two courses of 4 credit hours entitled “Research Proposal” and “Opinionated
Writing” including other courses as well have been integrated in the curriculum for
MA students. Students’ written communication skills are polished through such
subjects.
• Assignments are given to all students in each course on specific titles relevant to
the course which are presented orally and given as written assignments by the
students which improve their oral and written communication skills.
37
Criteria 3. LABORATORIES AND
COMPUTER FACILITIES
Laboratory Title: Media Laboratory
Location and Area: Department of Communication and Media Studies
(CMS) is situated at main academic block. It has classrooms and offices.
Objectives:
• Media Laboratory is used by the students and faculty for modern equipments used
in media and for research related activities as well.
Adequacy for Instruction:
• Laboratory has enough space to use for demonstration and for practical related
work of the students. However, the laboratory still requires equipments, furniture
and other facilities.
Major Apparatus:
• The media laboratory has computers, camera, penal control, voice recorders,
cupboards conference table and chairs etc. purchased from the University fund.
• Safety Regulation: department needed safety gadgets like fire extinguishers, first
aid kit are still needed the laboratory but it would be provided to the laboratory.
Standard 3.1. Library must be available and readily accessible to faculty and students.
Separate departmental library of department has not been established yet in the University.
Separate Library will soon be established in the department in future.
Standard 3.2. There must be adequate support personnel for instruction and
maintenance of laboratory
There is a Media Incharge and a Lab Attendant who is responsible of the maintenance of
the Media Lab and also instructs the students regarding their practical work.
Standard 3.3. The university computing infrastructure and facilities must be
Adequate to support program’s objectives
The students have the computer facility in media libratory to use it for studies and research
work. The University has provided the laptop facility to the senior faculty members and rest
of the faculty get advantages from media laboratory computers for research work and other
use.
38
Criteria 4. STUDENT SUPPORT AND
GUIDANCE
The In-charge of students’ affairs and Khushal cultural society organizes support program
and different cultural activities in the University. They also provide guidance to the
students if they face any problem. Each department of the University provides information
about admission, scholarships and making their counseling about their careers through
tutorial meetings. The students’ affairs in charge of the University arranges orientation
program for the new students and also make arrangements for the students’ exposure tours
to different areas of the country. However, currently the directorate of student’s affairs
does not exist in the university.
Standard 4.1. Courses must be offered with sufficient frequency and number
for students to complete the program in a timely manner.
• All courses are taught to students according to the guidance and instructions of
Higher Education Commission.
• Courses of the subjects are offered according to the scheme of study of the
Communication and Media Studies department following the proper approval Board
of Studies and later by the Academic Council of the University. Number of courses
for each semester has been identified as per the scheme of studies. The scheme of
studies has given in annexure. Subjects given to the faculty according to their
relevant experience and specialty in the field.
• Non-compulsory (Elective) courses are offered according to the policy of the
University and HEC.
Standard 4.2. Courses in the major must be structured to ensure effective
interaction between students, faculty and teaching assistants.
• Subjects are prepared and distributed among the faculty members through
mutual consultation of faculty and Chairman of the department.
• Subjects are distributed and decided well before the commencement of semester
and the faculty members frequently interact with the students and among
themselves.
39
• Students are encouraged to not only ask questions but also give comments and
are also encouraged to participate in the discussions in the class.
• Stress is made on effective interaction between the students and between the
teachers and the students.
Standard 4.3. Guidance on how to complete the program must be available to
all students and access to qualified advising must be available to
make course decisions and career choice.
• Information about the program requirements are given to the students by the
teachers through personal communication with them and through the office of the
Chairman of the department.
• The counseling of the students is continuous process and it is done through tutorial
classes of the students. The students also contact the relevant teacher whenever they
face any professional problem.
.
• Students are also facilitated for interaction with media outlets in other big cities like
Islamabad and Lahore to fulfill their professional needs and to enabling them to get
firsthand information about the process of working modalities of print and
electronic media. The students are also free to get membership in different societies
of the University to get an opportunity to take part in the activities required for the
nurture of their all-round personality development. Internship guidance on
internship is also providing to the students.
40
Criteria 5. PROCESS CONTROL
Standard 5.1. The process by which students are admitted to the program must be
based on quantities criteria and clearly documented. This process must
be periodically evaluated to ensure that it is meeting its objectives.
• The process of admission is carried out through a set rules and criteria set by the
University for the under graduate students of BS and post graduate student of MA.
• Admission criteria of MA program: fourteen years of education with 45% marks.
• The admissions are based on the recommendation of admission committee. To
ensure the quality of programme the department will conduct test and interview
from the candidates in future.
Standard 5.2. The process by which students are registered in the program and
monitoring of student’s progress to ensure timely completion of the
program must be documented. This process must be periodically
evaluated to ensure that it is meeting its objectives.
• The students’ registration is done once in a year at the time of admission. The
admitted students are evaluated through the result of each course for each semester.
If the students match the criteria of the University i.e. CGPA after each semester
they are promoted to next semester.
• Students’ evaluations are made through Mid, Final and Practical exams. The
students are given written assignments, quiz and oral presentations to evaluate them
and discretionary marks are given to the students on the basis of their practical
performances and regularity in the classes.
Standard 5.3. The process of recruiting and retaining highly qualified faculty
members must be in place and clearly documented. Also processes and
procedures for faculty evaluation, promotion must be consistent with
institution mission statement. These processes must be periodically
evaluated to ensure that it is meeting with its objectives.
• The University follows the Higher Education Commission recommended policy in
recruitment and induction of all posts is done as per rules.
41
• Posts are publicized in well circulated national dailies and ETEA test are conducted
for all posts (11 to 18 scales) to short list the applicants. Only those applicants are
called for test, which have the relevant qualification, experience and other qualities
fixed by the University.
• The candidates are interviewed by the Selection Board and capable candidates are
selected on merit.
• Selection approval of the candidates is accorded by the Syndicate of the University
for issuing recruitment orders to selected candidates to join within a specified
period.
• Induction of new candidates depends upon the number of approved vacancies.
• In recruitment standard are followed set by HEC.
• HEC also supports appointment of highly qualified members as national professors
and depute them in various departments of the University.
Standard 5.4. The process and procedures used to ensure that teaching and delivery
of course material to the students emphasizes active learning and that
course learning outcomes are met. The process must be periodically
evaluated to ensure that it is meeting its objectives.
• Curriculum is updated periodically according to the requirements, innovation and
new trends generated in the discipline.
• New courses are made part of the curriculum when need arises.
• Students also take notes of the lectures delivered in the classes and photocopies of
lectures/slides are also provided to the students besides the printed material. Private
photocopier machine is available in the university premises to facilitate the students
inside the university.
• All out efforts are made to impart the knowledge and course material to the students
to meet the objectives of the curriculum.
42
Standard 5.5. The process that ensures that graduates have completed the
requirements of the program must be based on standards, effective and
clearly documented procedures. This process must be periodically
evaluated to ensure that it is meeting its objectives.
In examination system the University follows the following criteria:
• The evaluation procedure comprises of practical assignments, quizzes, oral
presentations and mid and final examinations.
• The controller of examinations declares the date of commencement of
examinations. Following each semester the exams section notifies the results
of the exams.
• The minimum passing marks for each course is 50 % for MA and BS.
• In theory, weightage of each subject of examination is as under:
• Grading Policy:
• Marks % age /Letter grades Grade point
90 – 100 A+ 4.00
85 – 89 A 4.00
80 – 84 A- 3.66 – 3.93
75 – 79 B+ 3.33 – 3.55
70 – 74 B 3.00 – 3.26
65 – 69 B- 2.66 – 2.93
60 – 64 C+ 2.33 – 2.59
56 – 59 C 2.00 – 2.25
54 – 55 C- 1.66 –1.83
52 – 53 D+ 1.30 – 1.48
50 – 51 D 1.00 – 1.15
49 and below F 0.00
Mid Examination 30%
Assignments, Quiz, Attendance 20%
Final Examination 50%
• Gold medals are awarded to the students who get highest cumulative marks
in the department and the students’ numbers are not less than 05 in the class.
43
Criteria 6. FACULTY
Standard 6-1. There must be enough full time faculty who are committed to the
program to provide adequate coverage of the program
areas/courses with continuity and stability. The interests and
qualifications of all faculty members must be sufficient to teach
all courses, plan, modify and update courses and curricula. All
faculty members must have a level of competence that would
normally be obtained through graduate work in the discipline.
The majority of the faculty must hold a Ph.D. in the discipline.
Currently, we have ten faculty members including a professor, two assistant professors, six
lecturers and a teaching assistant in the department while one of them is on contract and
other members of the department on permanent basis. One of them is Ph.D and five faculty
members are pursuing Ph.D and one is M.Phil Degree and rest of them pursuing their
M.Phil degrees.
Standard 6-2. All faculty members must remain current in the discipline and
sufficient time must be provided for scholarly activities and
professional development. Also, effective programs for faculty
development must be in place. Effective Programs for Faculty
Development
• In each semester courses are offered according to work load of faculty members
• Division of students for supervision is made on the basis of faculty
expertise/research interests
Existing Faculty Development Programs at Department and University Level
• Faculty members attended conferences/workshops/seminars outside and within
university.
44
• Media Lab, Library and internet facilities are available for scholarly work and
academic improvement
45
Criteria 7. INSTITUTIONAL FACILITIES
According to this criterion, the institution must have the infrastructure to support new
trends in learning such as e-learning including digital publications, journals, books, etc. The
library must possess an up-to-date technical collection relevant to the program and must be
adequately staffed with professional personnel. Class rooms must be adequately equipped
and offices must facilities to enable faculty to carry out their responsibilities.
Standard 7.1. The institution must have the infrastructure to support new
trends in learning such as e-learning. Supportive Infrastructure
and Facilities in learning:
• An internet’ equipped lab, sitting place for students with computer and internet
connection in the department, with easy access make working/ research/study
environment conducive for higher learning.
• The department established a departmental group on facebook where the faculty
member’s posts related materials to the students.
• Unfortunately such facilities are not adequately/properly available at the
departmental level.
Standard- 7.2. The library must possess an up-to-date technical collection relevant
to the program and must be adequately staffed with professional
personnel.
• Central library does not have the capacity to accommodate the present number of
students in the University.
• Technical book collection is general not specific to the courses offered and books not
properly arranged in the library.
• Library has slow internet connectivity is very insufficient as compared to the number of
students at university level.
Standard- 7.3. Class-rooms must be adequately equipped and offices must be
adequate to enable faculty to carry out their responsibilities.
Space for faculty offices is not appropriate and all faculty members are housed in the one
office.
46
Criteria 8. INSTITUTIONAL SUPPORT
The university administration is struggling hard to strengthen the existing departments and
establish new faculties and Institutes. The university is also trying to attract highly qualified
faculty.
Standard 8-1. There must be sufficient support and financial resources to attract and
retain high quality faculty and provide the means for them to maintain competence as
teachers and scholars.
The varsity is paying salaries according to the rules of government in different cadres of its
employees.
To attract good talent the university offers handsome hard area allowance.
The university also gives tuition fee to the employees’ children.
Technical Staff:
There is a Works department to provide technical assistance to the staffers.
Office Equipment:
Insufficient offices and limited equipments not fulfilling the requirement of the current
teaching and research in the department.
Standard 8-2. There must be an adequate number of high quality graduate students,
research assistants and Ph.D. students.
The admission in BS (Hons) and M.A students are once a year now before that, admissions
were announced twice a year. A detail of the students enrolled during the past four years is
given in Table below.
47
Enrollment in Different Degree Programs from 2013-2016
Standard- 8.3. Financial resources must be provided to acquire and maintain Library
holdings, laboratories and computing facilities.
Sufficient amount per annum, in addition to available funds for research projects and help
available from the university main resources/facilities, for books, laboratories, equipment,
computer maintenances and consumable supplies, etc., is provided.
Year Number of graduate students Total
BS M.A
2013 00 07 07
2013 00 09 09
2015 08 07 15
2015 12 08 20
2016 20 00 20
40 33 73
48
SUMMARY AND CONCLUSIONS
Communication & Media Studies (CMS) department was established in early 2013 with the
name of department of Journalism & Mass Communication. Later on the nomenclature
renamed as “Communication & Media Studies” in early 2014 by the Board of Studies. It
trains students for career in the fields of communication and media related skills. The
department offering BS (Hons) 4 years programme, M.A 2 years Degree Programme in the
department of Communication & Media Studies. The courses of CMS redesigned to
provide professional education and fulfill the market requirement with the latest
technology, i.e. print and electronic, public relations and advertising, online and multimedia
journalism, mass media research and development communication etc. The students of
CMS visit time by time to different media outlets (included print and electronic media) to
watch the practical activity of these organizations. The department of CMS also provided
two months internship to the BS and Master students, where they learn the practical
knowledge regarding media production and media consumption.
Research Work
The job of the university is to conduct research and impart higher and research based
education and this department is striving hard to achieve the goal of university. The faculty
members of the department have conducted and submitted their Research to the Quality
Enhancement Cell titled as “The people perception about the role of National Commission
for Human Development in promotion of basic education in District Karak". Moreover the
department of Communication & Media Studies is the first one to make submission of
Research Thesis compulsory for students in the last semester. The Research Theses are
supervised by the faculty members and viva voce is also conducted by external examiners
for the evaluation of research work of the students.
BoS 1st Meeting:
In January 2014, the department of Communication and Media Studies conducted BoS
meeting for the approval of Masters, M.Phil and Ph.D courses. The courses are approved by
the academic council and efforts are being made to start post graduate programmes ( M.Phil
& Ph.D).
49
BoS 2nd Meeting:
In January 2015, the department of Communication and Media Studies conducted BoS
meeting for the approval of BS (Hons) course. The courses have been approved by the
academic council.
Media Lab
The communication & media studies department established media lab for the students to
fulfill the practical needs. Media Lab contains 20 latest computers technology and well
facilitated internet connection to fulfill the student’s requirement for research activity. Also
the Media lab will furnish the students to produce audio and video news reports,
documentaries, films and dramas for electronic media.
