Kia Ora

Rotary District 9910 Membership Seminar 2018

Welcome

Rotary District 9910 Membership Seminar 2018

Matthew McLeodRotary Club of HendersonDistrict Membership Chair

Clive MenkinRotary Club of MilfordDistrict Membership CommitteeDistrict Training Committee

Engaging Members

As a Rotarian, I make my club and Rotary stronger by my active

participation.

Session Goals

Identify the value of engaging

members

Explore options for engaging

members

Engaging MembersThe largest loss of new members happens within the first twoto three years of joining a Rotary Club.

Need to Change Our Way of Thinking

Retaining Members Engaging Members

Some common words used in Engagement

Create Interest, Involve, Engross, Immerse, Enthrall, provide Action, get Excited,

Group Discussion

Why is it important to engage our

members?

Past Reasons to Join Rotary

Social Considerations

Stature in the community

Business networking

Entertainment

Connections with our community

Current Reasons to Join Rotary

• The desire to do something important

outside the workplace - PROJECTS

• The desire to work within a group of

peers - NETWORKING

•Connect with the community –

DOING GOOD

• The opportunity to develop

leadership skills – PERSONAL GROWTH

Bringing together

NEW Rotarians & OLDER Rotarians

• Existing Club ?

• Or form a New Group ?

Skills & Advice is available

more about this later today

• Why are you in your Rotary club?

• What keeps you in your club?

This generally describes

the “VALUE” of your club

or the Benefits of belonging

Why members leave Rotary

� 25% = Uncontrollable losses◦ death, illness and relocations

� 75% = Controllable [US statistics]

� Club activities and club environment◦ Cost◦ Personal

Membership Termination Stats for District 9910

� In the 5 years to 30 June 2018:

147 members who had been in Rotary for less than a year terminated their membership.

250 members who had been in Rotary for 1-2 years terminated their membership.

Membership Termination Stats for District 9910Stated reasons for termination:Business obligations: 23%Other 20%Relocated 17%Health / Personal 14%Family Obligations 10%Joining a new club 6%Undefined 5%Deceased 4%

Controllable Losses

� Club activities and club environment:

� Not feeling welcome – left out

� Boring - no fun

� Poor programmes

� No meaningful service projects

� Questionable / outdated practices� Excessive fines

� Same old agenda – week after week

� No flexibility

Controllable Losses

� Cost:

◦ Expensive dues & meals

◦ Fund raising takes time & money

◦Constantly asked for money

� ‘Mandatory’ donations or buying of tickets

Controllable Losses� Personal:

� Attendance is difficult

� Inconvenient meeting time

� No networking opportunities

� Job/family commitments

� Seems like a ‘Good Old Boys’ club

� Very cliquey

� Too many argumentative people

Why is it like this?

What can we do

about it?

Member Surveys & Exit Interviews� Find out what could be done better.

� Recommended Survey Actions◦ Club Health Check should be used◦ Strive for100% return (pick up at the door)◦ Email or meet with non-attendees

� Conduct Exit Interviews◦ One on one – over lunch or coffee◦ Find out the real reason for leaving

Member Surveys & Exit Interviews

� Share results with the members

� Be prepared to act on the results

Use Rotary pdf on “Be a Vibrant Club” – Google: Rotary pdf 245AUNZ

Keys to Being a Vibrant Club

• Conduct meaningful projects

• Quick hands-on projects [max 2 hours]

• Share the success – great stories inspire !

• Invite new members to find a community project – put up some $$$’s to fund it

• Try new ideas

• Conduct a Health Check

• Vary meeting formats [e.g. times/style/venue]

Keys to Being a Vibrant Club

• Mentor new members

• Allocate new members to Community Service / Projects team [don’t put them in Fellowship or stick them behind the bar]

• President and President Elect [Vice Pres.] should meet individually with every member for a coffee chat – get to know them and their interests

Keys to Being a Vibrant Club

• Offer Rotary learning opportunities [RLI]

