kick starting creativity - aaf rio grande valley

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Kick-Starting Creativity -

Without Screwing Up the Idea!

A Special Presentation to

AAF-Rio Grande Valley

January 12, 2016

by

Joe Fournet

copyright 2016 Ideas & MORE, all rights reserved

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Creativity Tip #1

Library Selections

Read something like one of these

Ideaspotting - Sam Harrison

Little Blue Book of Advertising - Lance/Woll

How the Paper Fish Learned to Swim - Flaum

Anything by Edward De Bono

The Do-It-Yourself Lobotomy - Tom Monahan

Hegarty on Advertising - John Hegarty4


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Warning! Warning!

You are now entering

The

Creativity Zone™


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The enemy of creat ivi ty . . . is fear.

We’re a l l born creat ive; i t takes a l i t t le while t o

become afra id .

A surpris ing insight : an enemy of fear is

creat ivi ty. Acting in a creat ive way generates

act ion, and act ion persuades the fear to l ighten up.

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The Enemy of Creativity


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What is creativity?

Creat ivi ty is the spark - that

igni tes what you say and how yousay i t . . . Or . . . what you do and

how you do i t .

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Be like Harley

“Creativity as a weapon of business is under-leveraged

not for lack of ideas, but for lack of courage to use them

or refusal to give up on them. The phrase, ‘We don’t havetime for creativity,’ is not something you would ever hear

in the most successful businesses.”

-- Mark-hans Richer, SVP/CMO

Harley-Davidson

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Dilbert’s Take on Creativity

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Creativity Tip #2

Kick Starting Creativity

Ye Olde Creativity Survival Kit:

Makes you feel creative, think creatively

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Creativity Tips #3 & 4

Warp Speed Thinking

! Answering simple question to solve a problem

! Generating ideas at breakneck speed

! Capture one idea per Post-it Note (single word or two

or phrase)

Strive for 50 ideas in 5 minutes

Ideas must be clear with basic value explained in 20 seconds;

borrow an 8-year old--if she gets it, u r ok.

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Uncle Albert says . . .

Einstein Quote

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Creativity Tip #5

Drill Down Technique #1

Trying to hit THE idea from a standard approach

After eliminating duplicates . . .

Select “best” half from your Post-its

(another quick drill — only 2-3 minutes)

Select half of those each time until you’re down to 1.

Is it the best one? Supposedly. But wait . . .

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Creativity Tip #6

Drill Down Technique #2

Trying to hit THE idea from a different perspective

Select 5 best ideas from Post-its (2-3 minutes)

Is the last idea the best?

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Creativity Tips #7-12

7.) Awaken the Artist Within - crayon v. pencil

8.) Jekyl & Hyde Approach - funny or serious

9.) Ask a Better Question or Provoke Conversation

10.) Visit your Inner Sanctum or Safe Haven

11.) Consult your Aide or Braintrust

12.) What’s Happening in Your World (Oreo)

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The World of Oreo

Pay attention to the world around you

Oreo’s 100 Year Celebration

Mars Rover, Gay Pride, Eye Patch

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Creativity Tip #14

Idea Tub - physical place, thing or electronic file whereall ideas ever submitted are collected and organized in a

manner that’s easily accessible

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Creativity Tip #15 . . .

Don’t manage creativity; manage for creativity

Be open and receptive to exploring new ideas

Be willing to take risks

Failure is an option. Can’t have success unless

you’re prepared to fail

Consider Pixar’s “Suckless Mentality”

What toys do you have?

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Have a “Mr. Dithers” at Work?

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It’s time now for . . .

O d d b a l l

O b s e r v a t i o n s

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Oddball Observation #1

Do not bring a DEAD CAT without a shovel!

Never present a problem without bringing the shovel: At least two possible solutions.

Share your creative thinking while learning what’s

important to management.

Remember, you may not know all there is to know.

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“Creative people are 50% ego and 50%

insecurity. They need to be constantly toldthey’re good and they’re loved.”

--Lee Clow,Worldwide Creative Director,

TBWA Media Arts Lab

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The key to accomplishing anything great

is being too stupid to realize

it can’t be done.

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Steve & Moses

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Remember . . .

Don’t ever underestimate the power of your mind

or imagination.

Don’t be afraid to ask . . .“Why, why not, or what if?”

Never fall in love with your idea. . . There’s always a better one around the corner.

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Some Things to Think About . . .

Good ideas come from bad ideas, but only if there are

enough of them

You may not even need yet another new idea; better to figure out

what to do with the ones you’ve got

Ideas fear experts, but they adore a beginner’s mind;

A little awareness is a good thing

Bigger ideas leapfrog mediocre ones;

get a bigger crayon

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Renegades*

Long live the pioneers

Rebels and mutineers

Go forth and have no fear

Come close and lend an ear

So, all hail the underdogs

All hail the new kids

All hail the outlaws

Spielbergs and Kubrics

It’s our time to make a move

It’s our time to make amends

It’s our time to break the rules

Let’s begin . . .

AAF Rio Grande Valley

It’s your year to bring forth ideas It’s your year to innovate

It’s your year to create

It’s your year, but don’t wait

Let’s begin . . .

*Lyrics by the X-Ambassadors

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Thank You, AAF-Rio Grande Valley!

Joe Fournet

Ideas & MORE www.ideasnmore.net j4net.prosite.com

ideasnmoreblog.com [email protected]

#ideabeagle

713-459-1856

Copyright 2016 Ideas & MORE, all rights reserved
https://twitter.com/ideabeaglemailto:[email protected]?subject=http://ideasnmoreblog.com/http://www.j4net.prosite.com/http://www.ideasnmore.net/

kick starting creativity - aaf rio grande valley

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