Radio Station
In near future the campus radio station will be launched at university. The department got
license from PEMRA and very soon frequency will be allocated from FAB.
Study Tours:
Study tour is a knowledge sharing mechanism for students and the department of
Communication & Media Studies organized its 2nd & 3rd study tours in December 2014
and April 2015 respectively to TV channels Dawn News, Waqt TV and newspapers Daily
Nawa-i-Waqt and The Nation, Islamabad and also visited to NNI News agency to provide
the students an opportunity to get firsthand information about the practical field. The
students of M.A 2nd and BS 2nd visited Terri, a historical place in Karak under the
supervision of Wajahat Karim, Assistant Professor of CMS and Abdullah Khan, Teaching
Assistant on 13th January, 2016. the students of BS 2nd and M.A 2nd were visited the Nawa
i Waqt, The Nation, Dawn TV, APP Islamabad in February 2016 under the supervision of
senior teachers namely Naseem Anwar, Shabeer Ullah and Abduallah Khan. Recently the
department arranged study tour to Islamabad and the students visited to Nawa I Waqt, Waqt
TV, Dawn TV and Dawn Printing Press to learn about practical work.
50
External Examiner overview
Faculty members of the department have published many research papers in different
national and international research journals.
Through the self assessment report of the Department of Communication & Media Studies,
the program mission objectives and outcomes are assessed and strategic plans are presented
to achieve the objectives. Programme outcomes appeared to be satisfactory. Teachers’
evaluation by the students’ revealed satisfactory standards, the scoring points under criteria
ranged between 4.00 to 4.90. Similarly, the course evaluation by the students ranged
between 4.10 to 4.90 scoring points.
Curriculum design, development and organization are based upon approved criteria. Pre-
requisites are fully observed, examinations are conducted as per schedules and academic
schemes are prepared in advance. The number of courses, along with their titles and credit
hours for each semester and course contents have been developed. Their usefulness was
measured through different standards and it was found to range between satisfactory to
highly satisfactory.
As regards the process control covering admission, registration, recruiting policy, courses
and delivery of material, academic requirements, performance and grading, university as
well as Higher Education Commission have set forth special rules and guidelines which are
properly followed.
At present there are ten faculty members and all are highly qualified in their fields.
However, faculty members need motivation for advanced knowledge on the theory and
research. Faculty survey results were variable but still satisfactory. Institutional facilities
were measured through Criterion 3; infrastructure, library, class room and faculty offices
and in each case, short comings and limitation are highlighted. Institutional facilities need
to be strengthened. Accordingly, institutional support will greatly promote and strengthen
academic, research, management and leadership capabilities.
Shortcomings
1. No departmental vehicle available for the students to visits outside campus for
collecting information and assignments.
51
2. Space problem for faculty members. There are no separate offices for the faculty
members to do work easily.
3. Inclusion of the courses in the master programme is the need of today, namely
International Communication and Global Communication.
4. Safety gadgets for safety of laboratory are still missing.
5. Lack of departmental library.
6. Number of books in the central library is not fulfilling the need of the students and
faculty.
7. Internet facility at departmental level needs to be enhanced.
8. The department needs to arrange seminars at local colleges for students to attract
them to take admission in future in the department of Communication & Media
In conclusion, performance of the department could be improved considering the following
points:
• There is dire need for refresher courses for the teachers pertaining to teaching
methodology, education psychology, research and developments and evaluation of
students.
• Presently, there is no departmental library. Allocation of space and sufficient funds
for this purpose will be helpful in subscribing reputed journals and purchase of
books that will ultimately boost quality of learning, teaching and research.
52
Annexures-1 Faculty Resume
1.
Proforma: 9 Faculty Resume Name
Prof. Dr. Mirza Jan
Personal
Acting Vice Chancellor/ Chairman
Communication & Media Studies
Khushal Khan Khattak University, Karak
Voice: +92-0966 852011
Cell: +92-03009092689 OFFICE: +92-0927-291023
N.T # 01-27-0811457 N.I.C:21704-6735707-
Experience
Sept. 2013 as Professor, Khushal Khan Khattak University, Karak
Jan, 1, 1986 to Sept. 2013 has been working in the department of
Mass Communication, Gomal University, Dera Ismail Khan
Honor and Awards
Memberships
1. Chairman at the department of Mass Communication,
Gomal University, D.I.Khan for two years (w.e.f. 2007 to
2009)
2. Installed FM radio at City Campus Gomal University
D.I.Khan
3. Established Media Lab at City Campus Gomal University
D.I.Khan
4. Chairman of the Dept. of Communication & Media
Studies at Khushal Khan Khattak University Karak
(KKKUK) w.e.f. October 2013 till date.
5. Establishment of Campus Radio (in process)
6. Established Media Lab at KKKUK
7. Elected Member Senate of Khushal Khan Khattak
University Karak
8. Elected Member Syndicate Khushal Khan Khattak
University Karak
9. Member Academic Council Khushal Khan Khattak
University Karak
53
10. Member of Internal Selection Board
11. Convener purchase committee KKKUK
12. Member Statutes Draft Committee of Khushal Khan
Khattak University Karak
13. Member Advance Board of Studies &Research KKKUK
14. Convener finance sub-committee
15. Convener Academic Activities KKKUK
16. Convener of Installation of Exchange/IntercomKKKUK
17. Convener Scrutiny committee Khushal Khan Khattak
University Karak
18. Convener Works Committee Khushal Khan Khattak
University Karak
19. Convener Colleges ‘Affiliation Committee KKKUK
20. Convener M Phil & PhD Admission Rules KKKUK
21. Member Board of Studies in ICS, University of the Punjab
22. Member Board of Studies at GC University of Faisalabad
23. Member Board of Studies in Education and Research
KKKUK
24. Member Board of Studies in Computer Science KKKUK
25. Curricula setter for media studies at graduate, pos graduate
& higher studies level since 2003
26. Resource Person in Media Research
27. Chief Proctor Khushal Khan Khattak University Karak
28. Convener UFM Appellate Committee
29. Convener Fee Structure Committee
Graduate Students Postdocs
Undergraduate
Students
SUPERVISION OF M Phil & PhD
STUDENTS
1. Skhavat Ali (2012-14) “Media Usage: Understanding the
Extension services in diffusion of agricultural
54
innovations” thesis, Department of Mass Communication,
Gomal University D.I.Khan, Pakistan
2. AsgharUllah (2013). “Effects of Private News Channels
Measuring Political Awareness” thesis, Department of
Mass Communication, Gomal University D.I.Khan,
Pakistan
3. Muhammad Anwar (2012). “Role of Media in Political
Socialization: A Case of Pakistan” thesis, Department of
Mass Communication, Gomal University D.I.Khan,
Pakistan
4. ArujSherazi (2013). “TV Commercials: adoption level of
the viewers of Dera Ismail Khan, Khyber Pakhtoonkhwa”
thesis, Department of Mass Communication, Gomal
University D.I.Khan, Pakistan
5. Muhammad Imran. (2013).“Role of Media in Shaping
Public Perception about Corruption” thesis, Department of
Mass Communication, Gomal University D.I.Khan,
Pakistan
6. Wajahat Kareem (2013). Exploring the role of media
campaign in reduction and promotion of tobacco use”
thesis, Department of Mass Communication, Gomal
University D.I.Khan, Pakistan
7.
PhD Students in Vision
1. Zafar Ali, (2011-2013) “Pak-US Relations: Editorial
Treatment of the Elite Press to the issue of
Counterterrorism” thesis, Gomal University D.I.Khan,
Pakistan
55
Brief Statement of Research Interest
AREA OF EXPERTISE
Research Methods in Mass Communication
Communication theories
International Communication
Development Communication, DSC &, Media & Society
Political Communication
Publications
1. Jan, M. et al. (2011). Public Opinion &Political
Socialization through Media. Editor-in-Chief Adrian M.
Steinberg, European Journal of Scientific Research.
Eurojournal Publishing, Inc:
http://www.eurojournals.com/ejsr.htm. Vol.55 No.2
(2011), pp.196-206 (HEC recognized) ISSN:
[Impact Factor 0.757]
2. Jan, M. et al. (2011). News Paradigms:Reporting of
Conflict-oriented events. Editor-in-Chief Adrian M.
Steinberg, European Journal of Scientific Research.
Eurojournal Publishing, Inc:
http://www.eurojournals.com/ejsr.htm. Vol.55 No.2
(2011), pp.188-195 (HEC recognized) ISSN:
[Impact Factor 0.757]
3. Jan, M. et al, (2011). Internet and Social Involvement
Correlation: An Exploratory Study. Editor-in-Chief Adrian
M. Steinberg, European Journal of Scientific Research.
Eurojournal Publishing, Inc: 2011
http://www.eurojournals.com/ejsr.htm. Vol.52 No.4
(2011), pp.453-460 (HEC recognized) ISSN: [Impact
Factor 0.757]
4. Jan, M. et al, (2011).Message-oriented Farmers and
Potential Adopters of Agricultural Technology:The Case
of KhyberPakhtoonKhawa (KPK) Pakistan. Editor-in-
Chief Adrian M. Steinberg, European Journal of Scientific
Research. Eurojournal Publishing, Inc: 2011
http://www.eurojournals.com/ejsr.htm. Vol.52 No.4
(2011), pp.461-469 (HECrecognized) ISSN:
[Impact Factor 0.757]
5. Jan, M. . (2009). Globalization of Mass Media: key issues
and Dimensions. Editor-in-Chief Adrian M. Steinberg,
56
European Journal of Scientific Research. ISSN 1450-
216X Vol. 29 No. 1, pp.66-75 Eurojournal Publishing, Inc:
2009 http://www.eurojournals.com/ejsr.htm . (HEC
recognized) ISSN: [Impact Factor 0.757]
6. Pracha, S. A, Jan, M. (2012). Media Education and
Training Facilities in Pakistan: Problems & Prospects:
Editor-in-Chief Adrian M. Steinberg, European Journal of
Scientific Research. Eurojournal Publishing, Inc: 2012
http://www.eurojournals.com/ejsr.htm. Vol.74 No.1
(2012), pp. 113-125 (HEC recognized) ISSN:
[Impact Factor 0.757]
7. Jan, M. et al. (2012). Exploratory Study of Western Media
Dishevelling the Image of Islam. International Journal:
Research Journal of social Sciences and
Management.www.theinternationaljournal.org. RJSSM:
Singapore. Volume: 02, Number: 03, July-2012 pp. 14-24
ISSN: [Impact Factor 2.454]
8. Jan, M. et al. (2012). Media and Communication
Technology: An Analytical Study of Internet Community
in Pakistan.Research Journal of Science & IT
Management.www.theinternationaljournal.org. RJSM:
Singapore ISSN-2251-1563. Volume: 01, Number: pp.34-
41 [Impact Factor 2.545]
9. Riaz, R. Jan, M. (2012). Sensationalism in Pakistani
Private Urdu News Channels: Audience
Perception.International Journal of Multidisciplinary
Research Academy. [email protected] Coordinator,
I.J.M.R.A., 129, New Grain Market, Jagadhri, Yamuna
Nagar,India.Volume 2, Issue 9. ISSN: 2249-5894-pp.539-
553(impact IC value 5.09)
10. Jan, M. et al. (2012). Expression for Virtue & Truth in
Islam: Key Approaches to Modern Thoughts of Freedom
of Expression. (2012) International Journal: Research
Journal of social Sciences and
Management.www.theinternationaljournal.org. RJSSM:
Singapore. Volume: 02, Number: 04 pp.36-42 ISSN:
[Impact Factor 2.454]
11. Fatima, M. Jan, M. (2012). Modern communication
Technology Uses & Gratification with Special Reference
to Compact Disc in Pakistan. International Journal:
Research Journal of social Sciences and Management.
Volume: 01, Number: 10 www.theinternationaljournal.org.
RJSSM: Singapore pp.11-17 ISSN: [Impact Factor
57
2.454]
12. Sultan, K. Jan, M. (2012). Cultivation Management of
Pakistani TV Channels with Special Reference to Politics
(2012). International Journal of Human Resource Studies.
Vol. 2, No. 3, of IJHRS in August, 2012.(United States)
13. Riaz, R. Jan, M. (2012). Treatment of US prints media
opinion pages given to Egypt revolution 2011 by New
York Times and Washington post. Research Journal of
social Sciences and Management. Volume: 02, Number:
05 www.theinternationaljournal.org. RJSSM: Singapore.
Pp. 67-75 ISSN: 2251-1570 [Impact Factor 2.454]
14. Jan, M. et al. (2012). Effects of Video Games on Students:
Test of Uses & Gratification Theory (2012).Asian Journal
of Management Sciences & Education (AJMSE) Vol. 1.
No. 2, July 2012: Leena and Luna International, Oyama,
Japan.pp.146-155. www.ajmse.leena-luna.co.jp( IF 0.122)
15. Pracha, S. A, Jan, M. (2012). Historical & Professionals’
Paradigm of Pakistan Penal Code Pertaining to the Press.
International Journal of Management Sciences and
Business Research, 2012, Vol. 1, No. 5. UK & USA Based
Research Journal (ISSN: 2226-8235)
[email protected] 323-0822, Japan (IF 3.9)
16. Asgharullah, Jan, M. (2012). Effects of Private News
Channels: Measuring Political Awareness (2012)
International Journal: Research Journal of Commerce
&Behavioural Sciencewww.theinternationaljournal.org.
RJSSM: Singapore. [Impact Factor 2.232]
17. Khalid, S. &Jan, M. (2012). Information &
communication explosion of knowledge economy with
special reference to cultural imperialism. International
Journal of Human Resource Studies. Vol. 2, No. 5.
(United States) ISSN 2162-3058 [email protected]
18. Sultan, K. Jan, M. (2012). Media as a Production and
Distribution of Information: The Concept of Media
Economy.International Journal of Human Resource
Studies Vol. 2, No. 3. USA. ISSN 2164-4063
19. Jan, M.& Sultan, K (2012). Campus Radio as Process of
58
Broadcast communication: a Cross-Sectional Survey.