• Financed by Club & District

• Encourage groups of members to attend

• Report back with one proposal for innovation or new project

• Get newer members leading projects and chairing committees as soon as possible

• Prepare members for future leadership roles

Keys to Being a Vibrant Club

• Get Web Connected

• Website / FaceBook – let new members know who you are, what you do

• Club Details on My Rotary – informed members are engaged members

• Keep information on Web and FB up to date

• Add link to member’s business website

Keys to Being a Vibrant Club

• Start up an Interact Club• Gives members an interest in another group

• Opportunity for mentoring / career sharing

• Shared projects and events

• Encourage new members to lead the initiative

• Rewarding and motivating

• Meet with other clubs in your area• Joint meetings

• Shared projects

Engaging Members – in short

• Do everything you can to engage and keep current members

• Make sure all members are involved and that we meet their expectations

• Change what has to be changed to be “engaging” and “attractive”

• Be a vibrant club – revitalise the existing and attract new blood

• If your club is good at something – take it from “good” to “great”

• Above all BE FLEXIBLE

Sue RussellRotary Club of Henderson

District Training Team

Yin and Yang:Attracting FemaleMembers

& YANG

YIN

2018

78%

22%

District 9910: 27% female, 73% male as at Aug’18

• Discussion in two groups

Questions to discuss:

Group 1

1) Why do women join Rotary

2) How does your club support their journey

Group 2

1) Why do men join Rotary

2) How does your club support their journey

Why do people join Rotary?

Friendship CommunityService

Family History New to the area

PersonalDevelopment Public Speaking

Skills

GlobalCitizen

LeadershipDevelopment

Ethics&

Values

Non-politicalNon-denominationalYouth programmes

CALL TO ACTION

What can you do to encourage

gender diversity in your club?

Jerry NormanRotary Club of North Harbour

District Governor

Ethnic Diversityin Rotary:

How to encourage Maori members into Rotary

Min RocheRotary Club of New Lynn

Immediate Past President

Ethnic Diversityin Rotary:New Lynn’s story

New Lynn’s membership has grown from 24 to 36 over the last 12 months.

They have a very diverse mix of ethnicities, genders and ages.

Of their 36 members, 15 (42%) are female.

They are known as a very fun Rotary club. (Take a look at the following photos!)

New Lynn’s newest members

Speed Dialogue QuestionsExercise in pairs, ~3 minutes perquestion. Answers on Post it notes

Q1: WHAT MAKES YOUR CLUB ATTRACTIVE TO YOUNGER PEOPLE (SAY 25 TO 45)?

Q2: WHAT COULD YOUR CLUB DO TO ATTRACT MORE FEMALE MEMBERS?

Q3: WHAT COULD YOUR CLUB DO TO BETTER REFLECT YOUR LOCAL COMMUNITY?

Q4: HOW DO WE CONVERT GOODWILL GENERATED BY OUR YOUTH PROGRAMS INTO NEW ROTARY MEMBERS?

Q5: WHAT ARE YOUR CLUB'S KEY SELLING POINTS TO POTENTIAL MEMBERS?

Q6: WHY DO MEMBERS LEAVE YOUR CLUB AND WHAT COULD YOU DO TO COUNTER THIS?

Q7: WHAT CAN YOU DO TO IMPROVE YOUR CLUB'S VISIBILITY IN YOUR LOCAL COMMUNITY?

Q8: HOW COULD YOU GET MORE CLUB MEMBERS INVOLVED IN MEMBERSHIP ACQUISITION AND RETENTION INITIATIVES?

Abbie DingleRotary Club of Henderson – RotaliteRotary Youth Leadership Award (RYLA) Attendee 2018

RYLA and Rotary programmes as a membershipopportunity

Jenna TuutaRotary Club of East Coast BaysDistrict Public Image ChairRotary Youth Leadership Award (RYLA) Attendee 2016

Telling Rotary’s StorySome social media tips and ideas for publishing good quality stories showing Rotarians as ‘People of Action’. Using short videos to promote Rotary.

Lunch Break35 minutes

Starting again at 12.50pm

Matthew McLeodRotary Club of Henderson

District Membership Chair

Flexible ClubsWhat does that mean?

The Rotary Shoe Store analogy

Up until recently Rotary only offered one style and one size of shoe.It didn’t fit most people and limited what kind of customers we could sell to.

