Kick-Off to Sales

For producer use only. Not for client presentation.

Best-Kept Secrets to Generate Business-Owned Life Insurance

Sales

Kick-Off to Sales

For producer use only. Not for client presentation.

James HahnVice President, Sales

Kick-Off to Sales

For producer use only. Not for client presentation.

Best-Kept Secrets to Generate Business-Owned

Life Insurance Sales

Michael GunnarAdvanced Marketing Senior Consultant

For producer use only. Not for client presentation.

Goals for Today’s Call

Identify opportunities

Provide practical concepts

Ask some “disturbing” questions

Offer a useful marketing tool

For producer use only. Not for client presentation.

Some Interesting Statistics

99% of businesses are small businesses– One location– Less than 10 employees*

50% of businesses that successfully transitioned had life insurance in place– 87% worked with attorney– 78% worked with accountant– 43% worked with financial advisor/insurance agent**

*U.S. Census Bureau www.census.gov/epcd/www/smallbus.html**Personal Financial Planning September/October 1999

For producer use only. Not for client presentation.

Interesting Statistics

Only 35% of businesses survive the first generation*

– Failure to plan for transition to next generation– Lack of funds to pay estate taxes

*Wharton Center for Applied Research Richard Hamm Risk Mgmt. Assoc. 2004

For producer use only. Not for client presentation.

Why Business Owners?

Higher-net-worth clients

Variety of needs to be addressed

Excellent source of referrals and networking opportunities

For producer use only. Not for client presentation.

Business Owners’ Critical Issues

Each concern represents an opportunity to provide solutions and build sales

Each issue represents a question/goal of the business owner

Estate Planning

SuccessionPlanning

Questions

Retirement Planning

For producer use only. Not for client presentation.

Value of Comprehensive Planning

Opportunity to address clients’ critical issues

Lessens the amount of business “left on the table”

For producer use only. Not for client presentation.

Case Study

Owned by three brothers– Ages 55, 52, 42– Salaries ranging from

$200-500k– President, VP,

Marketing Director

20+ full-time employees– 10+ contracted employees

Group of Nursing Homes / Assisted Living Facilities

For producer use only. Not for client presentation.

Disturbing Questions

What are your back-up plans in the event one of the brothers is no longer around?

Are any of your heirs prepared to take over the family business?

How much income could be lost as a result of a key employee’s death?

Are you prepared to run your business with your brother’s spouse?

What is your plan?

For producer use only. Not for client presentation.

Plan of Action…Phase 1

Cross-purchase buy/sell agreement funded with life insurance

Concerns addressed– Who will take care of my family upon my death?– How will our business get the cash to buy the

business from our brother’s family?

For producer use only. Not for client presentation.

Objectives Achieved…with Life Insurance

Available cash for business to buy out deceased partner

Income for family to pay estate taxes and/or

Surviving partners can decide who they want to own and run business

For producer use only. Not for client presentation.

Plan of Action…Phase 2

Key person coverage funded with life insurance

Concerns addressed– How much income could

be lost as a result of a key employee’s death

– Is your business capable of absorbing such a loss?

For producer use only. Not for client presentation.

Objectives Achieved… with Life Insurance

Immediate infusion of cash

Extra funds can be used to– Stabilize business during time of lost revenue– Aggressively recruit and train replacement

For producer use only. Not for client presentation.

Plan of Action…Phase 3 & 4

Retirement planning– Individual– Qualified plans– Non-qualified

deferred compensation

Individual estate planning

For producer use only. Not for client presentation.

Business Valuation…SPARDATA

Brad Davidson President SPARDATA

For producer use only. Not for client presentation.

Business Valuation…

Why raise the issue?– Disturb business owners to action– Uncover multiple sales opportunities

For producer use only. Not for client presentation.

Valuation Issue

How to raise the issue?– Do it your way (in your own words)– Do it our way (using the ‘Diagnostic Tool’)– Let us do it for you (What is your business worth? and

Why do you need to know?)

For producer use only. Not for client presentation.

Does a Valuation Issue Exist? Diagnostic Tool

Identifies three different values for a business:– How much owner thinks it is worth– How much it is worth expressed

as a ‘cash equivalent’– How much it would fetch

in a forced liquidation

For producer use only. Not for client presentation.

Next Steps

Make list of existing business owner clients– Contact them and ask two or three disturbing questions

Contact your Transamerica representative for materials, illustrations, case consultation

Contact SPARDATA (800) 895-4100 for help ‘raising the valuation issue’

For producer use only. Not for client presentation.

Save the Date: December 14

Next Kick-Off to Sales

End-of-Year Tax Strategies

For producer use only. Not for client presentation.

This material was not intended or written to be used, and cannot be used, to avoid penalties imposed under the Internal Revenue Code. This material was written to support the promotion or marketing of the products, services, and/or concepts addressed in this material. Anyone to whom this material is promoted, marketed, or recommended should consult with and rely solely on their own independent advisors regarding their particular situation and the concepts presented here.

Transamerica Insurance & Investment Group (“Transamerica”) and its representatives do not give tax or legal advice. This material is provided for informational purposes only and should not be construed as tax or legal advice. Clients and other interested parties must be urged to consult with and rely solely upon their own independent advisors regarding their particular situation and the concepts presented here.

Discussions of the various planning strategies and issues are based on our understanding of the applicable federal tax laws in effect at the time of presentation. However, tax laws are subject to interpretation and change, and there is no guarantee that the relevant tax authorities will accept Transamerica’s interpretations. Additionally, this material does not consider the impact of applicable state laws upon clients and prospects.

Although care is taken in preparing this material and presenting it accurately, Transamerica disclaims any express or implied warranty as to the accuracy of any material contained herein and any liability with respect to it. This information is current as of November 2010.

Kick-Off to Sales

For producer use only. Not for client presentation.

Best-Kept Secrets to Generate Business-Owned Life Insurance

Sales

OLA 2055 K 1110