International Journal: Research Journal of social Sciences
and Management.www.theinternationaljournal.org.
RJSSM: Singapore. ISSN: [Impact Factor 2.454]
20. Ali, Zafar&Jan, M. (2012). Treatment of the press to Pak-
US relation on War on Terror: Exploring the case after the
death of Osama Ben Laden. Research Journal of social
Sciences and
Management.www.theinternationaljournal.org. RJSM:
Singapore ISSN-2251-1563 ISSN: [Impact Factor 2.454]
21. Ghazi, S & Jan, M. (2012). Comparative Coverage OF
Missing Persons in Pakistan: A Case Study of the ‘News’
& the ‘Frontier Post’. Research jounal of Sciences & IT
Management. www.theinternationaljournal.org. [Impact
Factor 2.545]
22. Sultan, K. Jan, M. (2012). Inter & Cross- Cultural
Communication Journey Frame of Cultural Identity.
Research Journal of social Sciences and
Management.www.theinternationaljournal.org. Volume:
02, Number: 07 RJSSM: Singapore. ISSN: [Impact
Factor 2.454]
23. Riaz, R. Jan, M. (2012).Portrayal of War on Terrorism in
Pakistani Print Media Exploring Peace Framing in daily
Nation and Business Recorder. ASIAN JOURNAL OF
SOCIAL SCIENCES & HUMANITIES Leena and Luna
International, Oyama, Japan. ISSN: 2186-8492, ISSN:
2186-8484 Print: Vol. 1. No. 4. November 2012. pp. 97-
107(IF 0.134)
24. Ali, Zafar & Jan, M. (2013).Coverage of Pak-U.S.
Relations on Issue of Counter Terrorism by U.S. Leading
News Magazines.Middle-East Journal of Scientific
Research 15 (10): 1464-1471, 2013 ISSN 1990-9233 DOI:
10.5829/idosi.mejsr.2013.15.10.11582 © IDOSI Publications,
2013
25. Jan, M. et al (2013) Print media on coverage of political
parties in Pakistan: Treatment of opinion pages of the
‘Dawn’ and ‘News’In (ed) Dr. Allah Nawaz. Gomal
University Journal of Research. Gomal University, Dera
Ismail Khan, Pakistan, ISSN 1019-8180 (HEC
recognized) (Z)
26. Jan, M. et al (2013) Counter terrorism Activities in
Pakistan: Comparative Study of the Editorials of Elite
59
NewspapersIn (ed) Dr. Allah Nawaz. Gomal University
Journal of Research.Gomal University, Dera Ismail Khan,
Pakistan, ISSN 1019-8180 (HEC recognized) (Z)
27. Ali, Zafar & Jan, M. (2013}. Portrayal of Pakistan by US
leading news magazines.In (ed) Prof. Dr. M. Azam Sheikh.
SCIENCE INTERNATIONAL. 11D Sabzazar, Wahdat Road
Lahore,Pakistan.E-Mail: [email protected]
[email protected] [email protected] ISSN #
1013-5316 (HEC recognized) (Z)
28. Ali, Zafar & Jan, M. (2013}.Role of electronic media in
changing value system in pakistan. The International Asian
Research Journal 01(01): 59-65, 2013: ISSN: 2310-337X
©TIARJ Publications, 2013www.tiarj.com
29. Jan, M& Ali, Zafar (2013}. Social Media Implication on
Politics of Pakistan: Measuring the Impact of Facebook. In
(ed) GhulamGhous. Journal of Social Sciences. GC
University, Faisalabad. Vol. 5,No.2 (HEC recognized) ( Z)
30. Jan, M. et al. (2011). Role of Communication in diffusion
of adoption of Agricultural Innovations. (2011). in (ed)
GulMajeed. Gomal University Journal of Research. Gomal
University, Dera Ismail Khan, Pakistan, ISSN 1019-8180.
27 (1): pp. 111-118 (HEC recognized) (Z)
31. Anwar. M &Jan. M. (2011). Role of Media in Political
Socialization: The case of Pakistan.(2011)Editor, The
Dialogue, Qurtuba University of Science & IT, K-1, Phase III, Hayatabad, Peshawar , N.W.F.P Pakistan [email protected] V Number 3 . pp. 212-
227. (HEC recognized) (Z)
32. Jan, M. et al. (2011). Military Operations in Waziristan:
Public Perceptions on Terra (2011). In (ed) GulMajeed.
Gomal University Journal of Research.Gomal University,
Dera Ismail Khan, Pakistan, ISSN 1019-8180: (1): 93-109
(2011) (HEC recognized) (Z)
33. Jan, M& khan, R. (2011). Peace Journalism and Conflict
Reporting: The Case of Pakistani Media. (2011). in (ed)Dr
Muhammad SaleemMazhar. South Asian Studies. Centre for
South Asian Studies, University of the Punjab, Pakistan.
Vol. 26, No. 2, pp. 311-324 (HEC recognized) (Y)
34. Jan, M& khan, R. (2009). Political Terrorism under the Flag
of Media. In (ed)Dr Muhammad SaleemMazhar. South
Asian Studies. Centre for South Asian Studies, University of
the Punjab, Pakistan. Volume 24, No 1. (HEC recognized)
60
(Y)
35. Jan, M. (2008) Internet Web-Based Learning. (2008) In (ed)
GulMajeed. Gomal University Journal of Research. Gomal
University, Dera Ismail Khan, Pakistan, ISSN 1019-8180
(HEC recognized) (Z)
36. Jan, M. (2006)Television violence and kids’ behavior. In
(ed) GulMajeed. Gomal University Journal of Research.
Gomal University, Dera Ismail Khan, Pakistan, ISSN 1019-
8180 (HEC recognized) (Z)
37. Jan, M. (2006) Impact of Mass Media on Adolescent
Health. In (ed) GulMajeed. Gomal University Journal of
Research. Gomal University, Dera Ismail Khan, Pakistan,
ISSN 1019-8180 (HEC recognized) (Z)
38. Jan, M. (2002). Mastering Islamic Communication Theory.
(2002).In (ed) Saeed Anwar. Gomal University Journal of
Research. Vol: 19 Gomal University, Dera Ismail Khan,
Pakistan .ISSN 1019-8180 (HEC recognized)
39. Jan, M. (2002). Development Support Communication’s
Process Model: An Action Plan. (2002). In (ed) Saeed
Anwar. Gomal University Journal of Research. Vol: 19
Gomal UniversityDera Ismail Khan, Pakistan. ISSN 1019-
8180 (HEC recognized) (Z)
40. Jan, M. (2002). Journalistic Values and Code of Ethics in
Pakistan. (2002). In (ed) Saeed Anwar. Gomal University
Journal of Research. Vol: 19 Gomal University, Dera Ismail
Khan, Pakistan. ISSN 1019-8180 (HEC recognized)(Z)
41. K. Skhavat Ali, Jan, M. (2011). Media Usage:
Understanding the Extension Services in Diffusion of
Agricultural Innovations. (2011)Editor, The Dialogue,
Vol. 17. No. 2. Qurtuba University of Science & IT, K-1, Phase III, Hayatabad, Peshawar , N.W.F.P Pakistan [email protected](HEC recognized) (Z)
42. Nawaz, M. Jan, M. (2002). Television Viewing: Academic
Achievements and Aspiration. In (ed) Muhammad Rahman.
Pakistan Journal of Education. Vol: xvii. Issue—II
AllamaIqbal Open University, Islamabad, Pakistan. (HEC
recognized)
43. Nawaz, M. Jan, M. (2002). News at Ten and Difference in
Gender Opinion Formation. In (ed) ShafiqJullandhry.
International Journal of Media Studies. Vol. 23 # 1.
Research Journal, Dept. of Mass Communication, University
61
of the Punjab, Lahore, Pakistan.
44. Nawaz, M. Jan, M. (2002). Print Media Exposure and
Student’s Assessment. (2002) In (ed.) Journalism Quarterly.
Vol.22 # 2. A Research Journal of the dept. of Mass
Communication ( Journalism) University of the Punjab,
Lahore, Pakistan
45. Jan, M.& Imran, M. (2009). Message Consumption and
Adoption of Agricultural Innovations in NWFP, Pakistan. In
(ed)Prof.YahaKamalipor. Global Media Journal.
Pakistan Edition. AllamIqbal Open University,
Islamabad. ISSN
46. Jan, M. (2008). Theorizing Adoption of Innovation in
Organization. In (ed)Prof.YahaKamalipor. Global Media
Journal. Pakistan Edition. AllamIqbal Open University,
Islamabad. ISSN 2070-2469. Volume I, Issue II
47. Jan, M.& Siraj, A. S. (2008). Contextual Domain of
Interpersonal Communication. In (ed)Prof.YahaKamalipor.
Global Media Journal. Pakistan Edition. AllamIqbal
Open University, Islamabad. ISSN 2070-2469. Volume I,
Issue II.
48. A. Zia., Sajjad. A. P. and M. Jan. (2012). Usage of Social
Networking Website (YouTube) by Teenagers in Lahore,
Pakistan. In (ed)Prof.YahaKamalipor. Global Media
Journal. Pakistan Edition. AllamIqbal Open University,
Islamabad. ISSN 2070-2469.Vol. VI, Issue II.
49. TahirFarid, Jan. M.(2014)Socio Economic Problems Faced
By Rural Women in Getting Higher Education (A Case
Study of District Karak).The International Asian Research
Journal 02(04): pp.31-40, 2014 ISSN: 2310-337X ©TIARJ
Publications, 2014www.tiarj.com
50. TahirFarid, Jan. M.(2014)Socio Economic Impact of
Poverty on Children Socialization with Special Focus on
Education. The International Asian Research Journal
02(04): pp.31-40, 2014 ISSN: 2310-337X ©TIARJ
Publications, 2014www.tiarj.com
51. M. W. Akbar, Jan, M. (Dec. 2014) Intensifying Challenges
of Globalization and Media for the Muslim World.(ed) Dr.
Allah Nawaz. Gomal University Journal of Research. Gomal
University, Dera Ismail Khan, Pakistan, ISSN 30 (3)1019-
8180 (HEC recognized) (Z)
62
Research Grants and
Contracts.
-
Other Research or
Creative
Accomplishments
-
Selected Professional
Presentation
Research Methods
63
Proforma: 9 Faculty Resume
Name
Muhammad Anwar
Personal
Village and Post office ShahbazKhel , Tehsil and District Lakki
Contacts. 03467131313
03339223841
Experience
1/11/13 till date Assistant Professor Khushal Khan Khattak,
University,
Karak
Honor and Awards Professional Development Trainings
Memberships
Member of University Senate, Syndicate, Academic Council Works Committee, UPSC, Anomalies, Scrutiny, Elance.com Also Member Board of Studies CMS and Geology departments
Graduate Students Postdocs
Undergraduate
Students
Years:2015
Students:2
Degree: Masters
Name: CMS
Service Activity Community service for locals like awareness about traffic rules,
cleanliness campaigns, freelancing, seminars on
Intellectual Property Rights, Career buildings counseling, first aid,
Computer based trainings, media workshops, environmental awareness
Walks etc
Brief Statement of Research Interest
Contextual Analysis is area of my interest
64
Publications
• Akbar W, Jan M, Karim W, Anwar M and et al.
(2014) Intensifying the Challenges of Globalization
and Media for the Muslim World, ISSN 1019-8180
Vol. 30 (02) December, 2014 Available
at:http://www.gu.edu.pk/New/GUJR/PRevious%20I
ssues/December2014.html (HEC RECOGNIZED)
• Vulnerable Societies of Third world and Muslim
countries prone to the contrary effects of
Globalization
• Role of Media in political Socialization: The Case of
Pakistan.
• Pubic Opinion Political Socialization through lenses
of media.
• Military Operations in Waziristan: Public
Perceptions in Pakistan on Terra.
• Media Usage: Understanding the Extension Services
in Diffusion of Agricultural Innovations.
Research
Grants and
Contracts.
NIL
Other
Research or
Creative
Accomplishm
ents
NIL
Selected
Professional
Presentation
NIL
65
Proforma: 9 Faculty Resume
Name
Wajahat Karim,
Personal
Assistant Professor
Communication and Media Studies
Khushal Khan Khattak University, Karak
H#04, St#04, Model Town, Dera Ismail Khan
Cell No. 03327228172
E-mail: [email protected]
Experience
1.13 May, 2015 till date, Assistant Professor, Khushal Khan Khattak University 2.24 Jan. 2011 till 12 May, 2015, Lecturer, Kohat University 3.Aug. 2010 till Jan 2011, sub-editor, The Express Tribune, Islamabad 4.Jan 2010-Sept. 2010, Producer (News), Rohi TV, Islamabad
Honor and Awards Stood Second(silver medalist) amongst M.Sc. Journalism &
Mass Communication
Stood First in the college amongst successful candidates in BA
annual examinations (2006)
Memberships
Staff Proctor (Member proctorial Board)
Trainer Badminton varsity team
Graduate Students Postdocs
Undergraduate
Students
2011-2016 MA & BS (Hons) Above 40
NA.