The Rotary Shoe Store analogy

We now have permission to be flexible with what we’re offering. We can sell any kind of shoe, in any size.

This means we can appeal to a much wider variety of customers –we can offer a product that suits their requirements.

Some examples…

Flexible Clubs•Making your Rotary ‘product’ appeal toyour target audience•Adapting your existing club or setting up a satellite club – which option is best for your club?•E-Clubs or hybrid clubs•Corporate Clubs or Corporate Members•Clubs around a theme eg ecology

Flexible ClubsRotary Club of Maidenhead Bridge

https://www.youtube.com/watch?v=-YR9YQTUaW4

Corporate Clubs• Rotary Club of Bentley Cheshire• Formed as a satellite club in 2016 and charted as a

full Rotary Club in May 2017.• The club continues to have support from Bentley

Motors – the initial members were all employees of Bentley, however the membership has now expanded to include people from the surrounding area.

https://www.youtube.com/watch?v=YFVZR2vMf0M&t=1s

Corporate ClubRotary Club of Bentley Cheshire

Clubs set up around a theme

• Rotary E-Club of WASH – District 9980

• An electronic club bringing together people who are interested in working on Water, Sanitation and Hygiene projects around the world, but based out of Dunedin.

ECO Clubs: Rotary with an Eco Spin• Rotary Clubs or Satellite Clubs which focus

specifically on environmental projects.

• Why not work with an existing group of environmentally minded people and turn them into a Rotary Club. They can work within the Rotary system to maximise their results.

• Rotary Eco Club of Los Osos (on right) meet monthly for hands on eco-projects. No meals, no fines, no fundraising. Partner with other local Rotary clubs.

Should we make our existing Club moreflexible, or look to set up somethingseparate like a satellite club?

• Each Club is different – you need to assess your club’s position, consult your members, discuss the options and bring them along on the journey – however it is clear that Clubs which don’t evolve soon won’t have a secure future – so you need do something!

Caroline ButlandRotary Satellite Club of Orewa-Millwater

Orewa MillwaterSatellite Club:

Club AssessmentTools: Club Health Check,Membership Engagement Survey

Exercise:Get into groups of 4-5 people.Each person should complete the:

Club Health CheckMembership Satisfaction Survey documents.• Once complete, discuss what you thought of these surveys. Were

they worthwhile? Could you see them used in your Rotary Club?• Were the questions relevant for your Rotary Club or would you need

to modify them for your Rotary Club’s particular circumstances?• Did you learn anything interesting about your own opinion of your

Rotary Club as a result of completing the surveys?• Please share something your group learned from this exercise.

Useful Resources

245AUNZ-EN417-EN

Information on Club Flexibility from Rotary International:https://my.rotary.org/en/club-flexibility

Also see the 2018-2019 District Membership Plan document – at the rear there is a large list of Rotary Internationalresources including a large number of webinars which may be of use to you.

View the Club Development page on the D9910 site for lots of ideas:

http://www.rotarydistrict9910.org/50156/Page/Show?ClassCode=Page&Slug=club-development-1

Membership Plan•Why do you need one?•Need for buy-in and input from all the club•Incentive for submitting one to us

Help from the District• Assistant Governors• District Membership Committee• Public Image Committee• Membership Mentors• Specialist help and training:

• Change management• Satellite Clubs• Social Media• Websites• Video Editing• New member orientation programmes

Do you have skillsthat could be useful?Let us know!

Membership Incentive Programme

2018-2019 Incentives:• Start at new satellite club: $1000 to the Satellite

group and $1000 to the sponsoring club.• Net growth of 5 or more members at the end of the

2018-2019 year - $100 per member gained(max $1000 per club)• Start a new Interact Club - $500 to the sponsoring Rotary

Club• Add at least 3 new members under the age of 40 - $500

paid to the Rotary Club. (Excludes Satellite clubs)

UpcomingEvents

Rotary Learning &Information (RLI)

22 September 2018Auckland

NationalMembershipSeminar

27 October 2018Auckland

Rotary Day

23 February 2019

Thanks to Fay and the Rotary Club of North Harbour’s volunteers for feeding us today.

Thank you for attending!