Service Activity Career Counseling of Students
66
Brief Statement of Research Interest
AREA OF EXPERTISE
Mass Media Regulation, Role of Communication in Development and Social Change and ICTs are my areas of interest
Publicatio
ns
Research Publications
• Ali SR, Abdullah, Hidayatullah, Karim W (2014) Child Trafficking: The Exploitative Aspect of Pakhtun Culture, ISSN 1019-8180 Vol. 30 (02) December, 2014 Available at:http://www.gu.edu.pk/New/GUJR/PRevious%20Issues/December2014.html (HEC RECOGNIZED)
• Akbar W, Jan M, Karim W and et al. (2014) Intensifying the Challenges of Globalization and Media for the Muslim World, ISSN 1019-8180 Vol. 30 (02) December, 2014 Available at:http://www.gu.edu.pk/New/GUJR/PRevious%20Issues/December2014.html (HEC RECOGNIZED)
• Ali SR, Abdullah, Hidayatullah, Karim W, Imran (2013) How Do University Teachers Perceive Their Students’ Involvement In Party Politics: A Descriptive Study From A Politically Turbulent Region, Gomal University Journal of Research, ISSN 1019-8180 Vol. 29 (02) December, 2013 Available at: http://www.gu.edu.pk/New/GUJR/GUJR.html(HEC RECOGNIZED)
• Jan M, Sultan K, Karim W (2012) Media and Communication Technology: An Analytical Study of Internet community in Pakistan, The International Journal’s Research Journal of Science & IT Management, ISSN: 2251-1563 RJSITM VOl:01, No.10, 34-41 available at:https://www.theinternationaljournal.org/ojs/index.php?journal=rjitsm&page=article&op=view&path%5B%5D
• Jan M, Sultan K, Karim W (2012) Effects of Video Games on Students: Test of Uses and Gratification Theory, Asian Journal of Management Sciences and Education, ISSN:2186 -8441 Print Vol. 1 No. 2, 146-155, Available at:http://www.ajmse.leena-
67
luna.co.jp/ajmsevol1n2.php
• Muhammad N, Omer F, Imran, Akbar W, Karim W (2012) Madaras of Pakistan and Challenges of Modern World, Gomal University Journal of Research, ISSN 1019 8180 Vol. 28 No. 02, 39-51, Available at: http://www.gu.edu.pk/New/GUJR/PRevious%20Issues/Vol28-Isuue2-Dec-2012.html(HEC RECOGNIZED)
• Akbar W, Karim W, Noman W, Raza R, Hussain S, Inayat H (2012) Tobacco Use As A Global Public Health Problem And The Role Of Mass Media In Its Control, Gomal University Journal of Research, ISSN 1019-8180 Vol. 28. No.01, 49-57 Available at: http://www.gu.edu.pk/New/GUJR/PRevious%20Issues/Vol28-Isuue1-June-2012.html(HEC RECOGNIZED)
• Akbar W, Karim W (2011) The Influence and Techniques of Modern Advertising: Ethics and Responsibilities, Gomal University Journal of Research, ISSN 1019-8180 Vol. 27 Number. 02, 91-99 Available at: http://www.gu.edu.pk/N/GUJR/PRevious%20Issues/Dec-2011.html(HEC RECOGNIZED)
Research
Grants
and
Contracts.
Nil
Other
Research
or
Creative
Accomplis
hments
NIL
Selected
Professio
nal
Presentati
NIL
68
on
69
Proforma: 9 Faculty Resume Name
Muhammad Naseem Anwar
Personal
Lecturer
Communication & Media Studies
Khushal Khan Khattak University, Karak
Cell: +92-3459802923
N.I.C:14202-8886781-1
Experience
February 2013 to till date. Khushal Khan Khattak University
Karak.
January 2011 to June 2012. Radio KUST
Honor and Awards Gold Medal in M.A
Memberships
Member of the Board of Studies of CMS Department,
Khushal Khan Khattak University, Karak
Member of QEC Program team
Departmental Focal Person for PM Laptop Scheme
Graduate Students Postdocs
Undergraduate
Students
NIL
Service Activity Volunteer Photography, coordinator exam, Incharge departmental
sports activities
70
Brief Statement of Research Interest
AREA OF EXPERTISE
Media Effects Studies, Public Relations, Conflict Reporting,
Development Communication
Publications
Tahir Farid1, M. Naseem Anwar2 , Sadaf Iqbal3, Mirza
Jan4, and Inayat Khattak5
➢ Socio Economic Impact Of Poverty On Children
Socialization With Special Focus On Education
Published at The International Asian Research Journal
02(04): pp.41-50, 2014 ISSN: 2310-337X. Impact
Factor (under evaluation)
Tahir Farid1, M. Naseem Anwar2 , Sadaf Iqbal3 ,
Mirza Jan4 , and Inayat Khattak5
➢ Socio Economic Problem Faced By Rural Women In
Getting Higher Education Published at The
International Asian Research Journal 02(04): pp.31-40,
2014 ISSN: 2310-337X. Impact Factor (under
evaluation) Ashiq M1, Naseem Anwar M2*, Mirza Jan3 and Shauqat-Ur-
Rehman4
➢ A Sport has a Sword of Peace, Can Change the World Published at OMICS International Research Journal
for Arts & Social Sciences
ISSN:2151-6200. (Impact factor (1.23)
http://www.omicsonline.com/open-access/a-sport-has-a-
sword-of-peace-can-change-the-world-2151-6200-
1000110.php?aid=59223
Anwar MN and Muhammad A
➢ Benefits of Outdoor Pursuits: From a Health Perspective
Published at OMICS International Research Journal
for Arts & Social Sciences
ISSN:2151-6200. (Impact factor (1.23) http://www.omicsonline.com/open-access/benefits-of-outdoor-
pursuits-from-a-health-perspective-2151-6200-
1000143.php?aid=65469
Research Grants and
Contracts.
-
71
Other Research or
Creative
Accomplishments
Supervised Masters Students theses
Selected Professional
Presentation
NIL
72
Proforma: 9 Faculty Resume
Name Shabeer Ullah
Personal
Village Gardi Banda Tehsil Takht-e-Nasrati Post Office Ahmad
Abad Distict Karak
Contact No. 0343-9243698
Experience
Worked as a Lecturer in Wisdom College & Hassan Degree
College Chokara Karak
Worked as a Web Sub Editor in AVT Khyber Islamabad
Worked as a PRO with Safe Life Security Agency (SASA)
Islamabad
Honor and Awards
Gold Medal in BS (Hons) from Kohat University of Science and
Technology
Memberships
Currently Working as a Secretary with Human Welfare
Organization Karak
Member of Discipline Committee in CMS Dept KKKUK
Graduate Students Postdocs
Undergraduate Students
Nil
Service Activity Nil
Brief Statement of Research Interest
Interest in the field of Political Science, Social and Public important Issues
73
Publications
Nil
Research Grants and
Contracts.
Nil
Other Research or
Creative
Accomplishments
Published Investigative Reports, Articles and Columns in Print
Media
Selected Professional
Presentation
Have Presented the Topic “Challenges to Professional Journalist”
Have Presented the Topic ” Media Academia and Media Industry
Gap”
Proforma: 9 Faculty Resume Name
Basar Ali
Personal
Kheshgi Payan, Nowshera.
Cell: 03348911646
Email: [email protected]
N.I.C:14202-8886781-1
Experience
Lecturer Khushal Khan Khattak University
Sub Editor, The Express Tribune
Lecturer Sarhad University, Peshawar
Honor and Awards NIL
Memberships
Member of Publication and Media Cell
Former member of Peshawar Press Club
Former Member of Khyber Union of Journalist
Former Member of Young Journalist Forum
Graduate Students Postdocs
Undergraduate
NIL
74
Students
Brief Statement of Research Interest
AREA OF EXPERTISE
Discourse Analysis, Media Sociology
Publications
NIL
Research Grants and
Contracts.
-
Other Research or
Creative
Accomplishments
Produced Radio Dramas
Selected Professional
Presentation
NIL
75
Proforma: 9 Faculty Resume Name
Muhammad Irfan
Personal
Peshawar, Pakistan
Experience
Lecturer at Khushal Khan Khattak Karak University
Honor and Awards Researcher, conducted research on US migratory patterns,
Troy University, Montgomery AL, US: March – Aug. 2014.
Memberships
NIL
Graduate Students Postdocs
Undergraduate
Students
NIL
Service Activity NIL
Brief Statement of Research Interest
AREA OF EXPERTISE
Quantitative Research, mass media discourse, Critical discourse analysis
76
Publications
NIL
Research Grants and
Contracts.
-
Other Research or
Creative
Accomplishments
NIL
Selected Professional
Presentation
NIL
77
Proforma: 9 Faculty Resume Name
Abdullah Khan
Personal
District Karak, The. B D Shah vill&P O EsaakKhumari
Contact: 03469274892
Experience
24,1,2013, Teaching Assistant Khushal Khan Khattak University Karak
Honor and Awards NIL
Memberships
Incharge Art and Culture Society, Kkkuk, Focal person for Co-curricular activities Department of CMS KKKUK, Member scrutiny committee exam section KKKUK
Graduate Students Postdocs
Undergraduate Students
NIL
Brief Statement of Research Interest
AREA OF EXPERTISE
Advertising
78
Publications
NIL
Research Grants and
Contracts.
-
Other Research or
Creative
Accomplishments
NIL
Selected Professional
Presentation
NIL
79
Proforma: 9 Faculty Resume
Proforma No-09 Faculty Resume
Name Abdur Rauf
Personal Department: Communication & Media Studies
Date of Appointment: 24/11/2015
Email Address: [email protected]
Contact No : a0333-9339881ndidate feels is pertinent.
Experience Designation Institute No. of
Years
Lecturer (C&MS), Khushal Khan
Khattak University Karak
1 year and 3
months
Communication
Officer
RTI Commission KPK 1 year, 5
months and
20 days
Staff Reporter The Express Tribune 1 year, 11
months and
8 days
Honor and Awards Winner of AGAHI AWARDS 2013, in the category of-
Reporting on Institutions.
Memberships
Post Graduate Students
Undergraduate Students
Honour Students
Service Activity
Brief Statement of Research
Interest
Mass Media and Development Sector Research encompassing laws affecting freedom of information, Press freedom and social change.
Publications List publications in standard bibliographic
format with earliest date first.
○ Manuscripts accepted for publication
should be included under appropriate
category as “ in press;”
○ Segment the list under the followi9ng
standard headings:
• Articles published by refereed journals.
• Books.
• Scholarly and / or creative activity published
through a refereed electronic venue.
• Contribution to edited volumes.
• Papers published in refereed conference
80
proceedings.
• Paper or extended abstracts published in
conference proceedings. ( refereed on the basis of
abstract )
• Articles appearing in in-house organs.
•
Research grants and Contracts. Entries should include:
Date Title Agency / Organization
Total Award Amount
Segment the list under following headings:
• Completed
• Funded and in progress
• In review
Other Research or
Creative Accomplishments
List patents, software, new products
developed, etc.
Selected Professional Presentations
81
Faculty Resume Name MOHAMMAD ANWAR KHAN
Personal House N0; 392, Street 03, Sector F/8,
Phase 6, Hayat Abad, Peshawar
Mobile No; 0333 5821941
E-mail; [email protected]
feels is pertinent.
Honor and Awards Winner of AGAHI AWARDS 2013, in the category of-
Reporting on Institutions.
Experience Nov 24, 2015 To Present: LECTURER (BPS 18) Department of CMS
May 09, 2011 To Nov 23, 2015 MEDIA & COMM OFFICER, PRC FATA
Feb 02, 2007 To March 06, 2011 B. JOURNALIST BBC Radio Sheffield,
UK
Memberships Member :Media & Publication Cell, KKKUK
Member : Proctorial Board, KKKUK
Member: National Disaster Response Team, PRC
Volunteer: International Red Cross/Red Crescent
Movement
Post Graduate Students N/A
Undergraduate Students
Honour Students
Service Activity Volunteer: International Red Cross/Red Crescent
Movement
82
KHUSHAL KHAN KHATTAK
UNIVERSITY KARAK
BOARD OF STUDIES MEETING Dated: 7th January, 2014
Department of Communication & Media Studies (CMS) Phone No. 0927-211823
83
AGENDA FOR APPROVAL
1 Change of Nomenclature of the Department from Journalism and Mass
Communication (JMC) to Communication and Media Studies (CMS).
2 Courses for M.A (CMS)
3 M.Phil and Ph.D courses of (CMS)
4 Penal of Examiners for M.Phil & Ph.D Courses of (CMS)
5 Study tours in first semester.
5 Any other
84
COMMUNICATION &MEDIA STUDIES
This department was founded in early 2013 as Department of Journalism & Mass
Communication. Keeping the latest market requirement department is renamed as
“COMMUNICATION &MEDIA STUDIES” in 2014. It trains students for career in the
fields of communication and journalism offering Masters of Arts (M.A), M.Phil and Ph.D
programmes in Communication & Media Studies (CMS). The two-year MA degree
courses have been redesigned to provide professional education with theory-cum-research
and practical based approach in everyday life-like situation and meet the needs of market
and professional fields i.e., print media, electronic media, journalism, advertising, public
relations, development support communication and mass media research. The courses give
students a foundation in communication theories and their interrelated contexts, the
application of theories to contemporary issues and the scholarly methods of studying
communication & Media. To accomplish these goals we couple practical, hands-on
experience with theoretical course work and support a strong program of co-curricular,
extracurricular, and internship activities to help students understand and appreciate the
crucial role which communication & media has in our society. The Department of
Communication & Media Studies provides students with the tools they need to navigate the
communication challenges of the 21st century.
85
86
5-1 Structure:
Master in Communication & Media Studies
S.No
1
2
3
4
Course Category
Core Courses
Thesis
Internship
Non Credit Courses
Cr Hrs
64
03
03
00
Total Cr hrs 70
87
SCHEME OF STUDIES FOR 2-YEARS MA IN
COMMUNICATION 8AND MEDIA STUDIES KHUSHAL KHAN
KHATTAK UNIVERSITY, KARAK
SEMESTER-I
S. No. Course Code Course Title Credit Hours
19. CMS 501 Functional English 3-0-3
20. CMS 502 Reporting 3-0-3
21. CMS 503 News Writing 3-0-3
22. CMS 504 Basic Computer Skills 2-3-3
23. CMS 505 Pakistan Affairs 3-0-3
24. CMS 506 Basic Concepts in Social Sciences 3-0-3
Total Credit hours: 18
SEMESTER-II
S. No. Course Code Course Title Credit Hours
25. CMS 511 Journalistic Language (Urdu & English) 2-3-3
26. CMS 512 Advance News Writing & Reporting 1-3-2
27. CMS 513 Media Laws & Ethics 3-0-3
28. CMS 514 Communication Theories- I 3-0-3
29. CMS 515 Opinionated Writing 3-0-3
30. CMS 516 Pakistani Media System 3-0-3
Total Credit hours: 17
SEMESTER-III
S. No. Course Code Course Title Credit Hours
31. CMS 521 Broadcast Journalism 2-6-4
32. CMS 522 Communication Theories- II 3-0-3
33. CMS 523 Research Methods in Communication- I 3-0-3
34. CMS 524 Advertising 3-0-3
35. CMS 525 Online Journalism/ Computer Practical 2-3-3
36. CMS 526 Research Proposal 0-3-1
Total Credit hours: 17
SEMESTER-IV
S. No. Course Code Course Title Credit Hours
7. CMS 531 Social Psychology 3-0-3
8. CMS 532 Public Relations 3-0-3
9. CMS 533 Development Support Communication 3-0-3
10. CMS 534 Research Methods in Communication- II 3-0-3
88
11. CMS 535 Thesis 0-9-3
12. CMS 536 Internship 0-9-3
Total Credit hours: 18
Total Credit Hours (of degree program) 70
DISTRIBUTION OF MARKS
Items Mid
Semester
Final
Semester
Quizzes/Seminars/Attendance Total
Marks
Papers 30 50 20 100
Research Thesis ---- ---- ---- 100
Research
Proposal
---- ---- ---- 100
Internship ---- ---- ---- 100
89
SEMESTER-I EXECUTIVE SUMMARY:
S.
No.
Course
Code
Course Title Credit
Hours
Evaluation Mandatory
Arrangements
1. CMS 501 Functional English 3-0-3 Paper ---
2. CMS 502 Reporting 3-0-3 Paper ---
3. CMS 503 News Writing 3-0-3 Paper ---
4. CMS 504 Basic Computer Skills 2-3-3 Paper ---
5. CMS 505 Pakistan Affairs 3-0-3 Paper ---
6. CMS 506 Basic Concepts in Social Sciences 3-0-3 Paper ---
Total Credit
Hours: 18
90
CMS 501 FUNCTIONAL ENGLISH
(3-0-3)
Objectives:
It will enable the students to learn the basics of Functional English Language which are
essential for spoken and written communication. In order to enhance language skills and
develop critical thinking, a grammar component will serve as a remedial necessity to help
overcome their common errors in English Language.
Course Contents
Week 1-2
Parts of Speech
Week 3-4
Function of Tenses; Passive Voices
Week 5
WH-Questions
Week 6-7
Spoken Language: Contractions, Question Tags, and Short Answers (Yes, they can,
etc.)
Week 8-9
Information Transfer: Converting information into charts, tables, diagrams, verbally
and vice versa, etc.)
Week 10-11
Vocabulary building (forming words with prefixes and suffixes)
Week 12
Idioms and Proverbs
Week 13-14
Comprehension Passage; Understanding words in context
Week 15
Paragraph writing: Topic sentence; writing different kinds of paragraphs such as
descriptive and argumentative paragraphs, Dialogue, Précis
Week 16
Revision
91
Learning Outcomes:
Upon the completion of this course student should be able to
• Write Paragraphs, Essays, Sentences
• Express their views in English
92
Suggested Reading(s):
A Practical English Grammar, by: Thomson, A J, Martinet, A V; Oxford University Press
Practical English Usage, by: Swan, Michael; Oxford University Press
Reading English Objectively, by: Malone, R L; (Part 1 for BS level, Part 2 for MS level);
Macmillan
Teaching Tenses, by: R Atken, A Living English Structure, by: Allen, W Stannard
93
CMS 502 REPORTING (3-0-
3)
Course Description:
The course would enable the students how to identify a possible news story where to gather
information from, and how to put the collected information into a formal news story format.
The course is also intended to apprise the students of
a) The significance of ‘news’ as a basic component of newspaper,
b) The role of a reporter with reference to his professional qualities, duties, achievements,
failures, skills and working conditions.
Course Objectives
• To train the students for practical journalism
• To teach the students an ethical issues in journalism
Contents:
Week 1-2:
News
Types of News
Week 3-4
News Elements and Values
Week 5-6:
Beats of reporting
Week 7-8:
Structuring News Stories
Sources of News
Week 9:
Essentials of reporting
Week 10-11:
Reporting and Writing Short News Stories
Treating Various Publicity Materials
Week 12:
Press writing
Communiqués and Press Talks, Press Conference, Press Note, Hand Out, Press
Briefing, Press Release,
Week 13:
Interview Techniques
Week 14-15:
Ethics of Reporting
Safety measures for reporters
Journalistic Terminologies
Week 16:
Revision
Learning Outcomes:
Upon the completion of this course student will be able to
• Report news story and construct that story for publication
• Conduct interviews
94
• Report conflict sensitive issues
SuggestedReading(s):
Baker, Bob. News thinking: The Secret of Making Your Facts Fall Into Place. Boston:
Allyn and Bacon, 2002.
Schwartz, Jerry. Associated Press Reporting Handbook. New York: McGraw-Hill, 2002.
Hijazi, Miskeen Ali, “Fun-e-Idarat”
Khursheed, Abdul Salam Dr., “Fun-e-Sahafat”
Hashmi, Farkhanda, “Fun-e-KhabarNaweesi”
Writing and Reporting the News by Gerald Lanson, Mitchell Stephens
Reporting & Writing: Basics for the 21st Centuryby ChristopherScanlan
95
CMS 503 NEWS WRITING
(3-0-3)
Course Description
In the first phase this course is intended to introduce students to the theoretical aspects of
newspaper editing including use of copy editing, symbols and use of computer,
condensation, verification of spellings and facts, headline writing, story selection and basics
of page layout. This course further intends to help students to develop and improve re-
writing skills with an emphasis on how to analyze, recognize and re-write the information
provided in a file story with a view to improve it.
Course Objectives:
Course objectives are given as under:
• To introduce the students to the theoretical aspects of the newspaper editing
• To enable students to select, edit and write headlines for the news stories
• To make them able to re-write unbalance stories
Course Contents:
Week 1-2:
Sub-editing Introduction
Scholarly definitions of Sub Editing
Importance and procedures of sub-editing
Week 3-4:
Sub Editor
Duties and qualities of a Sub Editor
Headlines writing: Principles and Techniques
Week 5-6:
Kinds of Headline
Newsroom, its organization and Functions
Week 7-8:
Structuring News Story
Leads, Importance of leads
Types of leads
Week 9-10:
Rewriting Definitions
Principles of rewriting
Monitoring; its importance and techniques
Week 11-12:
Page Make-Up and Page Layout Definitions
Techniques
Week 13-14
Caption
Roles of Caption Writing
Proof reading
Principles of proof reading
Week 15
Journalistic Translation, Definition, Tools and tips
Journalistic Terminologies
Week 16:
96
Revision
Learning Outcomes:
Upon the completion of this course student should be able to
• Select news stories for media production
• Edit copies/stories in journalistic way
• Rewrite and translate writing pieces journalistically
Recommended Readings:
Hart. J, Pantheon, (2006). Zinsser, William A Writer’s Coach: An Editor’s Guide to Words that
Work.
.
Clark, Peter. R and Scanlan (2001). C. America's Best Newspaper Writing: A Collection of
ASNE Prizewinners. Boston: Bedford/St. Martin's.
Lorzenz, Alfred Lawrence (1996). News Reporting and Writing. Pearson Education
(Singapore) Pte, Ltd.
Quinn, Stephen. (2001). Digital Editing and design. Focal press Oxford. New Dehli.
Rich, Carole, (1999). Writing and reporting news. A Coaching Approach. 3rd Edition.
Wadsworth. Belmont. CA, , ISBN: 0534559808.
Itule, Bruce and Anderson, Douglas, (1999). News writing and reporting for today’s media, 5th
edition. McGraw-Hill, New York, ISBN: 007365498
97
CMS 504 BASIC COMPUTER SKILLS (2-3-
3)
Course Description
This course has been designed to introduce students to the computer technology and
techniques with the view to tell them with its use in Print and Electronic Media. It
focuses on the use of computers in Advertising, Magazine Production, Sub-Editing and
Rewriting, T.V. Journalism etc. and equips the students with the modern tools and
techniques in Mass Communication.
Course Objectives:
Course objectives are given as under:
• To introduce with the latest technology of computer
• To enable students equipped with the latest tools and techniques of Computer
Contents:
Week 1:
Introduction to computer
Week 2-3:
Data and its types
Information
EDP and CDP
Week 4:
Functions of data processing
Elements of Electronic data processing
Week 5-6:
Types of Computer
Importance of Computer
Microsoft Word. Typing (English)
Week 7-8:
Computer Hardware
Week 9-10:
MS Power point: Creating presentations
Week 11:
Urdu Inpage, Typing (Urdu)
Week12-13:
Software
Week 14-15
Introduction to Coral Draw
Editing photographs/ Advertisement designing
Use of Scanner
Daily two pages typing assignments
Week 16:
Revision
Learning Outcomes:
Upon the completion of this course student Should be able to
• Use computer for basic purposes
• Use MS Word, Power Point, Inpage, and Coral Draw for today media
requirements.
98
99
Recommended Reading(s):
Michael S., (2003). Master Visually Office 2003.
Ulrich. L (2003).How to do everything with Microsoft Office 2003.
How to do everything.
Frye. C. (2003). Online Training Solutions Inc., Microsoft Office 2003 Step by Step.
Bain. S, (2003). Corel Draw (R) 11: the Official Guide.
Macromedia Flash MX 2004 Hands-On Training by Rosanna Yeung
Kerman. P. (2004). Sams Teach Yourself Macromedia Flash MX 2004 in 24 Hours.
Adobe PageMaker 7.0 Classroom in a Book by Adobe Creative Team.
Adobe PageMaker 7 by Against the Clock.
100
CMS 505 PAKISTAN AFFAIRS (3-
0-3)
Course Description
The course cover the affairs of Pakistan and since there are some permanent affairs of
Pakistan like Kashmir etc, therefore, the some issues have been made the part of the course.
This course would make the students able to know about the basic issues of Pakistan.
Course Objectives:
The objectives of the course are given below:
• To make the students learn about the permanent and current affairs
• To teach the students about the ideology and ideology of Pakistan to know about
the purpose of the creation of Pakistan
• To make the students able to learn about the constitutions of the country to have
some knowhow about the constitutional matters
• To impart the knowledge about the disputes of Pakistan with India and also about
the regional organizations
Course Contents
Week 1-2
1- Definition of Ideology
2- Definition and Meaning of Ideology of Pakistan
Week 2-3
3- Difficulties and problems at the establishment of Pakistan
Week 4-5
4- Objective resolution
5- Salient features of 1956 and 1962 Constitution
Week 6-7
6- Salient features of 1973 Constitution
Week 8-9
7- SAARC & Non Aligned movement
Week 10-11
8- Pak India disputes. War of 1965, 1971 and Kashmir issue
Week 12-13
9- Elements of National integrity
10- Pak US relationship after 9/11
Week 14-15
11- Pakistan Relations with neighbouring countries
101
12- Foreign policy: a brief survey
Week 16
Revision
Learning outcomes:
On the completion of this course the students should be able to:
• Know the ideology of Pakistan and the purpose and need of the creation
of Pakistan
• Understand the all three constitutions of Pakistan
• The students should know about the regional disputes and organizations
of whom Pakistan is member
• The students should also be able to have a knowledge about the foreign
policy of the country
Suggested Reading(s):
Pakistan-American Relation, (1994). The recent Past. Edited by M. Raziullah Azmi.
Karachi, Pakistan Royal book co.
Political system in Pakistan, (1995). Edited by Verinder Grover and Ranjana Arora. New
Dehli: Deep and Deep
Qureshi, I. A., Struggle for Pakistan
Mahmood, S. & Khan, A, (2010). Political study of Pakistan : Tamer-e-Pakistan
102
CMS 506 BASIC CONCEPTS IN SOCIAL SCIENCES (3-
0-3)
Course Description:
This course will introduce students to the basics of Sociology, it’s evaluation and historical
development. Students will have the opportunity to better understand society and culture.
Students will have a chance to be aware of different sociological problems and how to solve
these problems using Mass Media.
Course Objectives:
The main course objectives are:
• To make students understand social problems in society in the context of the
sociological theory, knowledge, concepts and perspectives.
• To enable students know the evolution and development of Sociology.
• To give students deep insight into the societal problems and strategies for their
solution.
• To have in-depth knowledge of society, culture and different perspectives to the
sociology.
Course Contents
Week 1-5
1- Sociology Definition and scope of sociology
Culture, Norms, Values, Folkways, Mores, Laws,
Social Structure
Social Institutions: Family, Education, Religion, Politics, Media institution.
Social Change and theories of Social Change
Week 6-10
2- Political Science Definition
Basic concepts of Political science
State, Sovereignty, Law, Liberty and fundamental rights, Political Parties and pressure
groups
Week 11-15
3- Economics Basic concepts in economics, Problems of developing economics with reference to
Pakistan
Agriculture and Industrial development in Pakistan, Stock Exchange
Week 16
Revision
Learning Outcomes:
103
Upon the completion of this course student should be able to:
• Demonstrate and understand of the three major theoretical perspective (conflict,
functionalism and symbolic interaction) employed in the studies of social problems.
• Compare and contrast between society and culture
• Analyze the process of Socialization and Agents of it, specifically Mass Media
Suggested Reading(s):
The social order, (Latest edition), Robert Biersted, Mc Graw-Hill Kogakusha,ltd
London.
Sociology, (Latest edition), Paul B. Hortan & Chester L. Hunt Mc Graw-Hill
International book company, Tokyo.
DC. Rowan (1983) output, inflation and Growth, Maimillan Press London.
Gary Smith (1986), Macro Economics New York.
Prof. A.H Khwaja (1992) Economics Part-II Naveed Publishers, Lahore.
Introduction to political science by Dr. Muhammad Sarwar, 8th edition 1996, Al-Hijaz
printers, Lahore.
Introduction to political science by Rodee Anderson, Chirstol Greene 4th edition,
McGraw-Hill, Inc., New York 1983.
104
SEMESTER II EXECUTIVE SUMMARY:
S.
No.
Course
Code
Course Title Credit
Hours
Evaluation Mandatory
arrangements
7. CMS 511 Journalistic Language 2-3-3 Paper -----
8. CMS 512 Advance News Writing & Reporting 1-3-2 Paper -----
9. CMS 513 Media Laws & Ethics 3-0-3 Paper ---
10. CMS 514 Communication Theories- I 3-0-3 Paper . ----
11. CMS 515 Opinionated Writing 3-0-3 Paper ---
12. CMS 516 Pakistani Media System 3-0-3 Paper
Total credit
hours: 17
CMS 511 JOURNALISTIC LANGUAGE ENGLISH/ URDU (2-3-3)
Course Objectives
To inculcate students with journalistic languages
To highlight practical aspects of media productions
To develop market based media writing skills in the students
Course Contents
Week 1-3
1. Journalistic Versus Literary Writings
105
2. Effective writing (Consistency, Unity, Coherence, Parallelism, Choppy Sentences
and Compactness). Writing effective sentences, paragraph writing, Sentence variety,
Styles – Guidelines and Pitfalls
Week 4-5
3. Essay Writing (English/ Urdu)
4. Punctuation and Mechanics in writings
Week 6-8
5. Precise writing (Practical exercise)
Week 9-10 Mid Semester Exam
Week 11-14
6. The writing styles (Practical)
a. Newspaper and Radio News Story language
b. Editorials, features, Articles language
c. Documentaries and telecast productions
d. Interview Writing/Conducting Exercise
Week 15-16
7. News Translation (Practical exercise)
106
Learning Outcomes
Upon the completion of this course students should be able to;
• Understand all types of journalistic contents. They may know the
difference in language of various media writings. The students can
differentiate and analyze Urdu and English language in essays and
paragraphs writings.
Suggested Reading(s):
Frost, C. (2002). Reporting for Journalists. London. New York: Routledge Taylar and
Frances Group.
Phillips, A. (2007). Good Writing for Journalists. London: Sage Publications.
Hicks, W. (2007). English for Journalists. 3rd edition, New York: Routledge publishers.
CMS 512 ADVANCE NEWS WRITING AND REPORTING (2-3-
3)
Course Description:
This practical course mainly covers In-depth, Interpretative and Investigating
Reporting. It has been designed to equip students with the practical skills required for
advanced news reporting and writing. It will make the students according to the market
demand and will have the know-how of practical aspect of the field.
Course Objectives:
The objectives of the course are given below:
• To make the students learn about the In-depth reporting
107
• To teach the students about the techniques important of investigative
reporting
• To make the students able to learn about the difference between
investigative and interpretative reporting
• To impart practical knowledge and knowhow to students of writing
news stories
Course Contents
Week 1-2
In-depth Reporting
Week-3 (Practical)
Week 4-5
Historical development of Interpretative Reporting
Characteristics of Interpretative Reporting
Structure of Interpretative Reporting
Week 6-7 (Practical)
Week 8-9
Investigative Reporting
Week-10 (Practical)
Week 11-12
Difference between In-depth Reporting and Investigative Reporting
News Analysis
Week-13 (Practical)
Week-14
Collection of analyzed news stories
Week-15
Developing news story
Week-16
Conducting at least five interviews
Publication of at least four stories in Newspapers
Learning outcomes:
On the completion of this course the students should be able to:
Know the historical development of the In-depth, Interpretative and Investigative reporting
Understand the difference between the above forms of reporting
The students should know how to write the different forms of reporting practically
108
Suggested Reading(s):
Bender, R. J., Davenport, D. L., & Drager, W. M. (2015). Writing and Reporting for the
Media
Dear, J. & Scott, F. (2014). The Responsible Journalist: An Introduction to News Reporting
and Writing
Stephens, M. (2014). Journalism unbound: New Approaching to Reporting and Writing
Rosenauer, K. (2013). Editing for Journalism today
Scanlan, C. & Craig, R. (2013). News Reporting and Writing
Jennifer, J. P. (2012). The Multimedia Journalists
Jeffrey, J. S., Grant, E. A. & Fisher, J. D. (2012). Principles of Convergent Journalism
Grant, E. A. (2008). Understanding Media Convergence
Schroeder, A. (2008). Writing and Producing Television News: From Newsroom to air
Lanson, J. & Stephens, M. (2007). Writing and Reporting the News
Scanlan, C. (2000). Reporting and Writing Basics for the 21st Century
CMS 513 MEDIA LAWS & ETHICS
(3-0-3)
Course Description:
The introduction of the course will encompass rules and regulations and laws made
from time to time during the course of history of development of Media in the country. It
will introduce students with various media regulatory regimes and media ethics at work as
well as its impact on functioning of media itself.
Course Objectives:
• The course will enable students to have in-depth knowledge of law and
regulations related to media functioning in the country.
• Students will be enabled to develop insight into media evolution under
various governing and regulating systems in Pakistan.
• The course will enable students to develop professional approach regarding
government media relationship and press freedom in Pakistan.
109
Course Contents:
Week 1-2:
Overview of media regulations with special reference to Sub-Continent
Week 3:
Press ordinances in Pakistan
Week 4-5:
Introduction of PEMRA Ordinance
• Purpose and Powers
• Terms and conditions for issuing license
Week 6:
Press Council Ordinance
• Establishment and Mandate
• Its Ethical Code of Practice
Week 7-8:
Defamation ordinance
Week 9-10:
Copy Right Act
Code of Conduct Act 2007
Week 11-12:
Freedom of expression in Perspective of Constitutional Development in Pakistan
Week 13-14:
Basic Cannons and Ethics of Journalism
Week 15:
Laws that affect Press in Pakistan
Week 16:
Revision
Learning Outcomes:
Upon the completion of this course student will be able to
• Know about the ethics and laws of media in Pakistan
• Know about the social and legal challenges of media writing.
Recommended Reading(s):
Ward, S. J. A., & Wasserman, H. (2010). Media ethics beyond borders: A global
perspective. New York: Routledge.
Ashley Packard, Digital Media Law (Wiley Blackwell, 2010); Charles Ess, Digital Media
Ethics (Polity, 2009)
Joseph Atkins (ed.), The Mission: Journalism, Ethics, and the World (Wiley-Blackwell,
2002); Philip Seib, The Global Journalist (Rowman& Littlefield, 2002).
Dr. Ahsan Akhtar Naz, Subaftic Zimadoryan Muqadra Qaum Zabar (Natinal Language
1998, Islamabad.
Javed Jabbar Qazi Faiz Isa, Mass Media Laws and Regulation in Pakistan
Dr. Ahsan Akhtar Nar, Sohafti Qananee. A.H. Publishers, Urdu Bazar, Lahore
110
Dr. Naz, Sabafti Ikhlaqiat, Azeem Academi Urdu Bazar, Lahore.
Dr. Naz, Mukalmat, (Interviews of 35 leading editors journalism and intellectual), Al
Qamar Centre, Urdu Bazar, Lahore.
Dr. Muhammad Waseem Akbar, Zara-i-Iblagh aur Islam, Makka Publications, Lahore
111
CMS 514 COMMUNICATION THEORIES-I
(3-0-3)
Course Description:
This is an introductory course to introduce students to the basics and historical development
of Communication Theories. In this course students will have a chance to explore
successful communication strategies and develop the theoretical foundation needed to
understand mass media communication and to conduct effective communications research
in the real world.
Course Objectives:
The main objectives of this course are given as under:
• |Enabling students have a better insight into the concepts and effects of
media on individual and society.
• Making comparison among major theories and models of communication
• Applying knowledge of communication theories to real world issues
Course Contents
Week 1-2:
Defining Theory:
Steps involved in Theory Construction
Week 3-4:
Characteristics of Theory
Types of Theory
Week 5-6:
Difference among Theory, Model and Paradigm
Mass Communication Theory: Evolution and Development
Week 7-8:
Understanding the Concept of Communication
Basic Models of Communication:
• Laswell’s Model
• Shannon and Weaver’s Model
• David Berlo’s SMCR Model
• Osgood and Schramm’s Circular Model
• Information Deficit Model
• Others
Week 9-10:
Classical & Normative Theories of Communication:
• Authoritarian Theory
• Libertarianism or Free Press Theory
• Social Responsibility Theory
• Soviet Media/Communist Theory
• Democratization/Democratic Participant Media Theory
112
Week 11-12:
Theories of Communication:
• Magic Bullet/Hypodermic Needle/Stimulus Response Theory
• Two-step Flow Theory
• One-step Flow Theory
• Multi-step Flow Theory
• Uses and Gratification Theory
Week 13-14:
Gate-Keeping
Agenda Setting
Week 15:
Framing Theory
Priming Theory
Week 16:
Revision
Learning Outcomes:
Upon the completion of this course student should be able to:
• Know the historical development of Communication Theories
• Understand the basic Communication Models & Theories
• Evaluate strengths and limitations of various Communication Theories
• Compare and contrast various Communication Theories
• Apply Communication Theories in research and practice
Recommended Readings/Texts:
Amobi, T. I. (2010). Paradigm shifts in mass communication theories, in Ralph Akinfeleye (ed.). Mass communication: A book of readings
Anaeto, S. G., Onabajo, O. & Osifeso, J. B. (2008). Models and Theories of Communication Bowie, MD: African Renaissance Inc.
Baran, S.J. (2003). Mass communication Theory: Foundations ferment & future. 3rd
edition, Belmont CA.: Wadsworth.
Chaffee, Steven H. (2000) Mass Communication Uses and Effects, 3rded. New York:
McGraw Hill.
113
Curran, James, and Michael.G (2000). Mass Media and Society, 3rd.ed. New York: St.
Martin Press Inc.
Dominick, Joseph R. (2004). The Dynamics of Mass Communication. 5thed. New York:
McGraw Hill.
Defleur, Melvin L. (1999). Theories of Mass Communication. 3rd ed. New York: David
Folarin, B. (2003) Theories of Mass Communication: An Introductory Text.
Grossberg, L. et al. (1998), Media Making: Mass Media in a Popular Culture, Thousand Oaks: Sage
Jeffres, L. W. (1997). Mass Media Effects, 2nd edition, Illinois: Waveland Press Inc.
McQuail, D. (2010). Mass communication Theory: An introduction. Thousand Oaks: Sage
Mac Quill, Denis. (2003). Theories of Communication, 2nd ed. London: Longman.
Rayner, Philip. (2003). Mass Media Studies: An Essential Introduction New York:
Rutledge,
Severin, W. J & Tankard, Jr. J. W. (2001) Communication Theories:Origins, Methods & Uses in the Mass Media, 5th edition, New York: Longman.
114
CMS 515 OPINIONATED WRITING
(3-0-3)
Course Description
The course has been designed to develop writing skills of the students for advanced
journalistic writings such as editorial, column, feature, reviews and others. It would enable
students to differentiate among various types of newspaper writings apart from the news.
The emphasis of this course is on training of the students in such a way that they should
learn the basic techniques and principles and also use these skills in practical field.
Course Objectives:
The main course objectives are given as under:
• To develop writing skills among students for opinion pieces
• To train students how to collect relevant information for features, columns and
editorials
• To equip students with the latest tools and techniques which are the need of today’s
degitalized media industry
Week 1-4
1. Article
Define Article
How to Write an Article
Difference between News and article
Types and Subjects of Article
Writing article (practical)
Week 5-8
2. Feature
What is a feature?
How to Write a feature?
Structure of Feature
Types of Feature
Objectives and Importance of Feature
Human Interest Feature
Newspaper Feature Story
Writing feature (practical)
Week 9-12
3. The Editorial
Explain the Editorial?
Techniques of Editorial Writing
115
Contents of editorial page
Importance of Editorial
Writing editorial (practical)
Week 13-16
4. Column
Column writing in Modern Age
Types of Columns
Essentials of a Column
Structure of a Column
Objectives and Importance of Columns
Column Writer
Qualities of a Column Writer
Sources of Columnist
Writing the Column (practical)
5. Editorial Page, its contents
Importance Of Editorial page
Review Writing
116
Learning Outcomes:
Upon the completion of this course students should be able to
• Write columns, Features, Editorials for Urdu and English newspapers
• Make reviews, and evaluate opinion pieces critically
Suggested Reading(s):
Rachel. F. (2013).Opinion Writing. Columbus, Ohio. [email protected]
Ahuja,B.N.( 1998.).Theory and Practice of Journalism. New Delhi: Surjeet Publication.
Davis, Denis K. and Baron, Stanley J. (1989 ). “Mass Communication and Every Day Life.
Belmont: Wadsworth Publishing Co.
Harris, Harris. (1996). Practical Newspaper Reporting. London: Heinemann
Hijazi, Miskeen Ali. (1976). Fan-e-ldarat. Lahore: Markazi UrduBoard.
Hillier, Robert L. (2000). Writing for Television, Radio and New Media. London: Wadsworth.
Hocking, Wilium. (1947). Freedom of the Press- a Framework of Principle. University of
Chicago: Chicago Press.
Jullandhry, Dr.Shafiq. (1999). Urdu Column Naveesi. Lahore:
Jullandhry, Dr.Shafiq. (1999). Feature Nigari.Lahore:
Newson, Dough. (1985).Media Writing. London: Wadsworth
117
CMS 516 PAKISTANI MEDIA SYSTEM
(3-0-3)
Course Description: The course aims at introducing students to various media systems at
work in Pakistan. Through this course students will come to know about development of
Pakistani Media System through various evolutionary stages and its development through
and among various nexus of socio-political and economic factors in the country.
Course Objectives:
• The course is designed with the objectives to help students to have a look on
the evolution of print and electronic media in Pakistan.
• It will enable students to learn about development of various Media Systems
from the beginning till date.
• Student will get acquaint with reference to the problems and prospects of
Media Systems.
Course Contents:
Week 1-3
1- Historical Perspectives of Pakistani Media
a) Print
b) Radio
c) Television
d) Internet
e) News Agencies in Pakistan
Week 4-5
2- APNS and CPNE Bodies, its formation and role.
Week 6-8
3- Media systems in Pakistan
• The role of Pakistani Media in the domain of Information, Education,
Entertainment and Mobilization.
• The functionality of Pakistani Media in the perspective of socio-economic
and political factors.
Week 9-10
4- Press in Pakistan
5- Development of Newspaper Market in Pakistan
• Challenges faced in Development of Newspaper Market
• Circulation Issues
Week 11-12
6- Media Conglomerates in Pakistan
118
• Jang Group of Publications
• Nawa-i-Waqt Group of Publication
• Herald Publications
• Express Media Group
• Others
Week 13-14
7- Government press relations in Pakistan
• Relationship in Democratic setups
• Relationship in Dictatorship
Week 15-16
8- Factors Affecting the native media
119
Learning Outcomes:
Upon the completion of this course students should be able to:
• Understand the significance of Journalism Industry
• Know about the media organizations in Pakistan
• Know about the print and electronic media structure
• Know about the market of the journalism
• Know about the history of media in Pakistan
Recommended Reading(s):
Akhtar, Rai Shakil: Media, Religion and politics in Pakistan. Oxford University press 2000.
Ali Owais Aslam & Gunaratne, Shelton A: the chapter on Pakistan. In: Gunaratne(Ed)
Handbook of the Media in Asia. New Delhi: Sage Publications, 2000, pp. 155-181.
Hafiz, Kai (Ed.): Mass Media, Politics, and society in Middle East. Creskil, NJ: Hamton
2001.
120
Semester III
EXECUTIVE SUMMARY:
S. No. Course
Code
Course Title Credit
Hours
Evaluation Mandatory
arrangements
13. CMS 521 Broadcast Journalism 2-6-4 Paper
14. CMS 522 Communication Theories-II 3-0-3 Paper ---
15. CMS 523 Research Method in Communication-I 3-0-3 Paper ---
16. CMS 524 Advertising 3-0-3 Paper ----
17. CMS 525 Online Journalism/Computer Practical 2-3-3 Paper ---
18. CMS 526 Research Proposal 0-3-1 Proposal Writing
Total credit
hours: 17
121
CMS 521 BROADCAST JOURNALISM (T&P)
(2-6-4)
Course Description:
This course focuses on helping students improve their reporting, writing and editing skills.
The class builds on the basic skills learned in previous classes, as well as focusing on the
critical thinking needed to make important news judgment decisions. Specifically, students
will be challenged to strengthen their reporting by looking for new voices and new pictures
to break out of the “formula story telling” mould too often found in Radio & Television
news stories by beginning reporters. This course is recommended for anyone who wants to
be a Radio & TV news reporter.
Objective:
▪ To acquire a thorough understanding of the basic elements of Audio and Video
Production Skills
▪ To express personal creativity while developing the ability to conceptualize story
ideas and effectively translate these ideas into Audio and Video Production
Content:
Week 1-2:
Radio:
Radio news writing
Characteristics of the radio news
Special features,
Structure of news report
Editing news Bulletins
Week 3-4:
Coverings special events, voxpops
Interviews
Week 5-6:
News commentary
Panel discussion
Presentation
Week 7-8:
Documentaries and features
Characteristics of radio features and documentaries
Use of ambiance
122
Description & natural voices
Week 9-10:
Use of Equipments
Voice Recorders, Microphones, Panel Control, Transmitter etc.
Digital Audio Editing Software
Adobe Audition
Week 11-12:
Television
News writing,
Special features
Week 13-14:
Characteristic of TV report
Scripting TV News
Preparing and editing of TV Bulletins and TV anchoring
Week 15:
Use of Equipments
Video Cameras, Microphones, SNG, NLES, virtual studios
Digital Video Softwares
Adobe Premier Pro
Week 16
Revision
Mandatory Assignment:
Students will produce a 15-20 minutes Radio or TV program/documentary;
Students will present on Camera News
123
Learning Outcomes:
Upon the completion of this course student will be able to
• Gain practical experience designing, writing, directing and producing
audio/video programmes, learn to complete production on deadline.
• Develop critical viewing skills and analytical abilities to enable the student to
better evaluate the content, the aesthetic elements, and the effectiveness of
Radio and Television programmes
Suggested Reading(s):
1. Mcleish. Robert: Radio Production 5th Edition, Linaese House Oxford 2005.
2. Sadique. idrees: 1991. Radio Journalism in Pakistan. Lahore: Ferozsons Ltd
3. Mugheesuddin (1980): ABC of Radio Journalism. Lahore
4. Muhammad Husain (1997): Radio Journalism. Karachi: National Book Foundation.
5. York, Iror. (1990): Basic T.V. Reporting. London, Boston: Focal Press.
6. Beaman. Jim: Interviewing for Radio, Rouledge London 2000.
7. Hudson.G & Rowland. Sarah :The Broadcast Journalism Handbook 1st Edition
8. Fleming, Carole: The Radio Handbook:2nd Ed; Rutledge London & New York, 2002.
9. Holand.Patricia;Television Handbook, Rouotledge,2000
124
CMS 522 COMMUNICATION THEORIES-II
(3-0-3)
Course Description:
This is an introductory course to introduce students to the basics and historical development
of Communication Theories. In this course students will have a chance to explore
successful communication strategies and develop the theoretical foundation needed to
understand mass media communication and to conduct effective communications research
in the real world.
Course Objectives:
The main objectives of this course are given as under:
• |Enabling students have a better insight into the concepts and effects of
media on individual and society.
• Making comparison among major theories and models of communication
• Applying knowledge of communication theories to real world issues
Course Contents:
Week 1-2:
Media and Effects
Week 3:
The four phases of Media Effects
Week 4-5:
The Powerful Effects Theories (Short and long term)
Limited Effects Theories
Week 6-7:
Moderate Effects Theories
Return to Powerful Effects Theories
Week 8:
Levels of Effects
Week 9:
Kinds of Effects
Week 10-11:
Typology of Media Effects
Week 12-13:
Cultivation Effects Hypothesis
Week 14-15:
Social Realities versus Media Realities
Week 16:
Revision
125
Learning Outcomes:
Upon the completion of this course student should be able to:
• Know the historical development of Communication Theories
• Understand the basic Communication Models & Theories
• Evaluate strengths and limitations of various Communication Theories
• Compare and contrast various Communication Theories
• Apply Communication Theories in research and practice
Recommended Readings/Texts:
Amobi, T. I. (2010). Paradigm shifts in mass communication theories, in Ralph Akinfeleye (ed.). Mass communication: A book of readings
Anaeto, S. G., Onabajo, O. & Osifeso, J. B. (2008). Models and Theories of Communication Bowie, MD: African Renaissance Inc.
Baran, S.J. (2003). Mass communication Theory: Foundations ferment & future. 3rd
edition, Belmont CA.: Wadsworth.
Chaffee, Steven H. (2000) Mass Communication Uses and Effects, 3rded. New York:
McGraw Hill.
Curran, James, and Michael.G (2000). Mass Media and Society, 3rd.ed. New York: St.
Martin Press Inc.
Dominick, Joseph R. (2004). The Dynamics of Mass Communication. 5thed. New York:
McGraw Hill.
Defleur, Melvin L. (1999). Theories of Mass Communication. 3rd ed. New York: David
Folarin, B. (2003) Theories of Mass Communication: An Introductory Text.
Grossberg, L. et al. (1998), Media Making: Mass Media in a Popular Culture, Thousand Oaks: Sage
Jeffres, L. W. (1997). Mass Media Effects, 2nd edition, Illinois: Waveland Press Inc.
McQuail, D. (2010). Mass communication Theory: An introduction. Thousand Oaks: Sage
Mac Quill, Denis. (2003). Theories of Communication, 2nd ed. London: Longman.
Rayner, Philip. (2003). Mass Media Studies: An Essential Introduction New York:
Rutledge,
Severin, W. J & Tankard, Jr. J. W. (2001) Communication Theories:Origins, Methods & Uses in the Mass Media, 5th edition, New York: Longman.
126
CMS 523 RESEARCH METHODS IN COMMUNICATION- I (3-
0-3)
Course Description:
This course will give the students an insight into the basic principles of scientific research.
It also covers research concepts such as sampling, significance, validity and reliability, and
types of research relevant to the field of communication and media industry including
content analysis and survey.
Course Objectives:
Course objectives are given as below:
• To introduce students to the basic principles and concepts of Social Scientific
Inquiry
• To enable students o make comparison among four major research methods in
communication research
• To develop skills in students necessary for conducting of communication research
Contents:
Week 1-2:
Introduction
Characteristics
Week 3-4:
Areas of Communication Research
Elements of Social Scientific Research
Week 5:
Social Scientific Inquiry
Week 6-7:
Types of Research
Week 8-9:
Measurement Levels and Scales
Week 10-11:
Research Designs
Week 13-14:
Sampling Techniques
Week 15:
Questionnaire Development
Week 16:
Revision
Learning Outcomes:
127
Upon the completion of this course students should be to:
• Define research and describe the research process and research methods
• Understand the research context within the faculty of media studies
• Know how to apply the basic aspects of the research processes in order to plan and
execute research project.
• Read, understand, explain and critically evaluate communication and other research
reported in scholarly journals as well as in the popular press
Recommended Reading(s)/ Texts:
Bailey, Kenneth D. (2004). Methods of Social Research, New York: Free Press.
Babbie, Earl. (1992). The Practice of Social Research. 6th ed. Belmont, California.
Wadsworth Publishing Co.
Joseph, Dominic. (1999). Mass Media Research. 4th ed. Belmont, California: Wadsworth
Publishing Co.
Karlinger, L. (1987). Foundation of Behavioural Research, 3rd ed. Florida: Holt Rinehart
Inc.
Murtaza, Mateen-ur-Rehman (1998). Tehqeeq. Karachi: Karachi University.
Mary John Smith. (2000). Contemporary Communication Research Methods. Belmont,
California: Wadsworth Publishing Co.
R.L. Gay. 1992. Research Methods in Education, New York: Princeton Publishing
Company.
Zubairi, Dr. Nisar (1999). Qawaid-e-Tahqeeq. Karachi: Fazali Sons.
128
CMS 524 ADVERTISING (3-0-
3)
Course Description:
This is a basic course on advertising. The content of this course will enable students to
understand the basic concepts of advertising in media. It also explains the history, evolution
and present situation ofthe advertising field. The course describes various advertising
mediums, its effects and many more about the subject.
Course Objectives:
• This course is designed to introduce students to the principles and techniques of
advertising.
• Along with learning news reporting and editing, this course will make students able
to work in the field of advertising.
• After pursuing this course students will be able to understand basic concept of
advertising, its types, structure, need, elements, nature and various other aspects.
Course contents:
Week 1:
Introduction to Advertising, evolution of advertising, advertising today
Week 2-3:
Social and Economic Aspects of Advertising, marketing communication
Week 4-5:
Advertising Agencies, structures and functions
Week 6-7:
Scope of advertising, from local to global, Marketing and Consumer Behavior: The
foundation of Advertising
Week 8:
Advertising Departments in various government and non government institutes, its
structure and importance
Week 9-10:
Advertising copy
Elements of Advertising Copy
Structure of Advertising copy
Week 11-12
Media of advertising
Print Media
Radio
Television
Internet
Week 13-14:
Kinds of advertising
Research in Advertising
Week 15:
Planning the advertising campaign
Assessment of advertising campaign
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Week 16:
Revision
Learning Outcomes:
Upon the completion of this course student should be able to:
• Make an attractive advertising message
• Plan best communication strategies for advertising
• Understand the basic concepts and principles of advertisement
Suggested Reading(s)/Texts:
Chandan, S.J. et al. (1990). Essentials of Advertising. New Delhi, Bombay: Oxford and
IBH Publishing Co. Pvt. Ltd.
Jefkins, Frank. (1982). Advertising: Made Simple. Calcutta: Rupa Co.
Mandell, Maurice I., (1974). Advertising. Englewood Cliffs, N.J: Prentice Hall, Inc.
Nelson, Paul Roy. (1985). The Design of Advertising lowa: WCB, Wm.c, Brown
Publishers Dubugue.
John, Wright S., et al. (1982). Advertising. New York: McGraw Hill series in Marketing.
130
CMS 525 ONLINE JOURNALISM (2-3-
3)
Course Description
This course is designed to familiarize the students with the technical aspect of online
journalism and to enable the students to produce news and other contents to be disseminated
through internet.
Course Objectives:
• To introduce the students to online journalism
• Enabling students with internet based news writing and distributing
• Familiar the students with computer assist reporting and news writing
Course Contents
Week 1-2:
Introduction to Internet
Defining of Online Journalism
Online Journalism and its evolution
Week 3-4:
Types of Online media
Ethical and legal aspects of Online Journalism
Week 5-6:
Introduction to Social Media
Types of Social Media
Role of Social Media. i.e. Information, Education, Entertainment, Culture and Politics
etc.
Analysis of different local/ foreign News Websites
Week 7-8:
Gathering information on the Web
Principles of Computer-Assisted Reporting
Principles of writing and editing for the Web
Week 9-10:
Blogs and its types
Contents for Blogs
Writing for Blog
Week 11-12:
Video Links
Introduction to Skype
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Video and photo production for the Web
Week 13:
Mobile Journalism
Week 14-15:
Challenges of online journalism
Week 16:
Revision
Learning Outcomes:
Upon the completion of this course student should be able to
• Employ appropriate technical skills and theoretical knowledge to solve
problems associated with creative work
• Work collaboratively to plan and produce projects within online journalism
• Create in-depth web based journalism, incorporating use of images and
multimedia elements
Suggested Reading(s):
Mark Blaine & Michael Werner, The Digital Reporter’s Notebook (Routledge, 2012)
Al Tomkins, Aim for the Heart: Write, Shoot, Report, and Produce for TV and Multimedia
(CQ Press, 2011)
Ansgard Heinrich, Network Journalism (Routledge, 2011)
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CMS 526 RESEARCH PROPOSAL (0-
3-1)
Course Description:
This course is to make students practically work on a selected topic for writing thesis. The
course covers all the stages or chapters including Introduction, Literature Review,
Theoretical Framework and Research Methodology which are essential for Proposal
Writing.
Course Objectives:
The main course objectives are as follows:
• To provide students first-hand experience of Proposal Writing
• To prepare students for the final Thesis Writing.
• To display the knowledge and capability required to perform independent work on a
research project
Course contents:
Week 1-2:
Introduction of Research
Week 3-4:
Proposal Template
Week 5-6:
Sequence of Proposal
Week 7-8:
Parts of Proposal
Week 9-10:
Types of Proposal
Week 11-16:
Writing a good Proposal
Learning Outcomes:
Upon the completion of this course student should be able to:
• Go through an extensive and independently written thesis project, using relevant
scientific theories and methods from earlier courses in the programme, and to
defend the choice of theory, method, as well as the conclusions and
recommendations in an oral presentation
• Critically evaluate data and other material as well as to discuss and to provide
constructive criticism on theses written by other course participants
• Recognize when further knowledge and study is necessary and to take responsibility
for his or her further knowledge development.
• Plan best communication strategies
Recommended Readings/Texts:
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Bailey, Kenneth D. (2004). Methods of social research, New York: Free Press.
Karlinger, L. (1987). Foundation of behavioural research, 3rd ed. Florida: Holt Rinehart
Inc. Lindlof, T. R., & Taylor, B. C. (2011). Qualitative communication research methods (3rd ed.). Thousand Oaks: Sage. ISBN: 9781412974738
Mary John Smith. (2000). Contemporary communication research methods. Belmont,
California: Wadsworth Publishing Co.
Murtaza, Mateen-ur-Rehman (1998). Tehqeeq. Karachi: Karachi University.
R.L. Gay. 1992. Research methods in education, New York: Princeton Publishing
Company.
Zubairi, Nisar (1999). Qawaid-e-Tahqeeq. Karachi: Fazali Sons.
Semester IV
EXECUTIVE SUMMARY:
S.
No.
Course
Code
Course Title Credit
Hours
Evaluation Mandatory
arrangements
19. CMS 531 Social Psychology 3-0-3 Paper ---
20. CMS 532 Public Relations 3-0-3 Paper ---
21. CMS 533 Development Support Communication 3-0-3 Paper ---
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22. CMS 534 Research Methods in Communication - II 3-0-3 Paper ---
23. CMS 535 Thesis 0-9-3 External Viva ---
24. CMS 536 Internship 0-9-3 Internal Viva ---
Total credit hours: 18
135
CMS 531 SOCIAL PSYCHOLOGY
(3-0-3)
Course Objectives: Following are the course objectives.
• To orient students with human attitudes and behaviors
• To create sense among students about psychological conditions
• To enable the students to study humans for the purpose of
communication campaigns
Contents
Week 1 -2
History, Definition and Application
Perspectives of Social Psychology
Week 3-4
Behaviorism (Watson & Skinner)
Aggression and Violence
Week 5-6
Classical conditioning or respondents conditioning (examples)
Rewards and Punishment
Week 7-8
Cognitive Dissonance
Mid Exam Week 9-10
Week 11-12
Self and socialization
Social Influence
Week 13-14
Attitude and behavior
Week 15-16
Heider’s Balance theory
Drugs impact on human behavior
Learning outcomes:
Upon the completion of this course, students should be able to:
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• Know about the human attitudes and behavior.
• Learn Social Psychology through several angles.
• Understand various theories of Social Psychology. They will also get causes of
drugs usages.
Suggested Reading(s):
Albrecht,S. L., Thomas,D. I.., &Chadwick, B. A. (2000). Social Psychology. 4th ed.
London: Sage Publications.
Bandura, A. (1986). Social foundations of thought and action: A social cognitive
theory. Englewood Cliffs, NJ: Prentice-Hall.
Pervin, L. & John, O. (1992).Handbook of personality.2nd ed. New York: Guilford
Publications.
137
CMS 532 PUBLIC RELATIONS (3-
0-3)
course description:
This course is designed to introduce students to the principles and techniques of public
relations as currently practiced. The students will be made to look at the field from the
viewpoints of the Public Relation practitioner, the channels of communication used and the
various public which PR personnel try to reach. Emphasis will be on the public relation
process and such activities that bring out students creative problem-solving talents and help
them.
Course objectives:
The core objectives of this course given below :
• It will enable students to understand the basic concepts and principles of public
relation
• It also make them able to make a PR campaign for achieving certain specific goals
• This course also help them to understand different kinds of public
Contents:
Week 1:
Introduction
Week 2-3
Purpose, scope, evolution and development
Week 4-5:
Publics of PR
Seven Publics
Week 6-7:
Understanding of issues
Week 8:
PRO
Duties of PRO
Week 9:
Writing, press release, Press Conferences and hand outs
Week 10:Difference between PR , publicity and Advertising
Difference between PR and propaganda
Weak 11:Media of PR
Forms of PR
Week 12-13:
Launching PR campaign
Ethics of public relations
Week 14-15:
Research in Public Relations
Forms of PR, Public Relations in Government department, autonomous institutions,
industrial and social organizations
Week 16:
Revision
Learning Outcomes:
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Upon the completion of this course student will be able to
➢ Communicate in a better way to motivate and convince the public
➢ Can plan best communication strategies
➢ Tackle sensitive issues and will be able to maintain good will
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Recommended Readings:
1. Centre, H. Allen, and Scott M. Cutlip. (1978). Effective Public Relations. New Jersey:
Prentice Hall Inc
2. Jefkins, Frank. (1991). Public Relations for Marketing Management. Long Acre,
London: Pitman Publishing.
3. Jefkins, Frank. (1991). Public Relations. Long Acre, London: Pitman Publishing.
4. Siraj, S.A. (ed). Taloqaat-e-Aama. Islamabad: AllamaIqbal Open University.
Wilcox, Dennis L.., Phillip H Ault and Wareen K. Agee (1989). Public Relations:
Strategies and Tactics. New York: Harper Collins Publishers.
140
CMS 533 DEVELOPMENT SUPPORT COMMUNICATION
(3-0-3)
Course Description:
This course is designed to introduce students with the nature of development in the
historical perspective and down the course of time. The course will introduce students with
changing paradigms of development and the role of communication and related tools and
strategies for development process.
Course objectives:
• This course will enable students to know about the role of communication in the
process of National Development.
• The course will give students in-depth insight into the analysis of mass media for
social, economic and political development of the society.
• Students will be able to apply communication tools, theories and strategies for the
betterment of the society as a whole.
Course Contents:
Week 1-3
1. Levels of DSC Planning and Action
• Levels of public participation in Development support communication planning
and implementation process
➢ Passive participation; information sharing
➢ Participation by cunsultation
➢ Collaboration and functional participation
➢ Empowerment or complete participation
Week 4-6
2. Elements vital to Participatory Communication
• Introduction to Participatory development communication
• Elements vital to participatory
➢ Dialogic or two way communication
➢ Emphasis on people
➢ Role of stakeholders and indigenous knowledge in problem analysis and
solution
➢ Focus on social, political and economic issues
➢ Empowerment
➢ Local ownership of planning and implementation
Week 7-9
3. The Evolution of Development Communication
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• Historical development of development communication, from modernization
paradigm, through dependency model, to emerging participatory paradigm.
Week 10-13
4. A Practical Approach to Development Communication
5. Diffusion of Innovation
Week 14-15
6. How to Plan Action Community-focused Work. Social marketing & other
Marketing communication.
Week 16:
Revision
Learning Outcomes:
Upon the completion of this course student should be able to:
• Develop and implement specific, reasonable and necessary treatment plan
• Students will demonstrate the ability to present information accurately, clearly,
logically and concisely in oral communication, written reports and letters that
appropriate for the needs of the audience
142
Recommended Reading(s)/Texts:
AIOU. (2002). Reader on Development Support Communication. Islamabad: Department
of Mass Communication.
Anjaneyulu, Shri K., et.al.(1999). Local Radio. Making an Impact. New Delhi:
Agricultural Information Development Bulletin.
Ascroft ,Joseph. (1991). The Profess of Development Support Communication.
A.Symposium paper, Ohio; The Ohio State University.
Chen, Peter. (2002).Visual Communication Materials for Rural Audiences. Re-orienting
artists and copywriters. Development Communication Report.
Hedebro, Goran. (1999). New Perspectives on Development: How Communication
Contribute? Communication and Social Change in Developing Nations: A Critical View.
Iowa: The Iowa State University Press.
Servaes, Jan., and Jacobson, White. (2000). Participatory Communication for Social
Change. New Delhi: Sage Publication.
Rogers, E.M. (1983). Diffusion of Innovation. New York :Free Press, 3rd ed.
Nair, K. Saudanaudan. (1993). Perspectives on Development Communication. London:
Sage Publications.
Reeves, Geoffrey. (1993).Communication and the Third World. London: Routledge.
Mowlana, Hamid. (1996). Global Communication in Transition. London: Sage
Publications.
e Publications.
143
CMS 534 RESEARCH METHODS IN COMMUNICATION - II
(3-0-3)
Course Description:
A relatively advanced level course of communication research will further enlighten the
students about different steps involved in a typical research model. The course also covers
Descriptive as well Inferential Statistics vital for Communication and Mass Media
Research. The main focus of the course is on how latest statistical tools, techniques and
tests necessary for today’s scientific inquiry can better be used.
Course Objectives:
Following are the course objectives:
• To introduce students to Descriptive and Inferential Statistics
• To enhance an insight of students on Sampling and Data Collection, Data Analysis,
Interpretation and Representation Techniques
• To aapply different research methods to study mass communication phenomena
Course Contents:
Week 1-2:
Introduction to Statistics
Week 3-4:
Statistical Analysis and Data Interpretation
Week 5-6:
Sampling Designs
Sample Size Determination
Collection of Data and Condensation
Week 7-8:
Descriptive Statistics
• Classification and Tabulation
• Frequency Distribution
Week 9-10:
Diagrammatic and Graphical Representation
Week 11-12:
Measure of Central Tendency
Measure of Dispersion
Week 13-14
Inferential Statistics
Test of Hypothesis
• Test of Significance
• Measure of Association
Week 15:
Use of Statistical Package for Social Sciences (SPSS) in Communication Research
Week 16:
Revision
Learning Outcomes:
Upon the completion of this course students should be able to:
• Design and conduct different stages of the research processDemonstrate of good
knowledge of different research methods.
• Account for and discuss latest statistical tools and techniques used for scientific
investigation
144
• Use SPSS for their research theses/projects
Recommended Reading(s)/Texts:
Bailey, Kenneth D. (2004). Methods of Social Research, New York: Free Press.
Chaudhry M. S., (1999), Introduction to Statistical Theory, Part I, 7th Edition, Ilmi Kitab
Khana, Lahore.
Frey, L. R., Botan, C. H., & Kreps, G. L. (2000). Investigating communication: An
introduction to research methods. 2nd ed. Boston: Allyn and Bacon
Karlinger, L. (1987). Foundation of Behavioural Research, 3rd ed. Florida: Holt Rinehart
Inc.
Levine D. M., Krehbiel T. C. and Berenson M. L., (2003), Business Statistics, 3rd Edition,
Pearson Education, Inc.
Mary John Smith. (2000). Contemporary Communication Research Methods. Belmont,
California: Wadsworth Publishing Co.
Murtaza, Mateen-ur-Rehman (1998). Tehqeeq. Karachi: Karachi University.
R.L. Gay. 1992. Research Methods in Education, New York: Princeton Publishing
Company.
Walpole E. R., (1990), Introduction to Statistics, 3rd Edition, Macmillan Publishing Co.,
inc, New York.
Zubairi, Dr. Nisar (1999). Qawaid-e-Tahqeeq. Karachi: Fazali Sons
CMS 535 RESEARCH (THESIS)
(0-9-3)
Research Thesis
Suggested Reading(s):
Practical Work
145
CMS 536 INTERNSHIP (0-
9-3)
It is compulsory for every student to complete an 8 weeks’ internship in a professional
media outlets. The students will arrange their placement in any media organization with the
concurrence of the department. On successful completion and positive report by the media
organization, the student will prepare a comprehensive report on what he practiced, the
introduction of the media organization and any other relevant aspects which the department
may deem appropriate to be included. A satisfactory certificate from the bureau
chief/station manager of the organization about the work carried out by the student at the
organization is mandatory. The viva voce committee will evaluate the report and the
certificate from the organization and awards grade/ marks accordingly.
146
Thanks You All
Annexure-III Faculty Evaluation by Students
Case Summaries
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148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
Course Evaluation
The courses of the respective teachers were evaluated through Performa 1 the results of
which are shown in table.
165
Annexure-IV Course Evaluation by Students
Case Summaries
Overall Courses’ Summary
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167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
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Annexure-V Alumni Survey
LIST OF ALUMNI
S.no Name/Session Batch Name of
Organization
1 Sadullah (Spring 2013-2015) 1st Daily Awami
Dastak,
Karak
2 Muhammad Ibrahim (Spring 2013-
2015)
- Daily Jang,
Rawalpindi
3 Muhammad Sajid(Spring 2013-
2015)
- Channel24,
Lahore
4 Akhtar Nawaz (Spring 2013-2015) - Daily Awami
Dastak,
Karak
5 Muhammad Sharif (Spring 2013-
2015)
- Freelance
Photo-
Journalist
6 Nayab Rizwan (Fall 2013-2015) 2nd Capital TV,
Peshawar
7 Javaid Khan (Fall 2013-2015) - Daily Karak
195
Times, Karak
8 Ghulam Mustafa (Fall 2013-2015) - Daily Awami
Dastak,
Karak
9 Muhammad Zaheer (Fall 2013-
2015)
- Daily Awami
Dastak,
Karak
10 Shahid Anwar (Fall 2013-2015) - Radio
Pakistan,
Peshawar
11 Muhammad Fahim (Fall 2013-2015) - Radio
Pakistan,
Peshawar
12 Waqas Sarwar (Fall 2013-2015) - Capital TV,
Islamabad
13 Sadiq Ameen (Fall 2013-2015) - Capital TV,
Islamabad
14 Muhammad Junaid (Fall 2013-2015) - Daily Awami
Dastak,
Karak
196
Program Team Members
1. Assistant Prof. Mr. Wajahat Karim (Focal Person)
2. Mr. M Naseem Anwar (Member)
3. Basar Ali (Member)